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B2B Digital Commerce

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Guide April 7, 2026
Strategy PowerPoint
42 slides

Ready-to-Use Slides: 2026 B2B eCommerce Trends

Expert-sourced insights from distributors and manufacturers, formatted for immediate presentation. 42 premium slides, ready to use.

42 slides

  • Expert insights from 200+ practitioners
  • Ready to present, fully editable
  • Data from distributors & manufacturers
Download free
Guide April 2, 2026
Strategy PDF
6 templates

Career Acceleration Kit

Six free, white-label assets for B2B eCommerce directors and VPs ready to move from execution to strategy.

6 templates

  • White-label Word & PowerPoint files
  • Ready to present or share
  • Built for B2B eCommerce leaders
Download free
Guide March 29, 2026
Digital Transformation

Re-Defining B2B Digital Transformation: A Practical Guide for CIOs and Digital Leaders

Digital transformation in manufacturing and distribution has become a strategic imperative, yet too often it is misunderstood as a technology upgrade rather than an operational evolution. In this white paper, Digital Transformation for Manufacturers and Distributors: A Practical Guide for CIOs, we redefine what transformation truly means in a B2B context.

Sarah Falcon·
HawkSearch and Znode Partner to Advance AI-Powered Product Discovery in B2B eCommerce
Insight Digital Transformation

HawkSearch and Znode Partner to Advance AI-Powered Product Discovery in B2B eCommerce

The continued evolution of B2B eCommerce is placing increasing pressure on manufacturers and distributors to deliver faster, more intuitive buying

Brett Sinclair· March 27, 2026
Insight B2B Fundamentals

Case Study | US apparel firm cuts inventory latency 96%

Challenge Inventory blind spots: once daily inventory updates lead to oversells and stockouts. Manual firefighting: customer service representatives (CSR)

Brett Sinclair· March 12, 2026

US apparel firm cuts inventory latency 96%

Challenge Inventory blind spots: once daily inventory updates lead to oversells and stockouts. Manual firefighting: customer service representatives (CSR)

Case Study March 12, 2026
Insight B2B Fundamentals

Case Study | Spirit Halloween masters peak with 2M daily transactions

Story

Brett Sinclair· March 12, 2026

Spirit Halloween masters peak with 2M daily transactions

Story

Case Study March 12, 2026
How 3M Is Bringing AI and Digital Strategy to Industrial B2B eCommerce
Insight Companies & Ecosystem

How 3M Is Bringing AI and Digital Strategy to Industrial B2B eCommerce

For most of B2B, eCommerce adoption has followed a predictable arc: early skepticism, gradual experimentation, and then an accelerating push as digital-first

Justin King· March 12, 2026
Report March 12, 2026
Digital Transformation

What’s your next move? A practical B2B commerce handbook

In B2B, the pressure to ‘go digital’ and to ‘get e-commerce right’ is intense. But there’s no single roadmap to success. The right next step depends on your

GTSE Joins the B2B eCommerce Association
Insight Digital Transformation

GTSE Joins the B2B eCommerce Association

The B2B eCommerce Association is pleased to welcome GTSE and Tom Armenante, eCommerce Director and Co-Founder, to the community.

Brett Sinclair· March 12, 2026
Industrial B2B eCommerce Is Not Catching Up. It Is Moving Forward.
Insight B2B Fundamentals

Industrial B2B eCommerce Is Not Catching Up. It Is Moving Forward.

I have been in eCommerce for most of my career at 3M. I started in customer service, moved onto the Amazon account working with consumer brands, and

Jennifer Watters· March 11, 2026
Case Study | Transforming a traditional B2B model into a strategic digital growth driver
Insight B2B Fundamentals

Case Study | Transforming a traditional B2B model into a strategic digital growth driver

Jyga Technologies is a Quebec-based company specializing in electronic precision feeding systems for swine production. Jyga designs and manufactures solutions

Pascale Turpin· March 11, 2026
Transforming a traditional B2B model into a strategic digital growth driver

Transforming a traditional B2B model into a strategic digital growth driver

Jyga Technologies is a Quebec-based company specializing in electronic precision feeding systems for swine production. Jyga designs and manufactures solutions

Case Study March 11, 2026
Case Study | Bosch Builds Customer Loyalty Portal with 50+ Localized Storefronts
Insight B2B Fundamentals

Case Study | Bosch Builds Customer Loyalty Portal with 50+ Localized Storefronts

A unified loyalty portal supporting 50+ brand-country combinations, 22,000+ products, and 115+ integrated fulfillment providers. 

Brett Sinclair· March 10, 2026
Bosch Builds Customer Loyalty Portal with 50+ Localized Storefronts VENDOR CONTENT

Bosch Builds Customer Loyalty Portal with 50+ Localized Storefronts

Contributed by Virto Commerce

A unified loyalty portal supporting 50+ brand-country combinations, 22,000+ products, and 115+ integrated fulfillment providers. 

Case Study March 10, 2026
Case Study | Unifying B2B & B2C Commerce for a Leading Dutch Technical Wholesaler
Insight B2B Fundamentals

Case Study | Unifying B2B & B2C Commerce for a Leading Dutch Technical Wholesaler

Installatie Balie, a major electrical-components distributor operating across Benelux, traditionally relied on an offline-first model. As B2B buyers

Brett Sinclair· March 10, 2026
Unifying B2B & B2C Commerce for a Leading Dutch Technical Wholesaler VENDOR CONTENT

Unifying B2B & B2C Commerce for a Leading Dutch Technical Wholesaler

Contributed by Virto Commerce

Installatie Balie, a major electrical-components distributor operating across Benelux, traditionally relied on an offline-first model. As B2B buyers

Case Study March 10, 2026
Insight B2B Fundamentals

Case Study | How Ganz, a top gifting wholesaler, reinvented product imagery using WizStudio’s AI

Ganz is a multi-brand wholesale company spanning gift, home décor, baby, plush, apparel, and licensed collections. With numerous catalogues released every

March 9, 2026

How Ganz, a top gifting wholesaler, reinvented product imagery using WizStudio’s AI

Ganz is a multi-brand wholesale company spanning gift, home décor, baby, plush, apparel, and licensed collections. With numerous catalogues released every

Case Study March 9, 2026
Insight B2B Fundamentals

Case Study | How Toynk Toys supercharged NetSuite with the ultimate sales add-on, WizCommerce

Toynk’s wholesale business ran on NetSuite, but the system was never designed to be a sales tool. Reps struggled to use it in the field and at trade shows,

March 9, 2026

How Toynk Toys supercharged NetSuite with the ultimate sales add-on, WizCommerce

Toynk’s wholesale business ran on NetSuite, but the system was never designed to be a sales tool. Reps struggled to use it in the field and at trade shows,

Case Study March 9, 2026
Moving Commerce Forward: Domaine Launches An Accelerator For B2B Brands On Shopify
Insight B2B Fundamentals

Moving Commerce Forward: Domaine Launches An Accelerator For B2B Brands On Shopify

Digital transformation for B2B has historically been about adapting to a changing landscape, launching an ecommerce channel, modernizing a storefront, or

Brett Sinclair· March 9, 2026
Insight B2B Fundamentals

Case Study | 160 hours a month reclaimed by replacing legacy wholesale systems at Orchid Lux Home

Before WizCommerce, Orchid Lux used a basic order-taking system, RepZio, that had been in place for nearly eight years. The tool was designed only to capture

March 8, 2026

160 hours a month reclaimed by replacing legacy wholesale systems at Orchid Lux Home

Before WizCommerce, Orchid Lux used a basic order-taking system, RepZio, that had been in place for nearly eight years. The tool was designed only to capture

Case Study March 8, 2026
Insight B2B Fundamentals

Case Study | How The Howard Elliott Collection cut manual order entry from 4 hours to 15 minutes with AI

Before Ella, Howard Elliott’s customer service team spent a large portion of every day manually entering orders. Purchase orders arrived in many formats,

March 8, 2026

How The Howard Elliott Collection cut manual order entry from 4 hours to 15 minutes with AI

Before Ella, Howard Elliott’s customer service team spent a large portion of every day manually entering orders. Purchase orders arrived in many formats,

Case Study March 8, 2026
Case Study | How PD Home achieved a 15% sales lift with a faster, more intuitive B2B site
Insight B2B Fundamentals

Case Study | How PD Home achieved a 15% sales lift with a faster, more intuitive B2B site

Before WizCommerce, PD Home relied on an on-premise order writing system that created friction during trade shows and day-to-day selling. Orders taken on one

March 8, 2026
How PD Home achieved a 15% sales lift with a faster, more intuitive B2B site

How PD Home achieved a 15% sales lift with a faster, more intuitive B2B site

Before WizCommerce, PD Home relied on an on-premise order writing system that created friction during trade shows and day-to-day selling. Orders taken on one

Case Study March 8, 2026
Insight B2B Fundamentals

Case Study | Howard Elliott switched from traditional photography to AI lifestyle imagery — Here’s what happened

The Howard Elliott Collection is a home accents wholesaler specializing in mirrors, furniture, and decorative accessories. As a visually driven brand selling

March 8, 2026

Howard Elliott switched from traditional photography to AI lifestyle imagery — Here’s what happened

The Howard Elliott Collection is a home accents wholesaler specializing in mirrors, furniture, and decorative accessories. As a visually driven brand selling

Case Study March 8, 2026
Insight B2B Fundamentals

Case Study | The Shopify integration that completely simplified FREYRS’ trade show sales

Before WizCommerce, Freyrs used NuOrder, where onboarding was complicated and time-consuming and integration with Shopify was missing. At trade shows, orders

March 8, 2026

The Shopify integration that completely simplified FREYRS’ trade show sales

Before WizCommerce, Freyrs used NuOrder, where onboarding was complicated and time-consuming and integration with Shopify was missing. At trade shows, orders

Case Study March 8, 2026
Insight B2B Fundamentals

Case Study | How Pom Pom at Home turned NetSuite chaos into sales confidence — in just 30 days

Pom Pom at Home was running its business on NetSuite, but the surrounding sales and order-taking systems could not handle its complexity. NetSuite

March 5, 2026

How Pom Pom at Home turned NetSuite chaos into sales confidence — in just 30 days

Pom Pom at Home was running its business on NetSuite, but the surrounding sales and order-taking systems could not handle its complexity. NetSuite

Case Study March 5, 2026
Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company
Insight B2B Fundamentals

Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company

Brooke Logan did not set out to work in B2B eCommerce. Her degree is in biology. Her early career took her through home improvement retail. She ended up

Sarah Falcon· March 5, 2026
Insight B2B Fundamentals

Case Study | How Howard Elliott modernized wholesale selling and increased revenue by 15% with AI

The Howard Elliott Collection is a home accents wholesaler serving retailers and interior designers across North America. Its product lines include mirrors,

March 5, 2026

How Howard Elliott modernized wholesale selling and increased revenue by 15% with AI

The Howard Elliott Collection is a home accents wholesaler serving retailers and interior designers across North America. Its product lines include mirrors,

Case Study March 5, 2026
Insight B2B Fundamentals

Case Study | How Jaipur Living unified sales operations and drove 10% revenue growth with AI

Jaipur Living is a global rug manufacturer serving designers, retailers, and trade customers across regions. Its business spans multiple sales motions

March 5, 2026

How Jaipur Living unified sales operations and drove 10% revenue growth with AI

Jaipur Living is a global rug manufacturer serving designers, retailers, and trade customers across regions. Its business spans multiple sales motions

Case Study March 5, 2026
Digital Transformation Is a Progression, Not a Destination
Insight B2B Fundamentals

Digital Transformation Is a Progression, Not a Destination

If there is one thing I have learned after decades in this ecosystem, it’s this: Digital transformation is not a finish line. It is a progression.

Brett Sinclair· March 4, 2026
Your Digital Maturity Score Isn't a Number. It's a Direction.
Insight B2B Fundamentals

Your Digital Maturity Score Isn't a Number. It's a Direction.

"Maturity" is a loaded word.

Brett Sinclair· March 2, 2026
Commerce Is Bigger Than Checkout with David Blue
Insight Companies & Ecosystem

Commerce Is Bigger Than Checkout with David Blue

In this episode of the B2B eCommerce Show, Justin King sits down with David Blue, Founder and CEO of Saltbox Management, to explore what he calls “Big C Commerce”, the omnichannel reality of how B2B companies actually make money.

Justin King· February 26, 2026
Case Study | From Data Complexity to Digital Acceleration: How IBT Industrial Solutions Modernized Product Data Management with Bluemeteor
Insight B2B Fundamentals

Case Study | From Data Complexity to Digital Acceleration: How IBT Industrial Solutions Modernized Product Data Management with Bluemeteor

IBT Industrial Solutions Uses Bluemeteor Product Content Cloud to Improve Data Quality, Streamline Workflows, and Enhance Customer Experience

Brett Sinclair· February 25, 2026
Saltbox Mgmt: End-to-End Salesforce B2B eCommerce Expertise for Manufacturers and Distributors
Insight B2B Fundamentals

Saltbox Mgmt: End-to-End Salesforce B2B eCommerce Expertise for Manufacturers and Distributors

B2B eCommerce has shifted from an optional channel to a core business capability. For manufacturers and distributors navigating digital transformation, the

Sarah Falcon· February 24, 2026
Insight B2B Fundamentals

Case Study | Zogics Scales to New Heights with BigCommerce

Discover how Zogics scaled its multi-brand B2B ecommerce strategy by migrating four distinct storefronts and more than 8,000 SKUs onto BigCommerce’s scalable

Brett Sinclair· February 24, 2026

Zogics Scales to New Heights with BigCommerce

Discover how Zogics scaled its multi-brand B2B ecommerce strategy by migrating four distinct storefronts and more than 8,000 SKUs onto BigCommerce’s scalable

Case Study February 24, 2026
Insight B2B Fundamentals

Case Study | Erskine Dental Polishes Its B2B Operations and Scales Smarter with BigCommerce

Discover how Erskine Dental modernized its ecommerce ecosystem by launching distinct B2B and B2C storefronts on BigCommerce with real-time inventory, gated

Brett Sinclair· February 24, 2026

Erskine Dental Polishes Its B2B Operations and Scales Smarter with BigCommerce

Discover how Erskine Dental modernized its ecommerce ecosystem by launching distinct B2B and B2C storefronts on BigCommerce with real-time inventory, gated

Case Study February 24, 2026
Insight B2B Fundamentals

Case Study | Glen Dimplex Australia Builds a Scalable B2B Experience with BigCommerce

Discover how Glen Dimplex Australia transformed its B2B operations by launching a self-service ecommerce portal on BigCommerce B2B Edition, enabling trade

Brett Sinclair· February 24, 2026

Glen Dimplex Australia Builds a Scalable B2B Experience with BigCommerce

Discover how Glen Dimplex Australia transformed its B2B operations by launching a self-service ecommerce portal on BigCommerce B2B Edition, enabling trade

Case Study February 24, 2026
Insight B2B Fundamentals

Case Study | WNC CBD Rebuilds Fast and Grows Smarter with BigCommerce

Discover how WNC CBD quickly rebuilt its ecommerce presence on BigCommerce in just two weeks after being deplatformed due to shifting THC restrictions,

Brett Sinclair· February 24, 2026

WNC CBD Rebuilds Fast and Grows Smarter with BigCommerce

Discover how WNC CBD quickly rebuilt its ecommerce presence on BigCommerce in just two weeks after being deplatformed due to shifting THC restrictions,

Case Study February 24, 2026
Insight B2B Fundamentals

Case Study | Prime-Line Builds a Scalable Multi-Brand Ecommerce Experience with BigCommerce

Discover how Prime-Line built a scalable, multi-brand ecommerce experience by unifying previously disconnected storefronts on BigCommerce with a shared cart

Brett Sinclair· February 24, 2026

Prime-Line Builds a Scalable Multi-Brand Ecommerce Experience with BigCommerce

Discover how Prime-Line built a scalable, multi-brand ecommerce experience by unifying previously disconnected storefronts on BigCommerce with a shared cart

Case Study February 24, 2026
Insight B2B Fundamentals

Case Study | Bio-Rad Unlocks Agility and Scale with BigCommerce

Discover how Bio-Rad modernized its global ecommerce platform by replatforming to BigCommerce’s composable, API-first architecture to handle millions of SKUs

Brett Sinclair· February 24, 2026

Bio-Rad Unlocks Agility and Scale with BigCommerce

Discover how Bio-Rad modernized its global ecommerce platform by replatforming to BigCommerce’s composable, API-first architecture to handle millions of SKUs

Case Study February 24, 2026
Report February 17, 2026
Digital Transformation

Re-Defining B2B Digital Transformation: A Practical Guide for CIOs and Digital Leaders

Digital transformation in manufacturing and distribution has become a strategic imperative, yet too often it is misunderstood as a technology upgrade rather

Digital Marketing Transformation in Manufacturing Industries
Insight B2B Fundamentals

Digital Marketing Transformation in Manufacturing Industries

As buyer behavior evolves and innovation accelerates, traditional marketing models built around trade shows, printed catalogs, and direct sales are no longer

Sarah Falcon· February 17, 2026
Building a modern B2B commerce business - an independent approach to platform selection
Insight Companies & Ecosystem

Building a modern B2B commerce business - an independent approach to platform selection

Align the right commerce solution with what customers expect.

Justin King· February 14, 2026
Report February 10, 2026
Digital Transformation

How to Break Down B2B eCommerce Barriers and Find New Ways to Grow Revenue

B2B eCommerce should be a growth engine, but for many suppliers, its become a source of friction. Disconnected systems, manual transactions, and lack of

Report February 10, 2026
Digital Transformation

Is Your B2B Tech Stack Creating Burnout? How Digital Maturity Creates the Relief Your Business Needs

Take the BigCommerce B2B Digital Maturity Assessment to uncover where your ecommerce tech stack is holding you back and how to fix it.

Behind the Order Chaos with Ty Sweet
Insight Companies & Ecosystem

Behind the Order Chaos with Ty Sweet

In this episode of the B2B eCommerce Show, Justin King sits down with Ty Sweet, Senior Technical Marketing Engineer at KIBO, to break down a hard truth in B2B commerce: orders are messy, and most systems weren’t built to handle that complexity in real time.

Justin King· February 10, 2026
The Systems That Power B2B Commerce
Insight B2B Fundamentals

The Systems That Power B2B Commerce

One of the biggest challenges when you’re building your foundational knowledge of B2B digital commerce is understanding how all of the systems actually come

Brett Sinclair· February 7, 2026
The Infinite B2B Buying Journey
Insight Digital Transformation

The Infinite B2B Buying Journey

Mastering the B2B buying journey is essential for B2B companies seeking to maximize revenue and enhance customer satisfaction. This whitepaper reveals the

Sarah Falcon· February 6, 2026
Your Next Customer Is an Algorithm: Redefining Digital Transformation for the B2A Economy
Insight B2B Fundamentals

Your Next Customer Is an Algorithm: Redefining Digital Transformation for the B2A Economy

You spent a decade transforming your business for digital buyers. You built the portal. You enabled self-service. You optimized the checkout experience. You

Brett Sinclair· February 3, 2026
The Truth About B2B Data with Matthew Dares
Insight Companies & Ecosystem

The Truth About B2B Data with Matthew Dares

In this episode of the B2B eCommerce Show, Justin King sits down with Matthew Dares, Partner and Head of Customer Success at TORQ, to explore how operational discipline, product data strategy, and AI intersect to drive real, scalable outcomes in B2B commerce.

Justin King· February 3, 2026
How AI-Powered Search is Transforming eCommerce for Manufacturers and Distributors
Insight B2B Fundamentals

How AI-Powered Search is Transforming eCommerce for Manufacturers and Distributors

B2B buyers don’t browse, they search with purpose. They arrive with specifications, part numbers, technical constraints, and tight timelines. When search

Brett Sinclair· January 27, 2026
Case Study | How Power & Tel Reduced Quote Times by 98% with Interactive Product Discovery
Insight B2B Fundamentals

Case Study | How Power & Tel Reduced Quote Times by 98% with Interactive Product Discovery

Power & Tel, a 60-year industrial distributor with 25,000 products, faced a challenge: their e-commerce platform was live, but capturing decades of expert

Sarah Falcon· January 27, 2026
How Power & Tel Reduced Quote Times by 98% with Interactive Product Discovery

How Power & Tel Reduced Quote Times by 98% with Interactive Product Discovery

Power & Tel, a 60-year industrial distributor with 25,000 products, faced a challenge: their e-commerce platform was live, but capturing decades of expert

Case Study January 27, 2026
WizCommerce New Product launch: Ella – AI order & quote automation employee
Insight B2B Fundamentals

WizCommerce New Product launch: Ella – AI order & quote automation employee

Ella is an AI order and quote automation assistant built for wholesalers and distributors, created by Wizcommerce.

Sarah Falcon· January 27, 2026
Building Resilience Against Business Identity Theft
Insight B2B Fundamentals

Building Resilience Against Business Identity Theft

The acceleration of digital commerce has unlocked new opportunities for retailers and B2B merchants, including manufacturers and distributors, navigating

Brett Sinclair· January 27, 2026
B2B Integration Is Broken with Tom Flierl and Ethan Koehler
Insight Companies & Ecosystem

B2B Integration Is Broken with Tom Flierl and Ethan Koehler

In this episode of the B2B eCommerce Show, Justin King sits down with Tom Flierl, Chief Commercial Officer at Amla Commerce, and Ethan Koehler, Senior Product Manager, to unpack one of the most persistent challenges in B2B eCommerce: integrations.

Justin King· January 27, 2026
Case Study | Broan-NuTone is Optimizing Support to Boost Efficiency and Loyalty
Insight B2B Fundamentals

Case Study | Broan-NuTone is Optimizing Support to Boost Efficiency and Loyalty

Broan-NuTone, a leader in residential ventilation products, faced a familiar challenge: they were overwhelmed by manual processes, fielding around 6,000

January 26, 2026
Broan-NuTone is Optimizing Support to Boost Efficiency and Loyalty VENDOR CONTENT

Broan-NuTone is Optimizing Support to Boost Efficiency and Loyalty

Contributed by Saltbox Mgmt

Broan-NuTone, a leader in residential ventilation products, faced a familiar challenge: they were overwhelmed by manual processes, fielding around 6,000

Case Study January 26, 2026
Case Study | Shorr Packaging Corp is Saving Time Through Order Automation
Insight B2B Fundamentals

Case Study | Shorr Packaging Corp is Saving Time Through Order Automation

Shorr Packaging Corp., a national leader in packaging solutions, was looking to modernize their processes. With the addition of a new Chief Commercial Officer

January 26, 2026
Shorr Packaging Corp is Saving Time Through Order Automation VENDOR CONTENT

Shorr Packaging Corp is Saving Time Through Order Automation

Contributed by Saltbox Mgmt

Shorr Packaging Corp., a national leader in packaging solutions, was looking to modernize their processes. With the addition of a new Chief Commercial Officer

Case Study January 26, 2026
Case Study | MGK’s Digital Evolution: Proving That Even Complex Industries Can Go Digital
Insight B2B Fundamentals

Case Study | MGK’s Digital Evolution: Proving That Even Complex Industries Can Go Digital

For years, MGK heard the same refrain as many in regulated industries: “Your business is too complex for digital.”

January 26, 2026
MGK’s Digital Evolution: Proving That Even Complex Industries Can Go Digital VENDOR CONTENT

MGK’s Digital Evolution: Proving That Even Complex Industries Can Go Digital

Contributed by Saltbox Mgmt

For years, MGK heard the same refrain as many in regulated industries: “Your business is too complex for digital.”

Case Study January 26, 2026
Case Study | From Hard-Coded to Human-Centered: How Shepard Rebuilt Commerce to Move at the Speed of Events
Insight B2B Fundamentals

Case Study | From Hard-Coded to Human-Centered: How Shepard Rebuilt Commerce to Move at the Speed of Events

When people talk about “commerce transformation,” it’s usually in the context of retail or traditional B2B. But what happens when your business doesn’t fit

January 26, 2026
From Hard-Coded to Human-Centered: How Shepard Rebuilt Commerce to Move at the Speed of Events VENDOR CONTENT

From Hard-Coded to Human-Centered: How Shepard Rebuilt Commerce to Move at the Speed of Events

Contributed by Saltbox Mgmt

When people talk about “commerce transformation,” it’s usually in the context of retail or traditional B2B. But what happens when your business doesn’t fit

Case Study January 26, 2026
Report: Why B2B needs a digital upgrade
Insight Digital Transformation

Report: Why B2B needs a digital upgrade

B2B commerce has moved online, but trade credit has not kept pace. As more suppliers shift sales to digital channels and customers demand longer, more

Sarah Falcon· January 26, 2026
Beyond The ERP: Rethinking B2B Order Management
Insight B2B Fundamentals

Beyond The ERP: Rethinking B2B Order Management

B2B buyers expect more than your ERP can deliver

Sarah Falcon· January 26, 2026
In B2B, Your Buyers Need More Than a Portal Stuck in the 90s
Insight Digital Transformation

In B2B, Your Buyers Need More Than a Portal Stuck in the 90s

Legacy B2B buyer portals, built around ERP limitations, prioritize internal convenience over customer experience. They hide products, fragment data, and fail

Sarah Falcon· January 26, 2026
B2B Ecommerce Compass 2026
Insight Digital Transformation

B2B Ecommerce Compass 2026

B2B commerce in 2026: There’s no growth without a strong foundation.A new guide from Shopware helps companies plan for the best outcomes this year: B2B

Sarah Falcon· January 21, 2026
B2BEA + Scottish Enterprise: Accelerating Digital Transformation
Insight B2B Fundamentals

B2BEA + Scottish Enterprise: Accelerating Digital Transformation

Through this exclusive programme, all eligible UK manufacturers and distributors receive complimentary access to the B2B eCommerce Association Professional

Brett Sinclair· January 21, 2026
Salsify’s Product Experience Management Expertise for B2B Manufacturers and Distributors
Insight B2B Fundamentals

Salsify’s Product Experience Management Expertise for B2B Manufacturers and Distributors

As B2B eCommerce continues to evolve, manufacturers and distributors face increasing pressure to deliver consistent, accurate, and engaging product

Sarah Falcon· January 20, 2026
Case Study | Industrial B2B simplified: Eagle Crusher’s scalable digital portal
Insight B2B Fundamentals

Case Study | Industrial B2B simplified: Eagle Crusher’s scalable digital portal

From Catalogs to Portals: How Eagle Crusher Simplified Industrial B2B Buying

Brett Sinclair· January 20, 2026
Industrial B2B simplified: Eagle Crusher’s scalable digital portal

Industrial B2B simplified: Eagle Crusher’s scalable digital portal

From Catalogs to Portals: How Eagle Crusher Simplified Industrial B2B Buying

Case Study January 20, 2026
The Digital Mistake Killing B2B Distributors with Bob Lewis
Insight Companies & Ecosystem

The Digital Mistake Killing B2B Distributors with Bob Lewis

In this episode of the B2B eCommerce Show, Justin King sits down with Bob Lewis, a longtime leader in B2B eCommerce and product information strategy with over 20 years of experience helping distributors succeed online.

Justin King· January 20, 2026
Is Composable Commerce Swinging Back?
Insight Technology & Platforms

Is Composable Commerce Swinging Back?

An editorial conversation with Bryan House, Chief Executive Officer at Elastic Path

Brett Sinclair· January 20, 2026
What Manufacturing Digital Leaders Are Carrying Into 2026
Insight B2B Fundamentals

What Manufacturing Digital Leaders Are Carrying Into 2026

By now, most manufacturers are past the stage of debating whether digital matters.

Brett Sinclair· January 15, 2026
Insight B2B Fundamentals

Case Study | IPG Boosts Ecommerce Platform Efficiency From Months to Minutes

Learn how the packaging manufacturer finds operational efficiencies with the Salsify Product Information Management (PIM) solution.

Brett Sinclair· January 15, 2026

IPG Boosts Ecommerce Platform Efficiency From Months to Minutes

Learn how the packaging manufacturer finds operational efficiencies with the Salsify Product Information Management (PIM) solution.

Case Study January 15, 2026
Insight B2B Fundamentals

Case Study | ShelterLogic’s AI-Powered Translation Breakthrough With Sitation and Salsify

Learn how the outdoor storage and shade solutions leader achieves fast and scalable product content translation with Salsify and Sitation.

Brett Sinclair· January 15, 2026

ShelterLogic’s AI-Powered Translation Breakthrough With Sitation and Salsify

Learn how the outdoor storage and shade solutions leader achieves fast and scalable product content translation with Salsify and Sitation.

Case Study January 15, 2026
Case Study | American Bath Group Uses Salsify Workflows To Scale Product Experiences for Thousands of Products
Insight B2B Fundamentals

Case Study | American Bath Group Uses Salsify Workflows To Scale Product Experiences for Thousands of Products

Learn how the bathware manufacturer developed a new content management process to improve content completeness and accuracy.

Brett Sinclair· January 15, 2026
American Bath Group Uses Salsify Workflows To Scale Product Experiences for Thousands of Products

American Bath Group Uses Salsify Workflows To Scale Product Experiences for Thousands of Products

Learn how the bathware manufacturer developed a new content management process to improve content completeness and accuracy.

Case Study January 15, 2026
Case Study | Wastequip Uses Salsify Artificial Intelligence To Increase Efficiency
Insight B2B Fundamentals

Case Study | Wastequip Uses Salsify Artificial Intelligence To Increase Efficiency

Learn how Wastequip, a leading waste management equipment company, reduces manual work and streamlines product experience management operations with Salsify AI.

Brett Sinclair· January 15, 2026
Wastequip Uses Salsify Artificial Intelligence To Increase Efficiency

Wastequip Uses Salsify Artificial Intelligence To Increase Efficiency

Learn how Wastequip, a leading waste management equipment company, reduces manual work and streamlines product experience management operations with Salsify AI.

Case Study January 15, 2026
The Complete Guide to B2B Digital Maturity
Insight Digital Transformation

The Complete Guide to B2B Digital Maturity

Discover how your business can leverage new technology to improve customer experience, streamline operations, and become a visionary in your field.

Sarah Falcon· January 15, 2026
The Real Power of Product Data with Kerry Young
Insight Companies & Ecosystem

The Real Power of Product Data with Kerry Young

In this episode of the B2B eCommerce Show, Justin King sits down with Kerry Young, President and Chief Operating Officer of Bluemeteor, to unpack how AI, automation, and product information strategy are redefining scale in B2B commerce.

Justin King· January 15, 2026
Why B2B eCommerce Has Failed the Mid-Market — And What You Can Do About It
Insight Digital Transformation

Why B2B eCommerce Has Failed the Mid-Market — And What You Can Do About It

This eBook is written for mid-market manufacturers and distributors who know they need an eCommerce solution but are frustrated by site implementations that

Sarah Falcon· January 14, 2026
Inside B2B’s AI Shift with Marc Vasquez
Insight Companies & Ecosystem

Inside B2B’s AI Shift with Marc Vasquez

In this episode of the B2B eCommerce Show, Justin King sits down with Marc Vasquez, Global Technical Director of eCommerce at Ideal Tridon, to explore how AI, digital tools, and community-driven leadership are reshaping B2B manufacturing and distribution.

Justin King· January 13, 2026
From Evangelizing to Executing with Jason Greenwood
Insight Companies & Ecosystem

From Evangelizing to Executing with Jason Greenwood

In this episode of the B2B eCommerce Show, Justin King sits down with Jason Greenwood, Founder of Greenwood Consulting, to discuss how B2B companies can drive real digital ROI without forcing customers to change how they buy.

