Platforms

B2BEA Member

Virto Commerce

virtocommerce.com/

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Virto Commerce

Platform

Overview

Virto Commerce, founded in 2011, is a global leader in B2B ecommerce and marketplace solutions, with offices in Los Angeles, Limassol, and Vilnius.

We provide enterprise-grade, fully composable digital commerce solutions—including Virto Marketplace and Virto Portal—for manufacturers, distributors, and large enterprises. Our mission is to help organizations manage massive catalogs, multi-region operations, and complex pricing structures without limits on growth.

At the heart of our offerings is the Commerce Innovation Platform, which supports AI-driven features and 80+ out-of-the-box Packaged Business Capabilities.

With proven success across industries such as manufacturing, retail, automotive, FMCG, and procurement, Virto Commerce is known for its client-centric approach, delivering personalized support, responsiveness, and a partnership mindset that ensures every deployment meets specific business goals.

For more information, visit virtocommerce.com.

Case Studies

IT & Electronics

Bosch Builds Customer Loyalty Portal with 50+ Localized Storefronts

A unified loyalty portal supporting 50+ brand-country combinations, 22,000+ products, and 115+ integrated fulfillment providers. 

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IT & Electronics

Unifying B2B & B2C Commerce for a Leading Dutch Technical Wholesaler

Installatie Balie, a major electrical-components distributor operating across Benelux, traditionally relied on an offline-first model. As B2B buyers

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Food & Beverage

How Pepsi Enhanced B2B Purchasing with a Customer-Centric Approach

Pepsi’s commitment to customers and innovation extends beyond consumer products. It’s also at the heart of how the company serves its corporate B2B customers.

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Food & Beverage

How ECatering with iwocaPay met their customers’ payment needs

ECatering works with thousands of food service operators, supplying them with professional catering and cooking equipment. By meeting customer expectations

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Food & Beverage

From Manual to Managed: How MMS Distribution Automated Sales with Aleran

Wholesale Distribution & Manufacturing

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Media & Publishing

Wiley: Transforming Academic Publishing Through Digital Innovation

In the world of academic publishing, Wiley is emerging as a transformative force, leveraging digital innovation to address complex challenges and enhance user

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Media & Publishing

From Online Store to Marketplace with a Single, All-in-One eCommerce Platform

Standaard Boekhandel (SB) is one of the oldest and largest bookstore chains in Belgium, with over 150 stores and annual sales reaching €200 million.

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Automotive & Spare Parts

Cadillac & KW Parts Boost Sales with a Headless Platform Supporting 4M Products

KW Parts, a leading European distributor of American auto parts and a trusted partner of General Motors (GM), required a platform capable of handling a vast

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Food & Beverage

Lavazza by Bluespresso’s Transition to a Unified B2B & B2C eCommerce Platform

Lavazza by Bluespresso, an authorized dealer of iconic Lavazza beans, coffee machines, and makers in the Benelux area, serves over 2,500 business customers.

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Food & Beverage

De Klok Dranken Hits 80% Adoption After Upgrading to a Scalable eCommerce Platform

De Klok Dranken, a subsidiary of the beverage giant Grolsch, has five locations across the Netherlands and supplies a full range of drinks to over 3,500

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Food & Beverage

HEINEKEN Achieves 30% of OpCo Revenue with a Mobile-First B2B Platform

HEINEKEN, one of the world's leading brewers, operates in over 190 countries, including the APAC region, where fragmented trade dominates the grocery retail

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Uncategorized

How LCBO is Driving 2X Conversion Rates with AI Search

$7-billion retailer and wholesaler shares their AI journey. With the imminent increase of alcohol retail distribution points in Ontario, LCBO was committed to

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Uncategorized

Jands: Rapid delivery of a seamlessly-integrated B2B experience is music to the ears!

Jands is Australia's leading distributor of Audio Visual equipment for professional lighting, staging and audio. They have undertook a challenge to build and

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Uncategorized

The Fruit Box: Delivering joy, nutrition, and satisfaction through a top web portal.

