Practical Thinking on B2B Digital Commerce
Written for the people doing the work, not the analysts writing about it.
Case Study | US apparel firm cuts inventory latency 96%
Challenge Inventory blind spots: once daily inventory updates lead to oversells and stockouts. Manual firefighting: customer service representatives (CSR)
Case Study | Spirit Halloween masters peak with 2M daily transactions
Story
Companies & Ecosystem
How 3M Is Bringing AI and Digital Strategy to Industrial B2B eCommerce
For most of B2B, eCommerce adoption has followed a predictable arc: early skepticism, gradual experimentation, and then an accelerating push as digital-first
Digital Transformation
GTSE Joins the B2B eCommerce Association
The B2B eCommerce Association is pleased to welcome GTSE and Tom Armenante, eCommerce Director and Co-Founder, to the community.
B2B Fundamentals
Industrial B2B eCommerce Is Not Catching Up. It Is Moving Forward.
I have been in eCommerce for most of my career at 3M. I started in customer service, moved onto the Amazon account working with consumer brands, and
B2B Fundamentals
Case Study | Transforming a traditional B2B model into a strategic digital growth driver
Jyga Technologies is a Quebec-based company specializing in electronic precision feeding systems for swine production. Jyga designs and manufactures solutions
B2B Fundamentals
Case Study | Bosch Builds Customer Loyalty Portal with 50+ Localized Storefronts
A unified loyalty portal supporting 50+ brand-country combinations, 22,000+ products, and 115+ integrated fulfillment providers.
B2B Fundamentals
Case Study | Unifying B2B & B2C Commerce for a Leading Dutch Technical Wholesaler
Installatie Balie, a major electrical-components distributor operating across Benelux, traditionally relied on an offline-first model. As B2B buyers
Case Study | How Ganz, a top gifting wholesaler, reinvented product imagery using WizStudio’s AI
Ganz is a multi-brand wholesale company spanning gift, home décor, baby, plush, apparel, and licensed collections. With numerous catalogues released every
Case Study | How Toynk Toys supercharged NetSuite with the ultimate sales add-on, WizCommerce
Toynk’s wholesale business ran on NetSuite, but the system was never designed to be a sales tool. Reps struggled to use it in the field and at trade shows,
B2B Fundamentals
Moving Commerce Forward: Domaine Launches An Accelerator For B2B Brands On Shopify
Digital transformation for B2B has historically been about adapting to a changing landscape, launching an ecommerce channel, modernizing a storefront, or
Case Study | 160 hours a month reclaimed by replacing legacy wholesale systems at Orchid Lux Home
Before WizCommerce, Orchid Lux used a basic order-taking system, RepZio, that had been in place for nearly eight years. The tool was designed only to capture
Case Study | How The Howard Elliott Collection cut manual order entry from 4 hours to 15 minutes with AI
Before Ella, Howard Elliott’s customer service team spent a large portion of every day manually entering orders. Purchase orders arrived in many formats,
B2B Fundamentals
Case Study | How PD Home achieved a 15% sales lift with a faster, more intuitive B2B site
Before WizCommerce, PD Home relied on an on-premise order writing system that created friction during trade shows and day-to-day selling. Orders taken on one
Case Study | Howard Elliott switched from traditional photography to AI lifestyle imagery — Here’s what happened
The Howard Elliott Collection is a home accents wholesaler specializing in mirrors, furniture, and decorative accessories. As a visually driven brand selling
Case Study | The Shopify integration that completely simplified FREYRS’ trade show sales
Before WizCommerce, Freyrs used NuOrder, where onboarding was complicated and time-consuming and integration with Shopify was missing. At trade shows, orders
Case Study | How Pom Pom at Home turned NetSuite chaos into sales confidence — in just 30 days
Pom Pom at Home was running its business on NetSuite, but the surrounding sales and order-taking systems could not handle its complexity. NetSuite
B2B Fundamentals
Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company
Brooke Logan did not set out to work in B2B eCommerce. Her degree is in biology. Her early career took her through home improvement retail. She ended up
Case Study | How Howard Elliott modernized wholesale selling and increased revenue by 15% with AI
The Howard Elliott Collection is a home accents wholesaler serving retailers and interior designers across North America. Its product lines include mirrors,
Case Study | How Jaipur Living unified sales operations and drove 10% revenue growth with AI
Jaipur Living is a global rug manufacturer serving designers, retailers, and trade customers across regions. Its business spans multiple sales motions
B2B Fundamentals
Digital Transformation Is a Progression, Not a Destination
If there is one thing I have learned after decades in this ecosystem, it’s this: Digital transformation is not a finish line. It is a progression.
B2B Fundamentals
Your Digital Maturity Score Isn't a Number. It's a Direction.
"Maturity" is a loaded word.
Companies & Ecosystem
Commerce Is Bigger Than Checkout with David Blue
In this episode of the B2B eCommerce Show, Justin King sits down with David Blue, Founder and CEO of Saltbox Management, to explore what he calls “Big C Commerce”, the omnichannel reality of how B2B companies actually make money.
B2B Fundamentals
Case Study | From Data Complexity to Digital Acceleration: How IBT Industrial Solutions Modernized Product Data Management with Bluemeteor
IBT Industrial Solutions Uses Bluemeteor Product Content Cloud to Improve Data Quality, Streamline Workflows, and Enhance Customer Experience
B2B Fundamentals
Saltbox Mgmt: End-to-End Salesforce B2B eCommerce Expertise for Manufacturers and Distributors
B2B eCommerce has shifted from an optional channel to a core business capability. For manufacturers and distributors navigating digital transformation, the
Case Study | Zogics Scales to New Heights with BigCommerce
Discover how Zogics scaled its multi-brand B2B ecommerce strategy by migrating four distinct storefronts and more than 8,000 SKUs onto BigCommerce’s scalable
Case Study | Erskine Dental Polishes Its B2B Operations and Scales Smarter with BigCommerce
Discover how Erskine Dental modernized its ecommerce ecosystem by launching distinct B2B and B2C storefronts on BigCommerce with real-time inventory, gated
Case Study | Glen Dimplex Australia Builds a Scalable B2B Experience with BigCommerce
Discover how Glen Dimplex Australia transformed its B2B operations by launching a self-service ecommerce portal on BigCommerce B2B Edition, enabling trade
Case Study | WNC CBD Rebuilds Fast and Grows Smarter with BigCommerce
Discover how WNC CBD quickly rebuilt its ecommerce presence on BigCommerce in just two weeks after being deplatformed due to shifting THC restrictions,
Case Study | Prime-Line Builds a Scalable Multi-Brand Ecommerce Experience with BigCommerce
Discover how Prime-Line built a scalable, multi-brand ecommerce experience by unifying previously disconnected storefronts on BigCommerce with a shared cart
Case Study | Bio-Rad Unlocks Agility and Scale with BigCommerce
Discover how Bio-Rad modernized its global ecommerce platform by replatforming to BigCommerce’s composable, API-first architecture to handle millions of SKUs
B2B Fundamentals
Digital Marketing Transformation in Manufacturing Industries
As buyer behavior evolves and innovation accelerates, traditional marketing models built around trade shows, printed catalogs, and direct sales are no longer
Companies & Ecosystem
Building a modern B2B commerce business - an independent approach to platform selection
Align the right commerce solution with what customers expect.
Companies & Ecosystem
Behind the Order Chaos with Ty Sweet
In this episode of the B2B eCommerce Show, Justin King sits down with Ty Sweet, Senior Technical Marketing Engineer at KIBO, to break down a hard truth in B2B commerce: orders are messy, and most systems weren’t built to handle that complexity in real time.
B2B Fundamentals
The Systems That Power B2B Commerce
One of the biggest challenges when you’re building your foundational knowledge of B2B digital commerce is understanding how all of the systems actually come
Digital Transformation
The Infinite B2B Buying Journey
Mastering the B2B buying journey is essential for B2B companies seeking to maximize revenue and enhance customer satisfaction. This whitepaper reveals the
B2B Fundamentals
Your Next Customer Is an Algorithm: Redefining Digital Transformation for the B2A Economy
You spent a decade transforming your business for digital buyers. You built the portal. You enabled self-service. You optimized the checkout experience. You
Companies & Ecosystem
The Truth About B2B Data with Matthew Dares
In this episode of the B2B eCommerce Show, Justin King sits down with Matthew Dares, Partner and Head of Customer Success at TORQ, to explore how operational discipline, product data strategy, and AI intersect to drive real, scalable outcomes in B2B commerce.
B2B Fundamentals
How AI-Powered Search is Transforming eCommerce for Manufacturers and Distributors
B2B buyers don’t browse, they search with purpose. They arrive with specifications, part numbers, technical constraints, and tight timelines. When search
B2B Fundamentals
Case Study | How Power & Tel Reduced Quote Times by 98% with Interactive Product Discovery
Power & Tel, a 60-year industrial distributor with 25,000 products, faced a challenge: their e-commerce platform was live, but capturing decades of expert
B2B Fundamentals
WizCommerce New Product launch: Ella – AI order & quote automation employee
Ella is an AI order and quote automation assistant built for wholesalers and distributors, created by Wizcommerce.
B2B Fundamentals
Building Resilience Against Business Identity Theft
The acceleration of digital commerce has unlocked new opportunities for retailers and B2B merchants, including manufacturers and distributors, navigating
Companies & Ecosystem
B2B Integration Is Broken with Tom Flierl and Ethan Koehler
In this episode of the B2B eCommerce Show, Justin King sits down with Tom Flierl, Chief Commercial Officer at Amla Commerce, and Ethan Koehler, Senior Product Manager, to unpack one of the most persistent challenges in B2B eCommerce: integrations.
B2B Fundamentals
Case Study | Broan-NuTone is Optimizing Support to Boost Efficiency and Loyalty
Broan-NuTone, a leader in residential ventilation products, faced a familiar challenge: they were overwhelmed by manual processes, fielding around 6,000
B2B Fundamentals
Case Study | Shorr Packaging Corp is Saving Time Through Order Automation
Shorr Packaging Corp., a national leader in packaging solutions, was looking to modernize their processes. With the addition of a new Chief Commercial Officer
B2B Fundamentals
Case Study | MGK’s Digital Evolution: Proving That Even Complex Industries Can Go Digital
For years, MGK heard the same refrain as many in regulated industries: “Your business is too complex for digital.”
B2B Fundamentals
Case Study | From Hard-Coded to Human-Centered: How Shepard Rebuilt Commerce to Move at the Speed of Events
When people talk about “commerce transformation,” it’s usually in the context of retail or traditional B2B. But what happens when your business doesn’t fit
Digital Transformation
Report: Why B2B needs a digital upgrade
B2B commerce has moved online, but trade credit has not kept pace. As more suppliers shift sales to digital channels and customers demand longer, more
B2B Fundamentals
Beyond The ERP: Rethinking B2B Order Management
B2B buyers expect more than your ERP can deliver
Digital Transformation
In B2B, Your Buyers Need More Than a Portal Stuck in the 90s
Legacy B2B buyer portals, built around ERP limitations, prioritize internal convenience over customer experience. They hide products, fragment data, and fail
Digital Transformation
B2B Ecommerce Compass 2026
B2B commerce in 2026: There’s no growth without a strong foundation.A new guide from Shopware helps companies plan for the best outcomes this year: B2B
B2B Fundamentals
B2BEA + Scottish Enterprise: Accelerating Digital Transformation
Through this exclusive programme, all eligible UK manufacturers and distributors receive complimentary access to the B2B eCommerce Association Professional
B2B Fundamentals
Salsify’s Product Experience Management Expertise for B2B Manufacturers and Distributors
As B2B eCommerce continues to evolve, manufacturers and distributors face increasing pressure to deliver consistent, accurate, and engaging product
B2B Fundamentals
Case Study | Industrial B2B simplified: Eagle Crusher’s scalable digital portal
From Catalogs to Portals: How Eagle Crusher Simplified Industrial B2B Buying
Companies & Ecosystem
The Digital Mistake Killing B2B Distributors with Bob Lewis
In this episode of the B2B eCommerce Show, Justin King sits down with Bob Lewis, a longtime leader in B2B eCommerce and product information strategy with over 20 years of experience helping distributors succeed online.
Technology & Platforms
Is Composable Commerce Swinging Back?
An editorial conversation with Bryan House, Chief Executive Officer at Elastic Path
B2B Fundamentals
What Manufacturing Digital Leaders Are Carrying Into 2026
By now, most manufacturers are past the stage of debating whether digital matters.
Case Study | IPG Boosts Ecommerce Platform Efficiency From Months to Minutes
Learn how the packaging manufacturer finds operational efficiencies with the Salsify Product Information Management (PIM) solution.
Case Study | ShelterLogic’s AI-Powered Translation Breakthrough With Sitation and Salsify
Learn how the outdoor storage and shade solutions leader achieves fast and scalable product content translation with Salsify and Sitation.
B2B Fundamentals
Case Study | American Bath Group Uses Salsify Workflows To Scale Product Experiences for Thousands of Products
Learn how the bathware manufacturer developed a new content management process to improve content completeness and accuracy.
B2B Fundamentals
Case Study | Wastequip Uses Salsify Artificial Intelligence To Increase Efficiency
Learn how Wastequip, a leading waste management equipment company, reduces manual work and streamlines product experience management operations with Salsify AI.
Digital Transformation
The Complete Guide to B2B Digital Maturity
Discover how your business can leverage new technology to improve customer experience, streamline operations, and become a visionary in your field.
Companies & Ecosystem
The Real Power of Product Data with Kerry Young
In this episode of the B2B eCommerce Show, Justin King sits down with Kerry Young, President and Chief Operating Officer of Bluemeteor, to unpack how AI, automation, and product information strategy are redefining scale in B2B commerce.
Digital Transformation
Why B2B eCommerce Has Failed the Mid-Market — And What You Can Do About It
This eBook is written for mid-market manufacturers and distributors who know they need an eCommerce solution but are frustrated by site implementations that
Companies & Ecosystem
Inside B2B’s AI Shift with Marc Vasquez
In this episode of the B2B eCommerce Show, Justin King sits down with Marc Vasquez, Global Technical Director of eCommerce at Ideal Tridon, to explore how AI, digital tools, and community-driven leadership are reshaping B2B manufacturing and distribution.
Companies & Ecosystem
From Evangelizing to Executing with Jason Greenwood
In this episode of the B2B eCommerce Show, Justin King sits down with Jason Greenwood, Founder of Greenwood Consulting, to discuss how B2B companies can drive real digital ROI without forcing customers to change how they buy.
B2B Fundamentals
Americaneagle.com: Deep B2B eCommerce Expertise for Manufacturers and Distributors
B2B digital transformation often looks straightforward on the surface. Launch a new platform, modernize the website, connect systems, and growth should
Case Study | How Pepsi Enhanced B2B Purchasing with a Customer-Centric Approach
Pepsi’s commitment to customers and innovation extends beyond consumer products. It’s also at the heart of how the company serves its corporate B2B customers.
Case Study | How Bob Barker Company Grew Revenue by 38% with eCommerce Integration
Bob Barker Company is a leading provider of essential supplies and innovative solutions for correctional facilities, rehabilitation centers, and detention
B2B Fundamentals
Case Study | Zwilling J.A. Henckels
Zwilling J.A. Henckels Case Study Challenge Wanted to deploy 1 OMS globally - International fulfillment and returns were a manual process Lacked network-wide
B2B Fundamentals
Case Study | Vulcan Materials Company
Vulcan Materials Company Case Study Challenge Build a new online ordering tool first for B2C, then for B2B customers Incorporate OMS requirements for order
Case Study | How DCTUK boosted sales, and built loyalty with flexible payment options
A family-run business, DCTUK has been supplying and installing flooring for residential and commercial customers across the UK and Europe for over 17 years.