Justin King· January 8, 2026
Guide January 7, 2026
B2B Fundamentals

How to Select a B2B eCommerce Platform in 2026

Selecting a B2B eCommerce platform isn’t just an IT project, it’s a decision that touches revenue, operations, customer experience, and internal adoption. For

Americaneagle.com: Deep B2B eCommerce Expertise for Manufacturers and Distributors
Insight B2B Fundamentals

Americaneagle.com: Deep B2B eCommerce Expertise for Manufacturers and Distributors

B2B digital transformation often looks straightforward on the surface. Launch a new platform, modernize the website, connect systems, and growth should

Sarah Falcon· January 6, 2026
Insight B2B Fundamentals

Case Study | How Pepsi Enhanced B2B Purchasing with a Customer-Centric Approach

Pepsi’s commitment to customers and innovation extends beyond consumer products. It’s also at the heart of how the company serves its corporate B2B customers.

Brett Sinclair· January 6, 2026

How Pepsi Enhanced B2B Purchasing with a Customer-Centric Approach

Contributed by Virto Commerce

Pepsi’s commitment to customers and innovation extends beyond consumer products. It’s also at the heart of how the company serves its corporate B2B customers.

Case Study January 6, 2026
Insight B2B Fundamentals

Case Study | How Bob Barker Company Grew Revenue by 38% with eCommerce Integration

Bob Barker Company is a leading provider of essential supplies and innovative solutions for correctional facilities, rehabilitation centers, and detention

Brett Sinclair· January 6, 2026

How Bob Barker Company Grew Revenue by 38% with eCommerce Integration

Bob Barker Company is a leading provider of essential supplies and innovative solutions for correctional facilities, rehabilitation centers, and detention

Case Study January 6, 2026
Case Study | Zwilling J.A. Henckels
Insight B2B Fundamentals

Case Study | Zwilling J.A. Henckels

Zwilling J.A. Henckels Case Study Challenge Wanted to deploy 1 OMS globally - International fulfillment and returns were a manual process Lacked network-wide

Brett Sinclair· January 6, 2026
Zwilling J.A. Henckels

Zwilling J.A. Henckels

Zwilling J.A. Henckels Case Study Challenge Wanted to deploy 1 OMS globally - International fulfillment and returns were a manual process Lacked network-wide

Case Study January 6, 2026
Case Study | Vulcan Materials Company
Insight B2B Fundamentals

Case Study | Vulcan Materials Company

Vulcan Materials Company Case Study Challenge Build a new online ordering tool first for B2C, then for B2B customers Incorporate OMS requirements for order

Brett Sinclair· January 6, 2026
Vulcan Materials Company

Vulcan Materials Company

Vulcan Materials Company Case Study Challenge Build a new online ordering tool first for B2C, then for B2B customers Incorporate OMS requirements for order

Case Study January 6, 2026
Insight B2B Fundamentals

Case Study | How DCTUK boosted sales, and built loyalty with flexible payment options

A family-run business, DCTUK has been supplying and installing flooring for residential and commercial customers across the UK and Europe for over 17 years.

December 17, 2025

How DCTUK boosted sales, and built loyalty with flexible payment options

A family-run business, DCTUK has been supplying and installing flooring for residential and commercial customers across the UK and Europe for over 17 years.

Case Study December 17, 2025
Insight B2B Fundamentals

Case Study | How ECatering with iwocaPay met their customers’ payment needs

ECatering works with thousands of food service operators, supplying them with professional catering and cooking equipment. By meeting customer expectations

December 17, 2025

How ECatering with iwocaPay met their customers’ payment needs

Contributed by Virto Commerce

ECatering works with thousands of food service operators, supplying them with professional catering and cooking equipment. By meeting customer expectations

Case Study December 17, 2025
5874 Commerce: Strategic B2B eCommerce Expertise for Manufacturers and Distributors
Insight B2B Fundamentals

5874 Commerce: Strategic B2B eCommerce Expertise for Manufacturers and Distributors

As B2B eCommerce continues to evolve, manufacturers and distributors face increasing pressure to modernize legacy systems, manage complex product data, and

Sarah Falcon· December 16, 2025
B2B eCommerce Platform Deep Dive: How Nomad eCommerce Supports Real-World Complexity
Insight B2B Fundamentals

B2B eCommerce Platform Deep Dive: How Nomad eCommerce Supports Real-World Complexity

Mid-market manufacturers, distributors, and wholesalers are in very different places when it comes to eCommerce. Some tried launching storefronts during the

Sarah Falcon· December 15, 2025
Radwell International: Scaling Complexity, Building for Global Relevance
Insight Companies & Ecosystem

Radwell International: Scaling Complexity, Building for Global Relevance

It’s one thing to scale eCommerce. It’s another to do it while navigating 40 million products, 400 million SKUs, multiple currencies, and one of the most

Justin King· December 15, 2025
Case Study | How Fibre Glast Transformed its Ecommerce Experience with Shopify Plus
Insight B2B Fundamentals

Case Study | How Fibre Glast Transformed its Ecommerce Experience with Shopify Plus

Fibre Glast is a leading supplier of composite materials, including carbon fiber, fiberglass, resins, vacuum bagging materials, and more, serving both B2B and

Brett Sinclair· December 14, 2025
How Fibre Glast Transformed its Ecommerce Experience with Shopify Plus

How Fibre Glast Transformed its Ecommerce Experience with Shopify Plus

Fibre Glast is a leading supplier of composite materials, including carbon fiber, fiberglass, resins, vacuum bagging materials, and more, serving both B2B and

Case Study December 14, 2025
Case Study | Leading Equipment Dealer Plows Competitors with Website Overhaul
Insight B2B Fundamentals

Case Study | Leading Equipment Dealer Plows Competitors with Website Overhaul

Founded in 1968, RDO Equipment Co. sells and supports agriculture, construction, environmental, positioning, surveying, and irrigation equipment from

Brett Sinclair· December 14, 2025
Leading Equipment Dealer Plows Competitors with Website Overhaul

Leading Equipment Dealer Plows Competitors with Website Overhaul

Founded in 1968, RDO Equipment Co. sells and supports agriculture, construction, environmental, positioning, surveying, and irrigation equipment from

Case Study December 14, 2025
How Absolute Web Helps Manufacturers and Distributors Advance Modern B2B eCommerce
Insight B2B Fundamentals

How Absolute Web Helps Manufacturers and Distributors Advance Modern B2B eCommerce

Digital transformation in manufacturing and distribution rarely hinges on a single platform choice. It takes people who understand the realities of complex

Sarah Falcon· December 10, 2025
Unleashing the Power of On-Site Search in B2B eCommerce
Insight B2B Fundamentals

Unleashing the Power of On-Site Search in B2B eCommerce

Industrial distribution is undergoing massive digital acceleration. B2B buyers are shifting online faster than ever, driven by mobile usage, self-service

Justin King· December 10, 2025
HawkSearch: Advancing B2B Search, Personalization, and Product Discovery for Manufacturers and Distributors
Insight B2B Fundamentals

HawkSearch: Advancing B2B Search, Personalization, and Product Discovery for Manufacturers and Distributors

B2B digital transformation keeps surfacing the same pattern. Teams invest heavily in platforms, design, and data, yet buyers still struggle to find the right

Sarah Falcon· December 9, 2025
Guide December 5, 2025
B2B Fundamentals

The B2B eCommerce Customer Adoption Framework

Driving customer adoption is one of the most critical (and overlooked) challenges in B2B eCommerce. Many organizations invest heavily in digital platforms

What We Learned at B2B eCommerce World Americas 2025
Insight B2B Fundamentals

What We Learned at B2B eCommerce World Americas 2025

The Novatize team attended B2B eCommerce World Americas 2025 in Scottsdale and met with experts from operations, sales, marketing, IT and finance. If you

Pascale Turpin· December 4, 2025
How Sitecore Helps Manufacturers and Distributors Modernize Digital Commerce
Insight B2B Fundamentals

How Sitecore Helps Manufacturers and Distributors Modernize Digital Commerce

When teams inside manufacturing or distribution talk about digital transformation, the conversation often circles around the same questions:

Sarah Falcon· December 4, 2025
KIBO Commerce and the Future of B2B eCommerce for Manufacturers and Distributors
Insight B2B Fundamentals

KIBO Commerce and the Future of B2B eCommerce for Manufacturers and Distributors

Manufacturers and distributors continue navigating a complicated shift toward digital-first customer relationships. The work rarely starts with technology. It

Sarah Falcon· December 3, 2025
Championing B2B digital growth across Latin America: Ljubitza Frkovich Mallqui
Insight Digital Transformation

Championing B2B digital growth across Latin America: Ljubitza Frkovich Mallqui

B2B eCommerce is global but its momentum is driven by local leaders who know their markets, their customers, and what transformation really takes.

Brett Sinclair· December 2, 2025
Boston Scientific Named Enterprise B2B eCommerce Manufacturer of the Year
Insight Companies & Ecosystem

Boston Scientific Named Enterprise B2B eCommerce Manufacturer of the Year

What happens when digital transformation stops being a project and becomes a growth lever embedded in the business?

Justin King· November 25, 2025
Case Study | Lenovo: Increasing AOV by 114% With Flexible Net Term Options
Insight B2B Fundamentals

Case Study | Lenovo: Increasing AOV by 114% With Flexible Net Term Options

Lenovo, a global manufacturer of electronics equipment, software and other technology solutions needed a flexible and convenient payment option for business

Brett Sinclair· November 20, 2025
Lenovo: Increasing AOV by 114% With Flexible Net Term Options

Lenovo: Increasing AOV by 114% With Flexible Net Term Options

Lenovo, a global manufacturer of electronics equipment, software and other technology solutions needed a flexible and convenient payment option for business

Case Study November 20, 2025
How VTEX Helps Manufacturers and Distributors Advance Their B2B eCommerce Capabilities
Insight B2B Fundamentals

How VTEX Helps Manufacturers and Distributors Advance Their B2B eCommerce Capabilities

Digital transformation in manufacturing and distribution rarely follows a straight line. Teams are balancing ERP complexity, customer expectations that shift

Sarah Falcon· November 20, 2025
When Black Friday Creates B2B Buyers
Insight B2B Fundamentals

When Black Friday Creates B2B Buyers

What I learned when gift season collided with industrial eCommerce…

Brett Sinclair· November 19, 2025
Insight B2B Fundamentals

Case Study | The ODP Corporation (Office Depot, OfficeMax)

The ODP Corporation, made up of Office Depot, OfficeMax, and its B2B supply chain business Veyer, faced a critical challenge: its existing ecommerce and order

Brett Sinclair· November 19, 2025

The ODP Corporation (Office Depot, OfficeMax)

The ODP Corporation, made up of Office Depot, OfficeMax, and its B2B supply chain business Veyer, faced a critical challenge: its existing ecommerce and order

Case Study November 19, 2025
How Virto Commerce Strengthens Digital Commerce for Manufacturers and Distributors
Insight B2B Fundamentals

How Virto Commerce Strengthens Digital Commerce for Manufacturers and Distributors

B2B manufacturers and distributors continue to navigate a market where customers want digital tools that make their work easier. They want accurate data,

Sarah Falcon· November 19, 2025
Look What Happened When the Industry Showed Up
Insight B2B Fundamentals

Look What Happened When the Industry Showed Up

I’ve intentionally waited a week to write this.

Justin King· November 18, 2025
How Process Mining is Revolutionizing B2B eCommerce
Insight B2B Fundamentals

How Process Mining is Revolutionizing B2B eCommerce

Guest post by Carlos Camacho: A revenue-driven executive creating best-in-class B2B eCommerce solutions, expert in strategy, team leadership, and global

Brett Sinclair· November 14, 2025
Case Study | Staples Canada: Experiencing Rapid Program Growth with TreviPay
Insight B2B Fundamentals

Case Study | Staples Canada: Experiencing Rapid Program Growth with TreviPay

The Client Staples Canada was founded in 1991 and has grown to become the leading global brand for office supplies. Today it has more than 300 stores in

Brett Sinclair· November 14, 2025
Staples Canada: Experiencing Rapid Program Growth with TreviPay

Staples Canada: Experiencing Rapid Program Growth with TreviPay

The Client Staples Canada was founded in 1991 and has grown to become the leading global brand for office supplies. Today it has more than 300 stores in

Case Study November 14, 2025
TORQ Drives Digital Innovation for Manufacturers & Distributors
Insight B2B Fundamentals

TORQ Drives Digital Innovation for Manufacturers & Distributors

The B2B eCommerce Association is pleased to announce that TORQ has joined as a Premium Partner. TORQ specializes in delivering tailored B2B eCommerce and

Sarah Falcon· November 13, 2025
2025 Americas B2B eCommerce Award Winners: Celebrating Leadership in Digital Commerce
Insight Companies & Ecosystem

2025 Americas B2B eCommerce Award Winners: Celebrating Leadership in Digital Commerce

On November 4, 2025, the B2B eCommerce World Americas conference came to a close with an evening to celebrate the B2B community.

Justin King· November 12, 2025
Insight B2B Fundamentals

Case Study | NIVEL: From Fragmented Systems to Scalable Growth

Challenge

Brett Sinclair· November 12, 2025

NIVEL: From Fragmented Systems to Scalable Growth

Challenge

Case Study November 12, 2025
Insight B2B Fundamentals

Case Study | Jelly Belly Boosts Conversions by 72% with KIBO’s eCommerce Solution

Challenge: Legacy custom platform was outdated, hosting burden was high, and launching new market-specific sites took months. Jelly Belly needed to modernize

Brett Sinclair· November 12, 2025

Jelly Belly Boosts Conversions by 72% with KIBO’s eCommerce Solution

Challenge: Legacy custom platform was outdated, hosting burden was high, and launching new market-specific sites took months. Jelly Belly needed to modernize

Case Study November 12, 2025
Case Study | Digital Commerce 360: Delivering In-Depth Industry Insights with Lightning Speed
Insight B2B Fundamentals

Case Study | Digital Commerce 360: Delivering In-Depth Industry Insights with Lightning Speed

Digital Commerce 360 (DC360), a leading source of ecommerce data and research, powers its flagship Top 500 Guide—a comprehensive database ranking the top

Brett Sinclair· November 12, 2025
Digital Commerce 360: Delivering In-Depth Industry Insights with Lightning Speed VENDOR CONTENT

Digital Commerce 360: Delivering In-Depth Industry Insights with Lightning Speed

Contributed by HawkSearch

Digital Commerce 360 (DC360), a leading source of ecommerce data and research, powers its flagship Top 500 Guide—a comprehensive database ranking the top

Case Study November 12, 2025
Case Study | Cuyahoga County: Transforming a Government Website into a Vital Information Hub Through Search
Insight B2B Fundamentals

Case Study | Cuyahoga County: Transforming a Government Website into a Vital Information Hub Through Search

Cuyahoga County, Ohio—the state’s second-most populous county—modernized its digital presence to better serve millions of residents seeking essential

Brett Sinclair· November 12, 2025
Cuyahoga County: Transforming a Government Website into a Vital Information Hub Through Search VENDOR CONTENT

Cuyahoga County: Transforming a Government Website into a Vital Information Hub Through Search

Contributed by HawkSearch

Cuyahoga County, Ohio—the state’s second-most populous county—modernized its digital presence to better serve millions of residents seeking essential

Case Study November 12, 2025
Case Study | American Management Association: Developing Business Leaders Through Search
Insight B2B Fundamentals

Case Study | American Management Association: Developing Business Leaders Through Search

For over a century, the American Management Association (AMA) has been a global leader in professional development and management education, helping business

Brett Sinclair· November 12, 2025
American Management Association: Developing Business Leaders Through Search VENDOR CONTENT

American Management Association: Developing Business Leaders Through Search

Contributed by HawkSearch

For over a century, the American Management Association (AMA) has been a global leader in professional development and management education, helping business

Case Study November 12, 2025
Case Study | Cables To Go: Connecting Customers with Refined Solutions Through Search
Insight B2B Fundamentals

Case Study | Cables To Go: Connecting Customers with Refined Solutions Through Search

C2G, a leading manufacturer of high-performance cabling and connectivity solutions, upgraded its eCommerce experience with HawkSearch to better serve both

Brett Sinclair· November 12, 2025
Cables To Go: Connecting Customers with Refined Solutions Through Search VENDOR CONTENT

Cables To Go: Connecting Customers with Refined Solutions Through Search

Contributed by HawkSearch

C2G, a leading manufacturer of high-performance cabling and connectivity solutions, upgraded its eCommerce experience with HawkSearch to better serve both

Case Study November 12, 2025
Case Study | BlackHawk Industrial: Taking Flight with HawkSearch to Elevate User Experience
Insight B2B Fundamentals

Case Study | BlackHawk Industrial: Taking Flight with HawkSearch to Elevate User Experience

BlackHawk Industrial, a leading distributor of industrial tools, equipment, and manufacturing services, set out to transform how customers find and purchase

Brett Sinclair· November 12, 2025
BlackHawk Industrial: Taking Flight with HawkSearch to Elevate User Experience VENDOR CONTENT

BlackHawk Industrial: Taking Flight with HawkSearch to Elevate User Experience

Contributed by HawkSearch

BlackHawk Industrial, a leading distributor of industrial tools, equipment, and manufacturing services, set out to transform how customers find and purchase

Case Study November 12, 2025
Case Study | Berlin Packaging: Meeting Customers’ Packaging Needs One Search at a Time
Insight B2B Fundamentals

Case Study | Berlin Packaging: Meeting Customers’ Packaging Needs One Search at a Time

Berlin Packaging, the world’s leading hybrid supplier of rigid packaging and industrial supplies, turned to HawkSearch to power a smarter, faster, and more

Brett Sinclair· November 12, 2025
Berlin Packaging: Meeting Customers’ Packaging Needs One Search at a Time VENDOR CONTENT

Berlin Packaging: Meeting Customers’ Packaging Needs One Search at a Time

Contributed by HawkSearch

Berlin Packaging, the world’s leading hybrid supplier of rigid packaging and industrial supplies, turned to HawkSearch to power a smarter, faster, and more

Case Study November 12, 2025
Case Study | Borsheims Transforms the Online Jewelry Shopping Experience
Insight B2B Fundamentals

Case Study | Borsheims Transforms the Online Jewelry Shopping Experience

Borsheims, a premier destination for fine jewelry, watches, and luxury gifts, elevated its online shopping experience with HawkSearch to meet the expectations

Brett Sinclair· November 12, 2025
Borsheims Transforms the Online Jewelry Shopping Experience VENDOR CONTENT

Borsheims Transforms the Online Jewelry Shopping Experience

Contributed by HawkSearch

Borsheims, a premier destination for fine jewelry, watches, and luxury gifts, elevated its online shopping experience with HawkSearch to meet the expectations

Case Study November 12, 2025
Case Study | Misumi USA Creates Precision-Driven Success with HawkSearch
Insight B2B Fundamentals

Case Study | Misumi USA Creates Precision-Driven Success with HawkSearch

Misumi, the world’s leading supplier of configurable mechanical components for machine construction, transformed its online customer experience with

Brett Sinclair· November 12, 2025
Misumi USA Creates Precision-Driven Success with HawkSearch VENDOR CONTENT

Misumi USA Creates Precision-Driven Success with HawkSearch

Contributed by HawkSearch

Misumi, the world’s leading supplier of configurable mechanical components for machine construction, transformed its online customer experience with

Case Study November 12, 2025
Insight B2B Fundamentals

Case Study | Fortis Life Sciences - From Manual Chaos to Automated Success

Challenge

Brett Sinclair· November 10, 2025

Fortis Life Sciences - From Manual Chaos to Automated Success

Challenge

Case Study November 10, 2025
The Digital Wake-Up Call
Insight B2B Fundamentals

The Digital Wake-Up Call

Let’s start with a simple truth:

Justin King· November 10, 2025
Case Study | How Graybar Canada restructured its product taxonomy for a new E-commerce platform
Insight B2B Fundamentals

Case Study | How Graybar Canada restructured its product taxonomy for a new E-commerce platform

Graybar Canada is a subsidiary of Graybar Electric Inc, - North America’s oldest and largest electrical wholesale distributor, and a Fortune 500 company for

Brett Sinclair· November 10, 2025
How Graybar Canada restructured its product taxonomy for a new E-commerce platform VENDOR CONTENT

How Graybar Canada restructured its product taxonomy for a new E-commerce platform

Contributed by TORQ

Graybar Canada is a subsidiary of Graybar Electric Inc, - North America’s oldest and largest electrical wholesale distributor, and a Fortune 500 company for

Case Study November 10, 2025
Case Study | Innovative Product Quality Assurance Solution Improves Shipment Data Accuracy.
Insight B2B Fundamentals

Case Study | Innovative Product Quality Assurance Solution Improves Shipment Data Accuracy.

AmerCareRoyal (ACR) is a single stream resource for over 6,000 disposable products used in the food service, janitorial, sanitation, industrial, hospitality

Brett Sinclair· November 10, 2025
Innovative Product Quality Assurance Solution Improves Shipment Data Accuracy. VENDOR CONTENT

Innovative Product Quality Assurance Solution Improves Shipment Data Accuracy.

Contributed by TORQ

AmerCareRoyal (ACR) is a single stream resource for over 6,000 disposable products used in the food service, janitorial, sanitation, industrial, hospitality

Case Study November 10, 2025
Case Study | A Framework for Master Data - Enhanced Product Data, Reporting and Analytics
Insight B2B Fundamentals

Case Study | A Framework for Master Data - Enhanced Product Data, Reporting and Analytics

Taiga Building Products Ltd. is a leading wholesale distributor of building materials in North America; headquartered in Burnaby, British Columbia and

Brett Sinclair· November 10, 2025
A Framework for Master Data - Enhanced Product Data, Reporting and Analytics VENDOR CONTENT

A Framework for Master Data - Enhanced Product Data, Reporting and Analytics

Contributed by TORQ

Taiga Building Products Ltd. is a leading wholesale distributor of building materials in North America; headquartered in Burnaby, British Columbia and

Case Study November 10, 2025
Bluemeteor: Empowering B2B Businesses to Optimize their Product Content Lifecycles
Insight B2B Fundamentals

Bluemeteor: Empowering B2B Businesses to Optimize their Product Content Lifecycles

In today’s B2B market, success depends on delivering accurate, consistent, and enriched product data across every digital channel. Bluemeteor is redefining

Sarah Falcon· October 31, 2025
Case Study | BlueAlly scales B2B sales with Shopware’s flexible architecture
Insight B2B Fundamentals

Case Study | BlueAlly scales B2B sales with Shopware’s flexible architecture

BlueAlly is a large-scale distributor of IT hardware and services, serving both self-service and sales-led customers, and a trusted reseller of enterprise IT

Brett Sinclair· October 31, 2025
BlueAlly scales B2B sales with Shopware’s flexible architecture

BlueAlly scales B2B sales with Shopware’s flexible architecture

BlueAlly is a large-scale distributor of IT hardware and services, serving both self-service and sales-led customers, and a trusted reseller of enterprise IT

Case Study October 31, 2025
Domaine: Scaling Global B2B eCommerce with Shopify
Insight B2B Fundamentals

Domaine: Scaling Global B2B eCommerce with Shopify

Domaine is redefining what’s possible in enterprise B2B eCommerce. As the leading Shopify agency helping global brands scale digital commerce, Domaine

Sarah Falcon· October 30, 2025
Novatize: Solving Modern B2B Commerce Challenges
Insight B2B Fundamentals

Novatize: Solving Modern B2B Commerce Challenges

Novatize has joined the B2B eCommerce Association (B2BEA) as a Premium Partner, marking a shared commitment to advancing the digital transformation of

Sarah Falcon· October 29, 2025
Case Study | Tella & Stella Unifies B2B and DTC Commerce on Shopify
Insight B2B Fundamentals

Case Study | Tella & Stella Unifies B2B and DTC Commerce on Shopify

Tella & Stella, a Canadian pet-lifestyle brand founded in 2019, designs premium accessories for dogs and cats. As its wholesale business grew, managing

Brett Sinclair· October 29, 2025
Tella & Stella Unifies B2B and DTC Commerce on Shopify

Tella & Stella Unifies B2B and DTC Commerce on Shopify

Tella & Stella, a Canadian pet-lifestyle brand founded in 2019, designs premium accessories for dogs and cats. As its wholesale business grew, managing

Case Study October 29, 2025
Case Study | My Fireplace Products (MFP) Simplifies B2B Buying for a Manufacturing Brand
Insight B2B Fundamentals

Case Study | My Fireplace Products (MFP) Simplifies B2B Buying for a Manufacturing Brand

My Fireplace Products (MFP), the eCommerce division of a Canadian family-owned home-heating appliance manufacturer, serves both consumer and B2B channels

Brett Sinclair· October 29, 2025
My Fireplace Products (MFP) Simplifies B2B Buying for a Manufacturing Brand

My Fireplace Products (MFP) Simplifies B2B Buying for a Manufacturing Brand

My Fireplace Products (MFP), the eCommerce division of a Canadian family-owned home-heating appliance manufacturer, serves both consumer and B2B channels

Case Study October 29, 2025
Case Study | Groupe LD Transforms B2B Tooling Distribution with Adobe Commerce (Magento)
Insight B2B Fundamentals

Case Study | Groupe LD Transforms B2B Tooling Distribution with Adobe Commerce (Magento)

Groupe LD has distributed industrial and commercial products for over 45 years, specializing in tool modification, repair & certification, and

Brett Sinclair· October 29, 2025
Groupe LD Transforms B2B Tooling Distribution with Adobe Commerce (Magento)

Groupe LD Transforms B2B Tooling Distribution with Adobe Commerce (Magento)

Groupe LD has distributed industrial and commercial products for over 45 years, specializing in tool modification, repair & certification, and

Case Study October 29, 2025
Case Study | Garant Drives B2B Growth on Amazon Vendor
Insight B2B Fundamentals

Case Study | Garant Drives B2B Growth on Amazon Vendor

Garant, a Canadian manufacturer with over 125 years of expertise, produces high-quality non-motorized tools for gardening, construction, cleaning, and snow

Brett Sinclair· October 28, 2025
Garant Drives B2B Growth on Amazon Vendor

Garant Drives B2B Growth on Amazon Vendor

Garant, a Canadian manufacturer with over 125 years of expertise, produces high-quality non-motorized tools for gardening, construction, cleaning, and snow

Case Study October 28, 2025
Case Study | Exceldor Optimizes B2B Sales Portals for Farmers and Employees with Shopify Plus
Insight B2B Fundamentals

Case Study | Exceldor Optimizes B2B Sales Portals for Farmers and Employees with Shopify Plus

Exceldor Coopérative is a prominent Canadian agri-food cooperative specialized in poultry processing and distribution, renowned for its quality products,

Brett Sinclair· October 28, 2025
Exceldor Optimizes B2B Sales Portals for Farmers and Employees with Shopify Plus

Exceldor Optimizes B2B Sales Portals for Farmers and Employees with Shopify Plus

Exceldor Coopérative is a prominent Canadian agri-food cooperative specialized in poultry processing and distribution, renowned for its quality products,

Case Study October 28, 2025
Case Study | Doyon Després Drives Omnichannel Growth with a B2B Customer Adoption Strategy
Insight B2B Fundamentals

Case Study | Doyon Després Drives Omnichannel Growth with a B2B Customer Adoption Strategy

Doyon Després, born from the merger of two major distributors, is a leading supplier of professional kitchen equipment and supplies. The company serves a

Brett Sinclair· October 28, 2025
Doyon Després Drives Omnichannel Growth with a B2B Customer Adoption Strategy

Doyon Després Drives Omnichannel Growth with a B2B Customer Adoption Strategy

Doyon Després, born from the merger of two major distributors, is a leading supplier of professional kitchen equipment and supplies. The company serves a

Case Study October 28, 2025
Case Study | Comfort Temps Streamlines B2B Purchasing on Shopify Plus
Insight B2B Fundamentals

Case Study | Comfort Temps Streamlines B2B Purchasing on Shopify Plus

Comfort Temps is a North American company specializing in residential heating and cooling solutions, offering high-quality heat-pumps and accessories built

Brett Sinclair· October 28, 2025
Comfort Temps Streamlines B2B Purchasing on Shopify Plus

Comfort Temps Streamlines B2B Purchasing on Shopify Plus

Comfort Temps is a North American company specializing in residential heating and cooling solutions, offering high-quality heat-pumps and accessories built

Case Study October 28, 2025
Impaqx: Redefining Digital Transformation and Product Experience
Insight B2B Fundamentals

Impaqx: Redefining Digital Transformation and Product Experience

Visit Impaqx in the B2BEA Directory

Sarah Falcon· October 28, 2025
Case Study | Cantin Beauté Unifies B2B eCommerce After a Major Acquisition
Insight B2B Fundamentals

Case Study | Cantin Beauté Unifies B2B eCommerce After a Major Acquisition

Cantin Beauté, Québec’s leading distributor of professional beauty products, serves a broad B2B network of salons, stylists, and beauty professionals. After a

Brett Sinclair· October 27, 2025
Cantin Beauté Unifies B2B eCommerce After a Major Acquisition

Cantin Beauté Unifies B2B eCommerce After a Major Acquisition

Cantin Beauté, Québec’s leading distributor of professional beauty products, serves a broad B2B network of salons, stylists, and beauty professionals. After a

Case Study October 27, 2025
Case Study | Camso (Michelin Group) Simplifies B2B eCommerce on Shopify
Insight B2B Fundamentals

Case Study | Camso (Michelin Group) Simplifies B2B eCommerce on Shopify

Camso, part of the Michelin Group, designs and manufactures specialized track systems and tires for ATVs, UTVs, and snowmobiles. Managing a large product

Brett Sinclair· October 27, 2025
Camso (Michelin Group) Simplifies B2B eCommerce on Shopify

Camso (Michelin Group) Simplifies B2B eCommerce on Shopify

Camso, part of the Michelin Group, designs and manufactures specialized track systems and tires for ATVs, UTVs, and snowmobiles. Managing a large product

Case Study October 27, 2025
Insight B2B Fundamentals

Case Study | Pierce Manufacturing elevates its B2B aftermarket parts business with VTEX

Pierce Manufacturing, a subsidiary of Oshkosh Corporation, has long been a leader in building custom fire trucks for departments worldwide. To better serve

Brett Sinclair· October 27, 2025

Pierce Manufacturing elevates its B2B aftermarket parts business with VTEX

Pierce Manufacturing, a subsidiary of Oshkosh Corporation, has long been a leader in building custom fire trucks for departments worldwide. To better serve

Case Study October 27, 2025
Case Study | Archex Streamlines B2B Commerce on Shopify
Insight B2B Fundamentals

Case Study | Archex Streamlines B2B Commerce on Shopify

Groupe Sani-Tech, founded in 1975, is a manufacturer and distributor of architectural products serving a large B2B market across Canada, the United States,

Brett Sinclair· October 27, 2025
Archex Streamlines B2B Commerce on Shopify

Archex Streamlines B2B Commerce on Shopify

Groupe Sani-Tech, founded in 1975, is a manufacturer and distributor of architectural products serving a large B2B market across Canada, the United States,

Case Study October 27, 2025
From Slipway to Self-Service: How One Marine Distributor Rebuilt B2B for the Next Generation
Insight B2B Fundamentals

From Slipway to Self-Service: How One Marine Distributor Rebuilt B2B for the Next Generation

In a sector known for faxes, phone calls, and legacy systems, All Marine Spares decided to chart a very different course.

Brett Sinclair· October 27, 2025
Case Study | Stanley Black & Decker: Rethinking B2B Commerce for the Modern Era
Insight B2B Fundamentals

Case Study | Stanley Black & Decker: Rethinking B2B Commerce for the Modern Era

Stanley Black & Decker (SBD) has been a leading provider of tools since 1843. The company’s commitment to quality and dependability have made it a known

Brett Sinclair· October 27, 2025
Stanley Black & Decker: Rethinking B2B Commerce for the Modern Era

Stanley Black & Decker: Rethinking B2B Commerce for the Modern Era

Stanley Black & Decker (SBD) has been a leading provider of tools since 1843. The company’s commitment to quality and dependability have made it a known

Case Study October 27, 2025
Merchkit: Powering B2B eCommerce Growth Through AI-Ready Product Data
Insight B2B Fundamentals

Merchkit: Powering B2B eCommerce Growth Through AI-Ready Product Data

Merchkit is helping B2B manufacturers, distributors, and brands take the next step in digital transformation — turning complex product catalogs into AI-ready

Sarah Falcon· October 26, 2025
When and How to Audit Your eCommerce Tech Stack
Insight B2B Fundamentals

When and How to Audit Your eCommerce Tech Stack

A practical guide for eCommerce Directors at distribution companies — to find redundancy, fix integration gaps, and prove ROI before 2026 planning.

