B2B Fundamentals
The foundations of B2B commerce — market structure, buyer behavior, supply chain roles, and how B2B differs from B2C.
Guides & Reports
How to Select a B2B eCommerce Platform in 2026
Selecting a B2B eCommerce platform isn’t just an IT project, it’s a decision that touches revenue, operations, customer experience, and internal adoption. For
The B2B eCommerce Customer Adoption Framework
Driving customer adoption is one of the most critical (and overlooked) challenges in B2B eCommerce. Many organizations invest heavily in digital platforms
B2B E-commerce Handbook
B2B companies launching or building out an e-commerce technology ecosystem and strategy have many options. The trick is finding the right one – or the right
Articles & Insights
Case Study | US apparel firm cuts inventory latency 96%
Challenge Inventory blind spots: once daily inventory updates lead to oversells and stockouts. Manual firefighting: customer service representatives (CSR)
Case Study | Spirit Halloween masters peak with 2M daily transactions
Story
Industrial B2B eCommerce Is Not Catching Up. It Is Moving Forward.
I have been in eCommerce for most of my career at 3M. I started in customer service, moved onto the Amazon account working with consumer brands, and
Case Study | Transforming a traditional B2B model into a strategic digital growth driver
Jyga Technologies is a Quebec-based company specializing in electronic precision feeding systems for swine production. Jyga designs and manufactures solutions
Case Study | Bosch Builds Customer Loyalty Portal with 50+ Localized Storefronts
A unified loyalty portal supporting 50+ brand-country combinations, 22,000+ products, and 115+ integrated fulfillment providers.
Case Study | Unifying B2B & B2C Commerce for a Leading Dutch Technical Wholesaler
Installatie Balie, a major electrical-components distributor operating across Benelux, traditionally relied on an offline-first model. As B2B buyers
Case Study | How Ganz, a top gifting wholesaler, reinvented product imagery using WizStudio’s AI
Ganz is a multi-brand wholesale company spanning gift, home décor, baby, plush, apparel, and licensed collections. With numerous catalogues released every
Case Study | 160 hours a month reclaimed by replacing legacy wholesale systems at Orchid Lux Home
Before WizCommerce, Orchid Lux used a basic order-taking system, RepZio, that had been in place for nearly eight years. The tool was designed only to capture
Case Study | How The Howard Elliott Collection cut manual order entry from 4 hours to 15 minutes with AI
Before Ella, Howard Elliott’s customer service team spent a large portion of every day manually entering orders. Purchase orders arrived in many formats,
Case Study | How PD Home achieved a 15% sales lift with a faster, more intuitive B2B site
Before WizCommerce, PD Home relied on an on-premise order writing system that created friction during trade shows and day-to-day selling. Orders taken on one
Case Study | Howard Elliott switched from traditional photography to AI lifestyle imagery — Here’s what happened
The Howard Elliott Collection is a home accents wholesaler specializing in mirrors, furniture, and decorative accessories. As a visually driven brand selling
Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company
Brooke Logan did not set out to work in B2B eCommerce. Her degree is in biology. Her early career took her through home improvement retail. She ended up
Case Study | How Howard Elliott modernized wholesale selling and increased revenue by 15% with AI
The Howard Elliott Collection is a home accents wholesaler serving retailers and interior designers across North America. Its product lines include mirrors,
Case Study | How Jaipur Living unified sales operations and drove 10% revenue growth with AI
Jaipur Living is a global rug manufacturer serving designers, retailers, and trade customers across regions. Its business spans multiple sales motions
Digital Transformation Is a Progression, Not a Destination
If there is one thing I have learned after decades in this ecosystem, it’s this: Digital transformation is not a finish line. It is a progression.
Your Digital Maturity Score Isn't a Number. It's a Direction.
"Maturity" is a loaded word.
Saltbox Mgmt: End-to-End Salesforce B2B eCommerce Expertise for Manufacturers and Distributors
B2B eCommerce has shifted from an optional channel to a core business capability. For manufacturers and distributors navigating digital transformation, the
Digital Marketing Transformation in Manufacturing Industries
As buyer behavior evolves and innovation accelerates, traditional marketing models built around trade shows, printed catalogs, and direct sales are no longer
The Systems That Power B2B Commerce
One of the biggest challenges when you’re building your foundational knowledge of B2B digital commerce is understanding how all of the systems actually come
Your Next Customer Is an Algorithm: Redefining Digital Transformation for the B2A Economy
You spent a decade transforming your business for digital buyers. You built the portal. You enabled self-service. You optimized the checkout experience. You
WizCommerce New Product launch: Ella – AI order & quote automation employee
Ella is an AI order and quote automation assistant built for wholesalers and distributors, created by Wizcommerce.
Building Resilience Against Business Identity Theft
The acceleration of digital commerce has unlocked new opportunities for retailers and B2B merchants, including manufacturers and distributors, navigating
Case Study | Broan-NuTone is Optimizing Support to Boost Efficiency and Loyalty
Broan-NuTone, a leader in residential ventilation products, faced a familiar challenge: they were overwhelmed by manual processes, fielding around 6,000
Case Study | Shorr Packaging Corp is Saving Time Through Order Automation
Shorr Packaging Corp., a national leader in packaging solutions, was looking to modernize their processes. With the addition of a new Chief Commercial Officer
Case Study | MGK’s Digital Evolution: Proving That Even Complex Industries Can Go Digital
For years, MGK heard the same refrain as many in regulated industries: “Your business is too complex for digital.”
Case Study | From Hard-Coded to Human-Centered: How Shepard Rebuilt Commerce to Move at the Speed of Events
When people talk about “commerce transformation,” it’s usually in the context of retail or traditional B2B. But what happens when your business doesn’t fit
B2BEA + Scottish Enterprise: Accelerating Digital Transformation
Through this exclusive programme, all eligible UK manufacturers and distributors receive complimentary access to the B2B eCommerce Association Professional
Case Study | Industrial B2B simplified: Eagle Crusher’s scalable digital portal
From Catalogs to Portals: How Eagle Crusher Simplified Industrial B2B Buying
What Manufacturing Digital Leaders Are Carrying Into 2026
By now, most manufacturers are past the stage of debating whether digital matters.
Case Study | ShelterLogic’s AI-Powered Translation Breakthrough With Sitation and Salsify
Learn how the outdoor storage and shade solutions leader achieves fast and scalable product content translation with Salsify and Sitation.
Case Study | Wastequip Uses Salsify Artificial Intelligence To Increase Efficiency
Learn how Wastequip, a leading waste management equipment company, reduces manual work and streamlines product experience management operations with Salsify AI.
Americaneagle.com: Deep B2B eCommerce Expertise for Manufacturers and Distributors
B2B digital transformation often looks straightforward on the surface. Launch a new platform, modernize the website, connect systems, and growth should
Case Study | How Pepsi Enhanced B2B Purchasing with a Customer-Centric Approach
Pepsi’s commitment to customers and innovation extends beyond consumer products. It’s also at the heart of how the company serves its corporate B2B customers.
Case Study | How Bob Barker Company Grew Revenue by 38% with eCommerce Integration
Bob Barker Company is a leading provider of essential supplies and innovative solutions for correctional facilities, rehabilitation centers, and detention
Case Study | Zwilling J.A. Henckels
Zwilling J.A. Henckels Case Study Challenge Wanted to deploy 1 OMS globally - International fulfillment and returns were a manual process Lacked network-wide
Case Study | Vulcan Materials Company
Vulcan Materials Company Case Study Challenge Build a new online ordering tool first for B2C, then for B2B customers Incorporate OMS requirements for order
5874 Commerce: Strategic B2B eCommerce Expertise for Manufacturers and Distributors
As B2B eCommerce continues to evolve, manufacturers and distributors face increasing pressure to modernize legacy systems, manage complex product data, and
Case Study | Leading Equipment Dealer Plows Competitors with Website Overhaul
Founded in 1968, RDO Equipment Co. sells and supports agriculture, construction, environmental, positioning, surveying, and irrigation equipment from
How Absolute Web Helps Manufacturers and Distributors Advance Modern B2B eCommerce
Digital transformation in manufacturing and distribution rarely hinges on a single platform choice. It takes people who understand the realities of complex
What We Learned at B2B eCommerce World Americas 2025
The Novatize team attended B2B eCommerce World Americas 2025 in Scottsdale and met with experts from operations, sales, marketing, IT and finance. If you
KIBO Commerce and the Future of B2B eCommerce for Manufacturers and Distributors
Manufacturers and distributors continue navigating a complicated shift toward digital-first customer relationships. The work rarely starts with technology. It
Case Study | Lenovo: Increasing AOV by 114% With Flexible Net Term Options
Lenovo, a global manufacturer of electronics equipment, software and other technology solutions needed a flexible and convenient payment option for business
When Black Friday Creates B2B Buyers
What I learned when gift season collided with industrial eCommerce…
Case Study | The ODP Corporation (Office Depot, OfficeMax)
The ODP Corporation, made up of Office Depot, OfficeMax, and its B2B supply chain business Veyer, faced a critical challenge: its existing ecommerce and order
How Virto Commerce Strengthens Digital Commerce for Manufacturers and Distributors
B2B manufacturers and distributors continue to navigate a market where customers want digital tools that make their work easier. They want accurate data,
Look What Happened When the Industry Showed Up
I’ve intentionally waited a week to write this.