Case Study | How ECatering with iwocaPay met their customers’ payment needs
ECatering works with thousands of food service operators, supplying them with professional catering and cooking equipment. By meeting customer expectations
B2B Fundamentals
5874 Commerce: Strategic B2B eCommerce Expertise for Manufacturers and Distributors
As B2B eCommerce continues to evolve, manufacturers and distributors face increasing pressure to modernize legacy systems, manage complex product data, and
B2B Fundamentals
B2B eCommerce Platform Deep Dive: How Nomad eCommerce Supports Real-World Complexity
Mid-market manufacturers, distributors, and wholesalers are in very different places when it comes to eCommerce. Some tried launching storefronts during the
Companies & Ecosystem
Radwell International: Scaling Complexity, Building for Global Relevance
It’s one thing to scale eCommerce. It’s another to do it while navigating 40 million products, 400 million SKUs, multiple currencies, and one of the most
B2B Fundamentals
Case Study | How Fibre Glast Transformed its Ecommerce Experience with Shopify Plus
Fibre Glast is a leading supplier of composite materials, including carbon fiber, fiberglass, resins, vacuum bagging materials, and more, serving both B2B and
B2B Fundamentals
Case Study | Leading Equipment Dealer Plows Competitors with Website Overhaul
Founded in 1968, RDO Equipment Co. sells and supports agriculture, construction, environmental, positioning, surveying, and irrigation equipment from
B2B Fundamentals
How Absolute Web Helps Manufacturers and Distributors Advance Modern B2B eCommerce
Digital transformation in manufacturing and distribution rarely hinges on a single platform choice. It takes people who understand the realities of complex
B2B Fundamentals
Unleashing the Power of On-Site Search in B2B eCommerce
Industrial distribution is undergoing massive digital acceleration. B2B buyers are shifting online faster than ever, driven by mobile usage, self-service
B2B Fundamentals
HawkSearch: Advancing B2B Search, Personalization, and Product Discovery for Manufacturers and Distributors
B2B digital transformation keeps surfacing the same pattern. Teams invest heavily in platforms, design, and data, yet buyers still struggle to find the right
B2B Fundamentals
What We Learned at B2B eCommerce World Americas 2025
The Novatize team attended B2B eCommerce World Americas 2025 in Scottsdale and met with experts from operations, sales, marketing, IT and finance. If you
B2B Fundamentals
How Sitecore Helps Manufacturers and Distributors Modernize Digital Commerce
When teams inside manufacturing or distribution talk about digital transformation, the conversation often circles around the same questions:
B2B Fundamentals
KIBO Commerce and the Future of B2B eCommerce for Manufacturers and Distributors
Manufacturers and distributors continue navigating a complicated shift toward digital-first customer relationships. The work rarely starts with technology. It
Digital Transformation
Championing B2B digital growth across Latin America: Ljubitza Frkovich Mallqui
B2B eCommerce is global but its momentum is driven by local leaders who know their markets, their customers, and what transformation really takes.
Companies & Ecosystem
Boston Scientific Named Enterprise B2B eCommerce Manufacturer of the Year
What happens when digital transformation stops being a project and becomes a growth lever embedded in the business?
B2B Fundamentals
Case Study | Lenovo: Increasing AOV by 114% With Flexible Net Term Options
Lenovo, a global manufacturer of electronics equipment, software and other technology solutions needed a flexible and convenient payment option for business
B2B Fundamentals
How VTEX Helps Manufacturers and Distributors Advance Their B2B eCommerce Capabilities
Digital transformation in manufacturing and distribution rarely follows a straight line. Teams are balancing ERP complexity, customer expectations that shift
B2B Fundamentals
When Black Friday Creates B2B Buyers
What I learned when gift season collided with industrial eCommerce…
Case Study | The ODP Corporation (Office Depot, OfficeMax)
The ODP Corporation, made up of Office Depot, OfficeMax, and its B2B supply chain business Veyer, faced a critical challenge: its existing ecommerce and order
B2B Fundamentals
How Virto Commerce Strengthens Digital Commerce for Manufacturers and Distributors
B2B manufacturers and distributors continue to navigate a market where customers want digital tools that make their work easier. They want accurate data,
B2B Fundamentals
Look What Happened When the Industry Showed Up
I’ve intentionally waited a week to write this.
B2B Fundamentals
How Process Mining is Revolutionizing B2B eCommerce
Guest post by Carlos Camacho: A revenue-driven executive creating best-in-class B2B eCommerce solutions, expert in strategy, team leadership, and global
B2B Fundamentals
Case Study | Staples Canada: Experiencing Rapid Program Growth with TreviPay
The Client Staples Canada was founded in 1991 and has grown to become the leading global brand for office supplies. Today it has more than 300 stores in
B2B Fundamentals
TORQ Drives Digital Innovation for Manufacturers & Distributors
The B2B eCommerce Association is pleased to announce that TORQ has joined as a Premium Partner. TORQ specializes in delivering tailored B2B eCommerce and
Companies & Ecosystem
2025 Americas B2B eCommerce Award Winners: Celebrating Leadership in Digital Commerce
On November 4, 2025, the B2B eCommerce World Americas conference came to a close with an evening to celebrate the B2B community.
Case Study | NIVEL: From Fragmented Systems to Scalable Growth
Challenge
Case Study | Jelly Belly Boosts Conversions by 72% with KIBO’s eCommerce Solution
Challenge: Legacy custom platform was outdated, hosting burden was high, and launching new market-specific sites took months. Jelly Belly needed to modernize
B2B Fundamentals
Case Study | Digital Commerce 360: Delivering In-Depth Industry Insights with Lightning Speed
Digital Commerce 360 (DC360), a leading source of ecommerce data and research, powers its flagship Top 500 Guide—a comprehensive database ranking the top
B2B Fundamentals
Case Study | Cuyahoga County: Transforming a Government Website into a Vital Information Hub Through Search
Cuyahoga County, Ohio—the state’s second-most populous county—modernized its digital presence to better serve millions of residents seeking essential
B2B Fundamentals
Case Study | American Management Association: Developing Business Leaders Through Search
For over a century, the American Management Association (AMA) has been a global leader in professional development and management education, helping business
B2B Fundamentals
Case Study | Cables To Go: Connecting Customers with Refined Solutions Through Search
C2G, a leading manufacturer of high-performance cabling and connectivity solutions, upgraded its eCommerce experience with HawkSearch to better serve both
B2B Fundamentals
Case Study | BlackHawk Industrial: Taking Flight with HawkSearch to Elevate User Experience
BlackHawk Industrial, a leading distributor of industrial tools, equipment, and manufacturing services, set out to transform how customers find and purchase
B2B Fundamentals
Case Study | Berlin Packaging: Meeting Customers’ Packaging Needs One Search at a Time
Berlin Packaging, the world’s leading hybrid supplier of rigid packaging and industrial supplies, turned to HawkSearch to power a smarter, faster, and more
B2B Fundamentals
Case Study | Borsheims Transforms the Online Jewelry Shopping Experience
Borsheims, a premier destination for fine jewelry, watches, and luxury gifts, elevated its online shopping experience with HawkSearch to meet the expectations
B2B Fundamentals
Case Study | Misumi USA Creates Precision-Driven Success with HawkSearch
Misumi, the world’s leading supplier of configurable mechanical components for machine construction, transformed its online customer experience with
Case Study | Fortis Life Sciences - From Manual Chaos to Automated Success
Challenge
B2B Fundamentals
The Digital Wake-Up Call
Let’s start with a simple truth:
B2B Fundamentals
Case Study | How Graybar Canada restructured its product taxonomy for a new E-commerce platform
Graybar Canada is a subsidiary of Graybar Electric Inc, - North America’s oldest and largest electrical wholesale distributor, and a Fortune 500 company for
B2B Fundamentals
Case Study | Innovative Product Quality Assurance Solution Improves Shipment Data Accuracy.
AmerCareRoyal (ACR) is a single stream resource for over 6,000 disposable products used in the food service, janitorial, sanitation, industrial, hospitality
B2B Fundamentals
Case Study | A Framework for Master Data - Enhanced Product Data, Reporting and Analytics
Taiga Building Products Ltd. is a leading wholesale distributor of building materials in North America; headquartered in Burnaby, British Columbia and
B2B Fundamentals
Bluemeteor: Empowering B2B Businesses to Optimize their Product Content Lifecycles
In today’s B2B market, success depends on delivering accurate, consistent, and enriched product data across every digital channel. Bluemeteor is redefining
B2B Fundamentals
Case Study | BlueAlly scales B2B sales with Shopware’s flexible architecture
BlueAlly is a large-scale distributor of IT hardware and services, serving both self-service and sales-led customers, and a trusted reseller of enterprise IT
B2B Fundamentals
Domaine: Scaling Global B2B eCommerce with Shopify
Domaine is redefining what’s possible in enterprise B2B eCommerce. As the leading Shopify agency helping global brands scale digital commerce, Domaine
B2B Fundamentals
Novatize: Solving Modern B2B Commerce Challenges
Novatize has joined the B2B eCommerce Association (B2BEA) as a Premium Partner, marking a shared commitment to advancing the digital transformation of
B2B Fundamentals
Case Study | Tella & Stella Unifies B2B and DTC Commerce on Shopify
Tella & Stella, a Canadian pet-lifestyle brand founded in 2019, designs premium accessories for dogs and cats. As its wholesale business grew, managing
B2B Fundamentals
Case Study | My Fireplace Products (MFP) Simplifies B2B Buying for a Manufacturing Brand
My Fireplace Products (MFP), the eCommerce division of a Canadian family-owned home-heating appliance manufacturer, serves both consumer and B2B channels
B2B Fundamentals
Case Study | Groupe LD Transforms B2B Tooling Distribution with Adobe Commerce (Magento)
Groupe LD has distributed industrial and commercial products for over 45 years, specializing in tool modification, repair & certification, and
B2B Fundamentals
Case Study | Garant Drives B2B Growth on Amazon Vendor
Garant, a Canadian manufacturer with over 125 years of expertise, produces high-quality non-motorized tools for gardening, construction, cleaning, and snow
B2B Fundamentals
Case Study | Exceldor Optimizes B2B Sales Portals for Farmers and Employees with Shopify Plus
Exceldor Coopérative is a prominent Canadian agri-food cooperative specialized in poultry processing and distribution, renowned for its quality products,
B2B Fundamentals
Case Study | Doyon Després Drives Omnichannel Growth with a B2B Customer Adoption Strategy
Doyon Després, born from the merger of two major distributors, is a leading supplier of professional kitchen equipment and supplies. The company serves a
B2B Fundamentals
Case Study | Comfort Temps Streamlines B2B Purchasing on Shopify Plus
Comfort Temps is a North American company specializing in residential heating and cooling solutions, offering high-quality heat-pumps and accessories built
B2B Fundamentals
Impaqx: Redefining Digital Transformation and Product Experience
Visit Impaqx in the B2BEA Directory
B2B Fundamentals
Case Study | Cantin Beauté Unifies B2B eCommerce After a Major Acquisition
Cantin Beauté, Québec’s leading distributor of professional beauty products, serves a broad B2B network of salons, stylists, and beauty professionals. After a
B2B Fundamentals
Case Study | Camso (Michelin Group) Simplifies B2B eCommerce on Shopify
Camso, part of the Michelin Group, designs and manufactures specialized track systems and tires for ATVs, UTVs, and snowmobiles. Managing a large product
Case Study | Pierce Manufacturing elevates its B2B aftermarket parts business with VTEX
Pierce Manufacturing, a subsidiary of Oshkosh Corporation, has long been a leader in building custom fire trucks for departments worldwide. To better serve
B2B Fundamentals
Case Study | Archex Streamlines B2B Commerce on Shopify
Groupe Sani-Tech, founded in 1975, is a manufacturer and distributor of architectural products serving a large B2B market across Canada, the United States,
B2B Fundamentals
From Slipway to Self-Service: How One Marine Distributor Rebuilt B2B for the Next Generation
In a sector known for faxes, phone calls, and legacy systems, All Marine Spares decided to chart a very different course.
B2B Fundamentals
Case Study | Stanley Black & Decker: Rethinking B2B Commerce for the Modern Era
Stanley Black & Decker (SBD) has been a leading provider of tools since 1843. The company’s commitment to quality and dependability have made it a known
B2B Fundamentals
Merchkit: Powering B2B eCommerce Growth Through AI-Ready Product Data
Merchkit is helping B2B manufacturers, distributors, and brands take the next step in digital transformation — turning complex product catalogs into AI-ready
B2B Fundamentals
When and How to Audit Your eCommerce Tech Stack
A practical guide for eCommerce Directors at distribution companies — to find redundancy, fix integration gaps, and prove ROI before 2026 planning.
B2B Fundamentals
How ICL Scaled Digital Sales Across 20 Countries Without Losing Local Touch
What does it take to launch 20 regional eCommerce portals, integrate them with four ERPs, and drive real adoption from dealers, distributors, and enterprise
B2B Fundamentals
Case Study | Global manufacturing leader transforms customer experience with Sitecore
Brady Corp DXP centralizes content and operations for 18 multilingual websites across 23 countries worldwide
B2B Fundamentals
Case Study | NHP transforms customer engagement with Sitecore
By adopting Sitecore’s composable architecture, electrical product manufacturer and distributor NHP enhances personalization, streamlines marketing
B2B Fundamentals
Zoey: Driving B2B Digital Transformation with a Complete eCommerce Platform
Zoey is at the forefront of B2B digital transformation, helping manufacturers, distributors, and enterprise clients modernize their online commerce
B2B Fundamentals
How One Distributor Used Search, ERP, and Self-Service to Win in a Conservative Market
What happens when a small team in a traditional industry decides to act like a digital-first leader?
B2B Fundamentals
Candyspace: Accelerating B2B Digital Growth Through Experience, Strategy, and Technology
Visit Candyspace in the B2BEA Directory
B2B Fundamentals
Case Study | A sophisticated DTC & B2B ecommerce transformation
Industry West aimed to modernize its ecommerce platform to better reflect its refined brand identity. With a lean internal team, the company required an
B2B Fundamentals
Case Study | Movora Digital Maturity Case Study
After years of growth through acquisition, Movora advanced its digital maturity by unifying fragmented systems into a scalable, global B2B ecommerce platform
B2B Fundamentals
Case Study | Movora: Global B2B eCommerce Expansion
Creating a scalable and integrated digital ecosystem
B2B Fundamentals
AAXIS: Transforming Enterprise Commerce with AI, Data, and Strategy
Visit AAXIS in the B2BEA Directory
B2B Fundamentals
Beyond ERP: Why Modern B2B Fulfillment Demands a New Level of Agility
For decades, the ERP has anchored manufacturing and distribution operations. It kept orders flowing, inventory accurate, and financials in check.
B2B Fundamentals
Selecting a B2B eCommerce Platform Isn’t Easy. Here’s How We’re Helping.
If you’ve ever been responsible for selecting a B2B eCommerce platform, you already know the truth:
Case Study | Toyota Material Handling X Mirakl Case Study
Toyota Material Handling, a leader in material handling products with more than 230 locations across North America, revolutionized their parts sales strategy
Digital Transformation
Ashley Hudson Joins B2BEA to Lead Global Events
The B2B eCommerce Association is excited to welcome Ashley Hudson as its new Managing Director, for Global Events, a key leadership appointment that will
B2B Fundamentals
Maximizing Your Experience at B2B eCommerce World Americas
Practical strategies to maximize learning, networking, and opportunities at the premier B2B eCommerce conference.
B2B Fundamentals
Executive Playbook – How to Lead the Transformation
Digital Transformation Starts at the Top. Here’s How to Lead It.
B2B Fundamentals
Dan Gray Named B2B eCommerce Leader of the Year at 2025 APAC Industry Awards
The B2B eCommerce Association is proud to recognize Dan Gray, Head of Product & Technology at SafetyCulture Marketplace, as the 2025 B2B eCommerce Leader
B2B Fundamentals
Case Study | Braskem Builds a Digital EDGE with AAXIS
Braskem, Latin America’s largest petrochemical company, collaborated with AAXIS to modernize its traditional, mostly offline operations.
B2B Fundamentals
Case Study | Interstate Batteries now sells faster, smarter, and more efficiently across B2B and D2C channels.
Interstate Batteries, a leading distributor of automotive batteries, provides power solutions to both consumers and business partners through a national
Case Study | Professional Medical Fulfillment Grows with Zoey
Zoey gave PMF a powerful eCommerce platform the team can manage in house. Customers and reps place orders in one place, sales rise, and operating costs fall.
Case Study | Ceramo Brings Orders Online with Zoey
Zoey gave Ceramo a single place to capture orders and keep the sales team in control. Inside and outside reps now create orders on the go, pricing stays
Case Study | ManaMed Boosts Sales with Zoey
Zoey gave ManaMed a single, self-service portal for accurate pricing and instant order capture. The result: fewer touches, fewer mistakes, and a team freed up
B2B Fundamentals
The Agents Are Coming: What OpenAI and Stripe Just Told Us About the Future of B2B Commerce
This week, OpenAI and Stripe announced a series of releases that will reshape how purchasing happens online.