Sarah Falcon· October 24, 2025
How ICL Scaled Digital Sales Across 20 Countries Without Losing Local Touch
Insight B2B Fundamentals

How ICL Scaled Digital Sales Across 20 Countries Without Losing Local Touch

What does it take to launch 20 regional eCommerce portals, integrate them with four ERPs, and drive real adoption from dealers, distributors, and enterprise

Brett Sinclair· October 23, 2025
Case Study | Global manufacturing leader transforms customer experience with Sitecore
Insight B2B Fundamentals

Case Study | Global manufacturing leader transforms customer experience with Sitecore

Brady Corp DXP centralizes content and operations for 18 multilingual websites across 23 countries worldwide

Brett Sinclair· October 23, 2025
Global manufacturing leader transforms customer experience with Sitecore

Global manufacturing leader transforms customer experience with Sitecore

Brady Corp DXP centralizes content and operations for 18 multilingual websites across 23 countries worldwide

Case Study October 23, 2025
Case Study | NHP transforms customer engagement with Sitecore
Insight B2B Fundamentals

Case Study | NHP transforms customer engagement with Sitecore

By adopting Sitecore’s composable architecture, electrical product manufacturer and distributor NHP enhances personalization, streamlines marketing

Brett Sinclair· October 23, 2025
NHP transforms customer engagement with Sitecore

NHP transforms customer engagement with Sitecore

By adopting Sitecore’s composable architecture, electrical product manufacturer and distributor NHP enhances personalization, streamlines marketing

Case Study October 23, 2025
Zoey: Driving B2B Digital Transformation with a Complete eCommerce Platform
Insight B2B Fundamentals

Zoey: Driving B2B Digital Transformation with a Complete eCommerce Platform

Zoey is at the forefront of B2B digital transformation, helping manufacturers, distributors, and enterprise clients modernize their online commerce

Sarah Falcon· October 23, 2025
How One Distributor Used Search, ERP, and Self-Service to Win in a Conservative Market
Insight B2B Fundamentals

How One Distributor Used Search, ERP, and Self-Service to Win in a Conservative Market

What happens when a small team in a traditional industry decides to act like a digital-first leader?

Brett Sinclair· October 23, 2025
Candyspace: Accelerating B2B Digital Growth Through Experience, Strategy, and Technology
Insight B2B Fundamentals

Candyspace: Accelerating B2B Digital Growth Through Experience, Strategy, and Technology

Visit Candyspace in the B2BEA Directory

Sarah Falcon· October 22, 2025
Case Study | A sophisticated DTC & B2B ecommerce transformation
Insight B2B Fundamentals

Case Study | A sophisticated DTC & B2B ecommerce transformation

Industry West aimed to modernize its ecommerce platform to better reflect its refined brand identity. With a lean internal team, the company required an

Brett Sinclair· October 21, 2025
A sophisticated DTC & B2B ecommerce transformation

A sophisticated DTC & B2B ecommerce transformation

Industry West aimed to modernize its ecommerce platform to better reflect its refined brand identity. With a lean internal team, the company required an

Case Study October 21, 2025
Case Study | Movora Digital Maturity Case Study
Insight B2B Fundamentals

Case Study | Movora Digital Maturity Case Study

After years of growth through acquisition, Movora advanced its digital maturity by unifying fragmented systems into a scalable, global B2B ecommerce platform

Brett Sinclair· October 20, 2025
Case Study | Movora: Global B2B eCommerce Expansion
Insight B2B Fundamentals

Case Study | Movora: Global B2B eCommerce Expansion

Creating a scalable and integrated digital ecosystem

Brett Sinclair· October 20, 2025
Movora Digital Maturity Case Study

Movora Digital Maturity Case Study

After years of growth through acquisition, Movora advanced its digital maturity by unifying fragmented systems into a scalable, global B2B ecommerce platform

Case Study October 20, 2025
Movora: Global B2B eCommerce Expansion

Movora: Global B2B eCommerce Expansion

Creating a scalable and integrated digital ecosystem

Case Study October 20, 2025
AAXIS: Transforming Enterprise Commerce with AI, Data, and Strategy
Insight B2B Fundamentals

AAXIS: Transforming Enterprise Commerce with AI, Data, and Strategy

Visit AAXIS in the B2BEA Directory

Sarah Falcon· October 16, 2025
Beyond ERP: Why Modern B2B Fulfillment Demands a New Level of Agility
Insight B2B Fundamentals

Beyond ERP: Why Modern B2B Fulfillment Demands a New Level of Agility

For decades, the ERP has anchored manufacturing and distribution operations. It kept orders flowing, inventory accurate, and financials in check.

Brett Sinclair· October 16, 2025
Selecting a B2B eCommerce Platform Isn’t Easy. Here’s How We’re Helping.
Insight B2B Fundamentals

Selecting a B2B eCommerce Platform Isn’t Easy. Here’s How We’re Helping.

If you’ve ever been responsible for selecting a B2B eCommerce platform, you already know the truth:

Christopher Gee· October 11, 2025
Insight B2B Fundamentals

Case Study | Toyota Material Handling X Mirakl Case Study

Toyota Material Handling, a leader in material handling products with more than 230 locations across North America, revolutionized their parts sales strategy

Brett Sinclair· October 9, 2025

Toyota Material Handling X Mirakl Case Study

Toyota Material Handling, a leader in material handling products with more than 230 locations across North America, revolutionized their parts sales strategy

Case Study October 9, 2025
Ashley Hudson Joins B2BEA to Lead Global Events
Insight Digital Transformation

Ashley Hudson Joins B2BEA to Lead Global Events

The B2B eCommerce Association is excited to welcome Ashley Hudson as its new Managing Director, for Global Events, a key leadership appointment that will

Brett Sinclair· October 9, 2025
Maximizing Your Experience at B2B eCommerce World Americas
Insight B2B Fundamentals

Maximizing Your Experience at B2B eCommerce World Americas

Practical strategies to maximize learning, networking, and opportunities at the premier B2B eCommerce conference.

Sarah Falcon· October 7, 2025
Executive Playbook – How to Lead the Transformation
Insight B2B Fundamentals

Executive Playbook – How to Lead the Transformation

Digital Transformation Starts at the Top. Here’s How to Lead It.

Justin King· October 6, 2025
Dan Gray Named B2B eCommerce Leader of the Year at 2025 APAC Industry Awards
Insight B2B Fundamentals

Dan Gray Named B2B eCommerce Leader of the Year at 2025 APAC Industry Awards

The B2B eCommerce Association is proud to recognize Dan Gray, Head of Product & Technology at SafetyCulture Marketplace, as the 2025 B2B eCommerce Leader

Brett Sinclair· October 6, 2025
Case Study | Braskem Builds a Digital EDGE with AAXIS
Insight B2B Fundamentals

Case Study | Braskem Builds a Digital EDGE with AAXIS

Braskem, Latin America’s largest petrochemical company, collaborated with AAXIS to modernize its traditional, mostly offline operations.

Brett Sinclair· October 1, 2025
Braskem Builds a Digital EDGE with AAXIS

Braskem Builds a Digital EDGE with AAXIS

Braskem, Latin America’s largest petrochemical company, collaborated with AAXIS to modernize its traditional, mostly offline operations.

Case Study October 1, 2025
Case Study | Interstate Batteries now sells faster, smarter, and more efficiently across B2B and D2C channels.
Insight B2B Fundamentals

Case Study | Interstate Batteries now sells faster, smarter, and more efficiently across B2B and D2C channels.

Interstate Batteries, a leading distributor of automotive batteries, provides power solutions to both consumers and business partners through a national

Brett Sinclair· October 1, 2025
Interstate Batteries now sells faster, smarter, and more efficiently across B2B and D2C channels.

Interstate Batteries now sells faster, smarter, and more efficiently across B2B and D2C channels.

Interstate Batteries, a leading distributor of automotive batteries, provides power solutions to both consumers and business partners through a national

Case Study October 1, 2025
Insight B2B Fundamentals

Case Study | Professional Medical Fulfillment Grows with Zoey

Zoey gave PMF a powerful eCommerce platform the team can manage in house. Customers and reps place orders in one place, sales rise, and operating costs fall.

Brett Sinclair· September 30, 2025

Professional Medical Fulfillment Grows with Zoey

Contributed by Zoey

Zoey gave PMF a powerful eCommerce platform the team can manage in house. Customers and reps place orders in one place, sales rise, and operating costs fall.

Case Study September 30, 2025
Insight B2B Fundamentals

Case Study | Ceramo Brings Orders Online with Zoey

Zoey gave Ceramo a single place to capture orders and keep the sales team in control. Inside and outside reps now create orders on the go, pricing stays

Brett Sinclair· September 30, 2025

Ceramo Brings Orders Online with Zoey

Contributed by Zoey

Zoey gave Ceramo a single place to capture orders and keep the sales team in control. Inside and outside reps now create orders on the go, pricing stays

Case Study September 30, 2025
Insight B2B Fundamentals

Case Study | ManaMed Boosts Sales with Zoey

Zoey gave ManaMed a single, self-service portal for accurate pricing and instant order capture. The result: fewer touches, fewer mistakes, and a team freed up

Brett Sinclair· September 30, 2025

ManaMed Boosts Sales with Zoey

Contributed by Zoey

Zoey gave ManaMed a single, self-service portal for accurate pricing and instant order capture. The result: fewer touches, fewer mistakes, and a team freed up

Case Study September 30, 2025
The Agents Are Coming: What OpenAI and Stripe Just Told Us About the Future of B2B Commerce
Insight B2B Fundamentals

The Agents Are Coming: What OpenAI and Stripe Just Told Us About the Future of B2B Commerce

This week, OpenAI and Stripe announced a series of releases that will reshape how purchasing happens online.

Justin King· September 29, 2025
Insight B2B Fundamentals

Case Study | Real Avid Transformed Their Business by Deploying Zoey

How much time does your business spend manually processing orders? Is your trade conference time spent closing business or capturing information? How much of

Brett Sinclair· September 26, 2025

Real Avid Transformed Their Business by Deploying Zoey

Contributed by Zoey

How much time does your business spend manually processing orders? Is your trade conference time spent closing business or capturing information? How much of

Case Study September 26, 2025
Bowens Wins Best B2B UX Design at 2025 APAC Industry Awards
Insight B2B Fundamentals

Bowens Wins Best B2B UX Design at 2025 APAC Industry Awards

Bowens, one of Australia’s most respected suppliers of timber and building materials, has taken home the Best B2B User Experience Design award at the 2025

Brett Sinclair· September 25, 2025
Walmart Business Adds TreviPay Invoice Offering: A Strategic Signal for B2B Credit Expectations
Insight B2B Fundamentals

Walmart Business Adds TreviPay Invoice Offering: A Strategic Signal for B2B Credit Expectations

This week, Walmart Business announced an expanded Pay by Invoice offering, powered by B2B payments platform TreviPay, that allows qualified business customers

Sarah Falcon· September 24, 2025
How to Get Conference Approval in B2B (and Actually Go)
Insight B2B Fundamentals

How to Get Conference Approval in B2B (and Actually Go)

Let’s be honest, getting approval to attend a conference in manufacturing or distribution isn’t always a slam dunk.

Brett Sinclair· September 23, 2025
The Digital Front Door: Why Great B2B Customer Relationships Start Online
Insight B2B Fundamentals

The Digital Front Door: Why Great B2B Customer Relationships Start Online

B2B eCommerce is now the first handshake.

Justin King· September 23, 2025
The Financial and Operational Impact
Insight B2B Fundamentals

The Financial and Operational Impact

Digital Is Not Just About Experience. It’s About Profit.

Justin King· September 22, 2025
Phane Mane Appointed Global Chairman of the B2B AI Council
Insight AI in B2B Commerce

Phane Mane Appointed Global Chairman of the B2B AI Council

The B2B eCommerce Association is proud to announce the appointment of Phane Mane as Global Chairman of the newly established AI Council. This initiative is

Brett Sinclair· September 13, 2025
Justin King
Insight B2B Fundamentals

Justin King

Justin King

Brett Sinclair· September 10, 2025
Organizational Readiness and Roadblocks
Insight B2B Fundamentals

Organizational Readiness and Roadblocks

Digital Doesn’t Fail Because of Tech. It Fails Because You Weren’t Ready.

Justin King· September 8, 2025
Motion Wins for Customer Adoption at APAC Industry Awards 2025
Insight Companies & Ecosystem

Motion Wins for Customer Adoption at APAC Industry Awards 2025

Motion Asia Pacific has been awarded Best Customer Adoption Strategy at the 2025 B2B eCommerce Industry Awards Asia Pacific, held as part of B2B eCommerce

Brett Sinclair· September 2, 2025
Insight B2B Fundamentals

Case Study | From Manual to Managed: How MMS Distribution Automated Sales with Aleran

Wholesale Distribution & Manufacturing

Brett Sinclair· August 28, 2025

From Manual to Managed: How MMS Distribution Automated Sales with Aleran

Contributed by Virto Commerce

Wholesale Distribution & Manufacturing

Case Study August 28, 2025
WizCommerce gets Series A investment with Divyaanshu Makkar
Insight Companies & Ecosystem

WizCommerce gets Series A investment with Divyaanshu Makkar

In this episode of the B2BEA Insider, Justin King talks with Divyaanshu “Dev” Makkar, Co-Founder and CEO of WizCommerce, about the company’s recent Series A investment and its mission to modernize wholesale distribution with an AI-native operating system.

Justin King· August 28, 2025
Case Study | Roush Performance - Replatforming to Shopify Plus Drives Fast Results
Insight B2B Fundamentals

Case Study | Roush Performance - Replatforming to Shopify Plus Drives Fast Results

Challenge:

Brett Sinclair· August 25, 2025
Roush Performance - Replatforming to Shopify Plus Drives Fast Results

Roush Performance - Replatforming to Shopify Plus Drives Fast Results

Challenge:

Case Study August 25, 2025
Rethinking the Sales and Customer Model
Insight B2B Fundamentals

Rethinking the Sales and Customer Model

Digital Isn’t Replacing Sales Reps—It’s Freeing Them to Be Great

Justin King· August 11, 2025
The Future of B2B Is Here: Inside the Agentic Commerce Alliance with Jason Nyhus
Insight Companies & Ecosystem

The Future of B2B Is Here: Inside the Agentic Commerce Alliance with Jason Nyhus

In this episode of the B2BEA Insider, Justin King welcomes Jason Nyhus, President and General Manager of Shopware US, to unpack the launch of the Agentic Commerce Alliance and what it means for the future of B2B.

Justin King· August 7, 2025
Why Product Content Optimization Is the Linchpin in B2B Manufacturer–Distributor Relationships
Insight B2B Fundamentals

Why Product Content Optimization Is the Linchpin in B2B Manufacturer–Distributor Relationships

If you’ve spent any time in B2B eCommerce, whether you're on the manufacturer or distributor side, you know that product content often gets treated like an

Brett Sinclair· August 7, 2025
Insight B2B Fundamentals

Case Study | TRAK Machine Tools Finds a A Smarter Way to Sell Parts, Process Exchanges, and Serve Customers

TRAK Machine Tools manufactures high-precision lathes and mills used in machine shops around the world. While their machines are sold through rep groups and

Brett Sinclair· August 5, 2025

TRAK Machine Tools Finds a A Smarter Way to Sell Parts, Process Exchanges, and Serve Customers

TRAK Machine Tools manufactures high-precision lathes and mills used in machine shops around the world. While their machines are sold through rep groups and

Case Study August 5, 2025
Insight B2B Fundamentals

Case Study | nora fleming Modernizes B2B eCommerce Without Losing the Human Touch

For nora fleming, independent boutique retailers aren’t just a sales channel—they’re the heart of the business—and the brand continues to prioritize personal

Brett Sinclair· August 5, 2025

nora fleming Modernizes B2B eCommerce Without Losing the Human Touch

Contributed by Zoey

For nora fleming, independent boutique retailers aren’t just a sales channel—they’re the heart of the business—and the brand continues to prioritize personal

Case Study August 5, 2025
MightyRep Joins B2BEA as a Vendor Partner, Advancing AI-Powered Lead Intelligence for B2B
Insight B2B Fundamentals

MightyRep Joins B2BEA as a Vendor Partner, Advancing AI-Powered Lead Intelligence for B2B

The B2B eCommerce Association (B2BEA) is proud to welcome MightyRep as our newest official vendor partner.

Sarah Falcon· July 29, 2025
Insight B2B Fundamentals

Case Study | Wovenbyrd Expands into New Markets on BigCommerce

Discover how WovenByrd transformed its apparel business by launching a sleek, headless ecommerce experience built on BigCommerce. With a modern tech stack,

Brett Sinclair· July 28, 2025

Wovenbyrd Expands into New Markets on BigCommerce

Discover how WovenByrd transformed its apparel business by launching a sleek, headless ecommerce experience built on BigCommerce. With a modern tech stack,

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | Inhaven Builds a Five-Star B2B Experience with BigCommerce

See how Inhaven built a streamlined B2B ecommerce platform to simplify procurement for the vacation rental industry. With BigCommerce, the brand launched a

Brett Sinclair· July 28, 2025

Inhaven Builds a Five-Star B2B Experience with BigCommerce

See how Inhaven built a streamlined B2B ecommerce platform to simplify procurement for the vacation rental industry. With BigCommerce, the brand launched a

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | ASA Transforms B2B Aviation Education with BigCommerce and Acumatica

Explore how ASA upgraded from a manual, paper-based ordering system to a modern ecommerce experience with BigCommerce. With seamless integration to Acumatica,

Brett Sinclair· July 28, 2025

ASA Transforms B2B Aviation Education with BigCommerce and Acumatica

Explore how ASA upgraded from a manual, paper-based ordering system to a modern ecommerce experience with BigCommerce. With seamless integration to Acumatica,

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | Marshall Wolf Automation Builds a Future-Ready B2B Experience with BigCommerce

See how Marshall Wolf Automation modernized its ecommerce experience to better serve its growing B2B customer base. By moving from Magento to BigCommerce B2B

Brett Sinclair· July 28, 2025

Marshall Wolf Automation Builds a Future-Ready B2B Experience with BigCommerce

See how Marshall Wolf Automation modernized its ecommerce experience to better serve its growing B2B customer base. By moving from Magento to BigCommerce B2B

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | Toolden scales from local seller to global retailer with BigCommerce

See how Toolden scaled from a local brick-and-mortar to a major ecommerce force across the UK and beyond. With BigCommerce, the team launched a flexible

Brett Sinclair· July 28, 2025

Toolden scales from local seller to global retailer with BigCommerce

See how Toolden scaled from a local brick-and-mortar to a major ecommerce force across the UK and beyond. With BigCommerce, the team launched a flexible

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | Karava achieves B2B excellence with BigCommerce

Explore how Karava tackled complexity with a modern headless B2B architecture built on BigCommerce. By choosing a headless setup, they gained the flexibility

Brett Sinclair· July 28, 2025

Karava achieves B2B excellence with BigCommerce

Explore how Karava tackled complexity with a modern headless B2B architecture built on BigCommerce. By choosing a headless setup, they gained the flexibility

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | Lekker Home Elevates B2B and B2C Experiences with BigCommerce and Acumatica

Discover how Lekker Home elevated both B2B and B2C ecommerce using BigCommerce paired with Acumatica. By transitioning to BigCommerce B2B Edition, the luxury

Brett Sinclair· July 28, 2025

Lekker Home Elevates B2B and B2C Experiences with BigCommerce and Acumatica

Discover how Lekker Home elevated both B2B and B2C ecommerce using BigCommerce paired with Acumatica. By transitioning to BigCommerce B2B Edition, the luxury

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | AHP Dental & Medical Polishes Their B2B Experience with BigCommerce

Explore how AHP Dental & Medical digitized its operations and boosted efficiency with BigCommerce. After transitioning away from phone- and email-based

Brett Sinclair· July 28, 2025

AHP Dental & Medical Polishes Their B2B Experience with BigCommerce

Explore how AHP Dental & Medical digitized its operations and boosted efficiency with BigCommerce. After transitioning away from phone- and email-based

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | GlassCraft Door Company Opens the Door to a Better Customer Experience with BigCommerce

See how GlassCraft Door Company reimagined its online experience to better serve both dealers and consumers. With BigCommerce, the brand launched a modern

Brett Sinclair· July 28, 2025

GlassCraft Door Company Opens the Door to a Better Customer Experience with BigCommerce

See how GlassCraft Door Company reimagined its online experience to better serve both dealers and consumers. With BigCommerce, the brand launched a modern

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | TradeTools Drives Down Costs and Powers Up Performance with BigCommerce

Learn how TradeTools streamlined complex B2B ecommerce workflows while boosting revenue by 31%, all by migrating to BigCommerce. With features like robust

Brett Sinclair· July 28, 2025

TradeTools Drives Down Costs and Powers Up Performance with BigCommerce

Learn how TradeTools streamlined complex B2B ecommerce workflows while boosting revenue by 31%, all by migrating to BigCommerce. With features like robust

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | Barbeques Galore Heats up International Expansion with BigCommerce

See how Barbeques Galore supercharged its B2B operations and got online fast, launching four storefronts in 12 weeks. With BigCommerce B2B Edition and agency

Brett Sinclair· July 28, 2025

Barbeques Galore Heats up International Expansion with BigCommerce

See how Barbeques Galore supercharged its B2B operations and got online fast, launching four storefronts in 12 weeks. With BigCommerce B2B Edition and agency

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | Sellars Increases Efficiency and Revenue with BigCommerce

Discover how Sellars Absorbent Materials digitized its complex B2B operations without disrupting the buying experience. With BigCommerce and B2B Edition, the

Brett Sinclair· July 28, 2025

Sellars Increases Efficiency and Revenue with BigCommerce

Discover how Sellars Absorbent Materials digitized its complex B2B operations without disrupting the buying experience. With BigCommerce and B2B Edition, the

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | AS Colour Gets Outfitted for International Growth on BigCommerce

See how AS Colour scaled its global footprint with a flexible, multi-storefront solution built on BigCommerce. The premium apparel brand needed powerful tools

Brett Sinclair· July 28, 2025

AS Colour Gets Outfitted for International Growth on BigCommerce

See how AS Colour scaled its global footprint with a flexible, multi-storefront solution built on BigCommerce. The premium apparel brand needed powerful tools

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | Walton’s Creates a Foundation for Future Growth on BigCommerce

Explore how Walton’s brought its decades-old family business into the digital age, without losing its personal touch. With BigCommerce, the company unified

Brett Sinclair· July 28, 2025

Walton’s Creates a Foundation for Future Growth on BigCommerce

Explore how Walton’s brought its decades-old family business into the digital age, without losing its personal touch. With BigCommerce, the company unified

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | The Beer Bat Hits an Ecommerce Home Run with BigCommerce

See how The Beer Bat turned a viral novelty into a booming ecommerce brand with BigCommerce. As demand exploded, the company needed a platform that could keep

Brett Sinclair· July 28, 2025

The Beer Bat Hits an Ecommerce Home Run with BigCommerce

See how The Beer Bat turned a viral novelty into a booming ecommerce brand with BigCommerce. As demand exploded, the company needed a platform that could keep

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | MKM Disrupts the B2B Ecommerce Experience with BigCommerce

Discover how MKM brought its massive B2B catalog online with speed, accuracy, and scalability. Leveraging BigCommerce and Feedonomics, the building materials

Brett Sinclair· July 28, 2025

MKM Disrupts the B2B Ecommerce Experience with BigCommerce

Discover how MKM brought its massive B2B catalog online with speed, accuracy, and scalability. Leveraging BigCommerce and Feedonomics, the building materials

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | Heat Transfer Warehouse Designs Their Ideal Site with BigCommerce

Learn how Heat Transfer Warehouse scaled its ecommerce operations to support rapid growth and growing customer demand. By switching to BigCommerce, the team

Brett Sinclair· July 28, 2025

Heat Transfer Warehouse Designs Their Ideal Site with BigCommerce

Learn how Heat Transfer Warehouse scaled its ecommerce operations to support rapid growth and growing customer demand. By switching to BigCommerce, the team

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | Ballard Industrial Builds Up Its B2B Experience with BigCommerce

See how Ballard Industrial modernized its 70-year-old business with a digital overhaul built for B2B. With BigCommerce at the core, the company launched a

Brett Sinclair· July 28, 2025

Ballard Industrial Builds Up Its B2B Experience with BigCommerce

See how Ballard Industrial modernized its 70-year-old business with a digital overhaul built for B2B. With BigCommerce at the core, the company launched a

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | It’s a Mega Thing Becomes an Even Bigger Thing with the Help of BigCommerce

Discover how It's a Mega Thing transformed its complex procurement process into a streamlined, scalable digital experience. By migrating to BigCommerce, this

Brett Sinclair· July 28, 2025

It’s a Mega Thing Becomes an Even Bigger Thing with the Help of BigCommerce

Discover how It's a Mega Thing transformed its complex procurement process into a streamlined, scalable digital experience. By migrating to BigCommerce, this

Case Study July 28, 2025
Insight B2B Fundamentals

Case Study | TYGRIS Reigns Over B2B Ecommerce with BigCommerce B2B Edition

See how Tygris rebranded and scaled its ecommerce operations to meet the evolving needs of modern industrial buyers. With the help of BigCommerce and a

Brett Sinclair· July 28, 2025

TYGRIS Reigns Over B2B Ecommerce with BigCommerce B2B Edition

See how Tygris rebranded and scaled its ecommerce operations to meet the evolving needs of modern industrial buyers. With the help of BigCommerce and a

Case Study July 28, 2025
230% Growth. 44% Less Manual Work. Global Expansion in Months
Insight B2B Fundamentals

230% Growth. 44% Less Manual Work. Global Expansion in Months

When you operate in over 50 countries with €30 billion in revenue, digital complexity is a given. But for Lactalis, the challenge wasn’t scale, it was

Sarah Falcon· July 28, 2025
You Can’t Outsource Digital Transformation
Insight B2B Fundamentals

You Can’t Outsource Digital Transformation

You Can’t Outsource Transformation—Here’s Why That Matters

Justin King· July 28, 2025
+44% Orders. +62% Conversions. NPS 68.
Insight B2B Fundamentals

+44% Orders. +62% Conversions. NPS 68.

KCS Education, a trusted supplier of educational and business supplies since 1930, has delivered a digital transformation that blends scale, innovation, and

Sarah Falcon· July 24, 2025
From 80% Manual Orders to 85% Online in Just One Year
Insight B2B Fundamentals

From 80% Manual Orders to 85% Online in Just One Year

Digital transformation isn’t just for enterprises. For Birlea Furniture, a family-run furniture wholesaler in the UK, going digital wasn’t about following

Sarah Falcon· July 24, 2025
A Unified B2B Platform That Drives 60% of Revenue, 80% Automation
Insight B2B Fundamentals

A Unified B2B Platform That Drives 60% of Revenue, 80% Automation

In the high-precision world of industrial manufacturing, complexity is a given. But for Austria-based Meusburger Georg GmbH & Co KG, complexity wasn’t a

Sarah Falcon· July 24, 2025
Turning B2B Complexity into a Competitive Advantage: TOWA Digital Wins System Integrator of the Year at the 2025 B2B eCommerce Awards
Insight B2B Fundamentals

Turning B2B Complexity into a Competitive Advantage: TOWA Digital Wins System Integrator of the Year at the 2025 B2B eCommerce Awards

In the world of B2B, where long sales cycles, custom configurations, and intricate pricing models are the norm (not the exception) system integration isn’t

Sarah Falcon· July 24, 2025
Have You Maximized Your Existing B2B Tech Stack?
Insight B2B Fundamentals

Have You Maximized Your Existing B2B Tech Stack?

If you're a distributor struggling to get traction with your eCommerce platform, the first instinct is often to blame the technology.

Brett Sinclair· July 24, 2025
750% Digital Growth. A Team Effort Led with Vision
Insight B2B Fundamentals

750% Digital Growth. A Team Effort Led with Vision

Digital transformation in B2B is never just about technology. It takes leadership. Vision. And the ability to drive measurable change across people,

Sarah Falcon· July 23, 2025
Musgrave MarketPlace Named Enterprise B2B eCommerce Distributor of the Year at the 2025 B2B eCommerce Awards
Insight B2B Fundamentals

Musgrave MarketPlace Named Enterprise B2B eCommerce Distributor of the Year at the 2025 B2B eCommerce Awards

Musgrave MarketPlace isn’t just another grocery wholesaler. It has become home to one of Ireland’s most advanced and impactful B2B digital commerce platforms.

Sarah Falcon· July 23, 2025
Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee
Insight Companies & Ecosystem

Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee

In this episode of the B2B eCommerce Show, Justin King dives deep into the world of agentic AI with Jason Hein and Chris Gee, two thought leaders shaping how AI will fundamentally alter B2B digital commerce.

Justin King· July 22, 2025
What Is Customer Journey Mapping in B2B e Commerce and Why It Matters More Than Ever
Insight B2B Fundamentals

What Is Customer Journey Mapping in B2B e Commerce and Why It Matters More Than Ever

In complex B2B sales environments, mapping the customer journey is not just a good practice, it’s a strategic necessity.

Brett Sinclair· July 22, 2025
Why B2B eCommerce Is a Strategic Imperative
Insight B2B Fundamentals

Why B2B eCommerce Is a Strategic Imperative

B2B eCommerce Isn’t a Project. It’s a Capability.

Justin King· July 21, 2025
Why B2B eCommerce Fails: 5 Real-World Mistakes You Can’t Afford to Make
Insight B2B Fundamentals

Why B2B eCommerce Fails: 5 Real-World Mistakes You Can’t Afford to Make

You launched your B2B eCommerce Portal. You emailed the announcement to your customers. You even had cupcakes in the breakroom.

Brett Sinclair· July 21, 2025
Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Özlem Özüner & Francois Burtin
Insight B2B Fundamentals

Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Özlem Özüner & Francois Burtin

In this episode of the B2BEA Insider, Justin King sits down with Özlem Özüner and Francois Burtin from Allianz Trade to explore how the future of B2B payments is being shaped by automation, embedded finance, and the shift toward digital-first buying experiences.

Justin King· July 17, 2025
Finding Digital’s True Home: Where Should the Digital Team Report?
Insight Digital Transformation

Finding Digital’s True Home: Where Should the Digital Team Report?

Excerpt from the book B2B Digital for Executives.

Sarah Falcon· July 15, 2025
What We Don’t Say Out Loud About Change Management in Digital Transformation
Insight Digital Transformation

What We Don’t Say Out Loud About Change Management in Digital Transformation

Excerpt from the book B2B Digital for Executives.

Justin King· July 15, 2025
AI for B2B: What We Learned at AppliedAI 2025 with The Crew
Insight Companies & Ecosystem

AI for B2B: What We Learned at AppliedAI 2025 with The Crew

In this episode of the B2B eCommerce Show, Justin King brings together Jason Hein, Jay Schneider, and Sam Aldinger to reflect on key insights from the AppliedAI Conference 2025—one of the industry’s most talked-about events shaping the future of B2B.