How Process Mining is Revolutionizing B2B eCommerce
Guest post by Carlos Camacho: A revenue-driven executive creating best-in-class B2B eCommerce solutions, expert in strategy, team leadership, and global
TORQ Drives Digital Innovation for Manufacturers & Distributors
The B2B eCommerce Association is pleased to announce that TORQ has joined as a Premium Partner. TORQ specializes in delivering tailored B2B eCommerce and
Case Study | NIVEL: From Fragmented Systems to Scalable Growth
Challenge
Case Study | Jelly Belly Boosts Conversions by 72% with KIBO’s eCommerce Solution
Challenge: Legacy custom platform was outdated, hosting burden was high, and launching new market-specific sites took months. Jelly Belly needed to modernize
Case Study | Digital Commerce 360: Delivering In-Depth Industry Insights with Lightning Speed
Digital Commerce 360 (DC360), a leading source of ecommerce data and research, powers its flagship Top 500 Guide—a comprehensive database ranking the top
Case Study | Cuyahoga County: Transforming a Government Website into a Vital Information Hub Through Search
Cuyahoga County, Ohio—the state’s second-most populous county—modernized its digital presence to better serve millions of residents seeking essential
Case Study | American Management Association: Developing Business Leaders Through Search
For over a century, the American Management Association (AMA) has been a global leader in professional development and management education, helping business
Case Study | Cables To Go: Connecting Customers with Refined Solutions Through Search
C2G, a leading manufacturer of high-performance cabling and connectivity solutions, upgraded its eCommerce experience with HawkSearch to better serve both
Case Study | Berlin Packaging: Meeting Customers’ Packaging Needs One Search at a Time
Berlin Packaging, the world’s leading hybrid supplier of rigid packaging and industrial supplies, turned to HawkSearch to power a smarter, faster, and more
Case Study | Borsheims Transforms the Online Jewelry Shopping Experience
Borsheims, a premier destination for fine jewelry, watches, and luxury gifts, elevated its online shopping experience with HawkSearch to meet the expectations
Case Study | Fortis Life Sciences - From Manual Chaos to Automated Success
Challenge
The Digital Wake-Up Call
Let’s start with a simple truth:
Case Study | Innovative Product Quality Assurance Solution Improves Shipment Data Accuracy.
AmerCareRoyal (ACR) is a single stream resource for over 6,000 disposable products used in the food service, janitorial, sanitation, industrial, hospitality
Novatize: Solving Modern B2B Commerce Challenges
Novatize has joined the B2B eCommerce Association (B2BEA) as a Premium Partner, marking a shared commitment to advancing the digital transformation of
Case Study | My Fireplace Products (MFP) Simplifies B2B Buying for a Manufacturing Brand
My Fireplace Products (MFP), the eCommerce division of a Canadian family-owned home-heating appliance manufacturer, serves both consumer and B2B channels
Case Study | Garant Drives B2B Growth on Amazon Vendor
Garant, a Canadian manufacturer with over 125 years of expertise, produces high-quality non-motorized tools for gardening, construction, cleaning, and snow
Case Study | Doyon Després Drives Omnichannel Growth with a B2B Customer Adoption Strategy
Doyon Després, born from the merger of two major distributors, is a leading supplier of professional kitchen equipment and supplies. The company serves a
Case Study | Cantin Beauté Unifies B2B eCommerce After a Major Acquisition
Cantin Beauté, Québec’s leading distributor of professional beauty products, serves a broad B2B network of salons, stylists, and beauty professionals. After a
From Slipway to Self-Service: How One Marine Distributor Rebuilt B2B for the Next Generation
In a sector known for faxes, phone calls, and legacy systems, All Marine Spares decided to chart a very different course.
Case Study | Stanley Black & Decker: Rethinking B2B Commerce for the Modern Era
Stanley Black & Decker (SBD) has been a leading provider of tools since 1843. The company’s commitment to quality and dependability have made it a known
How ICL Scaled Digital Sales Across 20 Countries Without Losing Local Touch
What does it take to launch 20 regional eCommerce portals, integrate them with four ERPs, and drive real adoption from dealers, distributors, and enterprise
Candyspace: Accelerating B2B Digital Growth Through Experience, Strategy, and Technology
Visit Candyspace in the B2BEA Directory
Case Study | A sophisticated DTC & B2B ecommerce transformation
Industry West aimed to modernize its ecommerce platform to better reflect its refined brand identity. With a lean internal team, the company required an
Case Study | Movora Digital Maturity Case Study
After years of growth through acquisition, Movora advanced its digital maturity by unifying fragmented systems into a scalable, global B2B ecommerce platform
Case Study | Movora: Global B2B eCommerce Expansion
Creating a scalable and integrated digital ecosystem
AAXIS: Transforming Enterprise Commerce with AI, Data, and Strategy
Visit AAXIS in the B2BEA Directory
Case Study | Toyota Material Handling X Mirakl Case Study
Toyota Material Handling, a leader in material handling products with more than 230 locations across North America, revolutionized their parts sales strategy
Maximizing Your Experience at B2B eCommerce World Americas
Practical strategies to maximize learning, networking, and opportunities at the premier B2B eCommerce conference.
Executive Playbook – How to Lead the Transformation
Digital Transformation Starts at the Top. Here’s How to Lead It.
Dan Gray Named B2B eCommerce Leader of the Year at 2025 APAC Industry Awards
The B2B eCommerce Association is proud to recognize Dan Gray, Head of Product & Technology at SafetyCulture Marketplace, as the 2025 B2B eCommerce Leader
Case Study | Braskem Builds a Digital EDGE with AAXIS
Braskem, Latin America’s largest petrochemical company, collaborated with AAXIS to modernize its traditional, mostly offline operations.
Case Study | Interstate Batteries now sells faster, smarter, and more efficiently across B2B and D2C channels.
Interstate Batteries, a leading distributor of automotive batteries, provides power solutions to both consumers and business partners through a national
Case Study | Professional Medical Fulfillment Grows with Zoey
Zoey gave PMF a powerful eCommerce platform the team can manage in house. Customers and reps place orders in one place, sales rise, and operating costs fall.
Case Study | Ceramo Brings Orders Online with Zoey
Zoey gave Ceramo a single place to capture orders and keep the sales team in control. Inside and outside reps now create orders on the go, pricing stays
Case Study | ManaMed Boosts Sales with Zoey
Zoey gave ManaMed a single, self-service portal for accurate pricing and instant order capture. The result: fewer touches, fewer mistakes, and a team freed up
The Agents Are Coming: What OpenAI and Stripe Just Told Us About the Future of B2B Commerce
This week, OpenAI and Stripe announced a series of releases that will reshape how purchasing happens online.
Case Study | Real Avid Transformed Their Business by Deploying Zoey
How much time does your business spend manually processing orders? Is your trade conference time spent closing business or capturing information? How much of
Bowens Wins Best B2B UX Design at 2025 APAC Industry Awards
Bowens, one of Australia’s most respected suppliers of timber and building materials, has taken home the Best B2B User Experience Design award at the 2025
How to Get Conference Approval in B2B (and Actually Go)
Let’s be honest, getting approval to attend a conference in manufacturing or distribution isn’t always a slam dunk.
The Digital Front Door: Why Great B2B Customer Relationships Start Online
B2B eCommerce is now the first handshake.
The Financial and Operational Impact
Digital Is Not Just About Experience. It’s About Profit.
Justin King
Justin King
Organizational Readiness and Roadblocks
Digital Doesn’t Fail Because of Tech. It Fails Because You Weren’t Ready.
Case Study | From Manual to Managed: How MMS Distribution Automated Sales with Aleran
Wholesale Distribution & Manufacturing
Rethinking the Sales and Customer Model
Digital Isn’t Replacing Sales Reps—It’s Freeing Them to Be Great
Case Study | TRAK Machine Tools Finds a A Smarter Way to Sell Parts, Process Exchanges, and Serve Customers
TRAK Machine Tools manufactures high-precision lathes and mills used in machine shops around the world. While their machines are sold through rep groups and
Case Study | nora fleming Modernizes B2B eCommerce Without Losing the Human Touch
For nora fleming, independent boutique retailers aren’t just a sales channel—they’re the heart of the business—and the brand continues to prioritize personal
MightyRep Joins B2BEA as a Vendor Partner, Advancing AI-Powered Lead Intelligence for B2B
The B2B eCommerce Association (B2BEA) is proud to welcome MightyRep as our newest official vendor partner.
230% Growth. 44% Less Manual Work. Global Expansion in Months
When you operate in over 50 countries with €30 billion in revenue, digital complexity is a given. But for Lactalis, the challenge wasn’t scale, it was
You Can’t Outsource Digital Transformation
You Can’t Outsource Transformation—Here’s Why That Matters
+44% Orders. +62% Conversions. NPS 68.