Case Study | Real Avid Transformed Their Business by Deploying Zoey
How much time does your business spend manually processing orders? Is your trade conference time spent closing business or capturing information? How much of
B2B Fundamentals
Bowens Wins Best B2B UX Design at 2025 APAC Industry Awards
Bowens, one of Australia’s most respected suppliers of timber and building materials, has taken home the Best B2B User Experience Design award at the 2025
B2B Fundamentals
Walmart Business Adds TreviPay Invoice Offering: A Strategic Signal for B2B Credit Expectations
This week, Walmart Business announced an expanded Pay by Invoice offering, powered by B2B payments platform TreviPay, that allows qualified business customers
B2B Fundamentals
How to Get Conference Approval in B2B (and Actually Go)
Let’s be honest, getting approval to attend a conference in manufacturing or distribution isn’t always a slam dunk.
B2B Fundamentals
The Digital Front Door: Why Great B2B Customer Relationships Start Online
B2B eCommerce is now the first handshake.
B2B Fundamentals
The Financial and Operational Impact
Digital Is Not Just About Experience. It’s About Profit.
AI in B2B Commerce
Phane Mane Appointed Global Chairman of the B2B AI Council
The B2B eCommerce Association is proud to announce the appointment of Phane Mane as Global Chairman of the newly established AI Council. This initiative is
B2B Fundamentals
Justin King
Justin King
B2B Fundamentals
Organizational Readiness and Roadblocks
Digital Doesn’t Fail Because of Tech. It Fails Because You Weren’t Ready.
Companies & Ecosystem
Motion Wins for Customer Adoption at APAC Industry Awards 2025
Motion Asia Pacific has been awarded Best Customer Adoption Strategy at the 2025 B2B eCommerce Industry Awards Asia Pacific, held as part of B2B eCommerce
Case Study | From Manual to Managed: How MMS Distribution Automated Sales with Aleran
Wholesale Distribution & Manufacturing
Companies & Ecosystem
WizCommerce gets Series A investment with Divyaanshu Makkar
In this episode of the B2BEA Insider, Justin King talks with Divyaanshu “Dev” Makkar, Co-Founder and CEO of WizCommerce, about the company’s recent Series A investment and its mission to modernize wholesale distribution with an AI-native operating system.
B2B Fundamentals
Case Study | Roush Performance - Replatforming to Shopify Plus Drives Fast Results
Challenge:
B2B Fundamentals
Rethinking the Sales and Customer Model
Digital Isn’t Replacing Sales Reps—It’s Freeing Them to Be Great
Companies & Ecosystem
The Future of B2B Is Here: Inside the Agentic Commerce Alliance with Jason Nyhus
In this episode of the B2BEA Insider, Justin King welcomes Jason Nyhus, President and General Manager of Shopware US, to unpack the launch of the Agentic Commerce Alliance and what it means for the future of B2B.
B2B Fundamentals
Why Product Content Optimization Is the Linchpin in B2B Manufacturer–Distributor Relationships
If you’ve spent any time in B2B eCommerce, whether you're on the manufacturer or distributor side, you know that product content often gets treated like an
Case Study | TRAK Machine Tools Finds a A Smarter Way to Sell Parts, Process Exchanges, and Serve Customers
TRAK Machine Tools manufactures high-precision lathes and mills used in machine shops around the world. While their machines are sold through rep groups and
Case Study | nora fleming Modernizes B2B eCommerce Without Losing the Human Touch
For nora fleming, independent boutique retailers aren’t just a sales channel—they’re the heart of the business—and the brand continues to prioritize personal
B2B Fundamentals
MightyRep Joins B2BEA as a Vendor Partner, Advancing AI-Powered Lead Intelligence for B2B
The B2B eCommerce Association (B2BEA) is proud to welcome MightyRep as our newest official vendor partner.
Case Study | Wovenbyrd Expands into New Markets on BigCommerce
Discover how WovenByrd transformed its apparel business by launching a sleek, headless ecommerce experience built on BigCommerce. With a modern tech stack,
Case Study | Inhaven Builds a Five-Star B2B Experience with BigCommerce
See how Inhaven built a streamlined B2B ecommerce platform to simplify procurement for the vacation rental industry. With BigCommerce, the brand launched a
Case Study | ASA Transforms B2B Aviation Education with BigCommerce and Acumatica
Explore how ASA upgraded from a manual, paper-based ordering system to a modern ecommerce experience with BigCommerce. With seamless integration to Acumatica,
Case Study | Marshall Wolf Automation Builds a Future-Ready B2B Experience with BigCommerce
See how Marshall Wolf Automation modernized its ecommerce experience to better serve its growing B2B customer base. By moving from Magento to BigCommerce B2B
Case Study | Toolden scales from local seller to global retailer with BigCommerce
See how Toolden scaled from a local brick-and-mortar to a major ecommerce force across the UK and beyond. With BigCommerce, the team launched a flexible
Case Study | Karava achieves B2B excellence with BigCommerce
Explore how Karava tackled complexity with a modern headless B2B architecture built on BigCommerce. By choosing a headless setup, they gained the flexibility
Case Study | Lekker Home Elevates B2B and B2C Experiences with BigCommerce and Acumatica
Discover how Lekker Home elevated both B2B and B2C ecommerce using BigCommerce paired with Acumatica. By transitioning to BigCommerce B2B Edition, the luxury
Case Study | AHP Dental & Medical Polishes Their B2B Experience with BigCommerce
Explore how AHP Dental & Medical digitized its operations and boosted efficiency with BigCommerce. After transitioning away from phone- and email-based
Case Study | GlassCraft Door Company Opens the Door to a Better Customer Experience with BigCommerce
See how GlassCraft Door Company reimagined its online experience to better serve both dealers and consumers. With BigCommerce, the brand launched a modern
Case Study | TradeTools Drives Down Costs and Powers Up Performance with BigCommerce
Learn how TradeTools streamlined complex B2B ecommerce workflows while boosting revenue by 31%, all by migrating to BigCommerce. With features like robust
Case Study | Barbeques Galore Heats up International Expansion with BigCommerce
See how Barbeques Galore supercharged its B2B operations and got online fast, launching four storefronts in 12 weeks. With BigCommerce B2B Edition and agency
Case Study | Sellars Increases Efficiency and Revenue with BigCommerce
Discover how Sellars Absorbent Materials digitized its complex B2B operations without disrupting the buying experience. With BigCommerce and B2B Edition, the
Case Study | AS Colour Gets Outfitted for International Growth on BigCommerce
See how AS Colour scaled its global footprint with a flexible, multi-storefront solution built on BigCommerce. The premium apparel brand needed powerful tools
Case Study | Walton’s Creates a Foundation for Future Growth on BigCommerce
Explore how Walton’s brought its decades-old family business into the digital age, without losing its personal touch. With BigCommerce, the company unified
Case Study | The Beer Bat Hits an Ecommerce Home Run with BigCommerce
See how The Beer Bat turned a viral novelty into a booming ecommerce brand with BigCommerce. As demand exploded, the company needed a platform that could keep
Case Study | MKM Disrupts the B2B Ecommerce Experience with BigCommerce
Discover how MKM brought its massive B2B catalog online with speed, accuracy, and scalability. Leveraging BigCommerce and Feedonomics, the building materials
Case Study | Heat Transfer Warehouse Designs Their Ideal Site with BigCommerce
Learn how Heat Transfer Warehouse scaled its ecommerce operations to support rapid growth and growing customer demand. By switching to BigCommerce, the team
Case Study | Ballard Industrial Builds Up Its B2B Experience with BigCommerce
See how Ballard Industrial modernized its 70-year-old business with a digital overhaul built for B2B. With BigCommerce at the core, the company launched a
Case Study | It’s a Mega Thing Becomes an Even Bigger Thing with the Help of BigCommerce
Discover how It's a Mega Thing transformed its complex procurement process into a streamlined, scalable digital experience. By migrating to BigCommerce, this
Case Study | TYGRIS Reigns Over B2B Ecommerce with BigCommerce B2B Edition
See how Tygris rebranded and scaled its ecommerce operations to meet the evolving needs of modern industrial buyers. With the help of BigCommerce and a
B2B Fundamentals
230% Growth. 44% Less Manual Work. Global Expansion in Months
When you operate in over 50 countries with €30 billion in revenue, digital complexity is a given. But for Lactalis, the challenge wasn’t scale, it was
B2B Fundamentals
You Can’t Outsource Digital Transformation
You Can’t Outsource Transformation—Here’s Why That Matters
B2B Fundamentals
+44% Orders. +62% Conversions. NPS 68.
KCS Education, a trusted supplier of educational and business supplies since 1930, has delivered a digital transformation that blends scale, innovation, and
B2B Fundamentals
From 80% Manual Orders to 85% Online in Just One Year
Digital transformation isn’t just for enterprises. For Birlea Furniture, a family-run furniture wholesaler in the UK, going digital wasn’t about following
B2B Fundamentals
A Unified B2B Platform That Drives 60% of Revenue, 80% Automation
In the high-precision world of industrial manufacturing, complexity is a given. But for Austria-based Meusburger Georg GmbH & Co KG, complexity wasn’t a
B2B Fundamentals
Turning B2B Complexity into a Competitive Advantage: TOWA Digital Wins System Integrator of the Year at the 2025 B2B eCommerce Awards
In the world of B2B, where long sales cycles, custom configurations, and intricate pricing models are the norm (not the exception) system integration isn’t
B2B Fundamentals
Have You Maximized Your Existing B2B Tech Stack?
If you're a distributor struggling to get traction with your eCommerce platform, the first instinct is often to blame the technology.
B2B Fundamentals
750% Digital Growth. A Team Effort Led with Vision
Digital transformation in B2B is never just about technology. It takes leadership. Vision. And the ability to drive measurable change across people,
B2B Fundamentals
Musgrave MarketPlace Named Enterprise B2B eCommerce Distributor of the Year at the 2025 B2B eCommerce Awards
Musgrave MarketPlace isn’t just another grocery wholesaler. It has become home to one of Ireland’s most advanced and impactful B2B digital commerce platforms.
Companies & Ecosystem
Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee
In this episode of the B2B eCommerce Show, Justin King dives deep into the world of agentic AI with Jason Hein and Chris Gee, two thought leaders shaping how AI will fundamentally alter B2B digital commerce.
B2B Fundamentals
What Is Customer Journey Mapping in B2B e Commerce and Why It Matters More Than Ever
In complex B2B sales environments, mapping the customer journey is not just a good practice, it’s a strategic necessity.
B2B Fundamentals
Why B2B eCommerce Is a Strategic Imperative
B2B eCommerce Isn’t a Project. It’s a Capability.
B2B Fundamentals
Why B2B eCommerce Fails: 5 Real-World Mistakes You Can’t Afford to Make
You launched your B2B eCommerce Portal. You emailed the announcement to your customers. You even had cupcakes in the breakroom.
B2B Fundamentals
Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Özlem Özüner & Francois Burtin
In this episode of the B2BEA Insider, Justin King sits down with Özlem Özüner and Francois Burtin from Allianz Trade to explore how the future of B2B payments is being shaped by automation, embedded finance, and the shift toward digital-first buying experiences.
Digital Transformation
Finding Digital’s True Home: Where Should the Digital Team Report?
Excerpt from the book B2B Digital for Executives.
Digital Transformation
What We Don’t Say Out Loud About Change Management in Digital Transformation
Excerpt from the book B2B Digital for Executives.
Companies & Ecosystem
AI for B2B: What We Learned at AppliedAI 2025 with The Crew
In this episode of the B2B eCommerce Show, Justin King brings together Jason Hein, Jay Schneider, and Sam Aldinger to reflect on key insights from the AppliedAI Conference 2025—one of the industry’s most talked-about events shaping the future of B2B.
Companies & Ecosystem
Suppliers Using Trade Credit Are Winning—Here’s Why with Lara Gilman
Why Trade Credit Is the Untapped Growth Lever in B2B eCommerce
Companies & Ecosystem
How Sonepar’s Spark Platform Powered Their Win as 2024 Enterprise B2B eCommerce Distributor of the Year
In an increasingly digital world, leading distributors are redefining what it means to deliver value through technology. In 2024, Sonepar stood out from the
B2B Fundamentals
Workwear Group and Royal Cyber Win Mid-Market B2B eCommerce Manufacturer of the Year at the 2024
In the rapidly evolving world of B2B eCommerce, few manufacturers have reimagined the customer experience, technology stack, and operational execution as
Companies & Ecosystem
The SMB Secret to Winning B2B Online with Christiane Soto
According to Christiane, many manufacturers and distributors did dip their toes into eCommerce over the past decade. But the results were mixed. Why?
B2B Fundamentals
Sonepar Wins 2024 Enterprise B2B eCommerce Distributor of the Year
In the fast-evolving world of digital commerce, few enterprise distributors are transforming at scale like Sonepar. Their global omnichannel platform, Spark,
Digital Transformation
What Every CEO Needs to Know About B2B eCommerce / Digital (But Was Afraid to Ask)
In boardrooms across the country, manufacturers and distributors are asking big questions:
B2B Fundamentals
BigCommerce Wins B2B Retailer of the Year at the 2024 B2B eCommerce Industry Awards
In today’s rapidly evolving digital commerce landscape, winning in B2B requires more than just a sleek storefront. It takes a platform built for complexity,
B2B Fundamentals
Community Coffee Wins 2024 Best Newcomer Award in B2B eCommerce
For more than a century, Community Coffee has built its business through personal, face to face relationships. But in 2024, the iconic brand proved it could
Companies & Ecosystem
Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby
Marketing and manufacturing haven’t always been close companions. But that’s changing, and fast.
B2B Fundamentals
Larry Wu Named 2024 B2B eCommerce Leader of the Year
In the fast moving world of digital commerce, it takes more than strong results to stand out. It takes vision, consistency and the ability to drive change at
B2B Fundamentals
Case Study | Crane manufacturer Huisman launches pioneering digital commerce platform for the maritime industry designed with a parts store, and more
Huisman, a global leader in heavy-duty cranes for offshore windfarms, has launched a cutting-edge digital commerce platform to better serve customers in
B2B Fundamentals
Case Study | Healthcare manufacturer makes the shift to composable commerce
Headquartered in North America, the company is a global healthcare leader in clinical diagnostics and scientific research instruments. Recognizing the shift
B2B Fundamentals
Case Study | This is how true Omnichannel B2B Commerce looks like
Whether it’s smart tool dispensers or shelves that restock themselves through automated reordering, Wurth embraces digital innovation like no others. At the
B2B Fundamentals
eBook: Build for Business: Executive Guide for B2B eCommerce Transformation
The most common thing I hear from CEOs and senior business leaders is this: "Just show me how digital can grow the business. Explain it without the tech
B2B Fundamentals
Case Study | Atlas Copco revamps B2B e-commerce with Intershop, boosting efficiency and customer experience.
Atlas Copco Industrial Technique, one of the world's leading industrial assembly solutions brands, has transformed its B2B e-commerce platform with Intershop.
B2B Fundamentals
Case Study | Self-service e-commerce for the aftermarket
Environmental Solutions Group (ESG), a division of Dover Corporation, provides the latest innovations in equipment for the waste collection industry. Its
B2B Fundamentals
Joval Wine Group: Raising the Bar for Customer Experience
The B2B eCommerce space is full of change but few mid-market distributors have embraced digital transformation with the precision and ambition of Joval Wine
B2B Fundamentals
B2BEA and 3M Launch Exclusive Program to Accelerate Digital Maturity for 3M Authorized Distributors
July 2025 - The B2B eCommerce Association (B2BEA) and 3M have announced a strategic initiative to empower 3M’s distribution partners with the tools, training,
Companies & Ecosystem
How GigaCloud Marketplace Became the 2024 B2B Marketplace of the Year
The B2B eCommerce space is rapidly evolving, but few platforms have disrupted the traditional supply chain model quite like GigaCloud Technology Inc. In 2024,
Companies & Ecosystem
How Simpson Strong-Tie Became the 2024 Enterprise B2B eCommerce Manufacturer of the Year
Simpson Strong Tie isn’t just a leader in construction products it’s now recognized as a leader in B2B digital transformation. In 2024, the company was named
B2B Fundamentals
Webinar Recap: Is Shopify Ready for Complex B2B Commerce?
In the fast-evolving world of B2B eCommerce, the conversation is shifting from “what platform should we use?” to “how do we make buying easier for our
Companies & Ecosystem
Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan
Digital Alignment Is the Shift Too Many Still Miss in B2B eCommerce
Case Study | Fueling growth and new customer acquisition with digital B2B payments
Kingspan, a leading global manufacturer of building materials, recognised the urgent need to modernize its traditional sales channels to meet the demands of
Companies & Ecosystem
AI, Talent, and Scaling B2B eCommerce Platforms with Alexander Graf | Spryker
In B2B commerce, complexity isn’t the problem. It’s the opportunity. That was one of the core takeaways from a recent conversation with Alexander Graf, co-founder of Spryker and long-time digital commerce operator. With over 20 years in the industry, Alex has watched the rise (and hype) of B2C, and come to believe that B2B is where the real digital innovation lives.