Established in 2001, The Fruit Box Group is dedicated to delivering premium fruit, milk, coffee and pantry staples to businesses nationwide. As a 100%

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Uncategorized

How BMN Bouwmaterialen Boosted B2B Revenue by 159%

BMN Bouwmaterialen’s new platform allows their customers to find the right product quickly, download important technical information, find the best price and

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Uncategorized

Flexible, Rugged Ecommerce Site Keeps the Cows Fed

All States Ag Parts’ sales revenue jumps nearly 40% in the first month with Magento Commerce.

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Uncategorized

How FoodServiceDirect.com Delivered A Superior B2B Buyer Experience

One of the leading suppliers of food service products to chefs and restaurants transformed how it serves franchise and independent B2B and B2C buyers with

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Uncategorized

Inside Transcat’s B2B Digital Transformation

Transcat created a robust B2B platform for equipment sales and rental, increasing registrations 2.5X.

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Uncategorized

How Material Bank Created an Innovative B2B Experience

The design company’s cutting edge eCommerce website is powered by Adobe.

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Uncategorized

How Patrick Morin Created an Omnichannel DIY Experience

The home improvement company renovated their webstore, and increased conversion by 70 percent.

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Uncategorized

Inside Honeywell’s Mission to Revolutionize B2B Aerospace Sales

Honeywell’s GoDirect Trade, a B2B marketplace for aerospace parts, is shaking up an antiquated industry.

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Uncategorized

Meet Innovative B2B Sales App From the Selco Builders Warehouse

Known in England for its catchy radio commercials, Selco boasts more than 60 branches, where building contractors and tradespeople can choose from over 15,000

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Uncategorized

How Obramax built a Brazilian business with Adobe Commerce

When looking for the perfect eCommerce platform to launch their Brazilian business, Adeo Group decided Adobe Commerce was the perfect platform on which to

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Uncategorized

How XFACTORY Built a B2B Sales Webstore from the Ground Up

XFACTORY looked for an eCommerce platform that could handle the complexities of their B2B business operations, while offering the detailed customizations.

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Uncategorized

Inside Watsco’s Phenomenal B2B Sales Growth

Founded in 1947, Watsco has become the largest distributor of HVAC and refrigeration supplies in the US. Thanks to Magento, the brand’s individual business

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Uncategorized

JCB Needed a B2B Sales Platform to Do Some Heavy Lifting

JCB is one of the top three manufacturers of construction equipment in the world. With a new B2B sales website, JCB could ensure they stay at the forefront of

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Uncategorized

Carrier Enterprise created a cool B2B eCommerce experience with Adobe Commerce

Air-conditioning giant Carrier Enterprise needed to streamline their B2B eCommerce. Using Adobe Commerce, they launched a convenient shopping experience

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Uncategorized

How Liebherr Broke New B2B eCommerce Ground

With Adobe Commerce, Liebherr chose a future-proof B2B eCommerce platform that offered unique performance and could easily sustain their growth.

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Uncategorized

How Vink VTS Revolutionized their B2B Plastics Business

How Vink VTS, one of Europe’s largest plastics suppliers, built a new Magento Commerce platform that allows B2B customers to see all their deliveries, orders,

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Uncategorized

Kennards Hire's rental business re-tooled with Adobe Commerce

Kennards Hire's dream was a click and collect online tool that would unite a customer with a product at the press of a button. Adobe Commerce powered them to

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Uncategorized

Rousseau Metal Created a Robust B2B eCommerce Platform

Find out how the metal company, Rousseau Metal, created a robust online eCommerce tool for their B2B customers to design bespoke storage solutions.

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Uncategorized

Steelcase Needed a Modern and Modular B2B Sales Platform

Steelcase needed to make a change to their eCommerce platforms. They made the strategic decision to find a modern, modular, and flexible B2B sales platform.

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