KCS Education, a trusted supplier of educational and business supplies since 1930, has delivered a digital transformation that blends scale, innovation, and
From 80% Manual Orders to 85% Online in Just One Year
Digital transformation isn’t just for enterprises. For Birlea Furniture, a family-run furniture wholesaler in the UK, going digital wasn’t about following
Turning B2B Complexity into a Competitive Advantage: TOWA Digital Wins System Integrator of the Year at the 2025 B2B eCommerce Awards
In the world of B2B, where long sales cycles, custom configurations, and intricate pricing models are the norm (not the exception) system integration isn’t
750% Digital Growth. A Team Effort Led with Vision
Digital transformation in B2B is never just about technology. It takes leadership. Vision. And the ability to drive measurable change across people,
Musgrave MarketPlace Named Enterprise B2B eCommerce Distributor of the Year at the 2025 B2B eCommerce Awards
Musgrave MarketPlace isn’t just another grocery wholesaler. It has become home to one of Ireland’s most advanced and impactful B2B digital commerce platforms.
What Is Customer Journey Mapping in B2B e Commerce and Why It Matters More Than Ever
In complex B2B sales environments, mapping the customer journey is not just a good practice, it’s a strategic necessity.
Why B2B eCommerce Is a Strategic Imperative
B2B eCommerce Isn’t a Project. It’s a Capability.
Why B2B eCommerce Fails: 5 Real-World Mistakes You Can’t Afford to Make
You launched your B2B eCommerce Portal. You emailed the announcement to your customers. You even had cupcakes in the breakroom.
Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Özlem Özüner & Francois Burtin
In this episode of the B2BEA Insider, Justin King sits down with Özlem Özüner and Francois Burtin from Allianz Trade to explore how the future of B2B payments is being shaped by automation, embedded finance, and the shift toward digital-first buying experiences.
Workwear Group and Royal Cyber Win Mid-Market B2B eCommerce Manufacturer of the Year at the 2024
In the rapidly evolving world of B2B eCommerce, few manufacturers have reimagined the customer experience, technology stack, and operational execution as
Sonepar Wins 2024 Enterprise B2B eCommerce Distributor of the Year
In the fast-evolving world of digital commerce, few enterprise distributors are transforming at scale like Sonepar. Their global omnichannel platform, Spark,
Community Coffee Wins 2024 Best Newcomer Award in B2B eCommerce
For more than a century, Community Coffee has built its business through personal, face to face relationships. But in 2024, the iconic brand proved it could
Larry Wu Named 2024 B2B eCommerce Leader of the Year
In the fast moving world of digital commerce, it takes more than strong results to stand out. It takes vision, consistency and the ability to drive change at
Case Study | This is how true Omnichannel B2B Commerce looks like
Whether it’s smart tool dispensers or shelves that restock themselves through automated reordering, Wurth embraces digital innovation like no others. At the
eBook: Build for Business: Executive Guide for B2B eCommerce Transformation
The most common thing I hear from CEOs and senior business leaders is this: "Just show me how digital can grow the business. Explain it without the tech
Case Study | Self-service e-commerce for the aftermarket
Environmental Solutions Group (ESG), a division of Dover Corporation, provides the latest innovations in equipment for the waste collection industry. Its
Joval Wine Group: Raising the Bar for Customer Experience
The B2B eCommerce space is full of change but few mid-market distributors have embraced digital transformation with the precision and ambition of Joval Wine
B2BEA and 3M Launch Exclusive Program to Accelerate Digital Maturity for 3M Authorized Distributors
July 2025 - The B2B eCommerce Association (B2BEA) and 3M have announced a strategic initiative to empower 3M’s distribution partners with the tools, training,
Case Study | NEW FLAG: A B2B wholesale solution for the beauty industry
New Flag is a multinational brand building enterprise headquartered in Munich, Germany, which has brought innovative beauty brands to their own category
Case Study | Introducing Pay Later for Business on Alibaba.com
We are excited to announce that Alibaba.com has partnered with Balance to launch “Pay Later for Business”—a new way for eligible U.S. business customers to
Case Study | KoçZer’s ZERGO: Turkey’s first B2B marketplace for supply chain management
Since its inception in 2003, the company’s vision has been to become Turkey’s best and world-leading strategic procurement and efficiency center by disrupting
B2BEA + UK Department for Business & Trade: Accelerating Digital Transformation
Through this exclusive programme, all eligible UK manufacturers and distributors receive complimentary access to the B2B eCommerce Association Professional
B2BEA + 3M: Accelerating Digital Growth for 3M Distribution Partners
Through this exclusive program, all authorized 3M distributors receive complimentary access to the B2B eCommerce Association Professional Membership.
CrediLinq Joins B2BEA as Official Member, Fueling Growth in B2B Embedded Finance
The B2B eCommerce Association (B2BEA) is proud to welcome CrediLinq as our newest official vendor member. As a fast-scaling fintech innovator specializing in
The B2B eCommerce Show
Welcome to the B2B eCommerce Show - The official B2B eCommerce Association Podcast. This is a hub for leaders, innovators, industry experts, and newbies to
Case Study | Offline jewellery sales made simple, fast, & trusted for Chisholm Hunter
With their Magento 2 website, Chisholm Hunter struggled to manage offline sales, especially for high-value items. Their process was slow, confusing for
Beyond the Webstore: Driving Real Digital Transformation in B2B with Graham Lubie
In B2B commerce, digital transformation isn’t a one-off initiative, it’s an evolving program. That’s the central message from Graham Luby, Executive at
The Middle School Dance of B2B eCommerce Conferences: Why Connection Still Feels So Hard
I just got back from the 2025 B2B Online event and even after more than a decade of attending, one thing hasn’t changed.
Allianz Trade Joins B2B eCommerce Association to Help Power Global Confidence in Digital Trade
In the B2B world, trust is currency, and confidence is what turns strategy into scale.
The Hidden Cost of Returns in B2B Distribution, and Why It’s Time to Fix It
In B2B distribution, most digital strategies focus on front-end experiences, building out eCommerce sites, modernizing product data, streamlining online
The Hidden Levers of Customer Adoption in B2B eCommerce with Carlos Camacho
In the ever-evolving world of B2B eCommerce, one truth is becoming clear: Customer adoption isn’t a feature of your digital strategy, it is your strategy.
The Executive Playbook for Leading B2B eCommerce Transformation
Part 5 of the Executive Briefing Series for Manufacturing & Distribution Leaders
What’s Really Holding Back Your B2B eCommerce Success
Part 4 of the Executive Briefing Series for Manufacturing & Distribution Leaders
INSIDERS: Digital Sales Rooms Are Changing The Game With Jason Nyhus
After more than two decades in the eCommerce industry, Jason Nyhus thought he had seen it all. From leading roles at Digital River during the dot-com boom to
5 Takeaways from the “3 Myths of B2B eCommerce” Webinar
In our recent session with Matt Boland (Infios) and Aaron Sheehan (OroCommerce), we unpacked the persistent myths that hold B2B eCommerce efforts back. If you
Reimagining Sales in a Digital-First B2B World
If you’ve been around long enough in manufacturing or distribution, you know one thing for sure:
The Financial and Operational Upside of B2B eCommerce
Most B2B leaders now understand that eCommerce is here to stay.
Beyond Best Practices: The New Playbook for B2B Product Detail Page Optimization
For the last decade, “best practices” have ruled the B2B product content world like gospel. But if you've been operating under the assumption that mimicking
Solving the Silent Struggle in B2B: Why Returns, Warranties, and Repairs Deserve a Seat at the Strategy Table
Ask any distributor what keeps them up at night, and reverse logistics returns, warranties, and repairs rarely tops the list. Yet nearly every executive will
The AI Advantage: Elevating B2B Operations for Distributors and Manufacturers
If you are interested in the deck - here you go
5 Lessons Learned from the B2B eCommerce in France Webinar
B2B eCommerce is evolving rapidly, and regional insights are crucial for businesses looking to stay ahead. In our latest webinar, industry leaders from
The Unlikely Traits of a Modern B2B eCommerce Brand with Kyler Nixon
In a world where customer acquisition is harder (and more expensive) than ever, the traditional playbook for B2B distributors is failing. That’s the core
Beyond the Website: Driving Real Customer Adoption in B2B eCommerce
You launched your eCommerce site. You made the investment. Maybe even trained your team. But here’s the real question: are your customers actually using it?
Why B2B eCommerce Projects Fail
As the new year kicks off, many B2B companies—especially small and mid-sized businesses—are diving headfirst into long-awaited #b2becommerce initiatives.
B2B Buying is Changing - Are You?
Not All Buyers Are Created Equal
AI Will Replace Your Job? Not So Fast Says Nick Pericle
Why the future of B2B starts with individual transformation, not enterprise rollout.
Case Study | Wiley: Transforming Academic Publishing Through Digital Innovation
In the world of academic publishing, Wiley is emerging as a transformative force, leveraging digital innovation to address complex challenges and enhance user
B2B eCommerce Trends & Predictions for Future
We’re excited to share this exclusive report on the state of B2B eCommerce and predictions for the future written by PeakSpan, a growth equity firm based in
Behind the Scenes in the B2BEA US HQ!