Case Study | NEW FLAG: A B2B wholesale solution for the beauty industry
New Flag is a multinational brand building enterprise headquartered in Munich, Germany, which has brought innovative beauty brands to their own category
Case Study | Introducing Pay Later for Business on Alibaba.com
We are excited to announce that Alibaba.com has partnered with Balance to launch “Pay Later for Business”—a new way for eligible U.S. business customers to
Case Study | How One Marketplace Leveraged Payments to Double Down on Ecommerce Growth
ChemDirect, the B2B chemical marketplace, launched in 2018, was founded to solve the inefficient sales cycles in the chemical industry. Their CEO, Tyler
Case Study | How a Wholesale Distributor Graduated Its Customers to Digital Payments
Bay Fastening Systems, a wholesale distributor of fastening solutions, found itself at the crossroads of tradition and the digital age. As the Chief
Case Study | KoçZer’s ZERGO: Turkey’s first B2B marketplace for supply chain management
Since its inception in 2003, the company’s vision has been to become Turkey’s best and world-leading strategic procurement and efficiency center by disrupting
Case Study | PFERD’s Path to Prosperity: Boosting Revenue, Efficiency, and Customer Experience with Spryker
In the ever-evolving e-commerce landscape, businesses must adapt and innovate to thrive. PFERD, a company with over two centuries of tradition, found itself
B2B Fundamentals
B2BEA + UK Department for Business & Trade: Accelerating Digital Transformation
Through this exclusive programme, all eligible UK manufacturers and distributors receive complimentary access to the B2B eCommerce Association Professional
Case Study | Bttn Unleashes Growth Potential and Streamlines B2B Capabilities with BigCommerce
This case study delves into the journey of an ecommerce website, bttn, as they transitioned from Shopify to BigCommerce. The decision to migrate was primarily
B2B Fundamentals
B2BEA + 3M: Accelerating Digital Growth for 3M Distribution Partners
Through this exclusive program, all authorized 3M distributors receive complimentary access to the B2B eCommerce Association Professional Membership.
Case Study | How BIC is writing a new chapter in digital transformation with commercetools
BIC is a globally recognized leader in the stationery, lighter and shaver markets, known for its iconic ballpoint pens that have written billions of stories
B2B Fundamentals
CrediLinq Joins B2BEA as Official Member, Fueling Growth in B2B Embedded Finance
The B2B eCommerce Association (B2BEA) is proud to welcome CrediLinq as our newest official vendor member. As a fast-scaling fintech innovator specializing in
B2B Fundamentals
The B2B eCommerce Show
Welcome to the B2B eCommerce Show - The official B2B eCommerce Association Podcast. This is a hub for leaders, innovators, industry experts, and newbies to
B2B Fundamentals
Case Study | Offline jewellery sales made simple, fast, & trusted for Chisholm Hunter
With their Magento 2 website, Chisholm Hunter struggled to manage offline sales, especially for high-value items. Their process was slow, confusing for
Digital Transformation
Why Mid-Market Owners Should Digitise Before They Exit
In today’s mergers and acquisitions (M&A) landscape, buyers are looking for more than just revenue, they’re looking for digital resilience. For mid-market
Digital Transformation
Change Management & Customer Adoption: The Real B2B Game Changers with The Crew
In the fast-evolving world of B2B commerce, it’s tempting to believe that digital transformation starts and ends with a sleek eCommerce platform. But as
B2B Fundamentals
Beyond the Webstore: Driving Real Digital Transformation in B2B with Graham Lubie
In B2B commerce, digital transformation isn’t a one-off initiative, it’s an evolving program. That’s the central message from Graham Luby, Executive at
Companies & Ecosystem
Webinar Recap: From MVP to Maturity: Simpson Strong Tie
Our latest webinar with Jared Abelson, Evan Klein and tackled the biggest challenges B2B companies face in digital transformation especially in building a
B2B Fundamentals
The Middle School Dance of B2B eCommerce Conferences: Why Connection Still Feels So Hard
I just got back from the 2025 B2B Online event and even after more than a decade of attending, one thing hasn’t changed.
B2B Fundamentals
Allianz Trade Joins B2B eCommerce Association to Help Power Global Confidence in Digital Trade
In the B2B world, trust is currency, and confidence is what turns strategy into scale.
B2B Fundamentals
The Hidden Cost of Returns in B2B Distribution, and Why It’s Time to Fix It
In B2B distribution, most digital strategies focus on front-end experiences, building out eCommerce sites, modernizing product data, streamlining online
B2B Fundamentals
The Hidden Levers of Customer Adoption in B2B eCommerce with Carlos Camacho
In the ever-evolving world of B2B eCommerce, one truth is becoming clear: Customer adoption isn’t a feature of your digital strategy, it is your strategy.
B2B Fundamentals
The Executive Playbook for Leading B2B eCommerce Transformation
Part 5 of the Executive Briefing Series for Manufacturing & Distribution Leaders
B2B Fundamentals
What Does Your Faceted Search Say About You?
If a customer landed on your site today, what would your search experience tell them?
B2B Fundamentals
What’s Really Holding Back Your B2B eCommerce Success
Part 4 of the Executive Briefing Series for Manufacturing & Distribution Leaders
Companies & Ecosystem
Webinar Recap: Unlock Your B2B eCommerce Career: The Path to Success Starts Here
Missed it live? No worries—catch the replay and start building the future you want, today.
B2B Fundamentals
INSIDERS: Digital Sales Rooms Are Changing The Game With Jason Nyhus
After more than two decades in the eCommerce industry, Jason Nyhus thought he had seen it all. From leading roles at Digital River during the dot-com boom to
Companies & Ecosystem
Webinar Recap: 3 (Persistent) Myths of B2B eCommerce- Debunked!
Missed the live session? The replay is now available.
B2B Fundamentals
5 Takeaways from the “3 Myths of B2B eCommerce” Webinar
In our recent session with Matt Boland (Infios) and Aaron Sheehan (OroCommerce), we unpacked the persistent myths that hold B2B eCommerce efforts back. If you
B2B Fundamentals
Reimagining Sales in a Digital-First B2B World
If you’ve been around long enough in manufacturing or distribution, you know one thing for sure:
B2B Fundamentals
The Financial and Operational Upside of B2B eCommerce
Most B2B leaders now understand that eCommerce is here to stay.
B2B Fundamentals
VTEX Leaving MACH Alliance / Religion? B2B at ShopTalk, the B2B Bubble, with The Crew
In the debut episode of The B2B eCommerce Show, a powerhouse panel of experts dives into the evolving landscape of digital commerce for manufacturers and
B2B Fundamentals
Beyond Best Practices: The New Playbook for B2B Product Detail Page Optimization
For the last decade, “best practices” have ruled the B2B product content world like gospel. But if you've been operating under the assumption that mimicking
Digital Transformation
Why B2B eCommerce Is a Strategic Imperative, Not Just a Sales Tool
If you’re a CEO, CFO, or business leader in the industrial sector, you’ve likely heard this before:
Technology & Platforms
Platform Selection in B2B eCommerce: What 65% of Companies Get Wrong
Two-thirds of B2B companies are planning to replatform their B2B eCommerce software solution. That stat alone should make anyone in the space pause. But
B2B Fundamentals
Solving the Silent Struggle in B2B: Why Returns, Warranties, and Repairs Deserve a Seat at the Strategy Table
Ask any distributor what keeps them up at night, and reverse logistics returns, warranties, and repairs rarely tops the list. Yet nearly every executive will
B2B Fundamentals
The AI Advantage: Elevating B2B Operations for Distributors and Manufacturers
If you are interested in the deck - here you go
Companies & Ecosystem
Webinar Recap: The Evolution of B2B eCommerce in France
Host:Guest Speakers: Olivier Thivent (SVP of Omnichannel Experience, Sonepar) & Xavier Rio (Global B2B eCommerce Manager, 3M)
B2B Fundamentals
5 Lessons Learned from the B2B eCommerce in France Webinar
B2B eCommerce is evolving rapidly, and regional insights are crucial for businesses looking to stay ahead. In our latest webinar, industry leaders from
B2B Fundamentals
The Unlikely Traits of a Modern B2B eCommerce Brand with Kyler Nixon
In a world where customer acquisition is harder (and more expensive) than ever, the traditional playbook for B2B distributors is failing. That’s the core
Digital Transformation
The Leadership Playbook: Lessons from Fastenal’s Culture with Sam Aldinger
In a digital age dominated by platforms, AI, and process optimization, it's easy to forget that people still power everything. That’s the powerful reminder at
B2B Fundamentals
Why Distributors Need Better Product Data? with Caroline Ernst
If you think product content is just for eCommerce, think again. According to Caroline Ernst, Vice President of eCommerce Solutions at AD, product content
Digital Transformation
Announcing the 2025 B2B eCommerce Industry Awards
The B2B eCommerce Industry Awards 2025 are here, and this year, we’re raising the bar!Organized by the B2B eCommerce Association and featured as part of the
B2B Fundamentals
Beyond the Website: Driving Real Customer Adoption in B2B eCommerce
You launched your eCommerce site. You made the investment. Maybe even trained your team. But here’s the real question: are your customers actually using it?
Companies & Ecosystem
Tech Tank: Now On Demand
Thank you to everyone who made it to our live Tech Tank in February. Video now available on-demand to all B2BEA members.
Companies & Ecosystem
B2B eCommerce Startups: Tech Tank Recap
The February 2025 B2B Tech Tank webinar was an interactive, engaging time. We put two emerging tech companies Conversant and Motivate in the hotseat to
Digital Transformation
White Paper: Unleashing the Potential of On-Site Search
As B2B buyers shift toward digital channels, onsite search functionality has become a critical element of successful eCommerce strategies. This white paper
B2B Fundamentals
How to Build a World-Class Product Content Team: Insights from Anthony Testa
In B2B commerce, content isn't just about marketing, it's infrastructure. Without clean, structured, and consistent data, your systems don’t talk to each
B2B Fundamentals
Why B2B eCommerce Projects Fail
As the new year kicks off, many B2B companies—especially small and mid-sized businesses—are diving headfirst into long-awaited #b2becommerce initiatives.
B2B Fundamentals
B2B Buying is Changing - Are You?
Not All Buyers Are Created Equal
Technology & Platforms
The NEW Brain GPT! and a few other thoughts on AI
For years, we’ve envisioned a smarter, more connected B2B e-commerce space, one where every distributor, manufacturer, agency, and consultant speaks the same
B2B Fundamentals
AI Will Replace Your Job? Not So Fast Says Nick Pericle
Why the future of B2B starts with individual transformation, not enterprise rollout.
Technology & Platforms
Digital Transformation & eCommerce Strategies in Latin America
In our recent webinar, industry leaders Jason Greenwood, Ljubitza Frkovich Mallqui, and Alan Sablich shared their first-person insights into the evolving
B2B Fundamentals
Case Study | Wiley: Transforming Academic Publishing Through Digital Innovation
In the world of academic publishing, Wiley is emerging as a transformative force, leveraging digital innovation to address complex challenges and enhance user
B2B Fundamentals
B2B eCommerce Trends & Predictions for Future
We’re excited to share this exclusive report on the state of B2B eCommerce and predictions for the future written by PeakSpan, a growth equity firm based in
Behind the Scenes in the B2BEA US HQ!
Snow may have blanketed Greenville, South Carolina, but inside the B2BEA U.S. headquarters, things are heating up, especially in the studio.
Case Study | From Online Store to Marketplace with a Single, All-in-One eCommerce Platform
Standaard Boekhandel (SB) is one of the oldest and largest bookstore chains in Belgium, with over 150 stores and annual sales reaching €200 million.
Case Study | Cadillac & KW Parts Boost Sales with a Headless Platform Supporting 4M Products
KW Parts, a leading European distributor of American auto parts and a trusted partner of General Motors (GM), required a platform capable of handling a vast
B2B Fundamentals
Transforming CX in B2B eCommerce with Diane Frick at Workwear Group
In an era where customer expectations continue to evolve, B2B organizations are challenged to redefine their digital platforms to stay competitive. For
Case Study | Birlea transforms operations and customer engagement with Sana Commerce
The challenge
B2B Fundamentals
Navigating Digital Transformation with Allen Rigby at NHP Electrical Engineering Products
In today’s fast-paced digital world, B2B companies face a common challenge: delivering an efficient, customer-centric experience that meets the unique demands
B2B Fundamentals
Braskem’s Edge: Driving Growth and Efficiency in B2B eCommerce
Braskem, one of the largest petrochemical companies in the world, has successfully transformed its B2B operations through the implementation of its B2B
Case Study | Petra Elevates B2B Customer Experience with OroCommerce
Petra Industries, a leading distributor of consumer technology products for 800+ brands, needed a B2B eCommerce platform that could deliver a modern,
Case Study | How Gala Imports Achieved 50% Conversion Growth with B2B eCommerce
Gala Imports, an Australian container distributor serving 35,000+ customers across Australia, New Zealand, and the Pacific, needed a B2B eCommerce solution
B2B Fundamentals
United Pacific Industries: B2B ecommerce success story
United Pacific Industries, a leader in the automotive aftermarket and OEM parts industry, has set a leading example of how digital transformation can drive
Case Study | Saltworks: Scaling for Success – A Unified Commerce Strategy for B2B and B2C
Saltworks is the US’s largest salt manufacturer, serving both wholesale and individual customers. They used Magento 1, a B2C platform, for their B2B needs. As
Case Study | Lavazza by Bluespresso’s Transition to a Unified B2B & B2C eCommerce Platform
Lavazza by Bluespresso, an authorized dealer of iconic Lavazza beans, coffee machines, and makers in the Benelux area, serves over 2,500 business customers.
Case Study | De Klok Dranken Hits 80% Adoption After Upgrading to a Scalable eCommerce Platform
De Klok Dranken, a subsidiary of the beverage giant Grolsch, has five locations across the Netherlands and supplies a full range of drinks to over 3,500
Case Study | HEINEKEN Achieves 30% of OpCo Revenue with a Mobile-First B2B Platform
HEINEKEN, one of the world's leading brewers, operates in over 190 countries, including the APAC region, where fragmented trade dominates the grocery retail
Case Study | United Pacific Industries optimizes sales and operations with Sana Commerce
The challenge
Case Study | AOSS Medical Supply expands online sales with Sana Commerce’s eCommerce integration
The challenge
Case Study | Harrison & Clough Boosts operational efficiency and customer engagement with Sana Commerce
The challenge
Case Study | Atkins enhances client experience and efficiency with Sana Commerce integration
The challenge
Case Study | PALFINGER elevates customer value with Sana Commerce Cloud
The challenge
Case Study | Sunsit expands into new markets and enhances efficiency with Sana Commerce
The challenge
B2B Fundamentals
The evolution of distributors in the digital age
For decades, distributors have been the essential link in supply chains, bridging the gap between manufacturers and end customers. They have thrived on
B2B Fundamentals
Recording: Customer Adoption Master Class
Below is the PowerPoint deck and PDF for you to use!
B2B Fundamentals
Decoding the acronyms: Simplifying B2B ecommerce language for executive conversations
Have you ever tried to have a conversation with someone who's deeply into a hobby that seems to have its own secret language? Whether it's HAM radio
B2B Fundamentals
The No.1 killer to B2B ecommerce projects
In today’s rapidly evolving digital landscape, eCommerce has become a vital channel for businesses to serve their customers more efficiently. Yet, despite the
B2B Fundamentals
Elevate your payments strategy at CROSSROADS – A Must-Attend Event for B2B Leaders
The B2B eCommerce Association is excited to be supporting an upcoming event that promises to be a game-changer for professionals involved in digital
Case Study | Atkore delivers connected customer experiences with Sitecore
Atkore is a global manufacturer based in the US and recognized as an industry leader in electrical, safety, and infrastructure solutions. The company
Case Study | D&W Diesel reroutes their digital transformation, replatforming to Sitecore OrderCloud
D&W Diesel is a national distributor and manufacturer of a wide variety of products for industrial and mobile equipment applications in the United States.
