HEINEKEN, one of the world's leading brewers, operates in over 190 countries, including the APAC region, where fragmented trade dominates the grocery retail
Case Study Overview
HEINEKEN, one of the world’s leading brewers, operates in over 190 countries, including the APAC region, where fragmented trade dominates the grocery retail market. A key challenge for a global F&B giant like HEINEKEN was to find a scalable ecommerce solution to digitize routes to its B2B customers and get an all-around view of non-chain retail in the APAC region to build a superior customer experience.
To solve this complex business case in the context of rapid regional expansion, HEINEKEN chose Virto Commerce to build mobile-friendly portals and applications through which distributors sell HEINEKEN products to small retailers and restaurants.
Launched first in APAC in 2018, Virto’s Commerce Innovation Platform is now a core part of HEINEKEN ecommerce in more than 20 countries.
Case Study Snapshot
Region
Asia & India
Industry
Food & Beverage