Justin King· July 15, 2025
Suppliers Using Trade Credit Are Winning—Here’s Why with Lara Gilman
Insight Companies & Ecosystem

Suppliers Using Trade Credit Are Winning—Here’s Why with Lara Gilman

Why Trade Credit Is the Untapped Growth Lever in B2B eCommerce

Justin King· July 14, 2025
How Sonepar’s Spark Platform Powered Their Win as 2024 Enterprise B2B eCommerce Distributor of the Year
Insight Companies & Ecosystem

How Sonepar’s Spark Platform Powered Their Win as 2024 Enterprise B2B eCommerce Distributor of the Year

In an increasingly digital world, leading distributors are redefining what it means to deliver value through technology. In 2024, Sonepar stood out from the

Justin King· July 12, 2025
Workwear Group and Royal Cyber Win Mid-Market B2B eCommerce Manufacturer of the Year at the 2024
Insight B2B Fundamentals

Workwear Group and Royal Cyber Win Mid-Market B2B eCommerce Manufacturer of the Year at the 2024

In the rapidly evolving world of B2B eCommerce, few manufacturers have reimagined the customer experience, technology stack, and operational execution as

Sarah Falcon· July 11, 2025
The SMB Secret to Winning B2B Online with Christiane Soto
Insight Companies & Ecosystem

The SMB Secret to Winning B2B Online with Christiane Soto

According to Christiane, many manufacturers and distributors did dip their toes into eCommerce over the past decade. But the results were mixed. Why?

Justin King· July 10, 2025
Sonepar Wins 2024 Enterprise B2B eCommerce Distributor of the Year
Insight B2B Fundamentals

Sonepar Wins 2024 Enterprise B2B eCommerce Distributor of the Year

In the fast-evolving world of digital commerce, few enterprise distributors are transforming at scale like Sonepar. Their global omnichannel platform, Spark,

Sarah Falcon· July 10, 2025
What Every CEO Needs to Know About B2B eCommerce / Digital (But Was Afraid to Ask)
Insight Digital Transformation

What Every CEO Needs to Know About B2B eCommerce / Digital (But Was Afraid to Ask)

In boardrooms across the country, manufacturers and distributors are asking big questions:

Justin King· July 9, 2025
BigCommerce Wins B2B Retailer of the Year at the 2024 B2B eCommerce Industry Awards
Insight B2B Fundamentals

BigCommerce Wins B2B Retailer of the Year at the 2024 B2B eCommerce Industry Awards

In today’s rapidly evolving digital commerce landscape, winning in B2B requires more than just a sleek storefront. It takes a platform built for complexity,

Sarah Falcon· July 9, 2025
Community Coffee Wins 2024 Best Newcomer Award in B2B eCommerce
Insight B2B Fundamentals

Community Coffee Wins 2024 Best Newcomer Award in B2B eCommerce

For more than a century, Community Coffee has built its business through personal, face to face relationships. But in 2024, the iconic brand proved it could

Sarah Falcon· July 8, 2025
Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby
Insight Companies & Ecosystem

Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby

Marketing and manufacturing haven’t always been close companions. But that’s changing, and fast.

Justin King· July 8, 2025
Larry Wu Named 2024 B2B eCommerce Leader of the Year
Insight B2B Fundamentals

Larry Wu Named 2024 B2B eCommerce Leader of the Year

In the fast moving world of digital commerce, it takes more than strong results to stand out. It takes vision, consistency and the ability to drive change at

Sarah Falcon· July 8, 2025
Case Study | Crane manufacturer Huisman launches pioneering digital commerce platform for the maritime industry designed with a parts store, and more
Insight B2B Fundamentals

Case Study | Crane manufacturer Huisman launches pioneering digital commerce platform for the maritime industry designed with a parts store, and more

Huisman, a global leader in heavy-duty cranes for offshore windfarms, has launched a cutting-edge digital commerce platform to better serve customers in

July 7, 2025
Case Study | Healthcare manufacturer makes the shift to composable commerce
Insight B2B Fundamentals

Case Study | Healthcare manufacturer makes the shift to composable commerce

Headquartered in North America, the company is a global healthcare leader in clinical diagnostics and scientific research instruments. Recognizing the shift

July 7, 2025
Healthcare manufacturer makes the shift to composable commerce

Healthcare manufacturer makes the shift to composable commerce

Headquartered in North America, the company is a global healthcare leader in clinical diagnostics and scientific research instruments. Recognizing the shift

Case Study July 7, 2025
Case Study | This is how true Omnichannel B2B Commerce looks like
Insight B2B Fundamentals

Case Study | This is how true Omnichannel B2B Commerce looks like

Whether it’s smart tool dispensers or shelves that restock themselves through automated reordering, Wurth embraces digital innovation like no others. At the

July 7, 2025
This is how true Omnichannel B2B Commerce looks like

This is how true Omnichannel B2B Commerce looks like

Whether it’s smart tool dispensers or shelves that restock themselves through automated reordering, Wurth embraces digital innovation like no others. At the

Case Study July 7, 2025
eBook: Build for Business: Executive Guide for B2B eCommerce Transformation
Insight B2B Fundamentals

eBook: Build for Business: Executive Guide for B2B eCommerce Transformation

The most common thing I hear from CEOs and senior business leaders is this: "Just show me how digital can grow the business. Explain it without the tech

Brett Sinclair· July 7, 2025
Case Study | Atlas Copco revamps B2B e-commerce with Intershop, boosting efficiency and customer experience.
Insight B2B Fundamentals

Case Study | Atlas Copco revamps B2B e-commerce with Intershop, boosting efficiency and customer experience.

Atlas Copco Industrial Technique, one of the world's leading industrial assembly solutions brands, has transformed its B2B e-commerce platform with Intershop.

July 7, 2025
Atlas Copco revamps B2B e-commerce with Intershop, boosting efficiency and customer experience.

Atlas Copco revamps B2B e-commerce with Intershop, boosting efficiency and customer experience.

Atlas Copco Industrial Technique, one of the world's leading industrial assembly solutions brands, has transformed its B2B e-commerce platform with Intershop.

Case Study July 7, 2025
Case Study | Self-service e-commerce for the aftermarket
Insight B2B Fundamentals

Case Study | Self-service e-commerce for the aftermarket

Environmental Solutions Group (ESG), a division of Dover Corporation, provides the latest innovations in equipment for the waste collection industry. Its

July 7, 2025
Self-service e-commerce for the aftermarket

Self-service e-commerce for the aftermarket

Environmental Solutions Group (ESG), a division of Dover Corporation, provides the latest innovations in equipment for the waste collection industry. Its

Case Study July 7, 2025
Joval Wine Group: Raising the Bar for Customer Experience
Insight B2B Fundamentals

Joval Wine Group: Raising the Bar for Customer Experience

The B2B eCommerce space is full of change but few mid-market distributors have embraced digital transformation with the precision and ambition of Joval Wine

Sarah Falcon· July 4, 2025
B2BEA and 3M Launch Exclusive Program to Accelerate Digital Maturity for 3M Authorized Distributors
Insight B2B Fundamentals

B2BEA and 3M Launch Exclusive Program to Accelerate Digital Maturity for 3M Authorized Distributors

July 2025 - The B2B eCommerce Association (B2BEA) and 3M have announced a strategic initiative to empower 3M’s distribution partners with the tools, training,

Sarah Falcon· July 2, 2025
How GigaCloud Marketplace Became the 2024 B2B Marketplace of the Year
Insight Companies & Ecosystem

How GigaCloud Marketplace Became the 2024 B2B Marketplace of the Year

The B2B eCommerce space is rapidly evolving, but few platforms have disrupted the traditional supply chain model quite like GigaCloud Technology Inc. In 2024,

Justin King· July 2, 2025
How Simpson Strong-Tie Became the 2024 Enterprise B2B eCommerce Manufacturer of the Year
Insight Companies & Ecosystem

How Simpson Strong-Tie Became the 2024 Enterprise B2B eCommerce Manufacturer of the Year

Simpson Strong Tie isn’t just a leader in construction products it’s now recognized as a leader in B2B digital transformation. In 2024, the company was named

Justin King· July 2, 2025
Webinar Recap: Is Shopify Ready for Complex B2B Commerce?
Insight B2B Fundamentals

Webinar Recap: Is Shopify Ready for Complex B2B Commerce?

In the fast-evolving world of B2B eCommerce, the conversation is shifting from “what platform should we use?” to “how do we make buying easier for our

Sarah Falcon· July 2, 2025
Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan
Insight Companies & Ecosystem

Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan

Digital Alignment Is the Shift Too Many Still Miss in B2B eCommerce

Justin King· July 1, 2025
Insight B2B Fundamentals

Case Study | Fueling growth and new customer acquisition with digital B2B payments

Kingspan, a leading global manufacturer of building materials, recognised the urgent need to modernize its traditional sales channels to meet the demands of

Brett Sinclair· June 30, 2025

Fueling growth and new customer acquisition with digital B2B payments

Kingspan, a leading global manufacturer of building materials, recognised the urgent need to modernize its traditional sales channels to meet the demands of

Case Study June 30, 2025
AI, Talent, and Scaling B2B eCommerce Platforms with Alexander Graf | Spryker
Insight Companies & Ecosystem

AI, Talent, and Scaling B2B eCommerce Platforms with Alexander Graf | Spryker

In B2B commerce, complexity isn’t the problem. It’s the opportunity. That was one of the core takeaways from a recent conversation with Alexander Graf, co-founder of Spryker and long-time digital commerce operator. With over 20 years in the industry, Alex has watched the rise (and hype) of B2C, and come to believe that B2B is where the real digital innovation lives.

Justin King· June 30, 2025
Insight B2B Fundamentals

Case Study | NEW FLAG: A B2B wholesale solution for the beauty industry

New Flag is a multinational brand building enterprise headquartered in Munich, Germany, which has brought innovative beauty brands to their own category

Brett Sinclair· June 29, 2025

NEW FLAG: A B2B wholesale solution for the beauty industry

New Flag is a multinational brand building enterprise headquartered in Munich, Germany, which has brought innovative beauty brands to their own category

Case Study June 29, 2025
Insight B2B Fundamentals

Case Study | Introducing Pay Later for Business on Alibaba.com

We are excited to announce that Alibaba.com has partnered with Balance to launch “Pay Later for Business”—a new way for eligible U.S. business customers to

Brett Sinclair· June 26, 2025

Introducing Pay Later for Business on Alibaba.com

Contributed by Balance

We are excited to announce that Alibaba.com has partnered with Balance to launch “Pay Later for Business”—a new way for eligible U.S. business customers to

Case Study June 26, 2025
Insight B2B Fundamentals

Case Study | How One Marketplace Leveraged Payments to Double Down on Ecommerce Growth

ChemDirect, the B2B chemical marketplace, launched in 2018, was founded to solve the inefficient sales cycles in the chemical industry. Their CEO, Tyler

Brett Sinclair· June 25, 2025

How One Marketplace Leveraged Payments to Double Down on Ecommerce Growth

Contributed by Balance

ChemDirect, the B2B chemical marketplace, launched in 2018, was founded to solve the inefficient sales cycles in the chemical industry. Their CEO, Tyler

Case Study June 25, 2025
Insight B2B Fundamentals

Case Study | How a Wholesale Distributor Graduated Its Customers to Digital Payments

Bay Fastening Systems, a wholesale distributor of fastening solutions, found itself at the crossroads of tradition and the digital age. As the Chief

Brett Sinclair· June 25, 2025

How a Wholesale Distributor Graduated Its Customers to Digital Payments

Contributed by Balance

Bay Fastening Systems, a wholesale distributor of fastening solutions, found itself at the crossroads of tradition and the digital age. As the Chief

Case Study June 25, 2025
Insight B2B Fundamentals

Case Study | KoçZer’s ZERGO: Turkey’s first B2B marketplace for supply chain management

Since its inception in 2003, the company’s vision has been to become Turkey’s best and world-leading strategic procurement and efficiency center by disrupting

Brett Sinclair· June 25, 2025

KoçZer’s ZERGO: Turkey’s first B2B marketplace for supply chain management

Since its inception in 2003, the company’s vision has been to become Turkey’s best and world-leading strategic procurement and efficiency center by disrupting

Case Study June 25, 2025
Insight B2B Fundamentals

Case Study | PFERD’s Path to Prosperity: Boosting Revenue, Efficiency, and Customer Experience with Spryker

In the ever-evolving e-commerce landscape, businesses must adapt and innovate to thrive. PFERD, a company with over two centuries of tradition, found itself

Brett Sinclair· June 25, 2025

PFERD’s Path to Prosperity: Boosting Revenue, Efficiency, and Customer Experience with Spryker

In the ever-evolving e-commerce landscape, businesses must adapt and innovate to thrive. PFERD, a company with over two centuries of tradition, found itself

Case Study June 25, 2025
B2BEA + UK Department for Business & Trade: Accelerating Digital Transformation
Insight B2B Fundamentals

B2BEA + UK Department for Business & Trade: Accelerating Digital Transformation

Through this exclusive programme, all eligible UK manufacturers and distributors receive complimentary access to the B2B eCommerce Association Professional

Brett Sinclair· June 19, 2025
Insight B2B Fundamentals

Case Study | Bttn Unleashes Growth Potential and Streamlines B2B Capabilities with BigCommerce

This case study delves into the journey of an ecommerce website, bttn, as they transitioned from Shopify to BigCommerce. The decision to migrate was primarily

Brett Sinclair· June 13, 2025

Bttn Unleashes Growth Potential and Streamlines B2B Capabilities with BigCommerce

Contributed by Zoey

This case study delves into the journey of an ecommerce website, bttn, as they transitioned from Shopify to BigCommerce. The decision to migrate was primarily

Case Study June 13, 2025
B2BEA + 3M: Accelerating Digital Growth for 3M Distribution Partners
Insight B2B Fundamentals

B2BEA + 3M: Accelerating Digital Growth for 3M Distribution Partners

Through this exclusive program, all authorized 3M distributors receive complimentary access to the B2B eCommerce Association Professional Membership.

Brett Sinclair· June 11, 2025
Insight B2B Fundamentals

Case Study | How BIC is writing a new chapter in digital transformation with commercetools

BIC is a globally recognized leader in the stationery, lighter and shaver markets, known for its iconic ballpoint pens that have written billions of stories

Brett Sinclair· June 10, 2025

How BIC is writing a new chapter in digital transformation with commercetools

BIC is a globally recognized leader in the stationery, lighter and shaver markets, known for its iconic ballpoint pens that have written billions of stories

Case Study June 10, 2025
CrediLinq Joins B2BEA as Official Member, Fueling Growth in B2B Embedded Finance
Insight B2B Fundamentals

CrediLinq Joins B2BEA as Official Member, Fueling Growth in B2B Embedded Finance

The B2B eCommerce Association (B2BEA) is proud to welcome CrediLinq as our newest official vendor member. As a fast-scaling fintech innovator specializing in

Brett Sinclair· June 4, 2025
The B2B eCommerce Show
Insight B2B Fundamentals

The B2B eCommerce Show

Welcome to the B2B eCommerce Show - The official B2B eCommerce Association Podcast. This is a hub for leaders, innovators, industry experts, and newbies to

Brett Sinclair· June 1, 2025
Case Study | Offline jewellery sales made simple, fast, & trusted for Chisholm Hunter
Insight B2B Fundamentals

Case Study | Offline jewellery sales made simple, fast, & trusted for Chisholm Hunter

With their Magento 2 website, Chisholm Hunter struggled to manage offline sales, especially for high-value items. Their process was slow, confusing for

Brett Sinclair· May 29, 2025
Offline jewellery sales made simple, fast, & trusted for Chisholm Hunter VENDOR CONTENT

Offline jewellery sales made simple, fast, & trusted for Chisholm Hunter

Contributed by Zoey

With their Magento 2 website, Chisholm Hunter struggled to manage offline sales, especially for high-value items. Their process was slow, confusing for

Case Study May 29, 2025
Why Mid-Market Owners Should Digitise Before They Exit
Insight Digital Transformation

Why Mid-Market Owners Should Digitise Before They Exit

In today’s mergers and acquisitions (M&A) landscape, buyers are looking for more than just revenue, they’re looking for digital resilience. For mid-market

Brett Sinclair· May 28, 2025
Change Management & Customer Adoption: The Real B2B Game Changers with The Crew
Insight Digital Transformation

Change Management & Customer Adoption: The Real B2B Game Changers with The Crew

In the fast-evolving world of B2B commerce, it’s tempting to believe that digital transformation starts and ends with a sleek eCommerce platform. But as

Brett Sinclair· May 28, 2025
Beyond the Webstore: Driving Real Digital Transformation in B2B with Graham Lubie
Insight B2B Fundamentals

Beyond the Webstore: Driving Real Digital Transformation in B2B with Graham Lubie

In B2B commerce, digital transformation isn’t a one-off initiative, it’s an evolving program. That’s the central message from Graham Luby, Executive at

Justin King· May 16, 2025
Webinar Recap: From MVP to Maturity: Simpson Strong Tie
Insight Companies & Ecosystem

Webinar Recap: From MVP to Maturity: Simpson Strong Tie

Our latest webinar with Jared Abelson, Evan Klein and tackled the biggest challenges B2B companies face in digital transformation especially in building a

Justin King· May 7, 2025
The Middle School Dance of B2B eCommerce Conferences: Why Connection Still Feels So Hard
Insight B2B Fundamentals

The Middle School Dance of B2B eCommerce Conferences: Why Connection Still Feels So Hard

I just got back from the 2025 B2B Online event and even after more than a decade of attending, one thing hasn’t changed.

Brett Sinclair· May 7, 2025
Allianz Trade Joins B2B eCommerce Association to Help Power Global Confidence in Digital Trade
Insight B2B Fundamentals

Allianz Trade Joins B2B eCommerce Association to Help Power Global Confidence in Digital Trade

In the B2B world, trust is currency, and confidence is what turns strategy into scale.

Brett Sinclair· May 6, 2025
The Hidden Cost of Returns in B2B Distribution, and Why It’s Time to Fix It
Insight B2B Fundamentals

The Hidden Cost of Returns in B2B Distribution, and Why It’s Time to Fix It

In B2B distribution, most digital strategies focus on front-end experiences, building out eCommerce sites, modernizing product data, streamlining online

Brett Sinclair· April 29, 2025
The Hidden Levers of Customer Adoption in B2B eCommerce with Carlos Camacho
Insight B2B Fundamentals

The Hidden Levers of Customer Adoption in B2B eCommerce with Carlos Camacho

In the ever-evolving world of B2B eCommerce, one truth is becoming clear: Customer adoption isn’t a feature of your digital strategy, it is your strategy.

Brett Sinclair· April 24, 2025
The Executive Playbook for Leading B2B eCommerce Transformation
Insight B2B Fundamentals

The Executive Playbook for Leading B2B eCommerce Transformation

Part 5 of the Executive Briefing Series for Manufacturing & Distribution Leaders

Brett Sinclair· April 22, 2025
What Does Your Faceted Search Say About You?
Insight B2B Fundamentals

What Does Your Faceted Search Say About You?

If a customer landed on your site today, what would your search experience tell them?

Brett Sinclair· April 22, 2025
What’s Really Holding Back Your B2B eCommerce Success
Insight B2B Fundamentals

What’s Really Holding Back Your B2B eCommerce Success

Part 4 of the Executive Briefing Series for Manufacturing & Distribution Leaders

Brett Sinclair· April 18, 2025
Webinar Recap: Unlock Your B2B eCommerce Career: The Path to Success Starts Here
Insight Companies & Ecosystem

Webinar Recap: Unlock Your B2B eCommerce Career: The Path to Success Starts Here

Missed it live? No worries—catch the replay and start building the future you want, today.

Justin King· April 16, 2025
INSIDERS: Digital Sales Rooms Are Changing The Game With Jason Nyhus
Insight B2B Fundamentals

INSIDERS: Digital Sales Rooms Are Changing The Game With Jason Nyhus

After more than two decades in the eCommerce industry, Jason Nyhus thought he had seen it all. From leading roles at Digital River during the dot-com boom to

Justin King· April 15, 2025
Webinar Recap: 3 (Persistent) Myths of B2B eCommerce- Debunked!
Insight Companies & Ecosystem

Webinar Recap: 3 (Persistent) Myths of B2B eCommerce- Debunked!

Missed the live session? The replay is now available.

Justin King· April 15, 2025
5 Takeaways from the “3 Myths of B2B eCommerce” Webinar
Insight B2B Fundamentals

5 Takeaways from the “3 Myths of B2B eCommerce” Webinar

In our recent session with Matt Boland (Infios) and Aaron Sheehan (OroCommerce), we unpacked the persistent myths that hold B2B eCommerce efforts back. If you

Sarah Falcon· April 14, 2025
Reimagining Sales in a Digital-First B2B World
Insight B2B Fundamentals

Reimagining Sales in a Digital-First B2B World

If you’ve been around long enough in manufacturing or distribution, you know one thing for sure:

Brett Sinclair· April 13, 2025
The Financial and Operational Upside of B2B eCommerce
Insight B2B Fundamentals

The Financial and Operational Upside of B2B eCommerce

Most B2B leaders now understand that eCommerce is here to stay.

Brett Sinclair· April 10, 2025
VTEX Leaving MACH Alliance / Religion? B2B at ShopTalk, the B2B Bubble, with The Crew
Insight B2B Fundamentals

VTEX Leaving MACH Alliance / Religion? B2B at ShopTalk, the B2B Bubble, with The Crew

In the debut episode of The B2B eCommerce Show, a powerhouse panel of experts dives into the evolving landscape of digital commerce for manufacturers and

Brett Sinclair· April 9, 2025
Beyond Best Practices: The New Playbook for B2B Product Detail Page Optimization
Insight B2B Fundamentals

Beyond Best Practices: The New Playbook for B2B Product Detail Page Optimization

For the last decade, “best practices” have ruled the B2B product content world like gospel. But if you've been operating under the assumption that mimicking

Sarah Falcon· April 8, 2025
Why B2B eCommerce Is a Strategic Imperative, Not Just a Sales Tool
Insight Digital Transformation

Why B2B eCommerce Is a Strategic Imperative, Not Just a Sales Tool

If you’re a CEO, CFO, or business leader in the industrial sector, you’ve likely heard this before:

Brett Sinclair· April 6, 2025
Platform Selection in B2B eCommerce: What 65% of Companies Get Wrong
Insight Technology & Platforms

Platform Selection in B2B eCommerce: What 65% of Companies Get Wrong

Two-thirds of B2B companies are planning to replatform their B2B eCommerce software solution. That stat alone should make anyone in the space pause. But

Brett Sinclair· March 27, 2025
Report March 27, 2025
Digital Transformation

Spryker is ranked #1 for B2B Digital Commerce, Complex Business Models, and B2C and B2B Digital Commerce on the Same Platform

Spryker’s recognition in the Critical Capabilities report follows our position as a Leader in the 2024 Gartner Magic Quadrant™ for Digital Commerce. Spryker

Solving the Silent Struggle in B2B: Why Returns, Warranties, and Repairs Deserve a Seat at the Strategy Table
Insight B2B Fundamentals

Solving the Silent Struggle in B2B: Why Returns, Warranties, and Repairs Deserve a Seat at the Strategy Table

Ask any distributor what keeps them up at night, and reverse logistics returns, warranties, and repairs rarely tops the list. Yet nearly every executive will

Brett Sinclair· March 26, 2025
The AI Advantage: Elevating B2B Operations for Distributors and Manufacturers
Insight B2B Fundamentals

The AI Advantage: Elevating B2B Operations for Distributors and Manufacturers

If you are interested in the deck - here you go

Justin King· March 22, 2025
Webinar Recap: The Evolution of B2B eCommerce in France
Insight Companies & Ecosystem

Webinar Recap: The Evolution of B2B eCommerce in France

Host:Guest Speakers: Olivier Thivent (SVP of Omnichannel Experience, Sonepar) & Xavier Rio (Global B2B eCommerce Manager, 3M)

Justin King· March 19, 2025
5 Lessons Learned from the B2B eCommerce in France Webinar
Insight B2B Fundamentals

5 Lessons Learned from the B2B eCommerce in France Webinar

B2B eCommerce is evolving rapidly, and regional insights are crucial for businesses looking to stay ahead. In our latest webinar, industry leaders from

Sarah Falcon· March 18, 2025
The Unlikely Traits of a Modern B2B eCommerce Brand with Kyler Nixon
Insight B2B Fundamentals

The Unlikely Traits of a Modern B2B eCommerce Brand with Kyler Nixon

In a world where customer acquisition is harder (and more expensive) than ever, the traditional playbook for B2B distributors is failing. That’s the core

Brett Sinclair· March 18, 2025
The Leadership Playbook: Lessons from Fastenal’s Culture with Sam Aldinger
Insight Digital Transformation

The Leadership Playbook: Lessons from Fastenal’s Culture with Sam Aldinger

In a digital age dominated by platforms, AI, and process optimization, it's easy to forget that people still power everything. That’s the powerful reminder at

Brett Sinclair· March 18, 2025
Why Distributors Need Better Product Data? with Caroline Ernst
Insight B2B Fundamentals

Why Distributors Need Better Product Data? with Caroline Ernst

If you think product content is just for eCommerce, think again. According to Caroline Ernst, Vice President of eCommerce Solutions at AD, product content

Brett Sinclair· March 17, 2025
Announcing the 2025 B2B eCommerce Industry Awards
Insight Digital Transformation

Announcing the 2025 B2B eCommerce Industry Awards

The B2B eCommerce Industry Awards 2025 are here, and this year, we’re raising the bar!Organized by the B2B eCommerce Association and featured as part of the

Sarah Falcon· March 11, 2025
Beyond the Website: Driving Real Customer Adoption in B2B eCommerce
Insight B2B Fundamentals

Beyond the Website: Driving Real Customer Adoption in B2B eCommerce

You launched your eCommerce site. You made the investment. Maybe even trained your team. But here’s the real question: are your customers actually using it?

Justin King· March 9, 2025
Tech Tank: Now On Demand
Insight Companies & Ecosystem

Tech Tank: Now On Demand

Thank you to everyone who made it to our live Tech Tank in February. Video now available on-demand to all B2BEA members.

Justin King· March 5, 2025
B2B eCommerce Startups: Tech Tank Recap
Insight Companies & Ecosystem

B2B eCommerce Startups: Tech Tank Recap

The February 2025 B2B Tech Tank webinar was an interactive, engaging time. We put two emerging tech companies Conversant and Motivate in the hotseat to

Sarah Falcon· March 4, 2025
Report March 1, 2025
Digital Transformation

How to Know When It’s Time to Replatform Your eCommerce Solution?

Timing is everything — but how do you know when it’s the right time to replatform your ecommerce solution?

White Paper: Unleashing the Potential of On-Site Search
Insight Digital Transformation

White Paper: Unleashing the Potential of On-Site Search

As B2B buyers shift toward digital channels, onsite search functionality has become a critical element of successful eCommerce strategies. This white paper

Sarah Falcon· February 21, 2025
How to Build a World-Class Product Content Team: Insights from Anthony Testa
Insight B2B Fundamentals

How to Build a World-Class Product Content Team: Insights from Anthony Testa

In B2B commerce, content isn't just about marketing, it's infrastructure. Without clean, structured, and consistent data, your systems don’t talk to each

Brett Sinclair· February 19, 2025
Report February 14, 2025
Digital Transformation

The Ultimate Guide to Choosing an eCommerce Platform

The right platform choice determines your ability to scale, adapt to evolving customer demands, and stay competitive. The wrong choice? It can lead to

Why B2B eCommerce Projects Fail
Insight B2B Fundamentals

Why B2B eCommerce Projects Fail

As the new year kicks off, many B2B companies—especially small and mid-sized businesses—are diving headfirst into long-awaited #b2becommerce initiatives.

Sarah Falcon· February 11, 2025
B2B Buying is Changing - Are You?
Insight B2B Fundamentals

B2B Buying is Changing - Are You?

Not All Buyers Are Created Equal

Brett Sinclair· February 11, 2025
Report February 10, 2025
Digital Transformation

Order Management and eCommerce: A Winning Strategy for B2B Growth

In the complex world of B2B commerce, success hinges on the seamless integration of Order Management Systems (OMS) and eCommerce platforms. While both serve

The NEW Brain GPT! and a few other thoughts on AI
Insight Technology & Platforms

The NEW Brain GPT! and a few other thoughts on AI

For years, we’ve envisioned a smarter, more connected B2B e-commerce space, one where every distributor, manufacturer, agency, and consultant speaks the same

Brett Sinclair· February 7, 2025
Report February 6, 2025
Digital Transformation

Building a Strong B2B Digital Commerce Foundation

Ready to make the complex game easy?"Building a Strong B2B Digital Commerce Foundation" is your go-to guide for taking your B2B business to the next level.

Report February 6, 2025
Digital Transformation

Guide to B2B ecommerce for franchisors

Digital commerce is changing not only how businesses are transacting but also the very nature of their relationships. This includes all business partnerships,

Report February 6, 2025
Digital Transformation

How midmarket distributors compete with the goliaths

Are you a distributor looking to stand out in the competitive market? Learn how some of the midmarket industrial distributors use technology to empower their

Report February 6, 2025
Digital Transformation

The B2B Digital Commerce Playbook for Manufacturers

This guide explores four key ecommerce strategies for manufacturersThis guide explores four key ecommerce strategies for manufacturers, the vision behind each

Report February 6, 2025
Digital Transformation

Unified eCommerce Operations: Integrated PIM, OMS & eCommerce

Streamline Your eCommerce Operations with a Unified Approach!About the whitepaper: 

Report February 6, 2025
Digital Transformation

Gartner® 2024 Magic Quadrant™ for Search and Product Discovery

Coveo is recognized as a Leader and positioned Highest on the Ability to Execute axis in the 2024 Gartner® Magic Quadrant™ for Search and Product Discovery.

Report February 6, 2025
Digital Transformation

The Real Total Cost of Ownership of eCommerce Platforms: A Strategic Guide for Decision-Makers

Explore how adaptable and static platforms affect the cost of innovation — the most expensive TCO component.What's the most expensive component of owning an

Report February 6, 2025
Digital Transformation

Best-of-Breed vs Unified Platforms

What You’ll Learn:

Report February 6, 2025
Digital Transformation

Getting rid of B2B ecommerce maintenance... forever: The complete guide

Sana Commerce presents a comprehensive resource for B2B ecommerce businesses that emphasizes the importance of streamlining internal IT processes so you can

Report February 6, 2025
Digital Transformation

Oro recognized for B2B digital commerce use case for second consecutive year

Oro ranked second highest for the B2B Digital Commerce Use Case with a score of 3.98/5 in the 2022 Gartner Critical Capabilities for Digital Commerce Platforms.

Report February 6, 2025
Digital Transformation

Personalization in B2B ecommerce

This guide discusses the benefits of implementing artificial intelligence (AI) and personalization in B2B eCommerce. It emphasizes the importance of providing

Report February 6, 2025
Digital Transformation

Replatforming in B2B commerce: Success factors and best practices

Replatforming – the changeover to a modern B2B e-commerce solution that is designed to meet the growing expectations of demanding B2B customers – is very

Report February 6, 2025
Digital Transformation

State of B2B Ecommerce Australia Report 2022

Packed with thorough research and in-depth Australian insights, The State of B2B Ecommerce report reveals what you need to grow your B2B business in a modern

Report February 6, 2025
Digital Transformation

The challenges and potentials of aftermarket ecommerce

Businesses need to make it easier for customers and supply chain partners to find, select, buy and install the right spare parts – not only in the automotive

Report February 6, 2025
Digital Transformation

The complete guide to usability in B2B ecommerce

In today’s fast-paced world, business-to-business (B2B) buyers are short on time and expect even better service when buying online than your average consumer.

Report February 6, 2025
Digital Transformation

The comprehensive PIM buyers guide

With hundreds of PIM software vendors worldwide, choosing the right PIM solution can be a daunting & confusing task. Use our guide to assess PIM solutions

Report February 6, 2025
Digital Transformation

The essential B2B ecommerce adoption guide: How to keep customers coming back

Sana Commerce provides a comprehensive overview of the critical factors in successfully adopting B2B ecommerce strategies. It covers critical steps such as

Report February 6, 2025
Digital Transformation

What is the ROI of a future-proof B2B commerce platform?