Case Study | PartsBase Soars with OroCommerce: A B2B Marketplace for the Aviation Industry
Challenge: As the world's largest aerospace parts locator service, PartsBase faced growing pains. Manual sales processes, cumbersome product uploads, and
Case Study | Braskem
Сhallenge: As the largest petrochemical company in the Americas, Braskem sought to modernize its entirely offline business model. Their goal: create a
Companies & Ecosystem
The best & latest B2B eCommerce podcasts
Stay ahead of the game and tune into our partner's B2B eCommerce podcasts. Access exclusive interviews and actionable advice on the latest trends and best
Case Study | How LCBO is Driving 2X Conversion Rates with AI Search
$7-billion retailer and wholesaler shares their AI journey. With the imminent increase of alcohol retail distribution points in Ontario, LCBO was committed to
Case Study | Fleetpride x Coveo Case Study
FleetPride, the largest distributor of aftermarket heavy-duty truck and trailer parts in the U.S., had a problem. Its website was failing to serve its
B2B Fundamentals
The Complete Guide to WizCommerce: The AI-First B2B eCommerce Platform Transforming Wholesale Sales
Wholesale distribution is being squeezed from all sides. B2B buyers expect the seamless digital experience they’re used to as consumers. Sales reps are
B2B Fundamentals
Case Study | UPS Healthcare Picks Cloudfy Enterprise Edition for High Volume Pharma Orders
In a strategic move, UPS teamed up with Cloudfy to overhaul their B2B ecommerce strategy for distributing pharmaceuticals across Europe. Facing the challenge
B2B Fundamentals
Navigating new frontiers: REDARC’s journey to digital excellence
In an era where digital transformation is more a necessity than a choice, REDARC stands out as a prime example of how mid-market manufacturers can leverage
Digital Transformation
B2B eCommerce Association launches in Latin America
The B2B eCommerce Association, has officially launched its Latin American chapter with a successful networking breakfast in São Paulo, Brazil. This event,
Digital Transformation
B2B ecommerce’s resilience amidst economic uncertainty
The landscape of B2B ecommerce in the United States has undergone a remarkable transformation, solidifying its position as a pivotal sales channel. In a year
Digital Transformation
Welcome SparkLayer to the B2B eCommerce Association
We are thrilled to announce that SparkLayer has joined the B2B eCommerce Association. As a leading provider of B2B solutions for Shopify & BigCommerce,
B2B Fundamentals
Case Study | Jands: Rapid delivery of a seamlessly-integrated B2B experience is music to the ears!
Jands is Australia's leading distributor of Audio Visual equipment for professional lighting, staging and audio. They have undertook a challenge to build and
B2B Fundamentals
Case Study | The Fruit Box: Delivering joy, nutrition, and satisfaction through a top web portal.
Established in 2001, The Fruit Box Group is dedicated to delivering premium fruit, milk, coffee and pantry staples to businesses nationwide. As a 100%
B2B Fundamentals
Why investing in B2B Connected Commerce can’t wait
Despite predictions of the U.S. “soft-landing” instead of entering a recession in 2024, businesses understandably remain cautious with their budgets. Given
B2B Fundamentals
AOSS Medical Supply: Charting a course to B2B ecommerce excellence
AOSS Medical Supply, a notable name in the medical supply industry, especially in plasma and dialysis, has made significant strides in the B2B sector. With a
B2B Fundamentals
Enhancing B2B online search through AI-driven innovation
In the dynamic realm of B2B online purchasing, the evolution of search systems is crucial to meet the growing complexity of customer needs. Machine learning
B2B Fundamentals
TreviPay & Mastercard Partner to launch new B2B net terms financing capabilities
In a significant development for the B2B payments landscape, TreviPay, a leader in B2B payments and invoicing networks, in collaboration with Mastercard, has
B2B Fundamentals
Huisman: Driving digital transformation in heavy construction equipment
Huisman, a global leader in designing, manufacturing, and servicing heavy construction equipment, has made a significant leap in digitalizing an industry
B2B Fundamentals
Ballard industrial’s digital leap: Elevating B2B ecommerce experience
Ballard Industrial's shift from a traditional industrial supplier to a digitally advanced e-commerce entity marks a significant evolution in the B2B
B2B Fundamentals
Transforming wellness: Unique Health Products B2B ecommerce success
In the ever evolving landscape of B2B ecommerce, Unique Health Products has emerged as a notable example of adaptability and success in B2B ecommerce.
B2B Fundamentals
How ANZ leaders are winning in B2B ecommerce today
Are you ready to dive into the dynamic world of B2B eCommerce in Australia and New Zealand? Our latest report, in partnership with SAP, reveals pivotal
B2B Fundamentals
Henkel’s Indola brand debuts innovative multi-distributor marketplace
Marking a significant advancement in the realm of B2B digital commerce, Henkel, the renowned multinational with a heritage spanning almost 150 years, has
The natural starting point for AI implementation in B2B
Artificial intelligence (AI) has reached a critical inflection point. Some common questions at C-suite roundtables include “What is our AI strategy?” and
B2B Fundamentals
BioMedica Nutraceuticals: Pioneering B2B digital excellence in naturopathic healthcare
Since 1998, BioMedica Nutraceuticals, a subsidiary of PharmaCare Laboratories located in Alexandria, New South Wales, Australia, has been a key player in the
Digital Transformation
TradeCentric becomes partner of B2B eCommerce Association, advancing eProcurement and PunchOut expertise
The B2B eCommerce Association is thrilled to announce that TradeCentric, a recognized leader in B2B automation and digital transaction processes, has joined
Younger digital B2B buyers not as quick to purchase according to Forrester
Younger B2B purchasers tend to face more obstacles in finalising a purchase due to their limited experience in business decision-making when compared to their
Technology & Platforms
Znode rolls out B Store to empower B2B2X eCommerce
Znode, the ecommerce platform under the umbrella of Amla Commerce Inc., based in Milwaukee, has just launched a groundbreaking software module designed to
Metcash & SAP: Revolutionising retail with Sorted marketplace
Metcash, Australia's leading wholesale distribution and marketing company, stands committed to strengthening independent Retailers in the food, liquor, and
iMedia B2B eCommerce Summit 2023 presentations
Thank you for joining us at the iMedia B2B eCommerce Summit 2023! We're delighted to offer you access to the wealth of knowledge and insights shared during
New B2B ecommerce platform revolutionises construction parts marketplace
In a transformative move that emphasize SmartEquip's commitment to innovation and efficiency, the renowned heavy equipment commerce technology and networking
Investors get picky on ecommerce investing
Venture capital money is flowing into ecommerce businesses more slowly these days, says new research from Pitchbook.com.
Unleashing productivity with generative AI
Technology leaders aiming to accelerate software development can expect groundbreaking time savings with generative AI. However, they’ll need more than
B2B ecommerce sales are up, but little else
The U.S manufacturing and distribution sector is in a slump, as of mid-2023. Productivity is down, and so are sales and business buyer confidence.
U.S B2B sales slow but not online
The sales world of U.S. manufacturing and distribution is slowing mid-year as a softening economy, still-high inflation and other problems continue to slow
Weaker demand hits Ferguson ecommerce
Ferguson Plc., the British plumbing and heating products distributor does nearly all its business in the U.S., is coming off a weak first quarter.
Trinity Packaging wants to be a digital disruption
With the introduction of its latest ecommerce platform, Trinity Packaging Supply, a 13-year-old company with annual revenue of $100 million, aims to be a
B2B sellers engage buyers with new tactics
B2B sellers are prioritizing giving customers across new markets and portals new ways to make more purchases. And they are using a variety of tactics —
B2B Fundamentals
Launch ecommerce and not break the bank
Companies are scrambling to move online and initiate or improve their digital commerce capabilities. But they are also cautious about investing resources in
B2B Fundamentals
Successfully selling ecommerce to sales reps
Any type of change within an organization is likely to see some resistance. It’s not that change is necessarily bad―change represents an unknown variable that
B2B ecommerce gains momentum and sales
B2B ecommerce continues to become an even more mainstream channel for business organizations of all sizes, says a new report from DynamicWeb and Sapio Research.
Write job descriptions that get candidates
Many of us know how stressful it is to find a new job. It is no piece of cake for the person on the other side of the desk, either. Ask a business owner or
Meeting customers where they want
Across a range of industrial markets, from semiconductors to industrial automation components, OEMs have long relied on independent distributors for their
How much does an ecommerce site cost?
In today's digital age, ecommerce has become a crucial avenue for businesses to expand their reach and boost sales. However, many manufacturers are often left
How generative AI changes B2B ecommerce
There was the world before ChatGPT, and there is the world after ChatGPT. In fact, its emergence is being hailed as the next Industrial Revolution. With over
B2B Fundamentals
Why Amazon is big on small business
More than 60% of the businesses that sell on Amazon are small and independent, Amazon says in a new report. Collectively, those businesses in 2022 sold more
A parts marketplace revs up funding
A privately held B2B marketplace targets automotive repair shops, parts distributors and manufacturers that try to run their businesses more effectively and
Live streaming builds effective B2B content
Running online operations as a small and medium enterprise (SME) comes with its own set of challenges. While obstacles may vary based on factors such as
Case Study | Imperial Pools increases B2B sales
Founded in 1959, Imperial Pools is now North America's largest privately held manufacturer and distributor of steel and polymer inground pools.
Case Study | Gulf Coast Marine Supply grows with eCommerce punchouts
Gulf Coast Marine Supply carries a wide selection of industrial products, like pipe, valves, fittings, instrumentation, industrial mill supplies, actuation,
Case Study | Northwest Pump websites earn double digits
Employer-owned Northwest Pump makes top-of-the-line petroleum and industrial equipment.
Case Study | JLM Wholesale operates robust site with PIM system
Security door hardware wholesaler JLM Wholesale is a leader in the U.S. security door hardware market. Installers and security integrators enjoy superior
Manufacturers target digital supply chains
More manufacturers are implementing some digital supply chain applications and services faster than others, says new data from PwC.
Case Study | Perry Mill Supply gets big sales opportunities
Perry Mill Supply is a distributor of manufacturing and construction products, serving customers since 1913. Family-owned Perry Mill stays nimble and
Case Study | Baart beats eCommerce sales goals
Baart Industrial Group manufactures high-performance industrial components for industry-leading OEMs and distributors.
Case Study | Century HVAC puts helpful tools at the customer's fingertips
Privately owned, Century HVAC services residential and commercial air conditioning contractors, apartment industries, schools, and government agencies
Case Study | Action Supply Products becomes a “shining star”
Action Supply Products is a second-generation, woman-owned, family business serving Pennsylvania, West Virginia, Ohio and North Carolina. The company has been
Small businesses eye belt tightening
Amazon Business polled 500 small business decision-makers in the United States in March and found that 61% of respondents will look for ways to reduce the
How AI is reshaping marketing and sales
Artificial intelligence (AI) and machine learning (ML) continue to push the boundaries of what is possible in marketing and sales. And now, with the ongoing
Case Study | CUI fuels growth to 75%
CUI wholesales zone heating products, like decorative appliances, grills, fireplaces, and gas equipment. CUI serves a wide range of specialty hearth and home
5 career tips for B2B marketers
Time to call them exactly as I see them. Five things marketers need to know, right now, in 50 seconds:
B2B Fundamentals
Europe marketplaces raise $2.1 billion
The European B2B marketplace market is growing at a rapid rate and continuing to attract bigger amounts of investment money, says a new research report.
A B2B marketplace completes a big deal
An auctioneer and operator of B2B marketplace equipment of used construction recently put the finishing touches on a busy first quarter.
Digital transformation is slow coming
Despite the rapid pace of new ecommerce technology such as headless commerce and mounting pressure from digital-first customers, progress is mixed at best for
Digital Transformation
Mirakl & TreviPay integrate to provide invoicing and payment solutions
TreviPay, a global B2B payment solutions provider, has announced its partnership with Mirakl, a leading global marketplace solutions provider, to offer
How to choose the right investment banker
Selling a company is a major decision and an unfamiliar process for most business owners. Typically, owners hire an investment banker when they begin
Digital Transformation
Spryker and Trevipay join forces to enhance payment options
Spryker and Trevipay have recently announced a strategic partnership to expand the payment options available for global B2B sellers and marketplaces. With
Avoid roadblocks during investor transactions
Once you’ve decided to sell your business or take on an investor, you may find yourself in unfamiliar territory. The transaction process can be complex, and
How to successfully implement punchout
When an organization selects their B2B ecommerce platform and embarks on a digital transformation it can uncover a lot of challenges. Everything from
Why B2B buyers are getting more finicky
B2B sellers of all types have their work cut out building customer loyalty, says a new survey from B2B ecommerce applications service provider Merkle.
B2B sellers must get tax automation right
For ecommerce businesses selling in multiple states, streamlined and error-free tax management is of existential importance. Papa John’s, Whole Foods, and
Future proof your B2B ecommerce business
Ecommerce professionals understand how unpredictable the digital marketplace can be. As if navigating shifting consumer priorities was not enough, they must
Digital Transformation
Why BigCommerce went big on platform update
The old world of ecommerce technology is shifting away from legacy monolithic platforms limited in adaptability and scalability, and designed primarily for
Follow the VC money from seed to exit
What does a successful exit look like? What separates the winners? After the recent acquisition of my startup, Reflektion, these questions have hit home in a
B2B Fundamentals
BigCommerce introduces advanced features for B2B selling
BigCommerce, an ecommerce platform for B2C and B2B brands, has launched its latest release of B2B Edition, a suite of functionalities that enhances the online
Amazon Business eyes Europe expansion
Amazon Business grew at a compound annual rate of 25% for the last two years, according to Alexandre Gagnon, vice president of Amazon Business Worldwide.
A better user experience drives digital sales
Manufacturers often struggle with increasing content requirements, more channels and touch points to manage, and rapidly changing customer needs, which
An HVAC distributor goes all in for digital
For the fourth quarter ended Dec. 31, Miami-based Watsco Inc. reported a 5% increase in total sales to a record $1.58 billion. Net income was $157.1 million,
Grainger grows ecommerce
It was a good start to the business year for W.W. Grainger Inc. both overall and online.
Manufacturers rethink the digital experience
Not all manufacturers are as far along on creating the digital user experience their customers want, says a new research report from IDC.
How to sell complex B2B products online
It’s not uncommon for manufacturers and distributors selling complex products and services to believe their offerings are ill-suited for ecommerce. The reason
When ecommerce failure is not an option
Our development team provides ongoing support for manufacturers and distributors ecommerce sites. In many instances, we are implementing new improvements, but
B2B Fundamentals
Case Study | Heutink migrates to a new commerce platform to offer a personalized customer portal.
In this case study, Heutink shares how they successfully replatformed their e-commerce site—right in the middle of peak season.
B2B Fundamentals
Case Study | Dynapac's new aftersales portal went live in less than six months on a tight timeline and budget
Dynapac reimagined its digital after-sales business following a change in ownership—launching a fully integrated B2B commerce platform on a tight timeline and
Case Study | Alta Cycling Group successfully deployed an efficient ecommerce solution
Alta Cycling Group – a premier cycling company offering premium bicycles, bicycle parts, and accessories – partnered with Sana to develop an e-commerce
Case Study | Cdiscount Pro innovates the industry with an eCommerce solution
Known as the biggest competitor to Amazon in France, Cdiscount launched their B2B specific portals for specific customers. Cdiscount PRO gives the opportunity
Case Study | How Bolloré Logistics accelerates digitization
Bolloré Logistics is one of the largest transport and logistics groups with a global presence. They have over 350 offices spread across 146 countries with
Case Study | Ecoburo is improving their B2B customers' experience
Founded in 2006, Ecoburo offers 7,000 references for ecological office supplies. With Ecoburo, the goal is to supply products that are useful, durable, and
Case Study | Igual scales B2B operations with ecommerce presence
Igual is a French-based hygiene equipment product wholesaler and service provider with seven office locations and more than 40,000 square feet of storage
India's marketplace market hits a fast track
India’s growing B2B marketplace sector is expected to hit a major milestone, says a new report from an investment banking firm.
A five step process for transformation
If you are like an increasing number of B2B brands, it has become painfully clear that business as usual is no longer possible. You have even started on
B2B Fundamentals
Visual commerce: Enhancing the online buying experience
In the world of B2B digital commerce, visual commerce technology is gaining traction, thanks to its success in the gaming industry. This technology involves
Distributors grow 25% online in 2022
All in, manufacturers grew B2B digital commerce about 15% to $623.3 billion in 2022 from $543.3 billion in 2021.
Ecommerce accounts for 10% of manufacturing
All in, the sales that manufacturers generated across ecommerce sites and apps grew to $623.3 billion in 2022, based on data from the U.S. Department of
B2B Fundamentals
Caterpillar goes all in for digital commerce
Caterpillar Inc., an icon of U.S. manufacturing for nearly 100 years, has been selling online since 1999 and last year hit a milestone. Caterpillar’s
B2B payment fraud keeps sellers diligent
In today’s rapidly changing payments landscape staying on top of the latest digital payment options is necessary for B2B ecommerce sellers if they want to
A US distributor aims for 85% of all sales as digital
Fastenal’s ongoing push for more digital sales is right on schedule — and still a big corporate strategic priority, says CEO Dan Florness.