Snow may have blanketed Greenville, South Carolina, but inside the B2BEA U.S. headquarters, things are heating up, especially in the studio.
Transforming CX in B2B eCommerce with Diane Frick at Workwear Group
In an era where customer expectations continue to evolve, B2B organizations are challenged to redefine their digital platforms to stay competitive. For
Navigating Digital Transformation with Allen Rigby at NHP Electrical Engineering Products
In today’s fast-paced digital world, B2B companies face a common challenge: delivering an efficient, customer-centric experience that meets the unique demands
Braskem’s Edge: Driving Growth and Efficiency in B2B eCommerce
Braskem, one of the largest petrochemical companies in the world, has successfully transformed its B2B operations through the implementation of its B2B
Case Study | How Gala Imports Achieved 50% Conversion Growth with B2B eCommerce
Gala Imports, an Australian container distributor serving 35,000+ customers across Australia, New Zealand, and the Pacific, needed a B2B eCommerce solution
United Pacific Industries: B2B ecommerce success story
United Pacific Industries, a leader in the automotive aftermarket and OEM parts industry, has set a leading example of how digital transformation can drive
Case Study | Saltworks: Scaling for Success – A Unified Commerce Strategy for B2B and B2C
Saltworks is the US’s largest salt manufacturer, serving both wholesale and individual customers. They used Magento 1, a B2C platform, for their B2B needs. As
The evolution of distributors in the digital age
For decades, distributors have been the essential link in supply chains, bridging the gap between manufacturers and end customers. They have thrived on
Recording: Customer Adoption Master Class
Below is the PowerPoint deck and PDF for you to use!
Decoding the acronyms: Simplifying B2B ecommerce language for executive conversations
Have you ever tried to have a conversation with someone who's deeply into a hobby that seems to have its own secret language? Whether it's HAM radio
The No.1 killer to B2B ecommerce projects
In today’s rapidly evolving digital landscape, eCommerce has become a vital channel for businesses to serve their customers more efficiently. Yet, despite the
Case Study | Braskem
Сhallenge: As the largest petrochemical company in the Americas, Braskem sought to modernize its entirely offline business model. Their goal: create a
Case Study | How LCBO is Driving 2X Conversion Rates with AI Search
$7-billion retailer and wholesaler shares their AI journey. With the imminent increase of alcohol retail distribution points in Ontario, LCBO was committed to
Navigating new frontiers: REDARC’s journey to digital excellence
In an era where digital transformation is more a necessity than a choice, REDARC stands out as a prime example of how mid-market manufacturers can leverage
Case Study | Jands: Rapid delivery of a seamlessly-integrated B2B experience is music to the ears!
Jands is Australia's leading distributor of Audio Visual equipment for professional lighting, staging and audio. They have undertook a challenge to build and
Case Study | The Fruit Box: Delivering joy, nutrition, and satisfaction through a top web portal.
Established in 2001, The Fruit Box Group is dedicated to delivering premium fruit, milk, coffee and pantry staples to businesses nationwide. As a 100%
Why investing in B2B Connected Commerce can’t wait
Despite predictions of the U.S. “soft-landing” instead of entering a recession in 2024, businesses understandably remain cautious with their budgets. Given
AOSS Medical Supply: Charting a course to B2B ecommerce excellence
AOSS Medical Supply, a notable name in the medical supply industry, especially in plasma and dialysis, has made significant strides in the B2B sector. With a
Enhancing B2B online search through AI-driven innovation
In the dynamic realm of B2B online purchasing, the evolution of search systems is crucial to meet the growing complexity of customer needs. Machine learning
Huisman: Driving digital transformation in heavy construction equipment
Huisman, a global leader in designing, manufacturing, and servicing heavy construction equipment, has made a significant leap in digitalizing an industry
Ballard industrial’s digital leap: Elevating B2B ecommerce experience
Ballard Industrial's shift from a traditional industrial supplier to a digitally advanced e-commerce entity marks a significant evolution in the B2B
Transforming wellness: Unique Health Products B2B ecommerce success
In the ever evolving landscape of B2B ecommerce, Unique Health Products has emerged as a notable example of adaptability and success in B2B ecommerce.
How ANZ leaders are winning in B2B ecommerce today
Are you ready to dive into the dynamic world of B2B eCommerce in Australia and New Zealand? Our latest report, in partnership with SAP, reveals pivotal
Henkel’s Indola brand debuts innovative multi-distributor marketplace
Marking a significant advancement in the realm of B2B digital commerce, Henkel, the renowned multinational with a heritage spanning almost 150 years, has
The natural starting point for AI implementation in B2B
Artificial intelligence (AI) has reached a critical inflection point. Some common questions at C-suite roundtables include “What is our AI strategy?” and
BioMedica Nutraceuticals: Pioneering B2B digital excellence in naturopathic healthcare
Since 1998, BioMedica Nutraceuticals, a subsidiary of PharmaCare Laboratories located in Alexandria, New South Wales, Australia, has been a key player in the
Younger digital B2B buyers not as quick to purchase according to Forrester
Younger B2B purchasers tend to face more obstacles in finalising a purchase due to their limited experience in business decision-making when compared to their
iMedia B2B eCommerce Summit 2023 presentations
Thank you for joining us at the iMedia B2B eCommerce Summit 2023! We're delighted to offer you access to the wealth of knowledge and insights shared during
B2B ecommerce sales are up, but little else
The U.S manufacturing and distribution sector is in a slump, as of mid-2023. Productivity is down, and so are sales and business buyer confidence.
U.S B2B sales slow but not online
The sales world of U.S. manufacturing and distribution is slowing mid-year as a softening economy, still-high inflation and other problems continue to slow
Weaker demand hits Ferguson ecommerce
Ferguson Plc., the British plumbing and heating products distributor does nearly all its business in the U.S., is coming off a weak first quarter.
Trinity Packaging wants to be a digital disruption
With the introduction of its latest ecommerce platform, Trinity Packaging Supply, a 13-year-old company with annual revenue of $100 million, aims to be a
B2B sellers engage buyers with new tactics
B2B sellers are prioritizing giving customers across new markets and portals new ways to make more purchases. And they are using a variety of tactics —
Launch ecommerce and not break the bank
Companies are scrambling to move online and initiate or improve their digital commerce capabilities. But they are also cautious about investing resources in
Successfully selling ecommerce to sales reps
Any type of change within an organization is likely to see some resistance. It’s not that change is necessarily bad―change represents an unknown variable that
B2B ecommerce gains momentum and sales
B2B ecommerce continues to become an even more mainstream channel for business organizations of all sizes, says a new report from DynamicWeb and Sapio Research.
Write job descriptions that get candidates
Many of us know how stressful it is to find a new job. It is no piece of cake for the person on the other side of the desk, either. Ask a business owner or
Meeting customers where they want
Across a range of industrial markets, from semiconductors to industrial automation components, OEMs have long relied on independent distributors for their
How generative AI changes B2B ecommerce
There was the world before ChatGPT, and there is the world after ChatGPT. In fact, its emergence is being hailed as the next Industrial Revolution. With over
Why Amazon is big on small business
More than 60% of the businesses that sell on Amazon are small and independent, Amazon says in a new report. Collectively, those businesses in 2022 sold more
A parts marketplace revs up funding
A privately held B2B marketplace targets automotive repair shops, parts distributors and manufacturers that try to run their businesses more effectively and
Live streaming builds effective B2B content
Running online operations as a small and medium enterprise (SME) comes with its own set of challenges. While obstacles may vary based on factors such as
Case Study | Imperial Pools increases B2B sales
Founded in 1959, Imperial Pools is now North America's largest privately held manufacturer and distributor of steel and polymer inground pools.
Case Study | Northwest Pump websites earn double digits
Employer-owned Northwest Pump makes top-of-the-line petroleum and industrial equipment.
Manufacturers target digital supply chains
More manufacturers are implementing some digital supply chain applications and services faster than others, says new data from PwC.
Case Study | Perry Mill Supply gets big sales opportunities
Perry Mill Supply is a distributor of manufacturing and construction products, serving customers since 1913. Family-owned Perry Mill stays nimble and
Case Study | Baart beats eCommerce sales goals
Baart Industrial Group manufactures high-performance industrial components for industry-leading OEMs and distributors.
Case Study | Century HVAC puts helpful tools at the customer's fingertips
Privately owned, Century HVAC services residential and commercial air conditioning contractors, apartment industries, schools, and government agencies
Case Study | Action Supply Products becomes a “shining star”
Action Supply Products is a second-generation, woman-owned, family business serving Pennsylvania, West Virginia, Ohio and North Carolina. The company has been
Small businesses eye belt tightening
Amazon Business polled 500 small business decision-makers in the United States in March and found that 61% of respondents will look for ways to reduce the
How AI is reshaping marketing and sales
Artificial intelligence (AI) and machine learning (ML) continue to push the boundaries of what is possible in marketing and sales. And now, with the ongoing
Case Study | CUI fuels growth to 75%
CUI wholesales zone heating products, like decorative appliances, grills, fireplaces, and gas equipment. CUI serves a wide range of specialty hearth and home
5 career tips for B2B marketers
Time to call them exactly as I see them. Five things marketers need to know, right now, in 50 seconds:
Europe marketplaces raise $2.1 billion
The European B2B marketplace market is growing at a rapid rate and continuing to attract bigger amounts of investment money, says a new research report.