A digital sales channel comes with a wide range of business benefits, which in total generate more revenue and greater competitiveness. Learn how to invest

Report February 6, 2025
Digital Transformation

A view from the top: A complete guide to getting more from your sales team with B2B ecommerce

This guide discusses ways to improve the efficiency of the sales process in an e-commerce business. It emphasizes the importance of having a clear

Report February 6, 2025
Digital Transformation

B2B e-commerce trends 2023: An autonomous future

All 2023 main trends for B2B ecommerce point towards a single future: autonomous commerce. These seven combined trends form the building blocks of an

Report February 6, 2025
Digital Transformation

Replatforming legacy e-commerce systems: A technical view

If you believe that replatforming projects are inevitably disruptive, impact all areas of the legacy solution, drive up hidden costs and cause unpredictable

Report February 6, 2025
Digital Transformation

The ecommerce MVP

Intershop's MVP approach enables you to quickly implement a fully functional e-commerce platform and further develop and adapt it to customer needs and market

Report February 6, 2025
Digital Transformation

9 key drivers for success in B2B digital commerce

This guide from Intershop highlights key drivers for success in B2B digital commerce, including the importance of creating a customer-centric strategy,

Report February 6, 2025
Digital Transformation

Boost your online sales by putting your B2B customers first

The world of B2B commerce is changing. Business buyers are highly influenced by what they are used to as B2C consumers. As a result, the buying experience has

Report February 6, 2025
Digital Transformation

Enterprise ecommerce platforms: How to choose the right one

Finding the right enterprise B2B ecommerce platform for your business can be a complex and challenging process. With the wide variety of e-commerce solutions

Report February 6, 2025
Digital Transformation

Guide to B2B ecommerce: From planning to going live

At the foundation of every successful ecommerce business is a foolproof strategy. Before you think about embarking onto an ecommerce project, ensure you

Report February 6, 2025
Digital Transformation

The ultimate guide to ecommerce for the electronics industry

The global electronics e-commerce market size is estimated to grow to $417 billion this year, and if predictions are accurate, will continue to do so

Report February 6, 2025
Digital Transformation

This is how manufacturers excel in B2B ecommerce

Intershop provides best practices for manufacturing companies looking to optimize their ecommerce operations. It recommends that companies focus on creating a

AI Will Replace Your Job? Not So Fast Says Nick Pericle
Insight B2B Fundamentals

AI Will Replace Your Job? Not So Fast Says Nick Pericle

Why the future of B2B starts with individual transformation, not enterprise rollout.

Brett Sinclair· February 5, 2025
Digital Transformation & eCommerce Strategies in Latin America
Insight Technology & Platforms

Digital Transformation & eCommerce Strategies in Latin America

In our recent webinar, industry leaders Jason Greenwood, Ljubitza Frkovich Mallqui, and Alan Sablich shared their first-person insights into the evolving

Christopher Gee· February 4, 2025
Case Study | Wiley: Transforming Academic Publishing Through Digital Innovation
Insight B2B Fundamentals

Case Study | Wiley: Transforming Academic Publishing Through Digital Innovation

In the world of academic publishing, Wiley is emerging as a transformative force, leveraging digital innovation to address complex challenges and enhance user

Brett Sinclair· January 28, 2025
Wiley: Transforming Academic Publishing Through Digital Innovation VENDOR CONTENT

Wiley: Transforming Academic Publishing Through Digital Innovation

Contributed by Virto Commerce

In the world of academic publishing, Wiley is emerging as a transformative force, leveraging digital innovation to address complex challenges and enhance user

Case Study January 28, 2025
B2B eCommerce Trends & Predictions for Future
Insight B2B Fundamentals

B2B eCommerce Trends & Predictions for Future

We’re excited to share this exclusive report on the state of B2B eCommerce and predictions for the future written by PeakSpan, a growth equity firm based in

Christopher Gee· January 15, 2025
Insight B2B Fundamentals

Behind the Scenes in the B2BEA US HQ!

Snow may have blanketed Greenville, South Carolina, but inside the B2BEA U.S. headquarters, things are heating up, especially in the studio.

Brett Sinclair· January 11, 2025
Insight B2B Fundamentals

Case Study | From Online Store to Marketplace with a Single, All-in-One eCommerce Platform

Standaard Boekhandel (SB) is one of the oldest and largest bookstore chains in Belgium, with over 150 stores and annual sales reaching €200 million.

Brett Sinclair· December 24, 2024

From Online Store to Marketplace with a Single, All-in-One eCommerce Platform

Contributed by Virto Commerce

Standaard Boekhandel (SB) is one of the oldest and largest bookstore chains in Belgium, with over 150 stores and annual sales reaching €200 million.

Case Study December 24, 2024
Insight B2B Fundamentals

Case Study | Cadillac & KW Parts Boost Sales with a Headless Platform Supporting 4M Products

KW Parts, a leading European distributor of American auto parts and a trusted partner of General Motors (GM), required a platform capable of handling a vast

Brett Sinclair· November 17, 2024

Cadillac & KW Parts Boost Sales with a Headless Platform Supporting 4M Products

Contributed by Virto Commerce

KW Parts, a leading European distributor of American auto parts and a trusted partner of General Motors (GM), required a platform capable of handling a vast

Case Study November 17, 2024
Transforming CX in B2B eCommerce with Diane Frick at Workwear Group
Insight B2B Fundamentals

Transforming CX in B2B eCommerce with Diane Frick at Workwear Group

In an era where customer expectations continue to evolve, B2B organizations are challenged to redefine their digital platforms to stay competitive. For

Brett Sinclair· November 15, 2024
Insight B2B Fundamentals

Case Study | Birlea transforms operations and customer engagement with Sana Commerce

The challenge

Brett Sinclair· November 8, 2024

Birlea transforms operations and customer engagement with Sana Commerce

Contributed by Sana Commerce

The challenge

Case Study November 8, 2024
Navigating Digital Transformation with Allen Rigby at NHP Electrical Engineering Products
Insight B2B Fundamentals

Navigating Digital Transformation with Allen Rigby at NHP Electrical Engineering Products

In today’s fast-paced digital world, B2B companies face a common challenge: delivering an efficient, customer-centric experience that meets the unique demands

Brett Sinclair· October 22, 2024
Braskem’s Edge: Driving Growth and Efficiency in B2B eCommerce
Insight B2B Fundamentals

Braskem’s Edge: Driving Growth and Efficiency in B2B eCommerce

Braskem, one of the largest petrochemical companies in the world, has successfully transformed its B2B operations through the implementation of its B2B

Brett Sinclair· October 16, 2024
Insight B2B Fundamentals

Case Study | Petra Elevates B2B Customer Experience with OroCommerce

Petra Industries, a leading distributor of consumer technology products for 800+ brands, needed a B2B eCommerce platform that could deliver a modern,

Brett Sinclair· October 14, 2024

Petra Elevates B2B Customer Experience with OroCommerce

Petra Industries, a leading distributor of consumer technology products for 800+ brands, needed a B2B eCommerce platform that could deliver a modern,

Case Study October 14, 2024
Insight B2B Fundamentals

Case Study | How Gala Imports Achieved 50% Conversion Growth with B2B eCommerce

Gala Imports, an Australian container distributor serving 35,000+ customers across Australia, New Zealand, and the Pacific, needed a B2B eCommerce solution

Brett Sinclair· October 14, 2024

How Gala Imports Achieved 50% Conversion Growth with B2B eCommerce

Gala Imports, an Australian container distributor serving 35,000+ customers across Australia, New Zealand, and the Pacific, needed a B2B eCommerce solution

Case Study October 14, 2024
United Pacific Industries: B2B ecommerce success story
Insight B2B Fundamentals

United Pacific Industries: B2B ecommerce success story

United Pacific Industries, a leader in the automotive aftermarket and OEM parts industry, has set a leading example of how digital transformation can drive

Brett Sinclair· October 1, 2024
Insight B2B Fundamentals

Case Study | Saltworks: Scaling for Success – A Unified Commerce Strategy for B2B and B2C

Saltworks is the US’s largest salt manufacturer, serving both wholesale and individual customers. They used Magento 1, a B2C platform, for their B2B needs. As

Brett Sinclair· September 27, 2024

Saltworks: Scaling for Success – A Unified Commerce Strategy for B2B and B2C

Saltworks is the US’s largest salt manufacturer, serving both wholesale and individual customers. They used Magento 1, a B2C platform, for their B2B needs. As

Case Study September 27, 2024
Insight B2B Fundamentals

Case Study | Lavazza by Bluespresso’s Transition to a Unified B2B & B2C eCommerce Platform

Lavazza by Bluespresso, an authorized dealer of iconic Lavazza beans, coffee machines, and makers in the Benelux area, serves over 2,500 business customers.

Brett Sinclair· September 26, 2024

Lavazza by Bluespresso’s Transition to a Unified B2B & B2C eCommerce Platform

Contributed by Virto Commerce

Lavazza by Bluespresso, an authorized dealer of iconic Lavazza beans, coffee machines, and makers in the Benelux area, serves over 2,500 business customers.

Case Study September 26, 2024
Insight B2B Fundamentals

Case Study | De Klok Dranken Hits 80% Adoption After Upgrading to a Scalable eCommerce Platform

De Klok Dranken, a subsidiary of the beverage giant Grolsch, has five locations across the Netherlands and supplies a full range of drinks to over 3,500

Brett Sinclair· September 26, 2024

De Klok Dranken Hits 80% Adoption After Upgrading to a Scalable eCommerce Platform

Contributed by Virto Commerce

De Klok Dranken, a subsidiary of the beverage giant Grolsch, has five locations across the Netherlands and supplies a full range of drinks to over 3,500

Case Study September 26, 2024
Insight B2B Fundamentals

Case Study | HEINEKEN Achieves 30% of OpCo Revenue with a Mobile-First B2B Platform

HEINEKEN, one of the world's leading brewers, operates in over 190 countries, including the APAC region, where fragmented trade dominates the grocery retail

Brett Sinclair· September 25, 2024

HEINEKEN Achieves 30% of OpCo Revenue with a Mobile-First B2B Platform

Contributed by Virto Commerce

HEINEKEN, one of the world's leading brewers, operates in over 190 countries, including the APAC region, where fragmented trade dominates the grocery retail

Case Study September 25, 2024
Insight B2B Fundamentals

Case Study | United Pacific Industries optimizes sales and operations with Sana Commerce

The challenge

Brett Sinclair· September 19, 2024

United Pacific Industries optimizes sales and operations with Sana Commerce

Contributed by Sana Commerce

The challenge

Case Study September 19, 2024
Insight B2B Fundamentals

Case Study | AOSS Medical Supply expands online sales with Sana Commerce’s eCommerce integration

The challenge

Brett Sinclair· September 19, 2024

AOSS Medical Supply expands online sales with Sana Commerce’s eCommerce integration

Contributed by Sana Commerce

The challenge

Case Study September 19, 2024
Insight B2B Fundamentals

Case Study | Harrison & Clough Boosts operational efficiency and customer engagement with Sana Commerce

The challenge

Brett Sinclair· September 19, 2024

Harrison & Clough Boosts operational efficiency and customer engagement with Sana Commerce

Contributed by Sana Commerce

The challenge

Case Study September 19, 2024
Insight B2B Fundamentals

Case Study | Atkins enhances client experience and efficiency with Sana Commerce integration

The challenge

Brett Sinclair· September 19, 2024

Atkins enhances client experience and efficiency with Sana Commerce integration

Contributed by Sana Commerce

The challenge

Case Study September 19, 2024
Insight B2B Fundamentals

Case Study | PALFINGER elevates customer value with Sana Commerce Cloud

The challenge

Brett Sinclair· September 19, 2024

PALFINGER elevates customer value with Sana Commerce Cloud

Contributed by Sana Commerce

The challenge

Case Study September 19, 2024
Insight B2B Fundamentals

Case Study | Sunsit expands into new markets and enhances efficiency with Sana Commerce

The challenge

Brett Sinclair· September 19, 2024

Sunsit expands into new markets and enhances efficiency with Sana Commerce

Contributed by Sana Commerce

The challenge

Case Study September 19, 2024
Report September 17, 2024
Digital Transformation

Hokodo B2B eCommerce CFO Survey Report

B2B commerce is digitising at a high speed, with merchants promising the slick e-commerce experiences that millennial buyers have come to expect. But the

The evolution of distributors in the digital age
Insight B2B Fundamentals

The evolution of distributors in the digital age

For decades, distributors have been the essential link in supply chains, bridging the gap between manufacturers and end customers. They have thrived on

Christopher Gee· September 15, 2024
Recording: Customer Adoption Master Class
Insight B2B Fundamentals

Recording: Customer Adoption Master Class

Below is the PowerPoint deck and PDF for you to use!

Justin King· September 8, 2024
Decoding the acronyms: Simplifying B2B ecommerce language for executive conversations
Insight B2B Fundamentals

Decoding the acronyms: Simplifying B2B ecommerce language for executive conversations

Have you ever tried to have a conversation with someone who's deeply into a hobby that seems to have its own secret language? Whether it's HAM radio

Christopher Gee· September 3, 2024
The No.1 killer to B2B ecommerce projects
Insight B2B Fundamentals

The No.1 killer to B2B ecommerce projects

In today’s rapidly evolving digital landscape, eCommerce has become a vital channel for businesses to serve their customers more efficiently. Yet, despite the

Brett Sinclair· September 2, 2024
Elevate your payments strategy at CROSSROADS – A Must-Attend Event for B2B Leaders
Insight B2B Fundamentals

Elevate your payments strategy at CROSSROADS – A Must-Attend Event for B2B Leaders

The B2B eCommerce Association is excited to be supporting an upcoming event that promises to be a game-changer for professionals involved in digital

Brett Sinclair· August 29, 2024
Insight B2B Fundamentals

Case Study | Atkore delivers connected customer experiences with Sitecore

Atkore is a global manufacturer based in the US and recognized as an industry leader in electrical, safety, and infrastructure solutions. The company

Brett Sinclair· August 26, 2024

Atkore delivers connected customer experiences with Sitecore

Atkore is a global manufacturer based in the US and recognized as an industry leader in electrical, safety, and infrastructure solutions. The company

Case Study August 26, 2024
Insight B2B Fundamentals

Case Study | D&W Diesel reroutes their digital transformation, replatforming to Sitecore OrderCloud

D&W Diesel is a national distributor and manufacturer of a wide variety of products for industrial and mobile equipment applications in the United States.

Brett Sinclair· August 26, 2024

D&W Diesel reroutes their digital transformation, replatforming to Sitecore OrderCloud

Contributed by Sana Commerce

D&W Diesel is a national distributor and manufacturer of a wide variety of products for industrial and mobile equipment applications in the United States.

Case Study August 26, 2024
Report August 22, 2024
Digital Transformation

Essential Guide to Product Data Management in B2B eCommerce

Use this guide to understand product data management better, identify opportunities to improve product data management, create a product data management

Report August 22, 2024
Digital Transformation

The definitive guide to digital buyer convenience in B2B

Achieving digital maturity can redefine the buying journey, ensuring customer loyalty, continuous engagement and drive business growth. This report is a

Guide August 20, 2024
B2B Fundamentals

B2B E-commerce Handbook

B2B companies launching or building out an e-commerce technology ecosystem and strategy have many options. The trick is finding the right one – or the right

Insight B2B Fundamentals

Case Study | PartsBase Soars with OroCommerce: A B2B Marketplace for the Aviation Industry

Challenge: As the world's largest aerospace parts locator service, PartsBase faced growing pains. Manual sales processes, cumbersome product uploads, and

Brett Sinclair· August 19, 2024

PartsBase Soars with OroCommerce: A B2B Marketplace for the Aviation Industry

Challenge: As the world's largest aerospace parts locator service, PartsBase faced growing pains. Manual sales processes, cumbersome product uploads, and

Case Study August 19, 2024
Insight B2B Fundamentals

Case Study | Braskem

Сhallenge: As the largest petrochemical company in the Americas, Braskem sought to modernize its entirely offline business model. Their goal: create a

Brett Sinclair· August 19, 2024

Braskem

Сhallenge: As the largest petrochemical company in the Americas, Braskem sought to modernize its entirely offline business model. Their goal: create a

Case Study August 19, 2024
The best & latest B2B eCommerce podcasts
Insight Companies & Ecosystem

The best & latest B2B eCommerce podcasts

Stay ahead of the game and tune into our partner's B2B eCommerce podcasts. Access exclusive interviews and actionable advice on the latest trends and best

Justin King· August 2, 2024
Insight B2B Fundamentals

Case Study | How LCBO is Driving 2X Conversion Rates with AI Search

$7-billion retailer and wholesaler shares their AI journey. With the imminent increase of alcohol retail distribution points in Ontario, LCBO was committed to

Brett Sinclair· June 14, 2024

How LCBO is Driving 2X Conversion Rates with AI Search

Contributed by Virto Commerce

$7-billion retailer and wholesaler shares their AI journey. With the imminent increase of alcohol retail distribution points in Ontario, LCBO was committed to

Case Study June 14, 2024
Insight B2B Fundamentals

Case Study | Fleetpride x Coveo Case Study

FleetPride, the largest distributor of aftermarket heavy-duty truck and trailer parts in the U.S., had a problem. Its website was failing to serve its

Brett Sinclair· June 14, 2024

Fleetpride x Coveo Case Study

Contributed by Sana Commerce

FleetPride, the largest distributor of aftermarket heavy-duty truck and trailer parts in the U.S., had a problem. Its website was failing to serve its

Case Study June 14, 2024
The Complete Guide to WizCommerce: The AI-First B2B eCommerce Platform Transforming Wholesale Sales
Insight B2B Fundamentals

The Complete Guide to WizCommerce: The AI-First B2B eCommerce Platform Transforming Wholesale Sales

Wholesale distribution is being squeezed from all sides. B2B buyers expect the seamless digital experience they’re used to as consumers. Sales reps are

Brett Sinclair· May 29, 2024
Case Study | UPS Healthcare Picks Cloudfy Enterprise Edition for High Volume Pharma Orders
Insight B2B Fundamentals

Case Study | UPS Healthcare Picks Cloudfy Enterprise Edition for High Volume Pharma Orders

In a strategic move, UPS teamed up with Cloudfy to overhaul their B2B ecommerce strategy for distributing pharmaceuticals across Europe. Facing the challenge

Brett Sinclair· April 18, 2024
UPS Healthcare Picks Cloudfy Enterprise Edition for High Volume Pharma Orders VENDOR CONTENT

UPS Healthcare Picks Cloudfy Enterprise Edition for High Volume Pharma Orders

Contributed by Zoey

In a strategic move, UPS teamed up with Cloudfy to overhaul their B2B ecommerce strategy for distributing pharmaceuticals across Europe. Facing the challenge

Case Study April 18, 2024
Navigating new frontiers: REDARC’s journey to digital excellence
Insight B2B Fundamentals

Navigating new frontiers: REDARC’s journey to digital excellence

In an era where digital transformation is more a necessity than a choice, REDARC stands out as a prime example of how mid-market manufacturers can leverage

Brett Sinclair· April 16, 2024
B2B eCommerce Association launches in Latin America
Insight Digital Transformation

B2B eCommerce Association launches in Latin America

The B2B eCommerce Association, has officially launched its Latin American chapter with a successful networking breakfast in São Paulo, Brazil. This event,

Brett Sinclair· March 26, 2024
Report March 15, 2024
Digital Transformation

Nearly all B2B buyers face poor eCommerce checkout experience, new study finds

Hokodo, the B2B eCommerce Association, OroCommerce and Greenwood Consulting have teamed up on a groundbreaking research report that explores the habits and

B2B ecommerce’s resilience amidst economic uncertainty
Insight Digital Transformation

B2B ecommerce’s resilience amidst economic uncertainty

The landscape of B2B ecommerce in the United States has undergone a remarkable transformation, solidifying its position as a pivotal sales channel. In a year

Brett Sinclair· February 29, 2024
Welcome SparkLayer to the B2B eCommerce Association
Insight Digital Transformation

Welcome SparkLayer to the B2B eCommerce Association

We are thrilled to announce that SparkLayer has joined the B2B eCommerce Association. As a leading provider of B2B solutions for Shopify & BigCommerce,

Brett Sinclair· February 26, 2024
Case Study | Jands: Rapid delivery of a seamlessly-integrated B2B experience is music to the ears!
Insight B2B Fundamentals

Case Study | Jands: Rapid delivery of a seamlessly-integrated B2B experience is music to the ears!

Jands is Australia's leading distributor of Audio Visual equipment for professional lighting, staging and audio. They have undertook a challenge to build and

Brett Sinclair· February 15, 2024
Jands: Rapid delivery of a seamlessly-integrated B2B experience is music to the ears! VENDOR CONTENT

Jands: Rapid delivery of a seamlessly-integrated B2B experience is music to the ears!

Contributed by Virto Commerce

Jands is Australia's leading distributor of Audio Visual equipment for professional lighting, staging and audio. They have undertook a challenge to build and

Case Study February 15, 2024
Case Study | The Fruit Box: Delivering joy, nutrition, and satisfaction through a top web portal.
Insight B2B Fundamentals

Case Study | The Fruit Box: Delivering joy, nutrition, and satisfaction through a top web portal.

Established in 2001, The Fruit Box Group is dedicated to delivering premium fruit, milk, coffee and pantry staples to businesses nationwide. As a 100%

Brett Sinclair· February 14, 2024
The Fruit Box: Delivering joy, nutrition, and satisfaction through a top web portal. VENDOR CONTENT

The Fruit Box: Delivering joy, nutrition, and satisfaction through a top web portal.

Contributed by Virto Commerce

Established in 2001, The Fruit Box Group is dedicated to delivering premium fruit, milk, coffee and pantry staples to businesses nationwide. As a 100%

Case Study February 14, 2024
Why investing in B2B Connected Commerce can’t wait
Insight B2B Fundamentals

Why investing in B2B Connected Commerce can’t wait

Despite predictions of the U.S. “soft-landing” instead of entering a recession in 2024, businesses understandably remain cautious with their budgets. Given

Christopher Gee· February 7, 2024
AOSS Medical Supply: Charting a course to B2B ecommerce excellence
Insight B2B Fundamentals

AOSS Medical Supply: Charting a course to B2B ecommerce excellence

AOSS Medical Supply, a notable name in the medical supply industry, especially in plasma and dialysis, has made significant strides in the B2B sector. With a

Brett Sinclair· January 22, 2024
Enhancing B2B online search through AI-driven innovation
Insight B2B Fundamentals

Enhancing B2B online search through AI-driven innovation

In the dynamic realm of B2B online purchasing, the evolution of search systems is crucial to meet the growing complexity of customer needs. Machine learning

Christopher Gee· January 17, 2024
TreviPay & Mastercard Partner to launch new B2B net terms financing capabilities
Insight B2B Fundamentals

TreviPay & Mastercard Partner to launch new B2B net terms financing capabilities

In a significant development for the B2B payments landscape, TreviPay, a leader in B2B payments and invoicing networks, in collaboration with Mastercard, has

Brett Sinclair· January 16, 2024
Huisman: Driving digital transformation in heavy construction equipment
Insight B2B Fundamentals

Huisman: Driving digital transformation in heavy construction equipment

Huisman, a global leader in designing, manufacturing, and servicing heavy construction equipment, has made a significant leap in digitalizing an industry

Brett Sinclair· January 15, 2024
Ballard industrial’s digital leap: Elevating B2B ecommerce experience
Insight B2B Fundamentals

Ballard industrial’s digital leap: Elevating B2B ecommerce experience

Ballard Industrial's shift from a traditional industrial supplier to a digitally advanced e-commerce entity marks a significant evolution in the B2B

Brett Sinclair· December 3, 2023
Transforming wellness: Unique Health Products B2B ecommerce success
Insight B2B Fundamentals

Transforming wellness: Unique Health Products B2B ecommerce success

In the ever evolving landscape of B2B ecommerce, Unique Health Products has emerged as a notable example of adaptability and success in B2B ecommerce.

Brett Sinclair· November 29, 2023
How ANZ leaders are winning in B2B ecommerce today
Insight B2B Fundamentals

How ANZ leaders are winning in B2B ecommerce today

Are you ready to dive into the dynamic world of B2B eCommerce in Australia and New Zealand? Our latest report, in partnership with SAP, reveals pivotal

Brett Sinclair· November 20, 2023
Henkel’s Indola brand debuts innovative multi-distributor marketplace
Insight B2B Fundamentals

Henkel’s Indola brand debuts innovative multi-distributor marketplace

Marking a significant advancement in the realm of B2B digital commerce, Henkel, the renowned multinational with a heritage spanning almost 150 years, has

Brett Sinclair· November 16, 2023
Insight B2B Fundamentals

The natural starting point for AI implementation in B2B

Artificial intelligence (AI) has reached a critical inflection point. Some common questions at C-suite roundtables include “What is our AI strategy?” and

Christopher Gee· November 15, 2023
BioMedica Nutraceuticals: Pioneering B2B digital excellence in naturopathic healthcare
Insight B2B Fundamentals

BioMedica Nutraceuticals: Pioneering B2B digital excellence in naturopathic healthcare

Since 1998, BioMedica Nutraceuticals, a subsidiary of PharmaCare Laboratories located in Alexandria, New South Wales, Australia, has been a key player in the

Brett Sinclair· November 13, 2023
TradeCentric becomes partner of B2B eCommerce Association, advancing eProcurement and PunchOut expertise
Insight Digital Transformation

TradeCentric becomes partner of B2B eCommerce Association, advancing eProcurement and PunchOut expertise

The B2B eCommerce Association is thrilled to announce that TradeCentric, a recognized leader in B2B automation and digital transaction processes, has joined

Brett Sinclair· November 13, 2023
Insight B2B Fundamentals

Younger digital B2B buyers not as quick to purchase according to Forrester

Younger B2B purchasers tend to face more obstacles in finalising a purchase due to their limited experience in business decision-making when compared to their

Brett Sinclair· October 24, 2023
Znode rolls out B Store to empower B2B2X eCommerce
Insight Technology & Platforms

Znode rolls out B Store to empower B2B2X eCommerce

Znode, the ecommerce platform under the umbrella of Amla Commerce Inc., based in Milwaukee, has just launched a groundbreaking software module designed to

Brett Sinclair· October 23, 2023
Insight B2B Fundamentals

Metcash & SAP: Revolutionising retail with Sorted marketplace

Metcash, Australia's leading wholesale distribution and marketing company, stands committed to strengthening independent Retailers in the food, liquor, and

Brett Sinclair· October 19, 2023
Insight B2B Fundamentals

iMedia B2B eCommerce Summit 2023 presentations

Thank you for joining us at the iMedia B2B eCommerce Summit 2023! We're delighted to offer you access to the wealth of knowledge and insights shared during

Brett Sinclair· October 18, 2023
Insight B2B Fundamentals

New B2B ecommerce platform revolutionises construction parts marketplace

In a transformative move that emphasize SmartEquip's commitment to innovation and efficiency, the renowned heavy equipment commerce technology and networking

Brett Sinclair· October 17, 2023
Insight Digital Transformation

Investors get picky on ecommerce investing

Venture capital money is flowing into ecommerce businesses more slowly these days, says new research from Pitchbook.com.

Brett Sinclair· July 1, 2023
Insight Technology & Platforms

Unleashing productivity with generative AI

Technology leaders aiming to accelerate software development can expect groundbreaking time savings with generative AI. However, they’ll need more than

Brett Sinclair· June 27, 2023
Insight B2B Fundamentals

B2B ecommerce sales are up, but little else

The U.S manufacturing and distribution sector is in a slump, as of mid-2023. Productivity is down, and so are sales and business buyer confidence.

Brett Sinclair· June 27, 2023
Insight B2B Fundamentals

U.S B2B sales slow but not online

The sales world of U.S. manufacturing and distribution is slowing mid-year as a softening economy, still-high inflation and other problems continue to slow

Brett Sinclair· June 16, 2023
Insight B2B Fundamentals

Weaker demand hits Ferguson ecommerce

Ferguson Plc., the British plumbing and heating products distributor does nearly all its business in the U.S., is coming off a weak first quarter.

Brett Sinclair· June 10, 2023
Insight B2B Fundamentals

Trinity Packaging wants to be a digital disruption

With the introduction of its latest ecommerce platform, Trinity Packaging Supply, a 13-year-old company with annual revenue of $100 million, aims to be a

Brett Sinclair· June 8, 2023
Insight B2B Fundamentals

B2B sellers engage buyers with new tactics

B2B sellers are prioritizing giving customers across new markets and portals new ways to make more purchases. And they are using a variety of tactics —

Brett Sinclair· June 6, 2023
Launch ecommerce and not break the bank
Insight B2B Fundamentals

Launch ecommerce and not break the bank

Companies are scrambling to move online and initiate or improve their digital commerce capabilities. But they are also cautious about investing resources in

Christopher Gee· June 5, 2023
Successfully selling ecommerce to sales reps
Insight B2B Fundamentals

Successfully selling ecommerce to sales reps

Any type of change within an organization is likely to see some resistance. It’s not that change is necessarily bad―change represents an unknown variable that

Christopher Gee· June 1, 2023
Insight B2B Fundamentals

B2B ecommerce gains momentum and sales

B2B ecommerce continues to become an even more mainstream channel for business organizations of all sizes, says a new report from DynamicWeb and Sapio Research.

Brett Sinclair· June 1, 2023
Insight B2B Fundamentals

Write job descriptions that get candidates

Many of us know how stressful it is to find a new job. It is no piece of cake for the person on the other side of the desk, either. Ask a business owner or

Christopher Gee· May 30, 2023
Insight B2B Fundamentals

Meeting customers where they want

Across a range of industrial markets, from semiconductors to industrial automation com­ponents, OEMs have long relied on independent distributors for their

Brett Sinclair· May 28, 2023
Insight Technology & Platforms

How much does an ecommerce site cost?

In today's digital age, ecommerce has become a crucial avenue for businesses to expand their reach and boost sales. However, many manufacturers are often left

Christopher Gee· May 27, 2023
Insight B2B Fundamentals

How generative AI changes B2B ecommerce

There was the world before ChatGPT, and there is the world after ChatGPT. In fact, its emergence is being hailed as the next Industrial Revolution. With over

Christopher Gee· May 26, 2023
Why Amazon is big on small business
Insight B2B Fundamentals

Why Amazon is big on small business

More than 60% of the businesses that sell on Amazon are small and independent, Amazon says in a new report. Collectively, those businesses in 2022 sold more

Brett Sinclair· May 25, 2023
Insight B2B Fundamentals

A parts marketplace revs up funding

A privately held B2B marketplace targets automotive repair shops, parts distributors and manufacturers that try to run their businesses more effectively and

Brett Sinclair· May 19, 2023
Insight B2B Fundamentals

Live streaming builds effective B2B content

Running online operations as a small and medium enterprise (SME) comes with its own set of challenges. While obstacles may vary based on factors such as

Christopher Gee· May 17, 2023
Insight B2B Fundamentals

Case Study | Imperial Pools increases B2B sales

Founded in 1959, Imperial Pools is now North America's largest privately held manufacturer and distributor of steel and polymer inground pools.

Brett Sinclair· May 17, 2023

Imperial Pools increases B2B sales

Founded in 1959, Imperial Pools is now North America's largest privately held manufacturer and distributor of steel and polymer inground pools.

Case Study May 17, 2023
Insight B2B Fundamentals

Case Study | Gulf Coast Marine Supply grows with eCommerce punchouts

Gulf Coast Marine Supply carries a wide selection of industrial products, like pipe, valves, fittings, instrumentation, industrial mill supplies, actuation,

Brett Sinclair· May 16, 2023

Gulf Coast Marine Supply grows with eCommerce punchouts

Gulf Coast Marine Supply carries a wide selection of industrial products, like pipe, valves, fittings, instrumentation, industrial mill supplies, actuation,

Case Study May 16, 2023
Insight B2B Fundamentals

Case Study | Northwest Pump websites earn double digits

Employer-owned Northwest Pump makes top-of-the-line petroleum and industrial equipment.

