Lavazza by Bluespresso’s Transition to a Unified B2B & B2C eCommerce Platform

Lavazza by Bluespresso, an authorized dealer of iconic Lavazza beans, coffee machines, and makers in the Benelux area, serves over 2,500 business customers.

Case Study Overview

Lavazza by Bluespresso, an authorized dealer of iconic Lavazza beans, coffee machines, and makers in the Benelux area, serves over 2,500 business customers.

In the context of launching a B2C segment for its online store, the company wanted to create a new ecommerce platform, as its current solution prevented future growth and smooth scalability. The main challenge came down to managing a large catalog with over 4,000 product items and customer-specified prices. Moreover, the new solution had to be seamlessly integrated with five other digital platforms across the ecosystem of Lavazza by Bluespresso.

Virto Commerce was chosen as a trusted ecommerce technology provider capable of handling such volume and complexity. As a result, Lavazza by Bluespresso safely replaced its legacy system with Virto’s Commerce Innovation Platform.

The company’s new ecommerce website smoothly unifies B2B and B2C client segments in a single store, and account managers can easily access customer insights to respond strategically and quickly to customer behavior and save time on manually managing complex catalogs and price lists.