U.S. manufacturing ecommerce sales grow
Manufacturers as a group had a pretty good year in 2022. But online and with ecommerce, they had an even better one.
Amazon Business posts record GMV
Amazon.com Inc. CEO Andy Jassy, in his 2022 letter to shareholders posted on Amazon’s website today, says that Amazon Business “drives roughly $35 billion in
Accenture puts Adobe Commerce to the test
Consumers’ rising use of ecommerce – including social commerce – the past two has triggered increased adoption of ecommerce solutions by businesses selling
More B2B buyers want digital purchase options
B2B buyers are very focused and demanding in the digital purchasing experience they expect from sellers, according to a new McKinsey & Co. survey of
B2B Fundamentals
A distributor engineers a digital partnership
MSC Industrial, a large public US distributor of industrial supplies and metal working products, has a new exclusive ecommerce partnership with MachiningCloud
Case Study | REDARC Electronics offers a superior ecommerce experience
Australian electronics company REDARC wanted to create a seamless online experience for their customers, improve their online sales, and revamp their outdated
B2B Fundamentals
A distributor offers 4 million SKUs online
TruckPro LLC , a provider of heavy-duty truck and trailer parts and services headquartered in Memphis, Tennessee, now offers over 4 million SKUs online. This
Manufacturers enhance their user experience
While 31% of respondents believe they are ahead of their competitors when it comes to digital maturity, and 2% far ahead, 24% said they were in danger of
Use these top tactics for better e-procurement
Procurement leaders who had hoped that macroeconomic conditions in 2023 would make their jobs easier than last year are already disappointed. As the new year
B2B Fundamentals
Case Study | Teka revolutionizes customer experience and went live within three months.
With its outdated e-commerce platform, Teka was facing difficulties meeting the expectations of today's B2B customers and providing the best possible service
B2B Fundamentals
Case Study | Galatea successfully sells online in a highly regulated industry
Galatea is Scandinavia's leading wholesaler of alcoholic beverages. Its main customers are B2B buyers from the horeca sector and the company Systembolaget,
A B2B marketplace stakes out life sciences
Labviva Inc., a B2B marketplace that serves buyers and sellers in the life sciences industry, has raised $20 million in new working funds.
B2B for manufacturers is an evolving process
With B2B ecommerce here to stay manufacturers must evolve their sales strategies to embrace a digital-first approach and deliver the types of digital
An app developer ties its future with Shopify
An ecommerce app developer is betting its future on developing apps for ecommerce brands and merchants that use the Shopify ecommerce platform. And investors
B2B Fundamentals
A big MRO distributor accelerates ecommerce
One of the biggest US distributors of industrial supplies continues to push the pace of its ecommerce strategy.
Ecommerce platform spend tops $3 billion
The digital commerce platform market is poised to grow with a CAGR of 12.6% at a global level and is estimated to surge from a valuation of $ 3.41 billion in
Case Study | V. Suárez pioneers B2B ecommerce in Puerto Rico
Founded in 1943, V. Suárez Group is one of Puerto Rico's major corporations and largest distributors. It has a diversified product portfolio in the food,
Case Study | B2B eCommerce for 750 food retailers with Vintage Food
Classic Mediterranean specialty foods are the specialty of Vintage Food, a distributor based in New Jersey. Vintage Food decided that upgrading their sales
Why age matters for digital B2B buyers
Many manufacturers “are just dabbling in B2B ecommerce,” says Karie Daudt, senior commerce consultant at agency Perficient Digital.
Samsung eyes more online B2B mobile sales
Samsung Electronics Co. is opening new areas codes and markets for its smartphone B2B ecommerce business.
Manufacturers ponder where ecommerce fits
There are about 243,000 manufacturers in the U.S., according to the U.S. Department of Commerce. And across all channels of digital sales, including
Newegg eyes more marketplace business
Newegg Marketplace, a division of Newegg Commerce Inc. has a promotion for new marketplace sellers that join the platform to receive six months of free Elite
B2B Fundamentals
Case Study | Häfele expands internationally
Breaking into new markets and reaching new customers isn’t easy. But in today’s world, it’s also a huge opportunity for growth. That’s exactly what
B2B Fundamentals
Caterpillar launches its first-ever app
Caterpillar Inc. is upping its mobile commerce game.
Manufacturers put ecommerce center stage
Even though most industrial companies are still in the early days of their digital marketing and sales (M&S) efforts, the potential benefits are clear.
Why B2B ecommerce is changing fast
While B2B sales have been steadily shifting to digital channels, the past few years have seen an acceleration of that trend due largely to the Covid-19
Many manufacturers aren't ready to digitize
More manufacturers are talking the serious talk about digital transformation but walking the walk toward full implementation remains to be seen.
Case Study | Ship It Appliances boost growth with unique UX
Ship It Appliances, a supplier of both B2C and B2B kitchen appliances, got its start in 2011, selling exclusively on eBay. A few years later, the family-owned
Case Study | USCutter leverages a trusted eCommerce partner
USCutter is a leading provider of sign-making and digital printing equipment, materials, and accessories. They launched their first online store on the
B2B Fundamentals
Case Study | midocean proudly unveils its powerful new B2B online store
For more than 50 years, midocean has been one of the leading suppliers in the European market of promotional products, textiles and printed business gifts.
B2B Fundamentals
How Signet energised its eCommerce capabilities
When it comes to eCommerce, the need to upgrade the user experience is a must for B2B suppliers, even if they are old hands at selling online. More than a
Case Study | ITS finds the right eCommerce tool
A family-owned and operated business, Industrial Tool Supplies provides industrial tools, safety equipment, and welding supplies across Australia. Previously,
Case Study | Wastequip embarks on digital transformation for 12+ brands
Wastequip is a leading manufacturer of waste-handling equipment with over 2,000 employees and 38 facilities. The B2B organization decided to enter the
B2B Fundamentals
Case Study | Leading global manufacturer of protective footwear opens up new horizons with B2B eCommerce
Dunlop Protective Footwear designs, develops, and manufactures footwear for industrial environments. To scale its business, Dunlop made the natural decision
BigCommerce inks a partnership with Mira
Digital commerce agency Mira Commerce Inc. has partnered with ecommerce platform provider BigCommerce Pty. Ltd. to provide modern composable e-commerce
B2B Fundamentals
Case Study | KION North America redefines productivity in B2B
KION North America produces material handling equipment for KION Group's primary brand, Linde Material Handling. Linde Material Handling serves the specific
Intersecting platforms and Google pays off
There’s a straight-line connection between inbound search traffic and revenue for most online businesses. More visitors usually equals more revenue, so
Supply chain execs want digital bang for the buck
Even as more organizations spend more time and money on cloud applications, artificial intelligence, the Internet of Things (IoT) and other digital technology
How to accelerate e-commerce growth
Most companies have completed at least a partial shift to digital in response to overwhelming customer demand. To make that shift sustainable, they now need
Kraft Heinz and AB InBev do an online deal
Buyers for retailers in Latin America will have online access to Kraft Mac & Cheese, Heinz Tomato Ketchup and other Kraft Heinz brands through the
Millennials are the future of all ecommerce
Younger buyers are now in charge of driving the growth of ecommerce in all forms. And that includes B2B, B2C and B2B2C.
Trelleborg rolls on with a new digital platform
A manufacturer of tires for forklifts and related vehicles for the agriculture and construction industries, Trelleborg Wheel Systems introduced an updated
Vietnam ecommerce is going prime time
Since last year, worldwide inflationary pressures and geopolitical events have fueled an economic slowdown, putting many e-commerce businesses at risk of
HVAC companies feel the heat for ecommerce
U.S. B2B ecommerce sales will cross the $1 trillion mark for the first time in 2022 and catapult to $1.8 trillion the following year, according to separate
DJUST hits the market with a new platform
B2B applications and services provider DJUST, thinks its latest product launch will helps simplify the complexity of online trading and e-procurement between
Xometry eyes better times ahead
For Xometry Inc., a large portion of the company‘s daily work load is figuring out how to create the biggest integrated global B2B marketplace for
Digital Transformation
The top B2B eCommerce trends driving higher digital sales
Over the past few years, the B2B space has increasingly relied on ecommerce strategies. The pandemic accelerated this dynamic, underlining the importance of
B2B Fundamentals
A forklift maker moves ecommerce forward
As B2B buyers turn to digital purchasing channels they expect the digital experience to be aligned to their needs and expectations.
B2B Fundamentals
Getting smart on B2B AI deployment
Let me start by first giving you a preview of the advancements in AI/ML technologies and then discuss how product discovery on your site can be easy and
eBay hits the skids in Q4 and 2022
eBay Inc. said its gross merchandise volume, which is the value of all goods sold on the site, fell 12% to $18.2 billion in the most recent quarter, the
B2B Fundamentals
Prioritize digitally empowered sales reps
Some salespeople are distrustful of online ecommerce, perhaps due to fear of it taking away their ability to sell to customers or its disruptiveness into
Amazon launches an app for quick reconciliation
Amazon Business has launched 3-Way Match on the Amazon Business mobile app to help business customers improve their smart business-buying strategies and
Small firms have big plans for ecommerce platforms
Small companies see ecommerce technology and platforms as a chief means to drive future growth - and chart a firmer path through uncertain economic times.
B2B Fundamentals
How Gallagher increased the efficiency of its ecommerce business
For more than decade Gallagher Group Ltd., a provider of animal management and security products and solutions, had been looking to upgrade its commerce
B2B Fundamentals
How to hire the best ecommerce leaders
Hiring an ecommerce leader, whether it be a manager or a director or a vice president, is a big deal. It can represent one of the most important hires a
Companies need ecommerce staffers now
Despite a wish otherwise from The Federal Reserve, job growth in the U.S. is still strong. And hiring is more than strong in B2B and B2C ecommerce. According
Why your time for a B2B marketplace is now
B2B commerce is changing constantly, and the need to capture prospects and existing customers’ attention on another level is drastically increasing.
B2B buyers want it all and they want it now
If more B2B sellers don’t up their ecommerce game, they may find find themselves out of the game altogether, says new data and analysis from Forrester Research.
PartsBase launches a B2B marketplace
PartsBase, a major B2B online parts locator service for the aviation, aerospace, and defense industries, today announced PartsStore, a B2B marketplace using
A green seller sees red and retools ecommerce
It's now or never. Saddled with an aging ecommerce platform that delivered an outdated user experience and was difficult to navigate, EcoEnclose LLC, a
How TYGRIS cleaned up its ecommerce act
According to an old proverbial phase, when life hands you lemons, make lemonade. That pretty well sums up B2B supplier TYGRIS’ venture into ecommerce.
TradeCentric posts record volume
TradeCentric, the leading provider of B2B integration and automation between eCommerce systems and eProcurement applications, reports a 200% increase in
B2B Fundamentals
China MRO market grows its digital future
Digitalization has become an irreversible trend in every industry in this new era, making people's working and leisure lives smarter and more convenient. Most
VTEX ends 2022 on strong sales growth
Citing strong same-store sales from existing customers and new customer additions, ecommerce platform provider VTEX posted total revenues of $45.5 million
B2B Fundamentals
Don't turn a blind eye to online reviews
Reviews matter. Or do they? It’s common to hear B2B ecommerce sellers say that reviews aren’t as important as they are in the B2C space. I don’t agree.
Why Italy is poised for more B2B ecommerce
Food. Art. Architecture. Culture. Only Italy and a few other countries have made such a global impact in many areas. And that includes B2B ecommerce, says
Anheuser-Busch goes bottoms up on B2B
Anheuser-Busch InBev, or AB InBev, a multinational drinks conglomerate headquartered in Belgium, is drinking in lots ecommerce and the party is only getting
Grainger makes a key ecommerce promotion
Zoro.com, an eCommerce company that sells millions of supplies, equipment and tools to small businesses nationwide, today announced Sandy Mattinson, who
Companies pay more for ecommerce talent
More than 25% of ecommerce companies want to switch ecommerce platforms despite the costs, according to data in the 2023 Ecommerce Platforms Report, which
Why B2B investors like the Internet of Things
The Internet of Things (IoT) is drawing serious interest and money from investors.
Embrace the golden age of digital customers
Karie Daudt, a veteran B2B strategist who is a Director of Commerce Strategy at digital consultancy Perficient, discusses how distributors can best take on
A B2B marketplace constructs a global strategy
A primetime operator of a public B2B marketplace and an auctioneer of used construction equipment ended 2022 as banner year - and made an acquisition to
B2B Fundamentals
A roadmap for industrial companies going digital
Editor's note: This article from McKinsey explains in-depth how and why industry companies can embrace digital commerce and transformation. Creating strong
Making digital B2B executives see green
Given mounting climate issues, and increased public interest in supporting sustainable brands, the ecommerce world is experiencing a huge shift in how it
The ABCs of PIM: Part 2
The primary reason that B2B organizations make the decision to invest in a Product Information Management (PIM) solution, is because they recognize that they
A big distributor posts mixed results
It was a mixed year for Global Industrial Co., a big public distributor of maintenance, repair and operations (MRO) and industrial supplies.
A crystal ball look at what lies ahead for B2B commerce
Editors note: This is a recent blog post reprinted here with the blessing of ecommerce services and consulting firm Avensia,
Digital Transformation
Sana Commerce names new CEO to lead next phase of growth
Sana Commerce, a leading ERP-integrated B2B e-commerce company, is proud to announce the appointment of Sebastiaan Verhaar as Chief Executive Officer. Verhaar
An e-procurement tale of the tape
Economists foresee a potentially challenging year ahead for businesses, with an estimated 65% chance the U.S. will enter a recession in 2023. Amid economic
A big US retailer upends its digital supply chain
How business-to-consumer or B2C ecommerce sites operate have a direct correlation on how business digital commerce and supply chains perform.
An HVAC distributor is all in for digital
A large distributor of heating, air conditioning and ventilation products is putting B2B ecommerce in the fast lane.
US e-procurement sales hit $1 trillion
All in, B2B ecommerce sites and apps grew to $1.94 trillion in 2022, a 19% increase from $1.63 trillion in 2021. More important, B2B ecommerce grew faster
Young digital B2B buyers differ from their peers
Younger versus older business buyers share some traits in common, but only a few. Both groups want to use sales, supply chain and procurement channels to make
The ABCs of PIM systems
The journey to achieve digital transformation continues for B2B organizations across the globe, as they work to align to the needs of the digital first
Shopify reports decent Q4 sales
Shopify Inc. reported $1.73 billion in revenue for its fiscal fourth quarter ended Dec. 31, 2022. That’s a 26% jump from a year earlier, a sign the ecommerce
A Chinese manufacturer eyes a marketplace
A Chinese medical products manufacturer with operations in the United States is making an acquisition to try a hand at growing a niche B2B marketplace business.
Millennial buyers demand excellence
The growing number of millennial and Gen Z professionals have very high expectations for B2B ecommerce, says a new report from Forrester Research Inc.
Distributors sink money into the user experience
Improving ease of use and customer experience continues to be distributors’ highest priority when it comes to investing ecommerce investment, says the annual
A digital manufacturer recalibrates
It was truly a mixed year of results for a Minneapolis-based digital manufacturing and ecommerce company.
Distributor B2B ecommerce is underway, slowly
Ecommerce sales among wholesale distributors with an ecommerce channel represented 15.4% of revenues in 2022, up from 14.2% of revenues a year earlier, an
U.S. B2B digital sales growth rolls on
B2B manufacturers and distributors want to accelerate digital transformation. That includes ecommerce and B2B marketplace development. In 2022, that activity
Bangladesh gets help through B2B ecommerce
ShopUp, a full-stack B2B commerce platform for small and medium businesses in Bangladesh, has secured $30 million in debt financing. Lendable, a London-based
Investors place their bet on B2B marketplaces
Big money continues to flow heavily into B2B marketplaces, says a new Dealroom.co study of venture capital data. But more money still is targeted for B2C
B2B must break through digital roadblocks
Even though 53% of B2B buyers responding to a recent Forrester survey have used a digital channel to complete a purchase, many respondents said they were
Buyers make purchasing an online team sport
B2B buyers are often a purchasing team and not just a single individual. And they begin the digital purchasing process on multiple sales channels. The latest
Maersk ecommerce goes green
A big international shipping company is teaming up with a startup to make deliveries to European ecommerce suppliers greener.
