Contributed by Virto Commerce
HEINEKEN Achieves 30% of OpCo Revenue with a Mobile-First B2B Platform
HEINEKEN, one of the world's leading brewers, operates in over 190 countries, including the APAC region, where fragmented trade dominates the grocery retail
Case Study Overview
HEINEKEN, one of the world’s leading brewers, operates in over 190 countries, including the APAC region, where fragmented trade dominates the grocery retail market. A key challenge for a global F&B giant like HEINEKEN was to find a scalable ecommerce solution to digitize routes to its B2B customers and get an all-around view of non-chain retail in the APAC region to build a superior customer experience.
To solve this complex business case in the context of rapid regional expansion, HEINEKEN chose Virto Commerce to build mobile-friendly portals and applications through which distributors sell HEINEKEN products to small retailers and restaurants.
Launched first in APAC in 2018, Virto’s Commerce Innovation Platform is now a core part of HEINEKEN ecommerce in more than 20 countries.
Case Study Snapshot
Region
Asia & India
Industry
Food & Beverage
Technology
Related Content
TreviPay Crossroads 2026
Crossroads returns in 2026! After a sold-out inaugural event, the premier B2B payments conference is back in Kansas City with more content, more networking and more opportunities to explore the future of payments. Over 250 B2B leaders, 30+ sessions from top brands and innovators.
B2B eCommerce World Americas
Join us in Indianapolis for a dynamic two-day conference at B2B eCommerce World Americas. Featuring transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributors. Don't miss this chance to elevate your digital journey!
B2B eCommerce World APAC
Join us in Melbourne for a dynamic two-day conference at B2B eCommerce World Asia Pacific. Featuring transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributors. Celebrate the industry's finest at the B2B eCommerce Industry Awards 2026.