Brett Sinclair· May 16, 2023

Northwest Pump websites earn double digits

Employer-owned Northwest Pump makes top-of-the-line petroleum and industrial equipment.

Case Study May 16, 2023
Insight B2B Fundamentals

Case Study | JLM Wholesale operates robust site with PIM system

Security door hardware wholesaler JLM Wholesale is a leader in the U.S. security door hardware market. Installers and security integrators enjoy superior

Brett Sinclair· May 16, 2023

JLM Wholesale operates robust site with PIM system

Security door hardware wholesaler JLM Wholesale is a leader in the U.S. security door hardware market. Installers and security integrators enjoy superior

Case Study May 16, 2023
Insight B2B Fundamentals

Manufacturers target digital supply chains

More manufacturers are implementing some digital supply chain applications and services faster than others, says new data from PwC.

Brett Sinclair· May 16, 2023
Insight B2B Fundamentals

Case Study | Perry Mill Supply gets big sales opportunities

Perry Mill Supply is a distributor of manufacturing and construction products, serving customers since 1913. Family-owned Perry Mill stays nimble and

Brett Sinclair· May 16, 2023

Perry Mill Supply gets big sales opportunities

Perry Mill Supply is a distributor of manufacturing and construction products, serving customers since 1913. Family-owned Perry Mill stays nimble and

Case Study May 16, 2023
Insight B2B Fundamentals

Case Study | Baart beats eCommerce sales goals

Baart Industrial Group manufactures high-performance industrial components for industry-leading OEMs and distributors.

Brett Sinclair· May 16, 2023

Baart beats eCommerce sales goals

Baart Industrial Group manufactures high-performance industrial components for industry-leading OEMs and distributors.

Case Study May 16, 2023
Insight B2B Fundamentals

Case Study | Century HVAC puts helpful tools at the customer's fingertips

Privately owned, Century HVAC services residential and commercial air conditioning contractors, apartment industries, schools, and government agencies

Brett Sinclair· May 16, 2023

Century HVAC puts helpful tools at the customer's fingertips

Privately owned, Century HVAC services residential and commercial air conditioning contractors, apartment industries, schools, and government agencies

Case Study May 16, 2023
Insight B2B Fundamentals

Case Study | Action Supply Products becomes a “shining star”

Action Supply Products is a second-generation, woman-owned, family business serving Pennsylvania, West Virginia, Ohio and North Carolina. The company has been

Brett Sinclair· May 16, 2023

Action Supply Products becomes a “shining star”

Action Supply Products is a second-generation, woman-owned, family business serving Pennsylvania, West Virginia, Ohio and North Carolina. The company has been

Case Study May 16, 2023
Insight B2B Fundamentals

Small businesses eye belt tightening

Amazon Business polled 500 small business decision-makers in the United States in March and found that 61% of respondents will look for ways to reduce the

Brett Sinclair· May 15, 2023
Insight B2B Fundamentals

How AI is reshaping marketing and sales

Artificial intelligence (AI) and machine learning (ML) continue to push the boundaries of what is possible in marketing and sales. And now, with the ongoing

Brett Sinclair· May 15, 2023
Insight B2B Fundamentals

Case Study | CUI fuels growth to 75%

CUI wholesales zone heating products, like decorative appliances, grills, fireplaces, and gas equipment. CUI serves a wide range of specialty hearth and home

Brett Sinclair· May 14, 2023

CUI fuels growth to 75%

CUI wholesales zone heating products, like decorative appliances, grills, fireplaces, and gas equipment. CUI serves a wide range of specialty hearth and home

Case Study May 14, 2023
Insight B2B Fundamentals

5 career tips for B2B marketers

Time to call them exactly as I see them. Five things marketers need to know, right now, in 50 seconds:

Christopher Gee· May 14, 2023
Europe marketplaces raise $2.1 billion
Insight B2B Fundamentals

Europe marketplaces raise $2.1 billion

The European B2B marketplace market is growing at a rapid rate and continuing to attract bigger amounts of investment money, says a new research report.

Brett Sinclair· May 14, 2023
Insight B2B Fundamentals

A B2B marketplace completes a big deal

An auctioneer and operator of B2B marketplace equipment of used construction recently put the finishing touches on a busy first quarter.

Brett Sinclair· May 12, 2023
Insight Digital Transformation

Digital transformation is slow coming

Despite the rapid pace of new ecommerce technology such as headless commerce and mounting pressure from digital-first customers, progress is mixed at best for

Brett Sinclair· May 11, 2023
Mirakl & TreviPay integrate to provide invoicing and payment solutions
Insight Digital Transformation

Mirakl & TreviPay integrate to provide invoicing and payment solutions

TreviPay, a global B2B payment solutions provider, has announced its partnership with Mirakl, a leading global marketplace solutions provider, to offer

Brett Sinclair· May 11, 2023
Insight B2B Fundamentals

How to choose the right investment banker

Selling a company is a major decision and an unfamiliar process for most business owners. Typically, owners hire an investment banker when they begin

Christopher Gee· May 10, 2023
Spryker and Trevipay join forces to enhance payment options
Insight Digital Transformation

Spryker and Trevipay join forces to enhance payment options

Spryker and Trevipay have recently announced a strategic partnership to expand the payment options available for global B2B sellers and marketplaces. With

Brett Sinclair· May 9, 2023
Insight B2B Fundamentals

Avoid roadblocks during investor transactions

Once you’ve decided to sell your business or take on an investor, you may find yourself in unfamiliar territory. The transaction process can be complex, and

Christopher Gee· May 9, 2023
Insight B2B Fundamentals

How to successfully implement punchout

When an organization selects their B2B ecommerce platform and embarks on a digital transformation it can uncover a lot of challenges. Everything from

Christopher Gee· May 9, 2023
Insight B2B Fundamentals

Why B2B buyers are getting more finicky

B2B sellers of all types have their work cut out building customer loyalty, says a new survey from B2B ecommerce applications service provider Merkle.

Brett Sinclair· May 8, 2023
Insight B2B Fundamentals

B2B sellers must get tax automation right

For ecommerce businesses selling in multiple states, streamlined and error-free tax management is of existential importance. Papa John’s, Whole Foods, and

Christopher Gee· May 8, 2023
Insight B2B Fundamentals

Future proof your B2B ecommerce business

Ecommerce professionals understand how unpredictable the digital marketplace can be. As if navigating shifting consumer priorities was not enough, they must

Christopher Gee· May 6, 2023
Why BigCommerce went big on platform update
Insight Digital Transformation

Why BigCommerce went big on platform update

The old world of ecommerce technology is shifting away from legacy monolithic platforms limited in adaptability and scalability, and designed primarily for

Brett Sinclair· May 5, 2023
Insight B2B Fundamentals

Follow the VC money from seed to exit

What does a successful exit look like? What separates the winners? After the recent acquisition of my startup,  Reflektion, these questions have hit home in a

Christopher Gee· May 4, 2023
BigCommerce introduces advanced features for B2B selling
Insight B2B Fundamentals

BigCommerce introduces advanced features for B2B selling

BigCommerce, an ecommerce platform for B2C and B2B brands, has launched its latest release of B2B Edition, a suite of functionalities that enhances the online

Brett Sinclair· May 3, 2023
Insight B2B Fundamentals

Amazon Business eyes Europe expansion

Amazon Business grew at a compound annual rate of 25% for the last two years, according to Alexandre Gagnon, vice president of Amazon Business Worldwide.

Brett Sinclair· May 3, 2023
Insight B2B Fundamentals

A better user experience drives digital sales

Manufacturers often struggle with increasing content requirements, more channels and touch points to manage, and rapidly changing customer needs, which

Brett Sinclair· May 3, 2023
Insight B2B Fundamentals

An HVAC distributor goes all in for digital

For the fourth quarter ended Dec. 31, Miami-based Watsco Inc. reported a 5% increase in total sales to a record $1.58 billion. Net income was $157.1 million,

Brett Sinclair· May 1, 2023
Insight B2B Fundamentals

Grainger grows ecommerce

It was a good start to the business year for W.W. Grainger Inc. both overall and online.

Brett Sinclair· April 30, 2023
Insight B2B Fundamentals

Manufacturers rethink the digital experience

Not all manufacturers are as far along on creating the digital user experience their customers want, says a new research report from IDC.

Brett Sinclair· April 27, 2023
Insight B2B Fundamentals

How to sell complex B2B products online

It’s not uncommon for manufacturers and distributors selling complex products and services to believe their offerings are ill-suited for ecommerce. The reason

Christopher Gee· April 27, 2023
Insight B2B Fundamentals

When ecommerce failure is not an option

Our development team provides ongoing support for manufacturers and distributors ecommerce sites. In many instances, we are implementing new improvements, but

Christopher Gee· April 26, 2023
Case Study | Heutink migrates to a new commerce platform to offer a personalized customer portal.
Insight B2B Fundamentals

Case Study | Heutink migrates to a new commerce platform to offer a personalized customer portal.

In this case study, Heutink shares how they successfully replatformed their e-commerce site—right in the middle of peak season.

Brett Sinclair· April 26, 2023
Heutink migrates to a new commerce platform to offer a personalized customer portal.

Heutink migrates to a new commerce platform to offer a personalized customer portal.

In this case study, Heutink shares how they successfully replatformed their e-commerce site—right in the middle of peak season.

Case Study April 26, 2023
Case Study | Dynapac's new aftersales portal went live in less than six months on a tight timeline and budget
Insight B2B Fundamentals

Case Study | Dynapac's new aftersales portal went live in less than six months on a tight timeline and budget

Dynapac reimagined its digital after-sales business following a change in ownership—launching a fully integrated B2B commerce platform on a tight timeline and

Brett Sinclair· April 26, 2023
Dynapac's new aftersales portal went live in less than six months on a tight timeline and budget

Dynapac's new aftersales portal went live in less than six months on a tight timeline and budget

Dynapac reimagined its digital after-sales business following a change in ownership—launching a fully integrated B2B commerce platform on a tight timeline and

Case Study April 26, 2023
Insight B2B Fundamentals

Case Study | Alta Cycling Group successfully deployed an efficient ecommerce solution

Alta Cycling Group – a premier cycling company offering premium bicycles, bicycle parts, and accessories – partnered with Sana to develop an e-commerce

Brett Sinclair· April 26, 2023

Alta Cycling Group successfully deployed an efficient ecommerce solution

Contributed by Sana Commerce

Alta Cycling Group – a premier cycling company offering premium bicycles, bicycle parts, and accessories – partnered with Sana to develop an e-commerce

Case Study April 26, 2023
Insight B2B Fundamentals

Case Study | Cdiscount Pro innovates the industry with an eCommerce solution

Known as the biggest competitor to Amazon in France, Cdiscount launched their B2B specific portals for specific customers. Cdiscount PRO gives the opportunity

Brett Sinclair· April 26, 2023

Cdiscount Pro innovates the industry with an eCommerce solution

Known as the biggest competitor to Amazon in France, Cdiscount launched their B2B specific portals for specific customers. Cdiscount PRO gives the opportunity

Case Study April 26, 2023
Insight B2B Fundamentals

Case Study | How Bolloré Logistics accelerates digitization

Bolloré Logistics is one of the largest transport and logistics groups with a global presence. They have over 350 offices spread across 146 countries with

Brett Sinclair· April 26, 2023

How Bolloré Logistics accelerates digitization

Bolloré Logistics is one of the largest transport and logistics groups with a global presence. They have over 350 offices spread across 146 countries with

Case Study April 26, 2023
Insight B2B Fundamentals

Case Study | Ecoburo is improving their B2B customers' experience

Founded in 2006, Ecoburo offers 7,000 references for ecological office supplies. With Ecoburo, the goal is to supply products that are useful, durable, and

Brett Sinclair· April 26, 2023

Ecoburo is improving their B2B customers' experience

Founded in 2006, Ecoburo offers 7,000 references for ecological office supplies. With Ecoburo, the goal is to supply products that are useful, durable, and

Case Study April 26, 2023
Insight B2B Fundamentals

Case Study | Igual scales B2B operations with ecommerce presence

Igual is a French-based hygiene equipment product wholesaler and service provider with seven office locations and more than 40,000 square feet of storage

Brett Sinclair· April 26, 2023

Igual scales B2B operations with ecommerce presence

Igual is a French-based hygiene equipment product wholesaler and service provider with seven office locations and more than 40,000 square feet of storage

Case Study April 26, 2023
Insight B2B Fundamentals

India's marketplace market hits a fast track

India’s growing B2B marketplace sector is expected to hit a major milestone, says a new report from an investment banking firm.

Brett Sinclair· April 25, 2023
Insight B2B Fundamentals

A five step process for transformation

If you are like an increasing number of B2B brands, it has become painfully clear that business as usual is no longer possible. You have even started on

Christopher Gee· April 24, 2023
Visual commerce: Enhancing the online buying experience
Insight B2B Fundamentals

Visual commerce: Enhancing the online buying experience

In the world of B2B digital commerce, visual commerce technology is gaining traction, thanks to its success in the gaming industry. This technology involves

Christopher Gee· April 23, 2023
Insight B2B Fundamentals

Distributors grow 25% online in 2022

All in, manufacturers grew B2B digital commerce about 15% to $623.3 billion in 2022 from $543.3 billion in 2021.

Brett Sinclair· April 22, 2023
Insight B2B Fundamentals

Ecommerce accounts for 10% of manufacturing

All in, the sales that manufacturers generated across ecommerce sites and apps grew to $623.3 billion in 2022, based on data from the U.S. Department of

Brett Sinclair· April 21, 2023
Caterpillar goes all in for digital commerce
Insight B2B Fundamentals

Caterpillar goes all in for digital commerce

Caterpillar Inc., an icon of U.S. manufacturing for nearly 100 years, has been selling online since 1999 and last year hit a milestone. Caterpillar’s

Brett Sinclair· April 20, 2023
Insight B2B Fundamentals

B2B payment fraud keeps sellers diligent

In today’s rapidly changing payments landscape staying on top of the latest digital payment options is necessary for B2B ecommerce sellers if they want to

Brett Sinclair· April 19, 2023
Insight B2B Fundamentals

A US distributor aims for 85% of all sales as digital

Fastenal’s ongoing push for more digital sales is right on schedule — and still a big corporate strategic priority, says CEO Dan Florness.

Brett Sinclair· April 19, 2023
Insight B2B Fundamentals

U.S. manufacturing ecommerce sales grow

Manufacturers as a group had a pretty good year in 2022. But online and with ecommerce, they had an even better one.

Brett Sinclair· April 18, 2023
Insight B2B Fundamentals

Amazon Business posts record GMV

Amazon.com Inc. CEO Andy Jassy, in his 2022 letter to shareholders posted on Amazon’s website today, says that Amazon Business “drives roughly $35 billion in

Brett Sinclair· April 17, 2023
Insight Technology & Platforms

Accenture puts Adobe Commerce to the test

Consumers’ rising use of ecommerce – including social commerce – the past two has triggered increased adoption of ecommerce solutions by businesses selling

Brett Sinclair· April 16, 2023
Insight B2B Fundamentals

More B2B buyers want digital purchase options

B2B buyers are very focused and demanding in the digital purchasing experience they expect from sellers, according to a new McKinsey & Co. survey of

Brett Sinclair· April 14, 2023
A distributor engineers a digital partnership
Insight B2B Fundamentals

A distributor engineers a digital partnership

MSC Industrial, a large public US distributor of industrial supplies and metal working products, has a new exclusive ecommerce partnership with MachiningCloud

Brett Sinclair· April 13, 2023
Insight B2B Fundamentals

Case Study | REDARC Electronics offers a superior ecommerce experience

Australian electronics company REDARC wanted to create a seamless online experience for their customers, improve their online sales, and revamp their outdated

Brett Sinclair· April 12, 2023

REDARC Electronics offers a superior ecommerce experience

Australian electronics company REDARC wanted to create a seamless online experience for their customers, improve their online sales, and revamp their outdated

Case Study April 12, 2023
A distributor offers 4 million SKUs online
Insight B2B Fundamentals

A distributor offers 4 million SKUs online

TruckPro LLC , a provider of heavy-duty truck and trailer parts and services headquartered in Memphis, Tennessee, now offers over 4 million SKUs online. This

Brett Sinclair· April 12, 2023
Insight B2B Fundamentals

Manufacturers enhance their user experience

While 31% of respondents believe they are ahead of their competitors when it comes to digital maturity, and 2% far ahead, 24% said they were in danger of

Brett Sinclair· April 11, 2023
Insight B2B Fundamentals

Use these top tactics for better e-procurement

Procurement leaders who had hoped that macroeconomic conditions in 2023 would make their jobs easier than last year are already disappointed. As the new year

Brett Sinclair· April 11, 2023
Case Study | Teka revolutionizes customer experience and went live within three months.
Insight B2B Fundamentals

Case Study | Teka revolutionizes customer experience and went live within three months.

With its outdated e-commerce platform, Teka was facing difficulties meeting the expectations of today's B2B customers and providing the best possible service

Brett Sinclair· April 11, 2023
Teka revolutionizes customer experience and went live within three months.

Teka revolutionizes customer experience and went live within three months.

With its outdated e-commerce platform, Teka was facing difficulties meeting the expectations of today's B2B customers and providing the best possible service

Case Study April 11, 2023
Case Study | Galatea successfully sells online in a highly regulated industry
Insight B2B Fundamentals

Case Study | Galatea successfully sells online in a highly regulated industry

Galatea is Scandinavia's leading wholesaler of alcoholic beverages. Its main customers are B2B buyers from the horeca sector and the company Systembolaget,

Brett Sinclair· April 10, 2023
Galatea successfully sells online in a highly regulated industry

Galatea successfully sells online in a highly regulated industry

Galatea is Scandinavia's leading wholesaler of alcoholic beverages. Its main customers are B2B buyers from the horeca sector and the company Systembolaget,

Case Study April 10, 2023
Insight Digital Transformation

A B2B marketplace stakes out life sciences

Labviva Inc., a B2B marketplace that serves buyers and sellers in the life sciences industry, has raised $20 million in new working funds.

Brett Sinclair· April 10, 2023
Insight B2B Fundamentals

B2B for manufacturers is an evolving process

With B2B ecommerce here to stay manufacturers must evolve their sales strategies to embrace a digital-first approach and deliver the types of digital

Brett Sinclair· April 9, 2023
Insight Technology & Platforms

An app developer ties its future with Shopify

An ecommerce app developer is betting its future on developing apps for ecommerce brands and merchants that use the Shopify ecommerce platform. And investors

Brett Sinclair· April 7, 2023
A big MRO distributor accelerates ecommerce
Insight B2B Fundamentals

A big MRO distributor accelerates ecommerce

One of the biggest US distributors of industrial supplies continues to push the pace of its ecommerce strategy.

Brett Sinclair· April 6, 2023
Insight B2B Fundamentals

Ecommerce platform spend tops $3 billion

The digital commerce platform market is poised to grow with a CAGR of 12.6% at a global level and is estimated to surge from a valuation of $ 3.41 billion in

Brett Sinclair· April 6, 2023
Insight B2B Fundamentals

Case Study | V. Suárez pioneers B2B ecommerce in Puerto Rico

Founded in 1943, V. Suárez Group is one of Puerto Rico's major corporations and largest distributors. It has a diversified product portfolio in the food,

Brett Sinclair· April 6, 2023

V. Suárez pioneers B2B ecommerce in Puerto Rico

Founded in 1943, V. Suárez Group is one of Puerto Rico's major corporations and largest distributors. It has a diversified product portfolio in the food,

Case Study April 6, 2023
Insight B2B Fundamentals

Case Study | B2B eCommerce for 750 food retailers with Vintage Food

Classic Mediterranean specialty foods are the specialty of Vintage Food, a distributor based in New Jersey. Vintage Food decided that upgrading their sales

Brett Sinclair· April 6, 2023

B2B eCommerce for 750 food retailers with Vintage Food

Classic Mediterranean specialty foods are the specialty of Vintage Food, a distributor based in New Jersey. Vintage Food decided that upgrading their sales

Case Study April 6, 2023
Insight B2B Fundamentals

Why age matters for digital B2B buyers

Many manufacturers “are just dabbling in B2B ecommerce,” says Karie Daudt, senior commerce consultant at agency Perficient Digital.

Brett Sinclair· April 5, 2023
Insight B2B Fundamentals

Samsung eyes more online B2B mobile sales

Samsung Electronics Co. is opening new areas codes and markets for its smartphone B2B ecommerce business.

Brett Sinclair· April 5, 2023
Insight B2B Fundamentals

Manufacturers ponder where ecommerce fits

There are about 243,000 manufacturers in the U.S., according to the U.S. Department of Commerce. And across all channels of digital sales, including

Brett Sinclair· April 4, 2023
Insight B2B Fundamentals

Newegg eyes more marketplace business

Newegg Marketplace, a division of Newegg Commerce Inc. has  a promotion for new marketplace sellers that join the platform to receive six months of free Elite

Brett Sinclair· April 4, 2023
Case Study | Häfele expands internationally
Insight B2B Fundamentals

Case Study | Häfele expands internationally

Breaking into new markets and reaching new customers isn’t easy. But in today’s world, it’s also a huge opportunity for growth. That’s exactly what

Brett Sinclair· April 4, 2023
Häfele expands internationally

Häfele expands internationally

Breaking into new markets and reaching new customers isn’t easy. But in today’s world, it’s also a huge opportunity for growth. That’s exactly what

Case Study April 4, 2023
Caterpillar launches its first-ever app
Insight B2B Fundamentals

Caterpillar launches its first-ever app

Caterpillar Inc. is upping its mobile commerce game.

Brett Sinclair· April 3, 2023
Insight B2B Fundamentals

Manufacturers put ecommerce center stage

Even though most industrial companies are still in the early days of their digital marketing and sales (M&S) efforts, the potential benefits are clear.

Brett Sinclair· April 1, 2023
Insight B2B Fundamentals

Why B2B ecommerce is changing fast

While B2B sales have been steadily shifting to digital channels, the past few years have seen an acceleration of that trend due largely to the Covid-19

Brett Sinclair· March 31, 2023
Insight Digital Transformation

Many manufacturers aren't ready to digitize

More manufacturers are talking the serious talk about digital transformation but walking the walk toward full implementation remains to be seen.

Brett Sinclair· March 31, 2023
Insight B2B Fundamentals

Case Study | Ship It Appliances boost growth with unique UX

Ship It Appliances, a supplier of both B2C and B2B kitchen appliances, got its start in 2011, selling exclusively on eBay. A few years later, the family-owned

Brett Sinclair· March 31, 2023

Ship It Appliances boost growth with unique UX

Ship It Appliances, a supplier of both B2C and B2B kitchen appliances, got its start in 2011, selling exclusively on eBay. A few years later, the family-owned

Case Study March 31, 2023
Insight B2B Fundamentals

Case Study | USCutter leverages a trusted eCommerce partner

USCutter is a leading provider of sign-making and digital printing equipment, materials, and accessories. They launched their first online store on the

Brett Sinclair· March 31, 2023

USCutter leverages a trusted eCommerce partner

USCutter is a leading provider of sign-making and digital printing equipment, materials, and accessories. They launched their first online store on the

Case Study March 31, 2023
Case Study | midocean proudly unveils its powerful new B2B online store
Insight B2B Fundamentals

Case Study | midocean proudly unveils its powerful new B2B online store

For more than 50 years, midocean has been one of the leading suppliers in the European market of promotional products, textiles and printed business gifts.

Brett Sinclair· March 31, 2023
midocean proudly unveils its powerful new B2B online store

midocean proudly unveils its powerful new B2B online store

For more than 50 years, midocean has been one of the leading suppliers in the European market of promotional products, textiles and printed business gifts.

Case Study March 31, 2023
How Signet energised its eCommerce capabilities
Insight B2B Fundamentals

How Signet energised its eCommerce capabilities

When it comes to eCommerce, the need to upgrade the user experience is a must for B2B suppliers, even if they are old hands at selling online. More than a

Brett Sinclair· March 31, 2023
Insight B2B Fundamentals

Case Study | ITS finds the right eCommerce tool

A family-owned and operated business, Industrial Tool Supplies provides industrial tools, safety equipment, and welding supplies across Australia. Previously,

Brett Sinclair· March 30, 2023

ITS finds the right eCommerce tool

A family-owned and operated business, Industrial Tool Supplies provides industrial tools, safety equipment, and welding supplies across Australia. Previously,

Case Study March 30, 2023
Insight B2B Fundamentals

Case Study | Wastequip embarks on digital transformation for 12+ brands

Wastequip is a leading manufacturer of waste-handling equipment with over 2,000 employees and 38 facilities. The B2B organization decided to enter the

Brett Sinclair· March 30, 2023

Wastequip embarks on digital transformation for 12+ brands

Wastequip is a leading manufacturer of waste-handling equipment with over 2,000 employees and 38 facilities. The B2B organization decided to enter the

Case Study March 30, 2023
Case Study | Leading global manufacturer of protective footwear opens up new horizons with B2B eCommerce
Insight B2B Fundamentals

Case Study | Leading global manufacturer of protective footwear opens up new horizons with B2B eCommerce

Dunlop Protective Footwear designs, develops, and manufactures footwear for industrial environments. To scale its business, Dunlop made the natural decision

Brett Sinclair· March 30, 2023
Leading global manufacturer of protective footwear opens up new horizons with B2B eCommerce

Leading global manufacturer of protective footwear opens up new horizons with B2B eCommerce

Dunlop Protective Footwear designs, develops, and manufactures footwear for industrial environments. To scale its business, Dunlop made the natural decision

Case Study March 30, 2023
Insight Technology & Platforms

BigCommerce inks a partnership with Mira

Digital commerce agency Mira Commerce Inc. has partnered with ecommerce platform provider BigCommerce Pty. Ltd. to provide modern composable e-commerce

Brett Sinclair· March 28, 2023
Case Study | KION North America redefines productivity in B2B
Insight B2B Fundamentals

Case Study | KION North America redefines productivity in B2B

KION North America produces material handling equipment for KION Group's primary brand, Linde Material Handling. Linde Material Handling serves the specific

Brett Sinclair· March 27, 2023
KION North America redefines productivity in B2B

KION North America redefines productivity in B2B

KION North America produces material handling equipment for KION Group's primary brand, Linde Material Handling. Linde Material Handling serves the specific

Case Study March 27, 2023
Insight B2B Fundamentals

Intersecting platforms and Google pays off

There’s a straight-line connection between inbound search traffic and revenue for most online businesses. More visitors usually equals more revenue, so

Christopher Gee· March 27, 2023
Insight B2B Fundamentals

Supply chain execs want digital bang for the buck

Even as more organizations spend more time and money on cloud applications, artificial intelligence, the Internet of Things (IoT) and other digital technology

Brett Sinclair· March 27, 2023
Insight B2B Fundamentals

How to accelerate e-commerce growth

Most companies have completed at least a partial shift to digital in response to overwhelming customer demand. To make that shift sustainable, they now need

Brett Sinclair· March 26, 2023
Insight B2B Fundamentals

Kraft Heinz and AB InBev do an online deal

Buyers for retailers in Latin America will have online access to Kraft Mac & Cheese, Heinz Tomato Ketchup and other Kraft Heinz brands through the

Brett Sinclair· March 24, 2023
Insight B2B Fundamentals

Millennials are the future of all ecommerce

Younger buyers are now in charge of driving the growth of ecommerce in all forms. And that includes B2B, B2C and B2B2C.

Brett Sinclair· March 24, 2023
Insight Technology & Platforms

Trelleborg rolls on with a new digital platform

A manufacturer of tires for forklifts and related vehicles for the agriculture and construction industries, Trelleborg Wheel Systems introduced an updated

Brett Sinclair· March 23, 2023
Insight Digital Transformation

Vietnam ecommerce is going prime time

Since last year, worldwide inflationary pressures and geopolitical events have fueled an economic slowdown, putting many e-commerce businesses at risk of

Brett Sinclair· March 23, 2023
Insight B2B Fundamentals

HVAC companies feel the heat for ecommerce

U.S. B2B ecommerce sales will cross the $1 trillion mark for the first time in 2022 and catapult to $1.8 trillion the following year, according to separate

Brett Sinclair· March 23, 2023
Insight B2B Fundamentals

DJUST hits the market with a new platform

B2B applications and services provider DJUST, thinks its latest product launch will helps simplify the complexity of online trading and e-procurement between

Brett Sinclair· March 23, 2023
Insight B2B Fundamentals

Xometry eyes better times ahead

For Xometry Inc., a large portion of the company‘s daily work load is figuring out how to create the biggest integrated global B2B marketplace for

Brett Sinclair· March 20, 2023
The top B2B eCommerce trends driving higher digital sales
Insight Digital Transformation

The top B2B eCommerce trends driving higher digital sales

Over the past few years, the B2B space has increasingly relied on ecommerce strategies. The pandemic accelerated this dynamic, underlining the importance of

Brett Sinclair· March 20, 2023
A forklift maker moves ecommerce forward
Insight B2B Fundamentals

A forklift maker moves ecommerce forward

As B2B buyers turn to digital purchasing channels they expect the digital experience to be aligned to their needs and expectations.

Brett Sinclair· March 20, 2023
Getting smart on B2B AI deployment
Insight B2B Fundamentals

Getting smart on B2B AI deployment

Let me start by first giving you a preview of the advancements in AI/ML technologies and then discuss how product discovery on your site can be easy and

Christopher Gee· March 20, 2023
Insight B2B Fundamentals

eBay hits the skids in Q4 and 2022

eBay Inc. said its gross merchandise volume, which is the value of all goods sold on the site, fell 12% to $18.2 billion in the most recent quarter, the

Brett Sinclair· March 17, 2023
Prioritize digitally empowered sales reps
Insight B2B Fundamentals

Prioritize digitally empowered sales reps

Some salespeople are distrustful of online ecommerce, perhaps due to fear of it taking away their ability to sell to customers or its disruptiveness into

Christopher Gee· March 17, 2023
Insight B2B Fundamentals

Amazon launches an app for quick reconciliation

Amazon Business has launched 3-Way Match on the Amazon Business mobile app to help business customers improve their smart business-buying strategies and

Brett Sinclair· March 16, 2023
Insight Technology & Platforms

Small firms have big plans for ecommerce platforms

Small companies see ecommerce technology and platforms as a chief means to drive future growth - and chart a firmer path through uncertain economic times.

Brett Sinclair· March 16, 2023
How Gallagher increased the efficiency of its ecommerce business
Insight B2B Fundamentals

How Gallagher increased the efficiency of its ecommerce business

For more than decade Gallagher Group Ltd., a provider of animal management and security products and solutions, had been looking to upgrade its commerce

Brett Sinclair· March 15, 2023
How to hire the best ecommerce leaders
Insight B2B Fundamentals

How to hire the best ecommerce leaders

Hiring an ecommerce leader, whether it be a manager or a director or a vice president, is a big deal. It can represent one of the most important hires a

Christopher Gee· March 15, 2023
Insight B2B Fundamentals

Companies need ecommerce staffers now

Despite a wish otherwise from The Federal Reserve, job growth in the U.S. is still strong. And hiring is more than strong in B2B and B2C ecommerce. According

Brett Sinclair· March 14, 2023
Insight B2B Fundamentals

Why your time for a B2B marketplace is now

B2B commerce is changing constantly, and the need to capture prospects and existing customers’ attention on another level is drastically increasing.

Brett Sinclair· March 13, 2023
Insight B2B Fundamentals

B2B buyers want it all and they want it now

If more B2B sellers don’t up their ecommerce game, they may find find themselves out of the game altogether, says new data and analysis from Forrester Research.

Brett Sinclair· March 13, 2023
Insight B2B Fundamentals

PartsBase launches a B2B marketplace

PartsBase, a major B2B online parts locator service for the aviation, aerospace, and defense industries, today announced PartsStore, a B2B marketplace using

Brett Sinclair· March 11, 2023
Insight B2B Fundamentals

A green seller sees red and retools ecommerce

It's now or never. Saddled with an aging ecommerce platform that delivered an outdated user experience and was difficult to navigate, EcoEnclose LLC, a

Brett Sinclair· March 11, 2023
Insight B2B Fundamentals

How TYGRIS cleaned up its ecommerce act

According to an old proverbial phase, when life hands you lemons, make lemonade. That pretty well sums up B2B supplier TYGRIS’ venture into ecommerce.