A B2B marketplace completes a big deal
An auctioneer and operator of B2B marketplace equipment of used construction recently put the finishing touches on a busy first quarter.
How to choose the right investment banker
Selling a company is a major decision and an unfamiliar process for most business owners. Typically, owners hire an investment banker when they begin
Avoid roadblocks during investor transactions
Once you’ve decided to sell your business or take on an investor, you may find yourself in unfamiliar territory. The transaction process can be complex, and
Why B2B buyers are getting more finicky
B2B sellers of all types have their work cut out building customer loyalty, says a new survey from B2B ecommerce applications service provider Merkle.
B2B sellers must get tax automation right
For ecommerce businesses selling in multiple states, streamlined and error-free tax management is of existential importance. Papa John’s, Whole Foods, and
Future proof your B2B ecommerce business
Ecommerce professionals understand how unpredictable the digital marketplace can be. As if navigating shifting consumer priorities was not enough, they must
Follow the VC money from seed to exit
What does a successful exit look like? What separates the winners? After the recent acquisition of my startup, Reflektion, these questions have hit home in a
Amazon Business eyes Europe expansion
Amazon Business grew at a compound annual rate of 25% for the last two years, according to Alexandre Gagnon, vice president of Amazon Business Worldwide.
A better user experience drives digital sales
Manufacturers often struggle with increasing content requirements, more channels and touch points to manage, and rapidly changing customer needs, which
An HVAC distributor goes all in for digital
For the fourth quarter ended Dec. 31, Miami-based Watsco Inc. reported a 5% increase in total sales to a record $1.58 billion. Net income was $157.1 million,
Grainger grows ecommerce
It was a good start to the business year for W.W. Grainger Inc. both overall and online.
Manufacturers rethink the digital experience
Not all manufacturers are as far along on creating the digital user experience their customers want, says a new research report from IDC.
How to sell complex B2B products online
It’s not uncommon for manufacturers and distributors selling complex products and services to believe their offerings are ill-suited for ecommerce. The reason
When ecommerce failure is not an option
Our development team provides ongoing support for manufacturers and distributors ecommerce sites. In many instances, we are implementing new improvements, but
Case Study | Dynapac's new aftersales portal went live in less than six months on a tight timeline and budget
Dynapac reimagined its digital after-sales business following a change in ownership—launching a fully integrated B2B commerce platform on a tight timeline and
Case Study | Alta Cycling Group successfully deployed an efficient ecommerce solution
Alta Cycling Group – a premier cycling company offering premium bicycles, bicycle parts, and accessories – partnered with Sana to develop an e-commerce
Case Study | Cdiscount Pro innovates the industry with an eCommerce solution
Known as the biggest competitor to Amazon in France, Cdiscount launched their B2B specific portals for specific customers. Cdiscount PRO gives the opportunity
Case Study | How Bolloré Logistics accelerates digitization
Bolloré Logistics is one of the largest transport and logistics groups with a global presence. They have over 350 offices spread across 146 countries with
Case Study | Ecoburo is improving their B2B customers' experience
Founded in 2006, Ecoburo offers 7,000 references for ecological office supplies. With Ecoburo, the goal is to supply products that are useful, durable, and
Case Study | Igual scales B2B operations with ecommerce presence
Igual is a French-based hygiene equipment product wholesaler and service provider with seven office locations and more than 40,000 square feet of storage
India's marketplace market hits a fast track
India’s growing B2B marketplace sector is expected to hit a major milestone, says a new report from an investment banking firm.
A five step process for transformation
If you are like an increasing number of B2B brands, it has become painfully clear that business as usual is no longer possible. You have even started on
Visual commerce: Enhancing the online buying experience
In the world of B2B digital commerce, visual commerce technology is gaining traction, thanks to its success in the gaming industry. This technology involves
Distributors grow 25% online in 2022
All in, manufacturers grew B2B digital commerce about 15% to $623.3 billion in 2022 from $543.3 billion in 2021.
Ecommerce accounts for 10% of manufacturing
All in, the sales that manufacturers generated across ecommerce sites and apps grew to $623.3 billion in 2022, based on data from the U.S. Department of
Caterpillar goes all in for digital commerce
Caterpillar Inc., an icon of U.S. manufacturing for nearly 100 years, has been selling online since 1999 and last year hit a milestone. Caterpillar’s
A US distributor aims for 85% of all sales as digital
Fastenal’s ongoing push for more digital sales is right on schedule — and still a big corporate strategic priority, says CEO Dan Florness.
U.S. manufacturing ecommerce sales grow
Manufacturers as a group had a pretty good year in 2022. But online and with ecommerce, they had an even better one.
Amazon Business posts record GMV
Amazon.com Inc. CEO Andy Jassy, in his 2022 letter to shareholders posted on Amazon’s website today, says that Amazon Business “drives roughly $35 billion in
More B2B buyers want digital purchase options
B2B buyers are very focused and demanding in the digital purchasing experience they expect from sellers, according to a new McKinsey & Co. survey of
A distributor engineers a digital partnership
MSC Industrial, a large public US distributor of industrial supplies and metal working products, has a new exclusive ecommerce partnership with MachiningCloud
Case Study | REDARC Electronics offers a superior ecommerce experience
Australian electronics company REDARC wanted to create a seamless online experience for their customers, improve their online sales, and revamp their outdated
A distributor offers 4 million SKUs online
TruckPro LLC , a provider of heavy-duty truck and trailer parts and services headquartered in Memphis, Tennessee, now offers over 4 million SKUs online. This
Manufacturers enhance their user experience
While 31% of respondents believe they are ahead of their competitors when it comes to digital maturity, and 2% far ahead, 24% said they were in danger of
Case Study | Teka revolutionizes customer experience and went live within three months.
With its outdated e-commerce platform, Teka was facing difficulties meeting the expectations of today's B2B customers and providing the best possible service
Case Study | Galatea successfully sells online in a highly regulated industry
Galatea is Scandinavia's leading wholesaler of alcoholic beverages. Its main customers are B2B buyers from the horeca sector and the company Systembolaget,
B2B for manufacturers is an evolving process
With B2B ecommerce here to stay manufacturers must evolve their sales strategies to embrace a digital-first approach and deliver the types of digital
A big MRO distributor accelerates ecommerce
One of the biggest US distributors of industrial supplies continues to push the pace of its ecommerce strategy.
Case Study | V. Suárez pioneers B2B ecommerce in Puerto Rico
Founded in 1943, V. Suárez Group is one of Puerto Rico's major corporations and largest distributors. It has a diversified product portfolio in the food,
Case Study | B2B eCommerce for 750 food retailers with Vintage Food
Classic Mediterranean specialty foods are the specialty of Vintage Food, a distributor based in New Jersey. Vintage Food decided that upgrading their sales
Why age matters for digital B2B buyers
Many manufacturers “are just dabbling in B2B ecommerce,” says Karie Daudt, senior commerce consultant at agency Perficient Digital.
Samsung eyes more online B2B mobile sales
Samsung Electronics Co. is opening new areas codes and markets for its smartphone B2B ecommerce business.
Manufacturers ponder where ecommerce fits
There are about 243,000 manufacturers in the U.S., according to the U.S. Department of Commerce. And across all channels of digital sales, including
Newegg eyes more marketplace business
Newegg Marketplace, a division of Newegg Commerce Inc. has a promotion for new marketplace sellers that join the platform to receive six months of free Elite
Case Study | Häfele expands internationally
Breaking into new markets and reaching new customers isn’t easy. But in today’s world, it’s also a huge opportunity for growth. That’s exactly what
Caterpillar launches its first-ever app
Caterpillar Inc. is upping its mobile commerce game.
Manufacturers put ecommerce center stage
Even though most industrial companies are still in the early days of their digital marketing and sales (M&S) efforts, the potential benefits are clear.
Why B2B ecommerce is changing fast
While B2B sales have been steadily shifting to digital channels, the past few years have seen an acceleration of that trend due largely to the Covid-19
Case Study | Ship It Appliances boost growth with unique UX
Ship It Appliances, a supplier of both B2C and B2B kitchen appliances, got its start in 2011, selling exclusively on eBay. A few years later, the family-owned
Case Study | USCutter leverages a trusted eCommerce partner
USCutter is a leading provider of sign-making and digital printing equipment, materials, and accessories. They launched their first online store on the
Case Study | midocean proudly unveils its powerful new B2B online store
For more than 50 years, midocean has been one of the leading suppliers in the European market of promotional products, textiles and printed business gifts.