Small business makes ecommerce a priority
Small businesses counted on ecommerce to get them through the pandemic and now that it has growing sales online remains a top priority, says new survey from
A steel distributor builds up its digital base
A distributor of rolled steel products continues to fully embrace B2B digital commerce.
U.S. digital sales finish strong
2022 was a watershed year for B2B digital commerce and transformation—and 2023 will be as well. When the COVID-19 pandemic hit with full force three years and
BigCommerce and Balance strike up a B2B relationship
To help B2B sellers enhance the checkout and payment experience on their websites, BigCommerce Pty. Ltd. has named B2B payments platform to provide Balance a
B2B ecommerce takes root in Africa
B2B ecommerce in the Middle East and North Africa (MENA) region is projected to reach $3 billion in 2025, up from $1.2 billion in 2022, according to a report
TreviPay names a new CMO
TreviPay, a B2B payments provider, has hired Allen Bonde as chief marketing officer. Bonde, who has more than 20 years B2B experience, will be charged with
Despite headwinds, B2B grows in the U.S.
Despite major headwinds, manufacturers and distributors turned in a solid performance in 2022. B2B manufacturers and distributors collectively grew their
Walmart takes on Amazon Business
Walmart, the world's biggest stores retailer, is taking on Amazon, the world's biggest online retailer, yet again. But this time the battle zone isn't
A big distributor hits a digital milestone
A major US distributor of industrial supplies ended 2022 with a bevy of digital firsts. Fastenal Co. also is planning more aggressive benchmarks for its
A global group goes digital
Nexus Automotive International has announced the launch of a new business unit dedicated to e-commerce. The new business unit will be headed by long-time
Digital Transformation
A platform vendor scores $13 million
Oro Inc., a provider of open-source B2B ecommerce applications has received $13 million in new funding from private equity firm Zubr Capital and Highland
Dubai gives ecommerce a boost
The Dubai Multi Commodities Centre (DMCC), the United Araba Emirates largest free-trade zone, has launched the DMCC E-Commerce Ecosystem with the intent of
A B2B marketplace digitizes payments
B2B marketplaces are responding with better payment features in response to online demands from B2B buyers. Already, one-third of the top marketplaces offer
Kraft Heinz creates a better online experience
Recognizing that consumers are looking for accurate, reliable, product content whether purchasing online or in-store, the Kraft Heinz Co. is partnering with
Old industries embrace new forms of ecommerce
B2B ecommerce continues to make significant inroads into some of the oldest segments of the industrial US, says a new research report from Billtrust, a
Shopify goes enterprise ecommerce
Looking to give B2B suppliers the flexibility to integrate and innovate without restrictions on their ecommerce platform, Shopify has introduced Commerce
Mckinsey separates B2B fact vs. fiction
The conventional wisdom around B2B ecommerce is due for a reset, according to the consulting company. Here are five myths around B2B ecommerce that need to be
Spryker adds on business intelligence
Spryker Systems GmbH, a platform provider forB2B and B2C enterprise marketplaces, thing commerce and unified commerce, is betting its recent partnership with
QTC tools fall short for digital users
While the quote-to-cash process, which includes product configuration and pricing, quoting, customer acceptance, order fulfillment, and managing revenue, is
Truckers and marketplaces convoy
Earlier this month, three of the largest national carriers formed the Scheduling Standards Consortium (SSC). It aims to solve transportation scheduling
AMEX rolls out digital payment tools
American Express Co. continues to roll out new products to help suppliers digitize their B2B payments. The latest product is Business Link, a B2B payments
Why commercetools and Sapient are partners
To help enterprise-sized companies adopt and implement digital innovation, commercetools GmbH, a provider of headless and digital commerce technology, has
More digital change coming for supply chains
2023 will be another year of big technology changes and digital transformation for organizations of all size, says The American Supply Chain Association.
Marketplaces drive India B2B ecommerce
India’s ecommerce market is growing fast, but business-to-business digital commerce is growing faster.
German B2B ecommerce to grow 33%
B2B ecommerce is coming of age in Germany, Europe’s biggest economy.
Vietnam is the next hot B2B ecommerce market
Vietnam embraced e-commerce really late compared to other Asian countries like Singapore and Malaysia. However, the country is now the fastest-growing
A major platform player changes the game
BigCommerce is a public company that had 5,560 enterprise customers as of Sept. 30. But now, to control costs and focus on enterprise businesses, the
B2B companies embrace more e-procurement
Since 2020, dramatic changes in the global economy, ongoing supply chain disruptions, the growth in the number of employees working remotely, and B2B buyers’
Personalization catches on in B2B
When it comes to the online buying experience, personalization based on a buyer’s purchasing habits and movement through a marketplace or supplier’s webstore
Adobe names an Australia leader
Adobe has a new leader heading up its Australia and New Zealand operations.
Grainger ecommerce site hits a milestone
Zoro.com, the U.S.-based unit of W.W. Grainger’s online-only Endless Assortment segment, which caters to “smaller customers with less complex operations,” has
VTEX hits a platform growth spurt
Several B2B sellers using VTEX’s B2B ecommerce platform are showing strong growth, as well as operational improvement in their business, the enterprise
BigCommerce does a data sync with Sage
Having the ability to launch integrated storefronts will help B2B sellers reach new customers, increase operational efficiency, and provide real-time updates
Why TreviPay is acquiring Apruve
As part of its ongoing strategy to make B2B payments faster and more efficient for its customers and expand its reach in the technology manufacturing
How PIM and DAM systems accelerate ecommerce
A fundamental and crucial starting point of the entire digital and omnichannel commerce experience is the management of product and customer data—even more so
China outmuscles the US in B2B digital sales
The US is a big B2B ecommerce market with annual sales that reached $1.64 trillion in 2021, based on a projection from Digital Commerce 360.
Elastic Path will grow "composable commerce"
Software provider Elastic Path, flush with new capital, is out to build on its connection to “headless commerce” and “composable commerce.”
Aligned B2B marketing = better digital sales
With digital B2B sales growing at a rapid clip, B2B marketers need to be thinking about how to align their company’s brand, customer and digital experiences
A Yokohama unit updates B2B ecommerce
A U.S. subsidiary of Yokoyama Rubber is overhauling its b2b ecommerce platform.
B2B Fundamentals
European B2B ecommerce will flourish
B2B ecommerce continues to take hold in Europe, based on new data from the Chamber of Digital Economy, a Polish research firm. “Many manufacturers and
Nestlé projects 25% of sales will soon be digital
Nestlé S.A., the world’s biggest public food and drink processing company headquartered in Vevey, Vaud, Switzerland, sees more ecommerce in all forms too
B2B ecommerce sales stay the course
Total B2B sales continue to grow as demand for goods and services remains strong across many industrial sectors. But how B2B buyers are purchasing goods and
Change is coming fast to B2B digital commerce
The year ahead will bring several new challenges to B2B ecommerce. And those challenges will accelerate quickly in 2023, says a new survey from McKinsey &
IT leaders must balance ecommerce and ERP
B2B ecommerce may be table stakes now for manufacturers, but for the IT leaders responsible for overseeing the integration between a company’s existing
Amazon dials back some B2B distribution in India
Amazon’s wholesale marketplace by all accounts is flourishing worldwide except for one key fast-growing market: India.
B2B sellers pay a premium for warehouse space
Ecommerce sellers, whether they are engaged in business-to-business or business-to-consumer online commerce, are gobbling up warehouse- and
Caterpillar’s ecommerce parts sales exceed $2 billion
Caterpillar Inc., one of the world’s largest construction equipment manufacturers, is giving the business world a glimpse of how well its ecommerce channel is
Chemical makers add in ecommerce ingredients
Even though chemical output in the United States is projected to grow by 4.1% in 2022, the highest growth seen in more than a decade, according to the
Poor supply chains pose ecommerce trouble
Ongoing supply chain hiccups are a prime culprit in how fast companies of all size can build or expand B2B ecommerce.
Manufacturers build out digital CRM
Editor's note: Insightly, a customer relationship management (CRM) platform, is sharing insights into CRM functionality and what matters most for
Minolta brings ecommerce into focus
A U.S.-based part of Minolta is bringing B2B ecommerce squarely into focus. The big picture: launching a new ecommerce site to help customers research and
MRC expands B2B ecommerce
After a century in business, a piping distributor has reached a new digital milestone. MRC Global Inc. distributes pipes, valves and fittings (PVF) and other
Technology & Platforms
A dental products maker sinks its teeth into ecommerce
A B2B manufacturer that makes orthodontic products and peripherals for more than 25,000 customers is sinking its teeth into an updated ecommerce platform. The
FedEx doubles down on South America
FedEx Express, a subsidiary of FedEx Corp. has expanded in Pudahuel, Chile, with its largest ecommerce-focused distribution center in South America.
Businesses ramp up their purchasing via e-procurement
E-procurement is gaining acceptance by businesses buyers, but challenges remain for even wider adoption, according to the Amazon Business 2022 State of
B2B marketplace operator Xometry eyes a global expansion opportunity
A U.S. B2B marketplace for on-demand industrial parts has big ambitions to grow globally
Digital Transformation
More digital buyer behavior drives growth in YTD U.S. B2B sales
For the first nine months of 2022, total manufacturer and distributor sales totaled $11.103 trillion. That’s a 17.1% increase from $9.480 trillion in the
More CPG manufacturers must get their B2B ecommerce and supply chain house in order
Online shoppers want more—and not less—ecommerce tools and delivery options from consumer brand manufacturers. But that is not likely to happen until more CPG
A slowing economy catches up with an all-digital manufacturer
An all-digital ordering, processing and purely ecommerce manufacturer based in Minneapolis is reported slowing sales in the third quarter.
What should B2B buying experiences look like
We’re just beginning to uncover all the impacts of the COVID-19 pandemic, but perhaps one of the earliest lessons to emerge was the power of an effective
U.S distributors on track to generate $1.4 trillion in ecommerce sales in 2022
In 2022, ecommerce continued to grow for business-to-business distributors and wholesalers. All in, there are about 630,00 distribution companies operating in
Ryder makes another deal to keep on trucking in ecommerce distribution
Ryder Systems Inc, which manages nearly 239,000 commercial vehicles and operates more than 330 warehouses, encompassing more than 80 million square feet, has
A big industrial supplies distributor doubles down on ecommerce
The third quarter was a good one, but not a great one for Global Industrial Inc.
B2B Fundamentals
Digital B2B buyers have high expectations for easy and error-free payments processing
Fast, easy and error-free payments processing is a big deal for digital B2B buyers.
B2B Fundamentals
A big U.S. HVAC distributor closes in on record annual ecommerce sales
Watsco, one of the HVAC industry’s biggest distribution companies in the U.S. is reaping the benefits of B2B ecommerce.
B2B Fundamentals
The world's biggest MRO distributor posts healthy Q3 digital sales
The biggest public distributor of maintenance, repair and operations (MRO) supplies reported decidedly bigger third quarter digital commerce sales, especially
Digital Transformation
Why organizations are ranking B2B ecommerce as a high priority
B2B ecommerce is no longer just a minor priority, says Will Santry, vice president and head of SAP Customer Experience, ANZ.
B2B Fundamentals
Why ecommerce leaders must be agents of change
Getting ahead in B2B ecommerce is hard and it is even harder do it alone. The key to success is developing the right partners both inside and outside the
Digital Transformation
B2B ecommerce is now part of the business mainstream
The ongoing coronavirus pandemic, economic problems and supply chain disruption have brought sudden and formidable challenges for B2B companies of all types
B2B Fundamentals
Case Study | Bunzl with New B2X Platform
Bunzl is an international distribution group that is active in North America, Continental Europe, UK & Ireland, and Australia. Bunzl Australasia consists
B2B Fundamentals
Case Study | GI Supply
GI Supply was founded more than 30 years ago by Dr. Frank Jackson, a gastroenterologist and entrepreneur, to help solve many of the clinical challenges he
B2B Fundamentals
Case Study | Martin & Servera - Personalized Experience for Shoppers
Martin & Servera is a Swedish, family-owned group of companies that delivers beverages, fresh produce, foodstuffs, equipment and services to
B2B Fundamentals
Case Study | Midway Dental Supply
Midway Dental Supply is an independent dental supply company that services Indiana, Michigan and Northeastern Illinois. They offer full-service dental supply
B2B Fundamentals
Case Study | Highline Warren boosts customer satisfaction with convenient self-service tools.
As in any other B2B area, online revenues in the Automotive Aftermarket are growing at an unprecedented rate. E-commerce in this sector exceeds several
B2B Fundamentals
Case Study | Daily Fresh Food Takes the Next Step in Omnichannel Food Commerce
Daily Fresh Food is the largest supplier of fresh products in the southern Netherlands. The company produces a variety of 15,000 fresh food products and
B2B Fundamentals
Case Study | FairPrice
Known as the Costco of Singapore, FairPrice is by far the largest and most successful supermarket chain in the country. With its partners Foodfare and
B2B Fundamentals
Case Study | Testrut begins internal digital infrastructure initiative
Testrut is an international distributor and manufacturer specializing in indoor and outdoor products. Based in Austria, Asia, and Germany, they have several
B2B Fundamentals
Case Study | How BMN Bouwmaterialen Boosted B2B Revenue by 159%
BMN Bouwmaterialen’s new platform allows their customers to find the right product quickly, download important technical information, find the best price and
B2B Fundamentals
Case Study | How FoodServiceDirect.com Delivered A Superior B2B Buyer Experience
One of the leading suppliers of food service products to chefs and restaurants transformed how it serves franchise and independent B2B and B2C buyers with
B2B Fundamentals
Case Study | Flexible, Rugged Ecommerce Site Keeps the Cows Fed
All States Ag Parts’ sales revenue jumps nearly 40% in the first month with Magento Commerce.
B2B Fundamentals
Case Study | Inside Transcat’s B2B Digital Transformation
Transcat created a robust B2B platform for equipment sales and rental, increasing registrations 2.5X.
B2B Fundamentals
Case Study | How Patrick Morin Created an Omnichannel DIY Experience
The home improvement company renovated their webstore, and increased conversion by 70 percent.
B2B Fundamentals
Case Study | Inside Honeywell’s Mission to Revolutionize B2B Aerospace Sales
Honeywell’s GoDirect Trade, a B2B marketplace for aerospace parts, is shaking up an antiquated industry.
B2B Fundamentals
Case Study | How Obramax built a Brazilian business with Adobe Commerce
When looking for the perfect eCommerce platform to launch their Brazilian business, Adeo Group decided Adobe Commerce was the perfect platform on which to
B2B Fundamentals
Case Study | How Material Bank Created an Innovative B2B Experience
The design company’s cutting edge eCommerce website is powered by Adobe.
B2B Fundamentals
Case Study | Meet Innovative B2B Sales App From the Selco Builders Warehouse
Known in England for its catchy radio commercials, Selco boasts more than 60 branches, where building contractors and tradespeople can choose from over 15,000
B2B Fundamentals
Case Study | How XFACTORY Built a B2B Sales Webstore from the Ground Up
XFACTORY looked for an eCommerce platform that could handle the complexities of their B2B business operations, while offering the detailed customizations.
B2B Fundamentals
Case Study | JCB Needed a B2B Sales Platform to Do Some Heavy Lifting
JCB is one of the top three manufacturers of construction equipment in the world. With a new B2B sales website, JCB could ensure they stay at the forefront of
B2B Fundamentals
Case Study | With Omnichannel, Rural King Revolutionized Their Digital Business
Through Adobe Commerce, and Creatuity's custom middleware that connects all of these platforms, retailer, Rural King, is able to feed information into Adobe
B2B Fundamentals
Case Study | Inside Watsco’s Phenomenal B2B Sales Growth
Founded in 1947, Watsco has become the largest distributor of HVAC and refrigeration supplies in the US. Thanks to Magento, the brand’s individual business
B2B Fundamentals
Case Study | Kennards Hire's rental business re-tooled with Adobe Commerce
Kennards Hire's dream was a click and collect online tool that would unite a customer with a product at the press of a button. Adobe Commerce powered them to
B2B Fundamentals
Case Study | Rousseau Metal Created a Robust B2B eCommerce Platform
Find out how the metal company, Rousseau Metal, created a robust online eCommerce tool for their B2B customers to design bespoke storage solutions.
B2B Fundamentals
Case Study | Carrier Enterprise created a cool B2B eCommerce experience with Adobe Commerce
Air-conditioning giant Carrier Enterprise needed to streamline their B2B eCommerce. Using Adobe Commerce, they launched a convenient shopping experience
B2B Fundamentals
Case Study | How Liebherr Broke New B2B eCommerce Ground
With Adobe Commerce, Liebherr chose a future-proof B2B eCommerce platform that offered unique performance and could easily sustain their growth.