Brett Sinclair· March 10, 2023
Insight B2B Fundamentals

TradeCentric posts record volume

TradeCentric, the leading provider of B2B integration and automation between eCommerce systems and eProcurement applications, reports a 200% increase in

Brett Sinclair· March 9, 2023
China MRO market grows its digital future
Insight B2B Fundamentals

China MRO market grows its digital future

Digitalization has become an irreversible trend in every industry in this new era, making people's working and leisure lives smarter and more convenient. Most

Brett Sinclair· March 9, 2023
Insight B2B Fundamentals

VTEX ends 2022 on strong sales growth

Citing strong same-store sales from existing customers and new customer additions, ecommerce platform provider VTEX posted total revenues of $45.5 million

Brett Sinclair· March 7, 2023
Don't turn a blind eye to online reviews
Insight B2B Fundamentals

Don't turn a blind eye to online reviews

Reviews matter. Or do they?  It’s common to hear B2B ecommerce sellers say that reviews aren’t as important as they are in the B2C space. I don’t agree. 

Christopher Gee· March 7, 2023
Insight B2B Fundamentals

Why Italy is poised for more B2B ecommerce

Food. Art. Architecture. Culture. Only Italy and a few other countries have made such a global impact in many areas. And that includes B2B ecommerce, says

Brett Sinclair· March 6, 2023
Insight B2B Fundamentals

Anheuser-Busch goes bottoms up on B2B

Anheuser-Busch InBev, or AB InBev, a multinational drinks conglomerate headquartered in Belgium, is drinking in lots ecommerce and the party is only getting

Brett Sinclair· March 6, 2023
Insight B2B Fundamentals

Grainger makes a key ecommerce promotion

Zoro.com, an eCommerce company that sells millions of supplies, equipment and tools to small businesses nationwide, today announced Sandy Mattinson, who

Brett Sinclair· March 3, 2023
Insight B2B Fundamentals

Companies pay more for ecommerce talent

More than 25% of ecommerce companies want to switch ecommerce platforms despite the costs, according to data in the 2023 Ecommerce Platforms Report, which

Brett Sinclair· March 3, 2023
Insight Technology & Platforms

Why B2B investors like the Internet of Things

The Internet of Things (IoT) is drawing serious interest and money from investors.

Brett Sinclair· March 2, 2023
Insight B2B Fundamentals

Embrace the golden age of digital customers

Karie Daudt, a veteran B2B strategist who is a Director of Commerce Strategy at digital consultancy Perficient, discusses how distributors can best take on

Brett Sinclair· March 1, 2023
Insight Digital Transformation

A B2B marketplace constructs a global strategy

A primetime operator of a public B2B marketplace and an auctioneer of used construction equipment ended 2022 as banner year - and made an acquisition to

Brett Sinclair· February 28, 2023
A roadmap for industrial companies going digital
Insight B2B Fundamentals

A roadmap for industrial companies going digital

Editor's note: This article from McKinsey explains in-depth how and why industry companies can embrace digital commerce and transformation. Creating strong

Brett Sinclair· February 27, 2023
Insight B2B Fundamentals

Making digital B2B executives see green

Given mounting climate issues, and increased public interest in supporting sustainable brands, the ecommerce world is experiencing a huge shift in how it

Christopher Gee· February 27, 2023
Insight B2B Fundamentals

The ABCs of PIM: Part 2

The primary reason that B2B organizations make the decision to invest in a Product Information Management (PIM) solution, is because they recognize that they

Brett Sinclair· February 25, 2023
Insight B2B Fundamentals

A big distributor posts mixed results

It was a mixed year for Global Industrial Co., a big public distributor of maintenance, repair and operations (MRO) and industrial supplies.

Brett Sinclair· February 24, 2023
Insight Digital Transformation

A crystal ball look at what lies ahead for B2B commerce

Editors note: This is a recent blog post reprinted here with the blessing of ecommerce services and consulting firm Avensia,

Brett Sinclair· February 24, 2023
Sana Commerce names new CEO to lead next phase of growth
Insight Digital Transformation

Sana Commerce names new CEO to lead next phase of growth

Sana Commerce, a leading ERP-integrated B2B e-commerce company, is proud to announce the appointment of Sebastiaan Verhaar as Chief Executive Officer. Verhaar

Brett Sinclair· February 24, 2023
Insight B2B Fundamentals

An e-procurement tale of the tape

Economists foresee a potentially challenging year ahead for businesses, with an estimated 65% chance the U.S. will enter a recession in 2023. Amid economic

Brett Sinclair· February 23, 2023
Insight B2B Fundamentals

A big US retailer upends its digital supply chain

How business-to-consumer or B2C ecommerce sites operate have a direct correlation on how business digital commerce and supply chains perform.

Brett Sinclair· February 23, 2023
Insight B2B Fundamentals

An HVAC distributor is all in for digital

A large distributor of heating, air conditioning and ventilation products is putting B2B ecommerce in the fast lane.

Brett Sinclair· February 22, 2023
Insight B2B Fundamentals

US e-procurement sales hit $1 trillion

All in, B2B ecommerce sites and apps grew to $1.94 trillion in 2022, a 19% increase from $1.63 trillion in 2021. More important, B2B ecommerce grew faster

Brett Sinclair· February 21, 2023
Insight B2B Fundamentals

Young digital B2B buyers differ from their peers

Younger versus older business buyers share some traits in common, but only a few. Both groups want to use sales, supply chain and procurement channels to make

Brett Sinclair· February 20, 2023
Insight B2B Fundamentals

The ABCs of PIM systems

The journey to achieve digital transformation continues for B2B organizations across the globe, as they work to align to the needs of the digital first

Brett Sinclair· February 20, 2023
Insight Digital Transformation

Shopify reports decent Q4 sales

Shopify Inc. reported $1.73 billion in revenue for its fiscal fourth quarter ended Dec. 31, 2022. That’s a 26% jump from a year earlier, a sign the ecommerce

Brett Sinclair· February 19, 2023
Insight B2B Fundamentals

A Chinese manufacturer eyes a marketplace

A Chinese medical products manufacturer with operations in the United States is making an acquisition to try a hand at growing a niche B2B marketplace business.

Brett Sinclair· February 19, 2023
Insight B2B Fundamentals

Millennial buyers demand excellence

The growing number of millennial and Gen Z professionals have very high expectations for B2B ecommerce, says a new report from Forrester Research Inc.

Brett Sinclair· February 19, 2023
Insight B2B Fundamentals

Distributors sink money into the user experience

Improving ease of use and customer experience continues to be distributors’ highest priority when it comes to investing ecommerce investment, says the annual

Brett Sinclair· February 15, 2023
Insight B2B Fundamentals

A digital manufacturer recalibrates

It was truly a mixed year of results for  a Minneapolis-based digital manufacturing and ecommerce company.

Brett Sinclair· February 14, 2023
Insight B2B Fundamentals

Distributor B2B ecommerce is underway, slowly

Ecommerce sales among wholesale distributors with an ecommerce channel represented 15.4% of revenues in 2022, up from 14.2% of revenues a year earlier, an

Brett Sinclair· February 14, 2023
Insight B2B Fundamentals

U.S. B2B digital sales growth rolls on

B2B manufacturers and distributors want to accelerate digital transformation. That includes ecommerce and B2B marketplace development. In 2022, that activity

Brett Sinclair· February 10, 2023
Insight B2B Fundamentals

Bangladesh gets help through B2B ecommerce

ShopUp, a full-stack B2B commerce platform for small and medium businesses in Bangladesh, has secured $30 million in debt financing. Lendable, a London-based

Brett Sinclair· February 10, 2023
Insight B2B Fundamentals

Investors place their bet on B2B marketplaces

Big money continues to flow heavily into B2B marketplaces, says a new Dealroom.co study of venture capital data. But more money still is targeted for B2C

Brett Sinclair· February 9, 2023
Insight B2B Fundamentals

B2B must break through digital roadblocks

Even though 53% of B2B buyers responding to a recent Forrester survey have used a digital channel to complete a purchase, many respondents said they were

Brett Sinclair· February 7, 2023
Insight B2B Fundamentals

Buyers make purchasing an online team sport

B2B buyers are often a purchasing team and not just a single individual. And they begin the digital purchasing process on multiple sales channels. The latest

Brett Sinclair· February 6, 2023
Insight B2B Fundamentals

Maersk ecommerce goes green

A big international shipping company is teaming up with a startup to make deliveries to European ecommerce suppliers greener.

Brett Sinclair· February 3, 2023
Insight B2B Fundamentals

Small business makes ecommerce a priority

Small businesses counted on ecommerce to get them through the pandemic and now that it has growing sales online remains a top priority, says new survey from

Brett Sinclair· February 3, 2023
Insight B2B Fundamentals

A steel distributor builds up its digital base

A distributor of rolled steel products continues to fully embrace B2B digital commerce.

Brett Sinclair· February 1, 2023
Insight B2B Fundamentals

U.S. digital sales finish strong

2022 was a watershed year for B2B digital commerce and transformation—and 2023 will be as well. When the COVID-19 pandemic hit with full force three years and

Brett Sinclair· January 31, 2023
Insight B2B Fundamentals

BigCommerce and Balance strike up a B2B relationship

To help B2B sellers enhance the checkout and payment experience on their websites, BigCommerce Pty. Ltd. has named B2B payments platform to provide Balance a

Brett Sinclair· January 30, 2023
Insight B2B Fundamentals

B2B ecommerce takes root in Africa

B2B ecommerce in the Middle East and North Africa (MENA) region is projected to reach $3 billion in 2025, up from $1.2 billion in 2022, according to a report

Brett Sinclair· January 26, 2023
Insight B2B Fundamentals

TreviPay names a new CMO

TreviPay, a B2B payments provider, has hired Allen Bonde as chief marketing officer. Bonde, who has more than 20 years B2B experience, will be charged with

Brett Sinclair· January 25, 2023
Insight B2B Fundamentals

Despite headwinds, B2B grows in the U.S.

Despite major headwinds, manufacturers and distributors turned in a solid performance in 2022. B2B manufacturers and distributors collectively grew their

Brett Sinclair· January 25, 2023
Insight B2B Fundamentals

Walmart takes on Amazon Business

Walmart, the world's biggest stores retailer, is taking on Amazon, the world's biggest online retailer, yet again. But this time the battle zone isn't

Brett Sinclair· January 24, 2023
Insight B2B Fundamentals

A big distributor hits a digital milestone

A major US distributor of industrial supplies ended 2022 with a bevy of digital firsts. Fastenal Co. also is planning more aggressive benchmarks for its

Brett Sinclair· January 24, 2023
Insight B2B Fundamentals

A global group goes digital

Nexus Automotive International has announced the launch of a new business unit dedicated to e-commerce. The new business unit will be headed by long-time

Brett Sinclair· January 21, 2023
A platform vendor scores $13 million
Insight Digital Transformation

A platform vendor scores $13 million

Oro Inc., a provider of open-source B2B ecommerce applications has received $13 million in new funding from private equity firm Zubr Capital and Highland

Brett Sinclair· January 19, 2023
Insight B2B Fundamentals

Dubai gives ecommerce a boost

The Dubai Multi Commodities Centre (DMCC), the United Araba Emirates largest free-trade zone, has launched the DMCC E-Commerce Ecosystem with the intent of

Brett Sinclair· January 17, 2023
Insight B2B Fundamentals

A B2B marketplace digitizes payments

B2B marketplaces are responding with better payment features in response to online demands from B2B buyers. Already, one-third of the top marketplaces offer

Brett Sinclair· January 13, 2023
Insight B2B Fundamentals

Kraft Heinz creates a better online experience

Recognizing that consumers are looking for accurate, reliable, product content whether purchasing online or in-store, the Kraft Heinz Co. is partnering with

Brett Sinclair· January 13, 2023
Insight B2B Fundamentals

Old industries embrace new forms of ecommerce

B2B ecommerce continues to make significant inroads into some of the oldest segments of the industrial US, says a new research report from Billtrust, a

Brett Sinclair· January 11, 2023
Insight Technology & Platforms

Shopify goes enterprise ecommerce

Looking to give B2B suppliers the flexibility to integrate and innovate without restrictions on their ecommerce platform, Shopify has introduced Commerce

Brett Sinclair· January 9, 2023
Insight B2B Fundamentals

Mckinsey separates B2B fact vs. fiction

The conventional wisdom around B2B ecommerce is due for a reset, according to the consulting company. Here are five myths around B2B ecommerce that need to be

Brett Sinclair· January 8, 2023
Insight Technology & Platforms

Spryker adds on business intelligence

Spryker Systems GmbH, a platform provider forB2B and B2C enterprise marketplaces, thing commerce and unified commerce, is betting its recent partnership with

Brett Sinclair· January 4, 2023
Insight B2B Fundamentals

QTC tools fall short for digital users

While the quote-to-cash process, which includes product configuration and pricing, quoting, customer acceptance, order fulfillment, and managing revenue, is

Brett Sinclair· January 3, 2023
Insight Digital Transformation

Truckers and marketplaces convoy

Earlier this month, three of the largest national carriers formed the Scheduling Standards Consortium (SSC). It aims to solve transportation scheduling

Brett Sinclair· December 30, 2022
Insight B2B Fundamentals

AMEX rolls out digital payment tools

American Express Co. continues to roll out new products to help suppliers digitize their B2B payments. The latest product is Business Link, a B2B payments

Brett Sinclair· December 29, 2022
Insight Technology & Platforms

Why commercetools and Sapient are partners

To help enterprise-sized companies adopt and implement digital innovation, commercetools GmbH, a provider of headless and digital commerce technology, has

Brett Sinclair· December 29, 2022
Insight B2B Fundamentals

More digital change coming for supply chains

2023 will be another year of big technology changes and digital transformation for organizations of all size, says The American Supply Chain Association.

Brett Sinclair· December 28, 2022
Insight B2B Fundamentals

Marketplaces drive India B2B ecommerce

India’s ecommerce market is growing fast, but business-to-business digital commerce is growing faster.

Brett Sinclair· December 26, 2022
Insight B2B Fundamentals

German B2B ecommerce to grow 33%

B2B ecommerce is coming of age in Germany, Europe’s biggest economy.

Brett Sinclair· December 23, 2022
Insight B2B Fundamentals

Vietnam is the next hot B2B ecommerce market

Vietnam embraced e-commerce really late compared to other Asian countries like Singapore and Malaysia. However, the country is now the fastest-growing

Brett Sinclair· December 21, 2022
Insight B2B Fundamentals

A major platform player changes the game

BigCommerce is a public company that had 5,560 enterprise customers as of Sept. 30. But now, to control costs and focus on enterprise businesses, the

Brett Sinclair· December 20, 2022
Insight B2B Fundamentals

B2B companies embrace more e-procurement

Since 2020, dramatic changes in the global economy, ongoing supply chain disruptions, the growth in the number of employees working remotely, and B2B buyers’

Brett Sinclair· December 19, 2022
Insight B2B Fundamentals

Personalization catches on in B2B

When it comes to the online buying experience, personalization based on a buyer’s purchasing habits and movement through a marketplace or supplier’s webstore

Brett Sinclair· December 19, 2022
Insight B2B Fundamentals

Adobe names an Australia leader

Adobe has a new leader heading up its Australia and New Zealand operations.

Brett Sinclair· December 16, 2022
Insight B2B Fundamentals

Grainger ecommerce site hits a milestone

Zoro.com, the U.S.-based unit of W.W. Grainger’s online-only Endless Assortment segment, which caters to “smaller customers with less complex operations,” has

Brett Sinclair· December 16, 2022
Insight Technology & Platforms

VTEX hits a platform growth spurt

Several B2B sellers using VTEX’s B2B ecommerce platform are showing strong growth, as well as operational improvement in their business, the enterprise

Brett Sinclair· December 15, 2022
Insight B2B Fundamentals

BigCommerce does a data sync with Sage

Having the ability to launch integrated storefronts will help B2B sellers reach new customers, increase operational efficiency, and provide real-time updates

Brett Sinclair· December 15, 2022
Insight B2B Fundamentals

Why TreviPay is acquiring Apruve

As part of its ongoing strategy to make B2B payments faster and more efficient for its customers and expand its reach in the technology manufacturing

Brett Sinclair· December 13, 2022
Insight Technology & Platforms

How PIM and DAM systems accelerate ecommerce

A fundamental and crucial starting point of the entire digital and omnichannel commerce experience is the management of product and customer data—even more so

Brett Sinclair· December 12, 2022
Insight B2B Fundamentals

China outmuscles the US in B2B digital sales

The US is a big B2B ecommerce market with annual sales that reached $1.64 trillion in 2021, based on a projection from Digital Commerce 360.

Brett Sinclair· December 12, 2022
Insight Technology & Platforms

Elastic Path will grow "composable commerce"

Software provider Elastic Path, flush with new capital, is out to build on its connection to “headless commerce” and “composable commerce.”

Brett Sinclair· December 9, 2022
Insight B2B Fundamentals

Aligned B2B marketing = better digital sales

With digital B2B sales growing at a rapid clip, B2B marketers need to be thinking about how to align their company’s brand, customer and digital experiences

Brett Sinclair· December 8, 2022
Insight B2B Fundamentals

A Yokohama unit updates B2B ecommerce

A U.S. subsidiary of Yokoyama Rubber  is overhauling its b2b ecommerce platform.

Brett Sinclair· December 7, 2022
European B2B ecommerce will flourish
Insight B2B Fundamentals

European B2B ecommerce will flourish

B2B ecommerce continues to take hold in Europe, based on new data from the Chamber of Digital Economy, a Polish research firm. “Many manufacturers and

Brett Sinclair· December 6, 2022
Insight Digital Transformation

Nestlé projects 25% of sales will soon be digital

Nestlé S.A., the world’s biggest public food and drink processing company headquartered in Vevey, Vaud, Switzerland, sees more ecommerce in all forms too

Brett Sinclair· December 2, 2022
Insight B2B Fundamentals

B2B ecommerce sales stay the course

Total B2B sales continue to grow as demand for goods and services remains strong across many industrial sectors. But how B2B buyers are purchasing goods and

Brett Sinclair· December 1, 2022
Insight B2B Fundamentals

Change is coming fast to B2B digital commerce

The year ahead will bring several new challenges to B2B ecommerce. And those challenges will accelerate quickly in 2023, says a new survey from McKinsey &

Brett Sinclair· November 30, 2022
Insight B2B Fundamentals

IT leaders must balance ecommerce and ERP

B2B ecommerce may be table stakes now for manufacturers, but for the IT leaders responsible for overseeing the integration between a company’s existing

Brett Sinclair· November 29, 2022
Insight B2B Fundamentals

Amazon dials back some B2B distribution in India

Amazon’s wholesale marketplace by all accounts is flourishing worldwide except for one key fast-growing market: India.

Brett Sinclair· November 28, 2022
Insight Digital Transformation

B2B sellers pay a premium for warehouse space

Ecommerce sellers, whether they are engaged in business-to-business or business-to-consumer online commerce, are gobbling up warehouse- and

Brett Sinclair· November 27, 2022
Insight B2B Fundamentals

Caterpillar’s ecommerce parts sales exceed $2 billion 

Caterpillar Inc., one of the world’s largest construction equipment manufacturers, is giving the business world a glimpse of how well its ecommerce channel is

Brett Sinclair· November 26, 2022
Insight Digital Transformation

Chemical makers add in ecommerce ingredients

Even though chemical output in the United States is projected to grow by 4.1% in 2022, the highest growth seen in more than a decade, according to the

Brett Sinclair· November 24, 2022
Insight Technology & Platforms

Poor supply chains pose ecommerce trouble

Ongoing supply chain hiccups are a prime culprit in how fast companies of all size can build or expand B2B ecommerce.

Brett Sinclair· November 23, 2022
Insight B2B Fundamentals

Manufacturers build out digital CRM

Editor's note: Insightly, a customer relationship management (CRM) platform, is sharing insights into CRM functionality and what matters most for

Christopher Gee· November 23, 2022
Insight B2B Fundamentals

Minolta brings ecommerce into focus

A U.S.-based part of Minolta is bringing B2B ecommerce squarely into focus. The big picture: launching a new ecommerce site to help customers research and

Brett Sinclair· November 22, 2022
Insight B2B Fundamentals

MRC expands B2B ecommerce

After a century in business, a piping distributor has reached a new digital milestone. MRC Global Inc. distributes pipes, valves and fittings (PVF) and other

Brett Sinclair· November 17, 2022
A dental products maker sinks its teeth into ecommerce
Insight Technology & Platforms

A dental products maker sinks its teeth into ecommerce

A B2B manufacturer that makes orthodontic products and peripherals for more than 25,000 customers is sinking its teeth into an updated ecommerce platform. The

Brett Sinclair· November 16, 2022
Insight Digital Transformation

FedEx doubles down on South America

FedEx Express, a subsidiary of FedEx Corp. has expanded in Pudahuel, Chile, with its largest ecommerce-focused distribution center in South America.

Brett Sinclair· November 14, 2022
Insight B2B Fundamentals

Businesses ramp up their purchasing via e-procurement

E-procurement is gaining acceptance by businesses buyers, but challenges remain for even wider adoption, according to the Amazon Business 2022 State of

Brett Sinclair· November 13, 2022
Insight B2B Fundamentals

B2B marketplace operator Xometry eyes a global expansion opportunity

A U.S. B2B marketplace for on-demand industrial parts has big ambitions to grow globally

Brett Sinclair· November 11, 2022
More digital buyer behavior drives growth in YTD U.S. B2B sales
Insight Digital Transformation

More digital buyer behavior drives growth in YTD U.S. B2B sales

For the first nine months of 2022, total manufacturer and distributor sales totaled $11.103 trillion. That’s a 17.1% increase from $9.480 trillion in the

Brett Sinclair· November 9, 2022
Insight B2B Fundamentals

More CPG manufacturers must get their B2B ecommerce and supply chain house in order

Online shoppers want more—and not less—ecommerce tools and delivery options from consumer brand manufacturers. But that is not likely to happen until more CPG

Brett Sinclair· November 9, 2022
Insight B2B Fundamentals

A slowing economy catches up with an all-digital manufacturer

An all-digital ordering, processing and purely ecommerce manufacturer based in Minneapolis is reported slowing sales in the third quarter.

Brett Sinclair· November 7, 2022
Insight B2B Fundamentals

What should B2B buying experiences look like

We’re just beginning to uncover all the impacts of the COVID-19 pandemic, but perhaps one of the earliest lessons to emerge was the power of an effective

Christopher Gee· November 6, 2022
Insight B2B Fundamentals

U.S distributors on track to generate $1.4 trillion in ecommerce sales in 2022

In 2022, ecommerce continued to grow for business-to-business distributors and wholesalers. All in, there are about 630,00 distribution companies operating in

Brett Sinclair· November 5, 2022
Insight B2B Fundamentals

Ryder makes another deal to keep on trucking in ecommerce distribution

Ryder Systems Inc, which manages nearly 239,000 commercial vehicles and operates more than 330 warehouses, encompassing more than 80 million square feet, has

Brett Sinclair· November 4, 2022
Insight B2B Fundamentals

A big industrial supplies distributor doubles down on ecommerce

The third quarter was a good one, but not a great one for Global Industrial Inc.

Brett Sinclair· November 2, 2022
Digital B2B buyers have high expectations for easy and error-free payments processing
Insight B2B Fundamentals

Digital B2B buyers have high expectations for easy and error-free payments processing

Fast, easy and error-free payments processing is a big deal for digital B2B buyers.

Brett Sinclair· November 1, 2022
A big U.S. HVAC distributor closes in on record annual ecommerce sales
Insight B2B Fundamentals

A big U.S. HVAC distributor closes in on record annual ecommerce sales

Watsco, one of the HVAC industry’s biggest distribution companies in the U.S. is reaping the benefits of B2B ecommerce.

Brett Sinclair· October 31, 2022
The world's biggest MRO distributor posts healthy Q3 digital sales
Insight B2B Fundamentals

The world's biggest MRO distributor posts healthy Q3 digital sales

The biggest public distributor of maintenance, repair and operations (MRO) supplies reported decidedly bigger third quarter digital commerce sales, especially

Brett Sinclair· October 28, 2022
Why organizations are ranking B2B ecommerce as a high priority
Insight Digital Transformation

Why organizations are ranking B2B ecommerce as a high priority

B2B ecommerce is no longer just a minor priority, says Will Santry, vice president and head of SAP Customer Experience, ANZ.

Brett Sinclair· October 28, 2022
Why ecommerce leaders must be agents of change
Insight B2B Fundamentals

Why ecommerce leaders must be agents of change

Getting ahead in B2B ecommerce is hard and it is even harder do it alone. The key to success is developing the right partners both inside and outside the

Brett Sinclair· October 26, 2022
B2B ecommerce is now part of the business mainstream
Insight Digital Transformation

B2B ecommerce is now part of the business mainstream

The ongoing coronavirus pandemic, economic problems and supply chain disruption have brought sudden and formidable challenges for B2B companies of all types

Brett Sinclair· October 25, 2022
Case Study | Bunzl with New B2X Platform
Insight B2B Fundamentals

Case Study | Bunzl with New B2X Platform

Bunzl is an international distribution group that is active in North America, Continental Europe, UK & Ireland, and Australia. Bunzl Australasia consists

Brett Sinclair· October 1, 2022
Bunzl with New B2X Platform

Bunzl with New B2X Platform

Bunzl is an international distribution group that is active in North America, Continental Europe, UK & Ireland, and Australia. Bunzl Australasia consists

Case Study October 1, 2022
Case Study | GI Supply
Insight B2B Fundamentals

Case Study | GI Supply

GI Supply was founded more than 30 years ago by Dr. Frank Jackson, a gastroenterologist and entrepreneur, to help solve many of the clinical challenges he

Brett Sinclair· October 1, 2022
Case Study | ­Martin & Servera - Personalized Experience for Shoppers
Insight B2B Fundamentals

Case Study | ­Martin & Servera - Personalized Experience for Shoppers

­­­­Martin & Servera is a Swedish, family-owned group of companies that delivers beverages, fresh produce, foodstuffs, equipment and services to

Brett Sinclair· October 1, 2022
Case Study | Midway Dental Supply
Insight B2B Fundamentals

Case Study | Midway Dental Supply

Midway Dental Supply is an independent dental supply company that services Indiana, Michigan and Northeastern Illinois. They offer full-service dental supply

Brett Sinclair· October 1, 2022
Case Study | Highline Warren boosts customer satisfaction with convenient self-service tools.
Insight B2B Fundamentals

Case Study | Highline Warren boosts customer satisfaction with convenient self-service tools.

As in any other B2B area, online revenues in the Automotive Aftermarket are growing at an unprecedented rate. E-commerce in this sector exceeds several

Brett Sinclair· October 1, 2022
Case Study | Daily Fresh Food Takes the Next Step in Omnichannel Food Commerce
Insight B2B Fundamentals

Case Study | Daily Fresh Food Takes the Next Step in Omnichannel Food Commerce

Daily Fresh Food is the largest supplier of fresh products in the southern Netherlands. The company produces a variety of 15,000 fresh food products and

Brett Sinclair· October 1, 2022
Daily Fresh Food Takes the Next Step in Omnichannel Food Commerce

Daily Fresh Food Takes the Next Step in Omnichannel Food Commerce

Daily Fresh Food is the largest supplier of fresh products in the southern Netherlands. The company produces a variety of 15,000 fresh food products and

Case Study October 1, 2022
GI Supply

GI Supply

GI Supply was founded more than 30 years ago by Dr. Frank Jackson, a gastroenterologist and entrepreneur, to help solve many of the clinical challenges he

Case Study October 1, 2022
­Martin & Servera - Personalized Experience for Shoppers

­Martin & Servera - Personalized Experience for Shoppers

­­­­Martin & Servera is a Swedish, family-owned group of companies that delivers beverages, fresh produce, foodstuffs, equipment and services to

Case Study October 1, 2022
Midway Dental Supply

Midway Dental Supply

Midway Dental Supply is an independent dental supply company that services Indiana, Michigan and Northeastern Illinois. They offer full-service dental supply

Case Study October 1, 2022
Highline Warren boosts customer satisfaction with convenient self-service tools.

Highline Warren boosts customer satisfaction with convenient self-service tools.

As in any other B2B area, online revenues in the Automotive Aftermarket are growing at an unprecedented rate. E-commerce in this sector exceeds several

Case Study October 1, 2022
Case Study | FairPrice
Insight B2B Fundamentals

Case Study | FairPrice

Known as the Costco of Singapore, FairPrice is by far the largest and most successful supermarket chain in the country. With its partners Foodfare and

Brett Sinclair· October 1, 2022
Case Study | Testrut begins internal digital infrastructure initiative
Insight B2B Fundamentals

Case Study | Testrut begins internal digital infrastructure initiative

Testrut is an international distributor and manufacturer specializing in indoor and outdoor products. Based in Austria, Asia, and Germany, they have several

Brett Sinclair· October 1, 2022
FairPrice

FairPrice

Known as the Costco of Singapore, FairPrice is by far the largest and most successful supermarket chain in the country. With its partners Foodfare and

Case Study October 1, 2022
Testrut begins internal digital infrastructure initiative

Testrut begins internal digital infrastructure initiative

Testrut is an international distributor and manufacturer specializing in indoor and outdoor products. Based in Austria, Asia, and Germany, they have several

Case Study October 1, 2022
Case Study | How BMN Bouwmaterialen Boosted B2B Revenue by 159%
Insight B2B Fundamentals

Case Study | How BMN Bouwmaterialen Boosted B2B Revenue by 159%

BMN Bouwmaterialen’s new platform allows their customers to find the right product quickly, download important technical information, find the best price and

Brett Sinclair· October 1, 2022
Case Study | How FoodServiceDirect.com Delivered A Superior B2B Buyer Experience
Insight B2B Fundamentals

Case Study | How FoodServiceDirect.com Delivered A Superior B2B Buyer Experience

One of the leading suppliers of food service products to chefs and restaurants transformed how it serves franchise and independent B2B and B2C buyers with

Brett Sinclair· October 1, 2022
Case Study | Flexible, Rugged Ecommerce Site Keeps the Cows Fed
Insight B2B Fundamentals

Case Study | Flexible, Rugged Ecommerce Site Keeps the Cows Fed

All States Ag Parts’ sales revenue jumps nearly 40% in the first month with Magento Commerce.

Brett Sinclair· October 1, 2022
Case Study | Inside Transcat’s B2B Digital Transformation
Insight B2B Fundamentals

Case Study | Inside Transcat’s B2B Digital Transformation

Transcat created a robust B2B platform for equipment sales and rental, increasing registrations 2.5X.

Brett Sinclair· October 1, 2022
How BMN Bouwmaterialen Boosted B2B Revenue by 159% VENDOR CONTENT

How BMN Bouwmaterialen Boosted B2B Revenue by 159%

Contributed by Virto Commerce

BMN Bouwmaterialen’s new platform allows their customers to find the right product quickly, download important technical information, find the best price and

Case Study October 1, 2022
Flexible, Rugged Ecommerce Site Keeps the Cows Fed VENDOR CONTENT

Flexible, Rugged Ecommerce Site Keeps the Cows Fed

Contributed by Virto Commerce

All States Ag Parts’ sales revenue jumps nearly 40% in the first month with Magento Commerce.