How Signet energised its eCommerce capabilities
When it comes to eCommerce, the need to upgrade the user experience is a must for B2B suppliers, even if they are old hands at selling online. More than a
Case Study | ITS finds the right eCommerce tool
A family-owned and operated business, Industrial Tool Supplies provides industrial tools, safety equipment, and welding supplies across Australia. Previously,
Case Study | Wastequip embarks on digital transformation for 12+ brands
Wastequip is a leading manufacturer of waste-handling equipment with over 2,000 employees and 38 facilities. The B2B organization decided to enter the
Case Study | Leading global manufacturer of protective footwear opens up new horizons with B2B eCommerce
Dunlop Protective Footwear designs, develops, and manufactures footwear for industrial environments. To scale its business, Dunlop made the natural decision
Case Study | KION North America redefines productivity in B2B
KION North America produces material handling equipment for KION Group's primary brand, Linde Material Handling. Linde Material Handling serves the specific
Supply chain execs want digital bang for the buck
Even as more organizations spend more time and money on cloud applications, artificial intelligence, the Internet of Things (IoT) and other digital technology
How to accelerate e-commerce growth
Most companies have completed at least a partial shift to digital in response to overwhelming customer demand. To make that shift sustainable, they now need
Kraft Heinz and AB InBev do an online deal
Buyers for retailers in Latin America will have online access to Kraft Mac & Cheese, Heinz Tomato Ketchup and other Kraft Heinz brands through the
Millennials are the future of all ecommerce
Younger buyers are now in charge of driving the growth of ecommerce in all forms. And that includes B2B, B2C and B2B2C.
HVAC companies feel the heat for ecommerce
U.S. B2B ecommerce sales will cross the $1 trillion mark for the first time in 2022 and catapult to $1.8 trillion the following year, according to separate
Xometry eyes better times ahead
For Xometry Inc., a large portion of the company‘s daily work load is figuring out how to create the biggest integrated global B2B marketplace for
A forklift maker moves ecommerce forward
As B2B buyers turn to digital purchasing channels they expect the digital experience to be aligned to their needs and expectations.
Getting smart on B2B AI deployment
Let me start by first giving you a preview of the advancements in AI/ML technologies and then discuss how product discovery on your site can be easy and
eBay hits the skids in Q4 and 2022
eBay Inc. said its gross merchandise volume, which is the value of all goods sold on the site, fell 12% to $18.2 billion in the most recent quarter, the
Prioritize digitally empowered sales reps
Some salespeople are distrustful of online ecommerce, perhaps due to fear of it taking away their ability to sell to customers or its disruptiveness into
Amazon launches an app for quick reconciliation
Amazon Business has launched 3-Way Match on the Amazon Business mobile app to help business customers improve their smart business-buying strategies and
How Gallagher increased the efficiency of its ecommerce business
For more than decade Gallagher Group Ltd., a provider of animal management and security products and solutions, had been looking to upgrade its commerce
How to hire the best ecommerce leaders
Hiring an ecommerce leader, whether it be a manager or a director or a vice president, is a big deal. It can represent one of the most important hires a
Companies need ecommerce staffers now
Despite a wish otherwise from The Federal Reserve, job growth in the U.S. is still strong. And hiring is more than strong in B2B and B2C ecommerce. According
Why your time for a B2B marketplace is now
B2B commerce is changing constantly, and the need to capture prospects and existing customers’ attention on another level is drastically increasing.
B2B buyers want it all and they want it now
If more B2B sellers don’t up their ecommerce game, they may find find themselves out of the game altogether, says new data and analysis from Forrester Research.
PartsBase launches a B2B marketplace
PartsBase, a major B2B online parts locator service for the aviation, aerospace, and defense industries, today announced PartsStore, a B2B marketplace using
A green seller sees red and retools ecommerce
It's now or never. Saddled with an aging ecommerce platform that delivered an outdated user experience and was difficult to navigate, EcoEnclose LLC, a
How TYGRIS cleaned up its ecommerce act
According to an old proverbial phase, when life hands you lemons, make lemonade. That pretty well sums up B2B supplier TYGRIS’ venture into ecommerce.
TradeCentric posts record volume
TradeCentric, the leading provider of B2B integration and automation between eCommerce systems and eProcurement applications, reports a 200% increase in
China MRO market grows its digital future
Digitalization has become an irreversible trend in every industry in this new era, making people's working and leisure lives smarter and more convenient. Most
Don't turn a blind eye to online reviews
Reviews matter. Or do they? It’s common to hear B2B ecommerce sellers say that reviews aren’t as important as they are in the B2C space. I don’t agree.
Why Italy is poised for more B2B ecommerce
Food. Art. Architecture. Culture. Only Italy and a few other countries have made such a global impact in many areas. And that includes B2B ecommerce, says
Anheuser-Busch goes bottoms up on B2B
Anheuser-Busch InBev, or AB InBev, a multinational drinks conglomerate headquartered in Belgium, is drinking in lots ecommerce and the party is only getting
Grainger makes a key ecommerce promotion
Zoro.com, an eCommerce company that sells millions of supplies, equipment and tools to small businesses nationwide, today announced Sandy Mattinson, who
Companies pay more for ecommerce talent
More than 25% of ecommerce companies want to switch ecommerce platforms despite the costs, according to data in the 2023 Ecommerce Platforms Report, which
Embrace the golden age of digital customers
Karie Daudt, a veteran B2B strategist who is a Director of Commerce Strategy at digital consultancy Perficient, discusses how distributors can best take on
A roadmap for industrial companies going digital
Editor's note: This article from McKinsey explains in-depth how and why industry companies can embrace digital commerce and transformation. Creating strong
Making digital B2B executives see green
Given mounting climate issues, and increased public interest in supporting sustainable brands, the ecommerce world is experiencing a huge shift in how it
A big distributor posts mixed results
It was a mixed year for Global Industrial Co., a big public distributor of maintenance, repair and operations (MRO) and industrial supplies.
A big US retailer upends its digital supply chain
How business-to-consumer or B2C ecommerce sites operate have a direct correlation on how business digital commerce and supply chains perform.
An HVAC distributor is all in for digital
A large distributor of heating, air conditioning and ventilation products is putting B2B ecommerce in the fast lane.
Young digital B2B buyers differ from their peers
Younger versus older business buyers share some traits in common, but only a few. Both groups want to use sales, supply chain and procurement channels to make
A Chinese manufacturer eyes a marketplace
A Chinese medical products manufacturer with operations in the United States is making an acquisition to try a hand at growing a niche B2B marketplace business.
Millennial buyers demand excellence
The growing number of millennial and Gen Z professionals have very high expectations for B2B ecommerce, says a new report from Forrester Research Inc.
Distributors sink money into the user experience
Improving ease of use and customer experience continues to be distributors’ highest priority when it comes to investing ecommerce investment, says the annual
A digital manufacturer recalibrates
It was truly a mixed year of results for a Minneapolis-based digital manufacturing and ecommerce company.
Distributor B2B ecommerce is underway, slowly
Ecommerce sales among wholesale distributors with an ecommerce channel represented 15.4% of revenues in 2022, up from 14.2% of revenues a year earlier, an
U.S. B2B digital sales growth rolls on
B2B manufacturers and distributors want to accelerate digital transformation. That includes ecommerce and B2B marketplace development. In 2022, that activity
Bangladesh gets help through B2B ecommerce
ShopUp, a full-stack B2B commerce platform for small and medium businesses in Bangladesh, has secured $30 million in debt financing. Lendable, a London-based
Investors place their bet on B2B marketplaces
Big money continues to flow heavily into B2B marketplaces, says a new Dealroom.co study of venture capital data. But more money still is targeted for B2C
B2B must break through digital roadblocks
Even though 53% of B2B buyers responding to a recent Forrester survey have used a digital channel to complete a purchase, many respondents said they were
Buyers make purchasing an online team sport
B2B buyers are often a purchasing team and not just a single individual. And they begin the digital purchasing process on multiple sales channels. The latest
Maersk ecommerce goes green
A big international shipping company is teaming up with a startup to make deliveries to European ecommerce suppliers greener.
Small business makes ecommerce a priority
Small businesses counted on ecommerce to get them through the pandemic and now that it has growing sales online remains a top priority, says new survey from
A steel distributor builds up its digital base
A distributor of rolled steel products continues to fully embrace B2B digital commerce.
U.S. digital sales finish strong
2022 was a watershed year for B2B digital commerce and transformation—and 2023 will be as well. When the COVID-19 pandemic hit with full force three years and
B2B ecommerce takes root in Africa
B2B ecommerce in the Middle East and North Africa (MENA) region is projected to reach $3 billion in 2025, up from $1.2 billion in 2022, according to a report
Despite headwinds, B2B grows in the U.S.
