Platforms B2BEA Member

Virto Commerce

virtocommerce.com/

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Overview

Virto Commerce, founded in 2011, is a global leader in B2B ecommerce and marketplace solutions, with offices in Los Angeles, Limassol, and Vilnius.

We provide enterprise-grade, fully composable digital commerce solutions—including Virto Marketplace and Virto Portal—for manufacturers, distributors, and large enterprises. Our mission is to help organizations manage massive catalogs, multi-region operations, and complex pricing structures without limits on growth.

At the heart of our offerings is the Commerce Innovation Platform, which supports AI-driven features and 80+ out-of-the-box Packaged Business Capabilities.

With proven success across industries such as manufacturing, retail, automotive, FMCG, and procurement, Virto Commerce is known for its client-centric approach, delivering personalized support, responsiveness, and a partnership mindset that ensures every deployment meets specific business goals.

For more information, visit virtocommerce.com.

Case Studies

A unified loyalty portal supporting 50+ brand-country combinations, 22,000+ products, and 115+ integrated fulfillment providers.

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Installatie Balie, a major electrical-components distributor operating across Benelux, traditionally relied on an offline-first model. As B2B buyers

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Pepsi’s commitment to customers and innovation extends beyond consumer products. It’s also at the heart of how the company serves its corporate B2B customers.

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ECatering works with thousands of food service operators, supplying them with professional catering and cooking equipment. By meeting customer expectations

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Wholesale Distribution & Manufacturing

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In the world of academic publishing, Wiley is emerging as a transformative force, leveraging digital innovation to address complex challenges and enhance user

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Standaard Boekhandel (SB) is one of the oldest and largest bookstore chains in Belgium, with over 150 stores and annual sales reaching €200 million.

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KW Parts, a leading European distributor of American auto parts and a trusted partner of General Motors (GM), required a platform capable of handling a vast

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Lavazza by Bluespresso, an authorized dealer of iconic Lavazza beans, coffee machines, and makers in the Benelux area, serves over 2,500 business customers.

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De Klok Dranken, a subsidiary of the beverage giant Grolsch, has five locations across the Netherlands and supplies a full range of drinks to over 3,500

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HEINEKEN, one of the world's leading brewers, operates in over 190 countries, including the APAC region, where fragmented trade dominates the grocery retail

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$7-billion retailer and wholesaler shares their AI journey. With the imminent increase of alcohol retail distribution points in Ontario, LCBO was committed to

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Jands is Australia's leading distributor of Audio Visual equipment for professional lighting, staging and audio. They have undertook a challenge to build and

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Established in 2001, The Fruit Box Group is dedicated to delivering premium fruit, milk, coffee and pantry staples to businesses nationwide. As a 100%

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BMN Bouwmaterialen’s new platform allows their customers to find the right product quickly, download important technical information, find the best price and

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All States Ag Parts’ sales revenue jumps nearly 40% in the first month with Magento Commerce.

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One of the leading suppliers of food service products to chefs and restaurants transformed how it serves franchise and independent B2B and B2C buyers with

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Transcat created a robust B2B platform for equipment sales and rental, increasing registrations 2.5X.

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The design company’s cutting edge eCommerce website is powered by Adobe.

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The home improvement company renovated their webstore, and increased conversion by 70 percent.

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Honeywell’s GoDirect Trade, a B2B marketplace for aerospace parts, is shaking up an antiquated industry.

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Known in England for its catchy radio commercials, Selco boasts more than 60 branches, where building contractors and tradespeople can choose from over 15,000

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When looking for the perfect eCommerce platform to launch their Brazilian business, Adeo Group decided Adobe Commerce was the perfect platform on which to

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XFACTORY looked for an eCommerce platform that could handle the complexities of their B2B business operations, while offering the detailed customizations.

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Founded in 1947, Watsco has become the largest distributor of HVAC and refrigeration supplies in the US. Thanks to Magento, the brand’s individual business

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JCB is one of the top three manufacturers of construction equipment in the world. With a new B2B sales website, JCB could ensure they stay at the forefront of

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Air-conditioning giant Carrier Enterprise needed to streamline their B2B eCommerce. Using Adobe Commerce, they launched a convenient shopping experience

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With Adobe Commerce, Liebherr chose a future-proof B2B eCommerce platform that offered unique performance and could easily sustain their growth.

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How Vink VTS, one of Europe’s largest plastics suppliers, built a new Magento Commerce platform that allows B2B customers to see all their deliveries, orders,

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Kennards Hire's dream was a click and collect online tool that would unite a customer with a product at the press of a button. Adobe Commerce powered them to

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Find out how the metal company, Rousseau Metal, created a robust online eCommerce tool for their B2B customers to design bespoke storage solutions.

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Steelcase needed to make a change to their eCommerce platforms. They made the strategic decision to find a modern, modular, and flexible B2B sales platform.

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