B2B Fundamentals
Case Study | How Vink VTS Revolutionized their B2B Plastics Business
How Vink VTS, one of Europe’s largest plastics suppliers, built a new Magento Commerce platform that allows B2B customers to see all their deliveries, orders,
B2B Fundamentals
Case Study | Steelcase Needed a Modern and Modular B2B Sales Platform
Steelcase needed to make a change to their eCommerce platforms. They made the strategic decision to find a modern, modular, and flexible B2B sales platform.
B2B Fundamentals
Case Study | EcoEnclose Delivers On Elevated Customer Experience With BigCommerce
How a sustainable packaging company helps thousands of ecommerce brands have a more eco-friendly customer experience.
B2B Fundamentals
Case Study | Lusty Industries - A Lust for Life
Lusty turned to Commerce Vision in 2015 when Managing Director Johnny McLean decided it was time to invest in an eCommerce platform that could integrate to
B2B Fundamentals
Case Study | Toolsaver Brings B2B Experience Online With BigCommerce In Its Tech Toolkit
How a family-run hardware store successfully launched two B2C and B2B ecommerce stores and created a more efficient online shopping experience.
B2B Fundamentals
Case Study | Berlin Packaging simplifies B2B complexity on top of BigCommerce APIs
In partnership with Americaneagle.com, Berlin Packaging created on-premise-like customisations for B2B on BigCommerce, saving money and time.
B2B Fundamentals
Case Study | Casey’s Distributing Sees 8X Increase in Productivity
How one sports memorabilia retailer uses BigCommerce as a wholesale hub, selling to over 2K retailers.
B2B Fundamentals
Case Study | Metcash Campbells
Thanks to a fast-acting response from Ultra Commerce, the Campbells website was scaled with additional capacity and immediately stabilized. The Campbells
B2B Fundamentals
Case Study | How Epson is Making the Customer Experience Easy
As a global technology leader focused on driving innovations and exceeding customer expectations, Epson America, Inc. is continuously looking for new ways to
B2B Fundamentals
Case Study | Morgan Sports
In business for over 30 years, Aly and his team built Morgan Sports into a leading wholesaler of combat sports, functional fitness and rugby league supplies
B2B Fundamentals
Case Study | How Sequel Transformed Their Store and Grew Revenue with Neto
Established in the 1970s and passed down through the family, Sequel School & Office Supplies has grown to become a thriving business online and offline.
B2B Fundamentals
Case Study | DKSH
DKSH has been helping clients grow their business in existing markets and expand into new ones for 150 years. Recognizing the eCommerce would fuel this
B2B Fundamentals
Case Study | Evonik
Evonik is one of the world leaders in specialty chemicals that make tires fuel-efficient, mattresses more elastic, medications more effective and animals
B2B Fundamentals
Case Study | Hirose Electric
When Hirose Electric looked towards transforming their B2B marketing to digital, it became apparent that separate systems and siloes of customers data would
B2B Fundamentals
Case Study | ezOfficePlus
As a certified minority business enterprise, ezOfficePlus LLC wanted to find a marketplace where it could sell office equipment and supplies, IT technology,
B2B Fundamentals
Case Study | Telia Lietuva
From Parnidis Düne to Medininkai Castle, people across Lithuania count on telecommunications, IT, and television services from Telia Lietuva AB. To continue
B2B Fundamentals
Case Study | Henry Schein
Henry Schein Halas is the world’s leading dental supplier, and the largest in Australia. For more than 60 years, they’ve been steadfast in pursuing their
B2B Fundamentals
Case Study | Hart Sport – Play On
Whilst Hart Sport has had a web and eCommerce presence coming up on 10 years, they turned to Commerce Vision in 2011 realising that their online channel was
B2B Fundamentals
Case Study | Let‘s Get Cooking! Recipe for the Perfect Digital Marketplace
Foodl is the first truly open marketplace for chefs, hospitality entrepreneurs, and suppliers, primarily created to close the market gap in the B2B foods
B2B Fundamentals
Case Study | Hollu
With the help of its internal resources and Sana Commerce, hollu managed to go live within 3 months.
B2B Fundamentals
Case Study | scrappel GmbH
scrappel is a digital B2B marketplace for recyclable materials which manages the entire process end-to-end: negotiations take place directly in the app and
B2B Fundamentals
Case Study | TROX GmbH
With 27 subsidiary companies worldwide, TROX is a global leader in the design, manufacture, and distribution of components, devices, and systems for room
B2B Fundamentals
Case Study | HENKA
HENKA is a mid-size company specializing in technical consulting and the sale of tools primarily for machining. In addition, HENKA plans and installs complete
B2B Fundamentals
Case Study | Century Martial Arts
Century Martial Arts’ Sana web store was implemented in 90 days and now drives over 40% of their B2B wholesale business.
B2B Fundamentals
Case Study | Kimberly-Clark increases productivity & improves order-to-cash process
Kimberly-Clark increases sales team productivity and improves order-to-cash process with Pepperi
B2B Fundamentals
Case Study | Wolfchester Australia migrates to Pepperi to manage B2B sales
Pepperi is a Cloud-based B2B sales platform used by leading brands and wholesale distributors (including SodaStream, Dermalogica, FGXI, Hallmark) to connect
B2B Fundamentals
Case Study | Tewipack
A Sana SaaS web store relieved tewipack of all its administrative tasks.
B2B Fundamentals
Case Study | phil&teds
phil&teds new e-commerce platform improved its customer convenience and internal processes.
B2B Fundamentals
Case Study | REV'IT eCommerce success story
Discover how REV’IT increased its customer service with its new Sana e-commerce platform.
B2B Fundamentals
Case Study | Richa
Exponential growth led Richa to find a more efficient way to process orders. Discover how it met its goals and more.
B2B Fundamentals
Case Study | Story Fresh
Discover how Story Fresh managed to increase its weekly orders from 10 to 300 with the help of ERP integrated e-commerce.
B2B Fundamentals
Case Study | Chex accelerates sales with Pepperi omnichannel B2B commerce
The latest case study by Pepperi shows how they helped Chex Finer Foods, a 3rd generation specialty food distributor, supplying over 750 retail grocery
B2B Fundamentals
Case Study | Case Study: Dermalogica unifies its B2B sales and service with Pepperi
This illustrated 7-page case study shows how Pepperi helped Dermalogica, a subsidiary of Unilever, create a single B2B sales and service hub and provide a
B2B Fundamentals
Case Study | Online sales bloom for TreeLocate
TreeLocate transformed their site and went from offering only analog sales solutions to creating an intuitive and reliable online buying experience thanks to
B2B Fundamentals
Case Study | Ravensburger eCommerce success story
Ravensburger were able to increase internal efficiencies and customer satisfaction with the implementation of Sana Commerce's solution. Discover how they
B2B Fundamentals
Case Study | BigCommerce shows Australia's oldest plumbing merchant the viability of digital
With 150 years in the industry, Tradelink's success can be attributed to their commitment to convenience and time saving for tradesmen and home renovators.
B2B Fundamentals
Case Study | Case Study: Design Group Australia greets new card sales with Pepperi
Design Group Australia, one of Australia’s largest suppliers of Private Label Greeting Cards, Gift Wrap, Christmas Crackers, Stationery and Party supplies,
B2B Fundamentals
Case Study | How omnichannel transformed Marchon Eyewear's digital business: case study
In order to efficiently supply a growing assortment of frames from diversified brands to their many wholesale customers, Marchon Eyewear Australia embraced
B2B Fundamentals
Case Study | United Aqua Group uses new platform to dive into success
United Aqua Group were having difficulties with their old online business model. They were lacking the ease of traditional direct-to-consumer ecommerce stores
B2B Fundamentals
Case Study | Tectran transitions B2B business from offline to online
Tectran were still operating under the old fashioned system of accepting orders by phone call, fax, email or coming in-store. Then, the Tectran team would
B2B Fundamentals
Case Study | Kennards Hire's rental business re-tooled with Adobe Commerce
Kennards Hire’s dream was a click and collect online tool that would unite a customer with a product at the press of a button. Adobe Commerce powered them to
B2B Fundamentals
Case Study | Why BAT Industrial turn to Commerce Vision
BAT Industrial are easier to do business with now they’ve got the right online platform. Orders come in at 7am on Saturday morning now, others at 10 o’clock
B2B Fundamentals
Case Study | How Liebherr Broke New B2B eCommerce Ground
With Magento Commerce, Liebherr chose a future-proof B2B eCommerce platform that offered unique performance and could easily sustain their growth.
Digital Transformation
BigCommerce launches B2B edition to boost sales operations
Leading SaaS eCommerce platform BigCommerce has announced the launch of a new offering to expand B2B’s functionality to increase ordering efficiency, attract
B2B Fundamentals
Examples of DTC eCommerce sites
As a B2B business, you may be considering a leap into selling direct to consumer (DTC). If you’re looking for examples of great (DTC) eCommerce sites, take a
Digital Transformation
Keysight technologies launches B2B eCommerce site
USA- based Keysignt Technologies has hit the accelerator on its digital strategy to support its customers. The technology company that delivers advanced
Digital Transformation
L’Oréal partners with Mirakl for B2B marketplace model
Last week (June 2, 2021) L’Oréal USA’s B2B retailer SalonCentric announced a new marketplace on its website to be launched in September. The e-commerce
B2B Fundamentals
Podcast: behind the scenes of B2B eCommerce
In this episode of The eCommerce Experience, host Andrew Rogencamp – COO of Commerce Vision – goes behind the scenes for a chat with Bri Vernon-Cox. As Bunzl
Digital Transformation
PunchOut2Go gains investment boost
Global B2B integration company PunchOut2Go has received a substantial growth investment from Susquehanna Growth Equity (SGE), an entrepreneur-focused
B2B Fundamentals
How CPQ can transform your B2B business
If your sales teams are losing precious hours configuring, pricing, and quoting, it could be the perfect time to embark on a digital transformation - one that
B2B Fundamentals
Manufacturing: Centralising B2B eCommerce to Scale Internationally
The current state of the world urges traditional businesses such as manufacturers to consider e-commerce.
B2B Fundamentals
Solving the challenges of B2B product content
As B2B buyers take on the habits of B2C shoppers, having high-quality product content is essential for future business success across all channels. This
B2B Fundamentals
Digital Strategy for B2B Commerce
Digital strategies are frameworks. Just as architects design great blueprints and 3D renderings for buildings, your organization needs structure and
B2B Fundamentals
Headless commerce: the basics
Thinking about going headless with your B2B eCommerce Platform? Here’s what you need to know
B2B Fundamentals
Intershop has acquired AI-intelligence platform SPARQUE.AI
In todays technology advanced world, it pays to consider the finer details when it comes to customer experience. With an estimated 12-24 million eCommerce
Digital Transformation
Research reveals Australian manufacturers will reshore by 2023 says AI experts PROS
A recent survey conducted by PROS reveals Australian manufacturers say reshoring by 2023 is likely and that investment in digital selling is imperative for
B2B Fundamentals
Three Things B2B Businesses Can’t Ignore In 2021
The global pandemic has prompted research companies to predict what businesses around the world should expect, and therefore what to prioritise for 2021.
B2B Fundamentals
Boosting the value of your B2B eCommerce platform
“Customers don’t like to order online”, “my customers are old fashioned”, “they prefer a sales rep”, or the classic “I can’t trust my clients to order enough
B2B Fundamentals
B2B Vs B2C eCommerce: 6 key differences & why they're important
In the simplest of terms, the differences in B2B versus B2C eCommerce are the customer relationships. eCommerce being an online business model facilitating
Digital Transformation
SANA: The Manufacturing & E-Commerce Benchmark Report
eCommerce experts, Sana Commerce have recently launched their The Manufacturing & E-Commerce Benchmark Report for 2021, delivering insights into trends on
B2B Fundamentals
4 ‘must-have’ capabilities for your 2021 B2B eCommerce roadmap
Digital commerce capabilities are now essential for B2B businesses to survive moving forward and certain capabilities such as enhanced experience and mobile
B2B Fundamentals
5 Best Practices for B2B eCommerce Success
The industry’s rapidly evolving and nowadays B2B buyers are looking to make purchases with the same ease and convenience as they do in the B2C world, online.
B2B Fundamentals
7 tips for B2B eCommerce & digital transformation success
https://vimeo.com/527541224
Digital Transformation
Sitecore Acquires Boxever & Four51
Digital experience management software Sitecore has announced its acquisition of Boxever Ltd, a SaaS-based customer data platform (CDP) Four51, Inc, a company
B2B Fundamentals
The 5 B2B eCommerce mistakes you might be making
At Sana Commerce, our customers will often have a basic idea of how they want their site to look and feel, but haven’t really considered what their customers
B2B Fundamentals
B2B eCommerce personalisation use case for spare parts business
It is without a doubt that the global pandemic has accelerated many companies’ digital roadmaps. For companies that sell products and services, being able to
B2B Fundamentals
Case Study: Boosting Loyalty & Sales During a Pandemic
When one of Australia’s most recognised electronic wholesalers turned their focus to its loyalty program during the COVID pandemic, dotdigital helped them to
Digital Transformation
Balance Internet launches: Digital Transformation in B2B eCommerce
B2B eCommerce is growing in leaps and bounds seeing B2B businesses moving to digital platforms like never before.
B2B Fundamentals
EDI Versus B2B: Which Is Better?
Manufacturers and wholesalers who are moving to digital platforms can experience decision paralysis with so many options, especially when every digital
Digital Transformation
Green Hat Releases B2B Marketing Research Report
From account-based marketing to digital trends, Green Hat has released its latest B2B Marketing Findings.
B2B Fundamentals
The missing piece in B2B eCommerce: Automation
When you’ve been involved in B2B eCommerce as long as we have, you tend to make a few observations along the way. As eCommerce continues its unstoppable
B2B Fundamentals
Demystifying PunchOut: What is it and why it’s important
If you’ve heard the term PunchOut and wondered what it was, you’re not alone. eCommerce PunchOut is a little-understood (and rarely supported) function for
B2B Fundamentals
The 10 Step B2B eCommerce Project Checklist
Before you embark on implementing your first B2B eCommerce platform, it pays to put in place a good project plan. Whether you are a small business or a large
B2B Fundamentals
How To Drive B2B eCommerce Customer Adoption
You’re excited about your new B2B eCommerce platform. You’ve crunched the ROI numbers and can see that profitability per online order will be much higher. But
B2B Fundamentals
The Key To B2B eCommerce Success
https://vimeo.com/483874465
B2B Fundamentals
B2B eCommerce: Death of a Salesman?
Tempted to launch a B2B eCommerce site, but concerned it could negatively impact your existing sales team or muddy the waters with customers? While there’s
B2B Fundamentals
B2B In The Post COVID Era
The new “COVID” world has impacted individuals, retail, hospitality and front-line medical workers to name a few. These impacts have dominated the media but
B2B Fundamentals
6 Features You Should Be Looking for in a PIM Solution
If you're a B2B manufacturer or wholesale distributor chances are you're dealing with a large amount of complex and evolving product data.
Digital Transformation
Australia’s First B2B Marketplace for SMBs Launches as TradeSquare
Small to medium-sized businesses (SMBs) are set to experience a first for Australia as a new platform launches offering them the ease and convenience of
B2B Fundamentals
How To Build a Successful B2B eCommerce Team
B2B eCommerce is a specialist industry that requires experience and some unique skill sets. But how do you go about building the right team that is going to
15 Reasons Why You Need a PIM
Product Information Management (PIM) systems aren’t anything new. In fact, when I was asked to put this piece together, I reviewed my previous blog articles
B2B Fundamentals
B2B disruption in 2020 & how to stay ahead
While digitalisation has been on the ‘wish-list’ of many businesses over the last few years, 2020 catapulted it into near-necessity of more businesses while
B2B Fundamentals
Delivering Greater Flexibility With B2B Headless Commerce
The way we acquire goods and services is evolving on an almost weekly basis at the moment, with international, state and now suburban borders quickly shifting
B2B Fundamentals
Should startups care about profitability? More news at 10
There are certain topics that even some of the smartest people I talk with who aren’t startup oriented can’t fully grok. One of them is whether profitability
B2B Fundamentals
One thing separates creators from consumers
Enterprise applications are complex — there is an insane amount of information that is to be displayed that contains data from various sources, modules and
B2B Fundamentals
Case Study | How Patrick Morin Created an Omnichannel DIY Experience
The home improvement company renovated their webstore, and increased conversion by 70 percent.