Despite major headwinds, manufacturers and distributors turned in a solid performance in 2022. B2B manufacturers and distributors collectively grew their
Walmart takes on Amazon Business
Walmart, the world's biggest stores retailer, is taking on Amazon, the world's biggest online retailer, yet again. But this time the battle zone isn't
A big distributor hits a digital milestone
A major US distributor of industrial supplies ended 2022 with a bevy of digital firsts. Fastenal Co. also is planning more aggressive benchmarks for its
A global group goes digital
Nexus Automotive International has announced the launch of a new business unit dedicated to e-commerce. The new business unit will be headed by long-time
Dubai gives ecommerce a boost
The Dubai Multi Commodities Centre (DMCC), the United Araba Emirates largest free-trade zone, has launched the DMCC E-Commerce Ecosystem with the intent of
Kraft Heinz creates a better online experience
Recognizing that consumers are looking for accurate, reliable, product content whether purchasing online or in-store, the Kraft Heinz Co. is partnering with
Old industries embrace new forms of ecommerce
B2B ecommerce continues to make significant inroads into some of the oldest segments of the industrial US, says a new research report from Billtrust, a
Mckinsey separates B2B fact vs. fiction
The conventional wisdom around B2B ecommerce is due for a reset, according to the consulting company. Here are five myths around B2B ecommerce that need to be
QTC tools fall short for digital users
While the quote-to-cash process, which includes product configuration and pricing, quoting, customer acceptance, order fulfillment, and managing revenue, is
More digital change coming for supply chains
2023 will be another year of big technology changes and digital transformation for organizations of all size, says The American Supply Chain Association.
Marketplaces drive India B2B ecommerce
India’s ecommerce market is growing fast, but business-to-business digital commerce is growing faster.
German B2B ecommerce to grow 33%
B2B ecommerce is coming of age in Germany, Europe’s biggest economy.
Vietnam is the next hot B2B ecommerce market
Vietnam embraced e-commerce really late compared to other Asian countries like Singapore and Malaysia. However, the country is now the fastest-growing
Adobe names an Australia leader
Adobe has a new leader heading up its Australia and New Zealand operations.
Grainger ecommerce site hits a milestone
Zoro.com, the U.S.-based unit of W.W. Grainger’s online-only Endless Assortment segment, which caters to “smaller customers with less complex operations,” has
China outmuscles the US in B2B digital sales
The US is a big B2B ecommerce market with annual sales that reached $1.64 trillion in 2021, based on a projection from Digital Commerce 360.
Aligned B2B marketing = better digital sales
With digital B2B sales growing at a rapid clip, B2B marketers need to be thinking about how to align their company’s brand, customer and digital experiences
A Yokohama unit updates B2B ecommerce
A U.S. subsidiary of Yokoyama Rubber is overhauling its b2b ecommerce platform.
European B2B ecommerce will flourish
B2B ecommerce continues to take hold in Europe, based on new data from the Chamber of Digital Economy, a Polish research firm. “Many manufacturers and
B2B ecommerce sales stay the course
Total B2B sales continue to grow as demand for goods and services remains strong across many industrial sectors. But how B2B buyers are purchasing goods and
Change is coming fast to B2B digital commerce
The year ahead will bring several new challenges to B2B ecommerce. And those challenges will accelerate quickly in 2023, says a new survey from McKinsey &
Amazon dials back some B2B distribution in India
Amazon’s wholesale marketplace by all accounts is flourishing worldwide except for one key fast-growing market: India.
Caterpillar’s ecommerce parts sales exceed $2 billion
Caterpillar Inc., one of the world’s largest construction equipment manufacturers, is giving the business world a glimpse of how well its ecommerce channel is
Minolta brings ecommerce into focus
A U.S.-based part of Minolta is bringing B2B ecommerce squarely into focus. The big picture: launching a new ecommerce site to help customers research and
MRC expands B2B ecommerce
After a century in business, a piping distributor has reached a new digital milestone. MRC Global Inc. distributes pipes, valves and fittings (PVF) and other
B2B marketplace operator Xometry eyes a global expansion opportunity
A U.S. B2B marketplace for on-demand industrial parts has big ambitions to grow globally
More CPG manufacturers must get their B2B ecommerce and supply chain house in order
Online shoppers want more—and not less—ecommerce tools and delivery options from consumer brand manufacturers. But that is not likely to happen until more CPG
A slowing economy catches up with an all-digital manufacturer
An all-digital ordering, processing and purely ecommerce manufacturer based in Minneapolis is reported slowing sales in the third quarter.
What should B2B buying experiences look like
We’re just beginning to uncover all the impacts of the COVID-19 pandemic, but perhaps one of the earliest lessons to emerge was the power of an effective
U.S distributors on track to generate $1.4 trillion in ecommerce sales in 2022
In 2022, ecommerce continued to grow for business-to-business distributors and wholesalers. All in, there are about 630,00 distribution companies operating in
Ryder makes another deal to keep on trucking in ecommerce distribution
Ryder Systems Inc, which manages nearly 239,000 commercial vehicles and operates more than 330 warehouses, encompassing more than 80 million square feet, has
A big industrial supplies distributor doubles down on ecommerce
The third quarter was a good one, but not a great one for Global Industrial Inc.
A big U.S. HVAC distributor closes in on record annual ecommerce sales
Watsco, one of the HVAC industry’s biggest distribution companies in the U.S. is reaping the benefits of B2B ecommerce.
The world's biggest MRO distributor posts healthy Q3 digital sales
The biggest public distributor of maintenance, repair and operations (MRO) supplies reported decidedly bigger third quarter digital commerce sales, especially
Why ecommerce leaders must be agents of change
Getting ahead in B2B ecommerce is hard and it is even harder do it alone. The key to success is developing the right partners both inside and outside the
Case Study | GI Supply
GI Supply was founded more than 30 years ago by Dr. Frank Jackson, a gastroenterologist and entrepreneur, to help solve many of the clinical challenges he
Case Study | Martin & Servera - Personalized Experience for Shoppers
Martin & Servera is a Swedish, family-owned group of companies that delivers beverages, fresh produce, foodstuffs, equipment and services to
Case Study | Midway Dental Supply
Midway Dental Supply is an independent dental supply company that services Indiana, Michigan and Northeastern Illinois. They offer full-service dental supply
Case Study | Highline Warren boosts customer satisfaction with convenient self-service tools.
As in any other B2B area, online revenues in the Automotive Aftermarket are growing at an unprecedented rate. E-commerce in this sector exceeds several
Case Study | Daily Fresh Food Takes the Next Step in Omnichannel Food Commerce
Daily Fresh Food is the largest supplier of fresh products in the southern Netherlands. The company produces a variety of 15,000 fresh food products and
Case Study | FairPrice
Known as the Costco of Singapore, FairPrice is by far the largest and most successful supermarket chain in the country. With its partners Foodfare and
Case Study | Testrut begins internal digital infrastructure initiative
Testrut is an international distributor and manufacturer specializing in indoor and outdoor products. Based in Austria, Asia, and Germany, they have several
Case Study | How BMN Bouwmaterialen Boosted B2B Revenue by 159%
BMN Bouwmaterialen’s new platform allows their customers to find the right product quickly, download important technical information, find the best price and
Case Study | How FoodServiceDirect.com Delivered A Superior B2B Buyer Experience
One of the leading suppliers of food service products to chefs and restaurants transformed how it serves franchise and independent B2B and B2C buyers with
Case Study | Flexible, Rugged Ecommerce Site Keeps the Cows Fed
All States Ag Parts’ sales revenue jumps nearly 40% in the first month with Magento Commerce.
Case Study | Inside Transcat’s B2B Digital Transformation
Transcat created a robust B2B platform for equipment sales and rental, increasing registrations 2.5X.
Case Study | How Patrick Morin Created an Omnichannel DIY Experience
The home improvement company renovated their webstore, and increased conversion by 70 percent.
Case Study | Inside Honeywell’s Mission to Revolutionize B2B Aerospace Sales
Honeywell’s GoDirect Trade, a B2B marketplace for aerospace parts, is shaking up an antiquated industry.
Case Study | How Material Bank Created an Innovative B2B Experience
The design company’s cutting edge eCommerce website is powered by Adobe.
Case Study | Meet Innovative B2B Sales App From the Selco Builders Warehouse
Known in England for its catchy radio commercials, Selco boasts more than 60 branches, where building contractors and tradespeople can choose from over 15,000
Case Study | How XFACTORY Built a B2B Sales Webstore from the Ground Up
XFACTORY looked for an eCommerce platform that could handle the complexities of their B2B business operations, while offering the detailed customizations.
Case Study | With Omnichannel, Rural King Revolutionized Their Digital Business
Through Adobe Commerce, and Creatuity's custom middleware that connects all of these platforms, retailer, Rural King, is able to feed information into Adobe
Case Study | Inside Watsco’s Phenomenal B2B Sales Growth
Founded in 1947, Watsco has become the largest distributor of HVAC and refrigeration supplies in the US. Thanks to Magento, the brand’s individual business
Case Study | How Liebherr Broke New B2B eCommerce Ground
With Adobe Commerce, Liebherr chose a future-proof B2B eCommerce platform that offered unique performance and could easily sustain their growth.
Case Study | How Vink VTS Revolutionized their B2B Plastics Business
How Vink VTS, one of Europe’s largest plastics suppliers, built a new Magento Commerce platform that allows B2B customers to see all their deliveries, orders,
Case Study | Lusty Industries - A Lust for Life
Lusty turned to Commerce Vision in 2015 when Managing Director Johnny McLean decided it was time to invest in an eCommerce platform that could integrate to
Case Study | Casey’s Distributing Sees 8X Increase in Productivity
How one sports memorabilia retailer uses BigCommerce as a wholesale hub, selling to over 2K retailers.
