De Klok Dranken Hits 80% Adoption After Upgrading to a Scalable eCommerce Platform

De Klok Dranken, a subsidiary of the beverage giant Grolsch, has five locations across the Netherlands and supplies a full range of drinks to over 3,500

Case Study Overview

De Klok Dranken, a subsidiary of the beverage giant Grolsch, has five locations across the Netherlands and supplies a full range of drinks to over 3,500 corporate customers. Even before the pandemic, the company recognized the potential of expanding its online sales compared to offline channels.

De Klok Dranken sought a replatforming ecommerce solution to better serve their B2B customers and move from SAP while retaining a few existing capabilities. The need for platform migration was driven by the legacy system’s limitations in incorporating multi-channel selling and inventory management, complex pricing rules, and personalized customer experiences quickly and cost-effectively.

De Klok Dranken and an implementation partner, Innovadis, selected Virto Commerce as a trusted enterprise-level B2B ecommerce platform to support the company’s plans for strategic ecommerce growth.

With Virto’s Commerce Innovation Platform, an idea became a reality. In three weeks, De Klok Dranken successfully replatformed and established a unified self-service portal for B2B customers, onboarded an additional 1,500 users, and hit an 80%+ digital adoption rate.