Case Study | Metcash Campbells
Thanks to a fast-acting response from Ultra Commerce, the Campbells website was scaled with additional capacity and immediately stabilized. The Campbells
Case Study | How Epson is Making the Customer Experience Easy
As a global technology leader focused on driving innovations and exceeding customer expectations, Epson America, Inc. is continuously looking for new ways to
Case Study | Morgan Sports
In business for over 30 years, Aly and his team built Morgan Sports into a leading wholesaler of combat sports, functional fitness and rugby league supplies
Case Study | How Sequel Transformed Their Store and Grew Revenue with Neto
Established in the 1970s and passed down through the family, Sequel School & Office Supplies has grown to become a thriving business online and offline.
Case Study | DKSH
DKSH has been helping clients grow their business in existing markets and expand into new ones for 150 years. Recognizing the eCommerce would fuel this
Case Study | Evonik
Evonik is one of the world leaders in specialty chemicals that make tires fuel-efficient, mattresses more elastic, medications more effective and animals
Case Study | Hirose Electric
When Hirose Electric looked towards transforming their B2B marketing to digital, it became apparent that separate systems and siloes of customers data would
Case Study | ezOfficePlus
As a certified minority business enterprise, ezOfficePlus LLC wanted to find a marketplace where it could sell office equipment and supplies, IT technology,
Case Study | Telia Lietuva
From Parnidis Düne to Medininkai Castle, people across Lithuania count on telecommunications, IT, and television services from Telia Lietuva AB. To continue
Case Study | Henry Schein
Henry Schein Halas is the world’s leading dental supplier, and the largest in Australia. For more than 60 years, they’ve been steadfast in pursuing their
Case Study | Hart Sport – Play On
Whilst Hart Sport has had a web and eCommerce presence coming up on 10 years, they turned to Commerce Vision in 2011 realising that their online channel was
Case Study | Let‘s Get Cooking! Recipe for the Perfect Digital Marketplace
Foodl is the first truly open marketplace for chefs, hospitality entrepreneurs, and suppliers, primarily created to close the market gap in the B2B foods
Case Study | Hollu
With the help of its internal resources and Sana Commerce, hollu managed to go live within 3 months.
Case Study | scrappel GmbH
scrappel is a digital B2B marketplace for recyclable materials which manages the entire process end-to-end: negotiations take place directly in the app and
Case Study | TROX GmbH
With 27 subsidiary companies worldwide, TROX is a global leader in the design, manufacture, and distribution of components, devices, and systems for room
Case Study | HENKA
HENKA is a mid-size company specializing in technical consulting and the sale of tools primarily for machining. In addition, HENKA plans and installs complete
Case Study | Century Martial Arts
Century Martial Arts’ Sana web store was implemented in 90 days and now drives over 40% of their B2B wholesale business.
Case Study | Kimberly-Clark increases productivity & improves order-to-cash process
Kimberly-Clark increases sales team productivity and improves order-to-cash process with Pepperi
Case Study | Wolfchester Australia migrates to Pepperi to manage B2B sales
Pepperi is a Cloud-based B2B sales platform used by leading brands and wholesale distributors (including SodaStream, Dermalogica, FGXI, Hallmark) to connect
Case Study | Tewipack
A Sana SaaS web store relieved tewipack of all its administrative tasks.
Case Study | phil&teds
phil&teds new e-commerce platform improved its customer convenience and internal processes.
Case Study | REV'IT eCommerce success story
Discover how REV’IT increased its customer service with its new Sana e-commerce platform.
Case Study | Richa
Exponential growth led Richa to find a more efficient way to process orders. Discover how it met its goals and more.
Case Study | Story Fresh
Discover how Story Fresh managed to increase its weekly orders from 10 to 300 with the help of ERP integrated e-commerce.
Case Study | Chex accelerates sales with Pepperi omnichannel B2B commerce
The latest case study by Pepperi shows how they helped Chex Finer Foods, a 3rd generation specialty food distributor, supplying over 750 retail grocery
Case Study | Case Study: Dermalogica unifies its B2B sales and service with Pepperi
This illustrated 7-page case study shows how Pepperi helped Dermalogica, a subsidiary of Unilever, create a single B2B sales and service hub and provide a
Case Study | Online sales bloom for TreeLocate
TreeLocate transformed their site and went from offering only analog sales solutions to creating an intuitive and reliable online buying experience thanks to
Case Study | Ravensburger eCommerce success story
Ravensburger were able to increase internal efficiencies and customer satisfaction with the implementation of Sana Commerce's solution. Discover how they
Case Study | Case Study: Design Group Australia greets new card sales with Pepperi
Design Group Australia, one of Australia’s largest suppliers of Private Label Greeting Cards, Gift Wrap, Christmas Crackers, Stationery and Party supplies,
Case Study | How omnichannel transformed Marchon Eyewear's digital business: case study
In order to efficiently supply a growing assortment of frames from diversified brands to their many wholesale customers, Marchon Eyewear Australia embraced
Case Study | Tectran transitions B2B business from offline to online
Tectran were still operating under the old fashioned system of accepting orders by phone call, fax, email or coming in-store. Then, the Tectran team would
Case Study | Why BAT Industrial turn to Commerce Vision
BAT Industrial are easier to do business with now they’ve got the right online platform. Orders come in at 7am on Saturday morning now, others at 10 o’clock
Case Study | How Liebherr Broke New B2B eCommerce Ground
With Magento Commerce, Liebherr chose a future-proof B2B eCommerce platform that offered unique performance and could easily sustain their growth.
Examples of DTC eCommerce sites
As a B2B business, you may be considering a leap into selling direct to consumer (DTC). If you’re looking for examples of great (DTC) eCommerce sites, take a
Podcast: behind the scenes of B2B eCommerce
In this episode of The eCommerce Experience, host Andrew Rogencamp – COO of Commerce Vision – goes behind the scenes for a chat with Bri Vernon-Cox. As Bunzl
Manufacturing: Centralising B2B eCommerce to Scale Internationally
The current state of the world urges traditional businesses such as manufacturers to consider e-commerce.
Digital Strategy for B2B Commerce
Digital strategies are frameworks. Just as architects design great blueprints and 3D renderings for buildings, your organization needs structure and
Three Things B2B Businesses Can’t Ignore In 2021
The global pandemic has prompted research companies to predict what businesses around the world should expect, and therefore what to prioritise for 2021.
B2B Vs B2C eCommerce: 6 key differences & why they're important
In the simplest of terms, the differences in B2B versus B2C eCommerce are the customer relationships. eCommerce being an online business model facilitating
4 ‘must-have’ capabilities for your 2021 B2B eCommerce roadmap
Digital commerce capabilities are now essential for B2B businesses to survive moving forward and certain capabilities such as enhanced experience and mobile
5 Best Practices for B2B eCommerce Success
The industry’s rapidly evolving and nowadays B2B buyers are looking to make purchases with the same ease and convenience as they do in the B2C world, online.
7 tips for B2B eCommerce & digital transformation success
https://vimeo.com/527541224
The 5 B2B eCommerce mistakes you might be making
At Sana Commerce, our customers will often have a basic idea of how they want their site to look and feel, but haven’t really considered what their customers
Case Study: Boosting Loyalty & Sales During a Pandemic
When one of Australia’s most recognised electronic wholesalers turned their focus to its loyalty program during the COVID pandemic, dotdigital helped them to
EDI Versus B2B: Which Is Better?
Manufacturers and wholesalers who are moving to digital platforms can experience decision paralysis with so many options, especially when every digital
The missing piece in B2B eCommerce: Automation
When you’ve been involved in B2B eCommerce as long as we have, you tend to make a few observations along the way. As eCommerce continues its unstoppable
The 10 Step B2B eCommerce Project Checklist
Before you embark on implementing your first B2B eCommerce platform, it pays to put in place a good project plan. Whether you are a small business or a large
How To Drive B2B eCommerce Customer Adoption
You’re excited about your new B2B eCommerce platform. You’ve crunched the ROI numbers and can see that profitability per online order will be much higher. But
The Key To B2B eCommerce Success
https://vimeo.com/483874465
B2B eCommerce: Death of a Salesman?
Tempted to launch a B2B eCommerce site, but concerned it could negatively impact your existing sales team or muddy the waters with customers? While there’s
B2B In The Post COVID Era
The new “COVID” world has impacted individuals, retail, hospitality and front-line medical workers to name a few. These impacts have dominated the media but
How To Build a Successful B2B eCommerce Team
B2B eCommerce is a specialist industry that requires experience and some unique skill sets. But how do you go about building the right team that is going to
B2B disruption in 2020 & how to stay ahead
While digitalisation has been on the ‘wish-list’ of many businesses over the last few years, 2020 catapulted it into near-necessity of more businesses while
Should startups care about profitability? More news at 10
There are certain topics that even some of the smartest people I talk with who aren’t startup oriented can’t fully grok. One of them is whether profitability
One thing separates creators from consumers
Enterprise applications are complex — there is an insane amount of information that is to be displayed that contains data from various sources, modules and
Case Study | How Patrick Morin Created an Omnichannel DIY Experience
The home improvement company renovated their webstore, and increased conversion by 70 percent.
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