Case Study October 1, 2022
How FoodServiceDirect.com Delivered A Superior B2B Buyer Experience VENDOR CONTENT

How FoodServiceDirect.com Delivered A Superior B2B Buyer Experience

Contributed by Virto Commerce

One of the leading suppliers of food service products to chefs and restaurants transformed how it serves franchise and independent B2B and B2C buyers with

Case Study October 1, 2022
Inside Transcat’s B2B Digital Transformation VENDOR CONTENT

Inside Transcat’s B2B Digital Transformation

Contributed by Virto Commerce

Transcat created a robust B2B platform for equipment sales and rental, increasing registrations 2.5X.

Case Study October 1, 2022
Case Study | How Patrick Morin Created an Omnichannel DIY Experience
Insight B2B Fundamentals

Case Study | How Patrick Morin Created an Omnichannel DIY Experience

The home improvement company renovated their webstore, and increased conversion by 70 percent.

Brett Sinclair· October 1, 2022
Case Study | Inside Honeywell’s Mission to Revolutionize B2B Aerospace Sales
Insight B2B Fundamentals

Case Study | Inside Honeywell’s Mission to Revolutionize B2B Aerospace Sales

Honeywell’s GoDirect Trade, a B2B marketplace for aerospace parts, is shaking up an antiquated industry.

Brett Sinclair· October 1, 2022
Case Study | How Obramax built a Brazilian business with Adobe Commerce
Insight B2B Fundamentals

Case Study | How Obramax built a Brazilian business with Adobe Commerce

When looking for the perfect eCommerce platform to launch their Brazilian business, Adeo Group decided Adobe Commerce was the perfect platform on which to

Brett Sinclair· October 1, 2022
Case Study | How Material Bank Created an Innovative B2B Experience
Insight B2B Fundamentals

Case Study | How Material Bank Created an Innovative B2B Experience

The design company’s cutting edge eCommerce website is powered by Adobe.

Brett Sinclair· October 1, 2022
Case Study | Meet Innovative B2B Sales App From the Selco Builders Warehouse
Insight B2B Fundamentals

Case Study | Meet Innovative B2B Sales App From the Selco Builders Warehouse

Known in England for its catchy radio commercials, Selco boasts more than 60 branches, where building contractors and tradespeople can choose from over 15,000

Brett Sinclair· October 1, 2022
How Material Bank Created an Innovative B2B Experience VENDOR CONTENT

How Material Bank Created an Innovative B2B Experience

Contributed by Virto Commerce

The design company’s cutting edge eCommerce website is powered by Adobe.

Case Study October 1, 2022
How Patrick Morin Created an Omnichannel DIY Experience VENDOR CONTENT

How Patrick Morin Created an Omnichannel DIY Experience

Contributed by Virto Commerce

The home improvement company renovated their webstore, and increased conversion by 70 percent.

Case Study October 1, 2022
Inside Honeywell’s Mission to Revolutionize B2B Aerospace Sales VENDOR CONTENT

Inside Honeywell’s Mission to Revolutionize B2B Aerospace Sales

Contributed by Virto Commerce

Honeywell’s GoDirect Trade, a B2B marketplace for aerospace parts, is shaking up an antiquated industry.

Case Study October 1, 2022
Meet Innovative B2B Sales App From the Selco Builders Warehouse VENDOR CONTENT

Meet Innovative B2B Sales App From the Selco Builders Warehouse

Contributed by Virto Commerce

Known in England for its catchy radio commercials, Selco boasts more than 60 branches, where building contractors and tradespeople can choose from over 15,000

Case Study October 1, 2022
How Obramax built a Brazilian business with Adobe Commerce VENDOR CONTENT

How Obramax built a Brazilian business with Adobe Commerce

Contributed by Virto Commerce

When looking for the perfect eCommerce platform to launch their Brazilian business, Adeo Group decided Adobe Commerce was the perfect platform on which to

Case Study October 1, 2022
Case Study | How XFACTORY Built a B2B Sales Webstore from the Ground Up
Insight B2B Fundamentals

Case Study | How XFACTORY Built a B2B Sales Webstore from the Ground Up

XFACTORY looked for an eCommerce platform that could handle the complexities of their B2B business operations, while offering the detailed customizations.

Brett Sinclair· October 1, 2022
Case Study | JCB Needed a B2B Sales Platform to Do Some Heavy Lifting
Insight B2B Fundamentals

Case Study | JCB Needed a B2B Sales Platform to Do Some Heavy Lifting

JCB is one of the top three manufacturers of construction equipment in the world. With a new B2B sales website, JCB could ensure they stay at the forefront of

Brett Sinclair· October 1, 2022
Case Study | With Omnichannel, Rural King Revolutionized Their Digital Business
Insight B2B Fundamentals

Case Study | With Omnichannel, Rural King Revolutionized Their Digital Business

Through Adobe Commerce, and Creatuity's custom middleware that connects all of these platforms, retailer, Rural King, is able to feed information into Adobe

Brett Sinclair· October 1, 2022
Case Study | Inside Watsco’s Phenomenal B2B Sales Growth
Insight B2B Fundamentals

Case Study | Inside Watsco’s Phenomenal B2B Sales Growth

Founded in 1947, Watsco has become the largest distributor of HVAC and refrigeration supplies in the US. Thanks to Magento, the brand’s individual business

Brett Sinclair· October 1, 2022
How XFACTORY Built a B2B Sales Webstore from the Ground Up VENDOR CONTENT

How XFACTORY Built a B2B Sales Webstore from the Ground Up

Contributed by Virto Commerce

XFACTORY looked for an eCommerce platform that could handle the complexities of their B2B business operations, while offering the detailed customizations.

Case Study October 1, 2022
Inside Watsco’s Phenomenal B2B Sales Growth VENDOR CONTENT

Inside Watsco’s Phenomenal B2B Sales Growth

Contributed by Virto Commerce

Founded in 1947, Watsco has become the largest distributor of HVAC and refrigeration supplies in the US. Thanks to Magento, the brand’s individual business

Case Study October 1, 2022
JCB Needed a B2B Sales Platform to Do Some Heavy Lifting VENDOR CONTENT

JCB Needed a B2B Sales Platform to Do Some Heavy Lifting

Contributed by Virto Commerce

JCB is one of the top three manufacturers of construction equipment in the world. With a new B2B sales website, JCB could ensure they stay at the forefront of

Case Study October 1, 2022
With Omnichannel, Rural King Revolutionized Their Digital Business

With Omnichannel, Rural King Revolutionized Their Digital Business

Through Adobe Commerce, and Creatuity's custom middleware that connects all of these platforms, retailer, Rural King, is able to feed information into Adobe

Case Study October 1, 2022
Case Study | Kennards Hire's rental business re-tooled with Adobe Commerce
Insight B2B Fundamentals

Case Study | Kennards Hire's rental business re-tooled with Adobe Commerce

Kennards Hire's dream was a click and collect online tool that would unite a customer with a product at the press of a button. Adobe Commerce powered them to

Brett Sinclair· October 1, 2022
Case Study | Rousseau Metal Created a Robust B2B eCommerce Platform
Insight B2B Fundamentals

Case Study | Rousseau Metal Created a Robust B2B eCommerce Platform

Find out how the metal company, Rousseau Metal, created a robust online eCommerce tool for their B2B customers to design bespoke storage solutions.

Brett Sinclair· October 1, 2022
Case Study | Carrier Enterprise created a cool B2B eCommerce experience with Adobe Commerce
Insight B2B Fundamentals

Case Study | Carrier Enterprise created a cool B2B eCommerce experience with Adobe Commerce

Air-conditioning giant Carrier Enterprise needed to streamline their B2B eCommerce. Using Adobe Commerce, they launched a convenient shopping experience

Brett Sinclair· October 1, 2022
Case Study | How Liebherr Broke New B2B eCommerce Ground
Insight B2B Fundamentals

Case Study | How Liebherr Broke New B2B eCommerce Ground

With Adobe Commerce, Liebherr chose a future-proof B2B eCommerce platform that offered unique performance and could easily sustain their growth.

Brett Sinclair· October 1, 2022
Case Study | How Vink VTS Revolutionized their B2B Plastics Business
Insight B2B Fundamentals

Case Study | How Vink VTS Revolutionized their B2B Plastics Business

How Vink VTS, one of Europe’s largest plastics suppliers, built a new Magento Commerce platform that allows B2B customers to see all their deliveries, orders,

Brett Sinclair· October 1, 2022
Case Study | Steelcase Needed a Modern and Modular B2B Sales Platform
Insight B2B Fundamentals

Case Study | Steelcase Needed a Modern and Modular B2B Sales Platform

Steelcase needed to make a change to their eCommerce platforms. They made the strategic decision to find a modern, modular, and flexible B2B sales platform.

Brett Sinclair· October 1, 2022
Carrier Enterprise created a cool B2B eCommerce experience with Adobe Commerce VENDOR CONTENT

Carrier Enterprise created a cool B2B eCommerce experience with Adobe Commerce

Contributed by Virto Commerce

Air-conditioning giant Carrier Enterprise needed to streamline their B2B eCommerce. Using Adobe Commerce, they launched a convenient shopping experience

Case Study October 1, 2022
How Liebherr Broke New B2B eCommerce Ground VENDOR CONTENT

How Liebherr Broke New B2B eCommerce Ground

Contributed by Virto Commerce

With Adobe Commerce, Liebherr chose a future-proof B2B eCommerce platform that offered unique performance and could easily sustain their growth.

Case Study October 1, 2022
How Vink VTS Revolutionized their B2B Plastics Business VENDOR CONTENT

How Vink VTS Revolutionized their B2B Plastics Business

Contributed by Virto Commerce

How Vink VTS, one of Europe’s largest plastics suppliers, built a new Magento Commerce platform that allows B2B customers to see all their deliveries, orders,

Case Study October 1, 2022
Kennards Hire's rental business re-tooled with Adobe Commerce VENDOR CONTENT

Kennards Hire's rental business re-tooled with Adobe Commerce

Contributed by Virto Commerce

Kennards Hire's dream was a click and collect online tool that would unite a customer with a product at the press of a button. Adobe Commerce powered them to

Case Study October 1, 2022
Rousseau Metal Created a Robust B2B eCommerce Platform VENDOR CONTENT

Rousseau Metal Created a Robust B2B eCommerce Platform

Contributed by Virto Commerce

Find out how the metal company, Rousseau Metal, created a robust online eCommerce tool for their B2B customers to design bespoke storage solutions.

Case Study October 1, 2022
Steelcase Needed a Modern and Modular B2B Sales Platform VENDOR CONTENT

Steelcase Needed a Modern and Modular B2B Sales Platform

Contributed by Virto Commerce

Steelcase needed to make a change to their eCommerce platforms. They made the strategic decision to find a modern, modular, and flexible B2B sales platform.

Case Study October 1, 2022
Case Study | EcoEnclose Delivers On Elevated Customer Experience With BigCommerce
Insight B2B Fundamentals

Case Study | EcoEnclose Delivers On Elevated Customer Experience With BigCommerce

How a sustainable packaging company helps thousands of ecommerce brands have a more eco-friendly customer experience.

Brett Sinclair· October 1, 2022
Case Study | Lusty Industries - A Lust for Life
Insight B2B Fundamentals

Case Study | Lusty Industries - A Lust for Life

Lusty turned to Commerce Vision in 2015 when Managing Director Johnny McLean decided it was time to invest in an eCommerce platform that could integrate to

Brett Sinclair· October 1, 2022
Case Study | Toolsaver Brings B2B Experience Online With BigCommerce In Its Tech Toolkit
Insight B2B Fundamentals

Case Study | Toolsaver Brings B2B Experience Online With BigCommerce In Its Tech Toolkit

How a family-run hardware store successfully launched two B2C and B2B ecommerce stores and created a more efficient online shopping experience.

Brett Sinclair· October 1, 2022
EcoEnclose Delivers On Elevated Customer Experience With BigCommerce

EcoEnclose Delivers On Elevated Customer Experience With BigCommerce

How a sustainable packaging company helps thousands of ecommerce brands have a more eco-friendly customer experience.

Case Study October 1, 2022
Lusty Industries - A Lust for Life

Lusty Industries - A Lust for Life

Lusty turned to Commerce Vision in 2015 when Managing Director Johnny McLean decided it was time to invest in an eCommerce platform that could integrate to

Case Study October 1, 2022
Toolsaver Brings B2B Experience Online With BigCommerce In Its Tech Toolkit

Toolsaver Brings B2B Experience Online With BigCommerce In Its Tech Toolkit

How a family-run hardware store successfully launched two B2C and B2B ecommerce stores and created a more efficient online shopping experience.

Case Study October 1, 2022
Case Study | Berlin Packaging simplifies B2B complexity on top of BigCommerce APIs
Insight B2B Fundamentals

Case Study | Berlin Packaging simplifies B2B complexity on top of BigCommerce APIs

In partnership with Americaneagle.com, Berlin Packaging created on-premise-like customisations for B2B on BigCommerce, saving money and time.

Brett Sinclair· October 1, 2022
Case Study | Casey’s Distributing Sees 8X Increase in Productivity
Insight B2B Fundamentals

Case Study | Casey’s Distributing Sees 8X Increase in Productivity

How one sports memorabilia retailer uses BigCommerce as a wholesale hub, selling to over 2K retailers.

Brett Sinclair· October 1, 2022
Berlin Packaging simplifies B2B complexity on top of BigCommerce APIs

Berlin Packaging simplifies B2B complexity on top of BigCommerce APIs

In partnership with Americaneagle.com, Berlin Packaging created on-premise-like customisations for B2B on BigCommerce, saving money and time.

Case Study October 1, 2022
Casey’s Distributing Sees 8X Increase in Productivity

Casey’s Distributing Sees 8X Increase in Productivity

How one sports memorabilia retailer uses BigCommerce as a wholesale hub, selling to over 2K retailers.

Case Study October 1, 2022
Case Study | Metcash Campbells
Insight B2B Fundamentals

Case Study | Metcash Campbells

Thanks to a fast-acting response from Ultra Commerce, the Campbells website was scaled with additional capacity and immediately stabilized.  The Campbells

Brett Sinclair· October 1, 2022
Case Study | How Epson is Making the Customer Experience Easy
Insight B2B Fundamentals

Case Study | How Epson is Making the Customer Experience Easy

As a global technology leader focused on driving innovations and exceeding customer expectations, Epson America, Inc. is continuously looking for new ways to

Brett Sinclair· October 1, 2022
Case Study | Morgan Sports
Insight B2B Fundamentals

Case Study | Morgan Sports

In business for over 30 years, Aly and his team built Morgan Sports into a leading wholesaler of combat sports, functional fitness and rugby league supplies

Brett Sinclair· October 1, 2022
Case Study | How Sequel Transformed Their Store and Grew Revenue with Neto
Insight B2B Fundamentals

Case Study | How Sequel Transformed Their Store and Grew Revenue with Neto

Established in the 1970s and passed down through the family, Sequel School & Office Supplies has grown to become a thriving business online and offline.

Brett Sinclair· October 1, 2022
How Epson is Making the Customer Experience Easy

How Epson is Making the Customer Experience Easy

As a global technology leader focused on driving innovations and exceeding customer expectations, Epson America, Inc. is continuously looking for new ways to

Case Study October 1, 2022
How Sequel Transformed Their Store and Grew Revenue with Neto

How Sequel Transformed Their Store and Grew Revenue with Neto

Established in the 1970s and passed down through the family, Sequel School & Office Supplies has grown to become a thriving business online and offline.

Case Study October 1, 2022
Metcash Campbells

Metcash Campbells

Thanks to a fast-acting response from Ultra Commerce, the Campbells website was scaled with additional capacity and immediately stabilized.  The Campbells

Case Study October 1, 2022
Morgan Sports

Morgan Sports

In business for over 30 years, Aly and his team built Morgan Sports into a leading wholesaler of combat sports, functional fitness and rugby league supplies

Case Study October 1, 2022
Case Study | DKSH
Insight B2B Fundamentals

Case Study | DKSH

DKSH has been helping clients grow their business in existing markets and expand into new ones for 150 years. Recognizing the eCommerce would fuel this

Brett Sinclair· October 1, 2022
Case Study | Evonik
Insight B2B Fundamentals

Case Study | Evonik

Evonik is one of the world leaders in specialty chemicals that make tires fuel-efficient, mattresses more elastic, medications more effective and animals

Brett Sinclair· October 1, 2022
Case Study | Hirose Electric
Insight B2B Fundamentals

Case Study | Hirose Electric

When Hirose Electric looked towards transforming their B2B marketing to digital, it became apparent that separate systems and siloes of customers data would

Brett Sinclair· October 1, 2022
Case Study | ezOfficePlus
Insight B2B Fundamentals

Case Study | ezOfficePlus

As a certified minority business enterprise, ezOfficePlus LLC wanted to find a marketplace where it could sell office equipment and supplies, IT technology,

Brett Sinclair· October 1, 2022
Case Study | Telia Lietuva
Insight B2B Fundamentals

Case Study | Telia Lietuva

From Parnidis Düne to Medininkai Castle, people across Lithuania count on telecommunications, IT, and television services from Telia Lietuva AB. To continue

Brett Sinclair· October 1, 2022
DKSH

DKSH

DKSH has been helping clients grow their business in existing markets and expand into new ones for 150 years. Recognizing the eCommerce would fuel this

Case Study October 1, 2022
Evonik

Evonik

Evonik is one of the world leaders in specialty chemicals that make tires fuel-efficient, mattresses more elastic, medications more effective and animals

Case Study October 1, 2022
ezOfficePlus

ezOfficePlus

As a certified minority business enterprise, ezOfficePlus LLC wanted to find a marketplace where it could sell office equipment and supplies, IT technology,

Case Study October 1, 2022
Hirose Electric

Hirose Electric

When Hirose Electric looked towards transforming their B2B marketing to digital, it became apparent that separate systems and siloes of customers data would

Case Study October 1, 2022
Telia Lietuva

Telia Lietuva

From Parnidis Düne to Medininkai Castle, people across Lithuania count on telecommunications, IT, and television services from Telia Lietuva AB. To continue

Case Study October 1, 2022
Case Study | Henry Schein
Insight B2B Fundamentals

Case Study | Henry Schein

Henry Schein Halas is the world’s leading dental supplier, and the largest in Australia. For more than 60 years, they’ve been steadfast in pursuing their

Brett Sinclair· October 1, 2022
Case Study | Hart Sport – Play On
Insight B2B Fundamentals

Case Study | Hart Sport – Play On

Whilst Hart Sport has had a web and eCommerce presence coming up on 10 years, they turned to Commerce Vision in 2011 realising that their online channel was

Brett Sinclair· October 1, 2022
Case Study | Let‘s Get Cooking! Recipe for the Perfect Digital Marketplace
Insight B2B Fundamentals

Case Study | Let‘s Get Cooking! Recipe for the Perfect Digital Marketplace

Foodl is the first truly open marketplace for chefs, hospitality entrepreneurs, and suppliers, primarily created to close the market gap in the B2B foods

Brett Sinclair· October 1, 2022
Hart Sport – Play On

Hart Sport – Play On

Whilst Hart Sport has had a web and eCommerce presence coming up on 10 years, they turned to Commerce Vision in 2011 realising that their online channel was

Case Study October 1, 2022
Henry Schein

Henry Schein

Henry Schein Halas is the world’s leading dental supplier, and the largest in Australia. For more than 60 years, they’ve been steadfast in pursuing their

Case Study October 1, 2022
Let‘s Get Cooking! Recipe for the Perfect Digital Marketplace

Let‘s Get Cooking! Recipe for the Perfect Digital Marketplace

Foodl is the first truly open marketplace for chefs, hospitality entrepreneurs, and suppliers, primarily created to close the market gap in the B2B foods

Case Study October 1, 2022
Case Study | Hollu
Insight B2B Fundamentals

Case Study | Hollu

With the help of its internal resources and Sana Commerce, hollu managed to go live within 3 months.

Brett Sinclair· October 1, 2022
Case Study | scrappel GmbH
Insight B2B Fundamentals

Case Study | scrappel GmbH

scrappel is a digital B2B marketplace for recyclable materials which manages the entire process end-to-end: negotiations take place directly in the app and

Brett Sinclair· October 1, 2022
Case Study | TROX GmbH
Insight B2B Fundamentals

Case Study | TROX GmbH

With 27 subsidiary companies worldwide, TROX is a global leader in the design, manufacture, and distribution of components, devices, and systems for room

Brett Sinclair· October 1, 2022
Case Study | HENKA
Insight B2B Fundamentals

Case Study | HENKA

HENKA is a mid-size company specializing in technical consulting and the sale of tools primarily for machining. In addition, HENKA plans and installs complete

Brett Sinclair· October 1, 2022
HENKA

HENKA

HENKA is a mid-size company specializing in technical consulting and the sale of tools primarily for machining. In addition, HENKA plans and installs complete

Case Study October 1, 2022
Hollu VENDOR CONTENT

Hollu

Contributed by Sana Commerce

With the help of its internal resources and Sana Commerce, hollu managed to go live within 3 months.

Case Study October 1, 2022
scrappel GmbH

scrappel GmbH

scrappel is a digital B2B marketplace for recyclable materials which manages the entire process end-to-end: negotiations take place directly in the app and

Case Study October 1, 2022
TROX GmbH

TROX GmbH

With 27 subsidiary companies worldwide, TROX is a global leader in the design, manufacture, and distribution of components, devices, and systems for room

Case Study October 1, 2022
Case Study | Century Martial Arts
Insight B2B Fundamentals

Case Study | Century Martial Arts

Century Martial Arts’ Sana web store was implemented in 90 days and now drives over 40% of their B2B wholesale business.

Brett Sinclair· October 1, 2022
Case Study | Kimberly-Clark increases productivity & improves order-to-cash process
Insight B2B Fundamentals

Case Study | Kimberly-Clark increases productivity & improves order-to-cash process

Kimberly-Clark increases sales team productivity and improves order-to-cash process with Pepperi

Brett Sinclair· October 1, 2022
Case Study | Wolfchester Australia migrates to Pepperi to manage B2B sales
Insight B2B Fundamentals

Case Study | Wolfchester Australia migrates to Pepperi to manage B2B sales

Pepperi is a Cloud-based B2B sales platform used by leading brands and wholesale distributors (including SodaStream, Dermalogica, FGXI, Hallmark) to connect

Brett Sinclair· October 1, 2022
Case Study | Tewipack
Insight B2B Fundamentals

Case Study | Tewipack

A Sana SaaS web store relieved tewipack of all its administrative tasks.

Brett Sinclair· October 1, 2022
Case Study | phil&teds
Insight B2B Fundamentals

Case Study | phil&teds

phil&teds new e-commerce platform improved its customer convenience and internal processes.

Brett Sinclair· October 1, 2022
Case Study | REV'IT eCommerce success story
Insight B2B Fundamentals

Case Study | REV'IT eCommerce success story

Discover how REV’IT increased its customer service with its new Sana e-commerce platform.

Brett Sinclair· October 1, 2022
Case Study | Richa
Insight B2B Fundamentals

Case Study | Richa

Exponential growth led Richa to find a more efficient way to process orders. Discover how it met its goals and more.

Brett Sinclair· October 1, 2022
Case Study | Story Fresh
Insight B2B Fundamentals

Case Study | Story Fresh

Discover how Story Fresh managed to increase its weekly orders from 10 to 300 with the help of ERP integrated e-commerce.

Brett Sinclair· October 1, 2022
Century Martial Arts VENDOR CONTENT

Century Martial Arts

Contributed by Sana Commerce

Century Martial Arts’ Sana web store was implemented in 90 days and now drives over 40% of their B2B wholesale business.

Case Study October 1, 2022
Kimberly-Clark increases productivity & improves order-to-cash process

Kimberly-Clark increases productivity & improves order-to-cash process

Kimberly-Clark increases sales team productivity and improves order-to-cash process with Pepperi

Case Study October 1, 2022
phil&teds VENDOR CONTENT

phil&teds

Contributed by Sana Commerce

phil&teds new e-commerce platform improved its customer convenience and internal processes.

Case Study October 1, 2022
REV'IT eCommerce success story VENDOR CONTENT

REV'IT eCommerce success story

Contributed by Sana Commerce

Discover how REV’IT increased its customer service with its new Sana e-commerce platform.

Case Study October 1, 2022
Richa VENDOR CONTENT

Richa

Contributed by Sana Commerce

Exponential growth led Richa to find a more efficient way to process orders. Discover how it met its goals and more.

Case Study October 1, 2022
Story Fresh VENDOR CONTENT

Story Fresh

Contributed by Sana Commerce

Discover how Story Fresh managed to increase its weekly orders from 10 to 300 with the help of ERP integrated e-commerce.

Case Study October 1, 2022
Tewipack VENDOR CONTENT

Tewipack

Contributed by Sana Commerce

A Sana SaaS web store relieved tewipack of all its administrative tasks.

Case Study October 1, 2022
Wolfchester Australia migrates to Pepperi to manage B2B sales

Wolfchester Australia migrates to Pepperi to manage B2B sales

Pepperi is a Cloud-based B2B sales platform used by leading brands and wholesale distributors (including SodaStream, Dermalogica, FGXI, Hallmark) to connect

Case Study October 1, 2022
Case Study | Chex accelerates sales with Pepperi omnichannel B2B commerce
Insight B2B Fundamentals

Case Study | Chex accelerates sales with Pepperi omnichannel B2B commerce

The latest case study by Pepperi shows how they helped Chex Finer Foods, a 3rd generation specialty food distributor, supplying over 750 retail grocery

Brett Sinclair· October 1, 2022
Case Study | Case Study: Dermalogica unifies its B2B sales and service with Pepperi
Insight B2B Fundamentals

Case Study | Case Study: Dermalogica unifies its B2B sales and service with Pepperi

This illustrated 7-page case study shows how Pepperi helped Dermalogica, a subsidiary of Unilever, create a single B2B sales and service hub and provide a

Brett Sinclair· October 1, 2022
Case Study | Online sales bloom for TreeLocate
Insight B2B Fundamentals

Case Study | Online sales bloom for TreeLocate

TreeLocate transformed their site and went from offering only analog sales solutions to creating an intuitive and reliable online buying experience thanks to

Brett Sinclair· October 1, 2022
Case Study | Ravensburger eCommerce success story
Insight B2B Fundamentals

Case Study | Ravensburger eCommerce success story

Ravensburger were able to increase internal efficiencies and customer satisfaction with the implementation of Sana Commerce's solution. Discover how they

Brett Sinclair· October 1, 2022
Case Study | BigCommerce shows Australia's oldest plumbing merchant the viability of digital
Insight B2B Fundamentals

Case Study | BigCommerce shows Australia's oldest plumbing merchant the viability of digital

With 150 years in the industry, Tradelink's success can be attributed to their commitment to convenience and time saving for tradesmen and home renovators.

Brett Sinclair· October 1, 2022
Case Study | Case Study: Design Group Australia greets new card sales with Pepperi
Insight B2B Fundamentals

Case Study | Case Study: Design Group Australia greets new card sales with Pepperi

Design Group Australia, one of Australia’s largest suppliers of Private Label Greeting Cards, Gift Wrap, Christmas Crackers, Stationery and Party supplies,

Brett Sinclair· October 1, 2022
Case Study | How omnichannel transformed Marchon Eyewear's digital business: case study
Insight B2B Fundamentals

Case Study | How omnichannel transformed Marchon Eyewear's digital business: case study

In order to efficiently supply a growing assortment of frames from diversified brands to their many wholesale customers, Marchon Eyewear Australia embraced

Brett Sinclair· October 1, 2022
Chex accelerates sales with Pepperi omnichannel B2B commerce

Chex accelerates sales with Pepperi omnichannel B2B commerce

The latest case study by Pepperi shows how they helped Chex Finer Foods, a 3rd generation specialty food distributor, supplying over 750 retail grocery

Case Study October 1, 2022
Case Study: Dermalogica unifies its B2B sales and service with Pepperi

Case Study: Dermalogica unifies its B2B sales and service with Pepperi

This illustrated 7-page case study shows how Pepperi helped Dermalogica, a subsidiary of Unilever, create a single B2B sales and service hub and provide a

Case Study October 1, 2022
Case Study: Design Group Australia greets new card sales with Pepperi

Case Study: Design Group Australia greets new card sales with Pepperi

Design Group Australia, one of Australia’s largest suppliers of Private Label Greeting Cards, Gift Wrap, Christmas Crackers, Stationery and Party supplies,

Case Study October 1, 2022
How omnichannel transformed Marchon Eyewear's digital business: case study

How omnichannel transformed Marchon Eyewear's digital business: case study

In order to efficiently supply a growing assortment of frames from diversified brands to their many wholesale customers, Marchon Eyewear Australia embraced

Case Study October 1, 2022
Online sales bloom for TreeLocate VENDOR CONTENT

Online sales bloom for TreeLocate

Contributed by Sana Commerce

TreeLocate transformed their site and went from offering only analog sales solutions to creating an intuitive and reliable online buying experience thanks to

Case Study October 1, 2022
Ravensburger eCommerce success story VENDOR CONTENT

Ravensburger eCommerce success story

Contributed by Sana Commerce

Ravensburger were able to increase internal efficiencies and customer satisfaction with the implementation of Sana Commerce's solution. Discover how they

Case Study October 1, 2022
BigCommerce shows Australia's oldest plumbing merchant the viability of digital

BigCommerce shows Australia's oldest plumbing merchant the viability of digital

With 150 years in the industry, Tradelink's success can be attributed to their commitment to convenience and time saving for tradesmen and home renovators.

Case Study October 1, 2022
Case Study | United Aqua Group uses new platform to dive into success
Insight B2B Fundamentals

Case Study | United Aqua Group uses new platform to dive into success

United Aqua Group were having difficulties with their old online business model. They were lacking the ease of traditional direct-to-consumer ecommerce stores

Brett Sinclair· October 1, 2022
Case Study | Tectran transitions B2B business from offline to online
Insight B2B Fundamentals

Case Study | Tectran transitions B2B business from offline to online

Tectran were still operating under the old fashioned system of accepting orders by phone call, fax, email or coming in-store. Then, the Tectran team would

Brett Sinclair· October 1, 2022
Tectran transitions B2B business from offline to online

Tectran transitions B2B business from offline to online

Tectran were still operating under the old fashioned system of accepting orders by phone call, fax, email or coming in-store. Then, the Tectran team would

Case Study October 1, 2022
United Aqua Group uses new platform to dive into success

United Aqua Group uses new platform to dive into success

United Aqua Group were having difficulties with their old online business model. They were lacking the ease of traditional direct-to-consumer ecommerce stores

Case Study October 1, 2022
Case Study | Kennards Hire's rental business re-tooled with Adobe Commerce
Insight B2B Fundamentals

Case Study | Kennards Hire's rental business re-tooled with Adobe Commerce

Kennards Hire’s dream was a click and collect online tool that would unite a customer with a product at the press of a button. Adobe Commerce powered them to

Brett Sinclair· September 27, 2022
Kennards Hire's rental business re-tooled with Adobe Commerce

Kennards Hire's rental business re-tooled with Adobe Commerce

Kennards Hire’s dream was a click and collect online tool that would unite a customer with a product at the press of a button. Adobe Commerce powered them to

Case Study September 27, 2022
Case Study | Why BAT Industrial turn to Commerce Vision
Insight B2B Fundamentals

Case Study | Why BAT Industrial turn to Commerce Vision

BAT Industrial are easier to do business with now they’ve got the right online platform. Orders come in at 7am on Saturday morning now, others at 10 o’clock

Brett Sinclair· September 27, 2022
Why BAT Industrial turn to Commerce Vision

Why BAT Industrial turn to Commerce Vision

BAT Industrial are easier to do business with now they’ve got the right online platform. Orders come in at 7am on Saturday morning now, others at 10 o’clock

Case Study September 27, 2022
Case Study | How Liebherr Broke New B2B eCommerce Ground
Insight B2B Fundamentals

Case Study | How Liebherr Broke New B2B eCommerce Ground

With Magento Commerce, Liebherr chose a future-proof B2B eCommerce platform that offered unique performance and could easily sustain their growth.

Brett Sinclair· September 27, 2022
How Liebherr Broke New B2B eCommerce Ground

How Liebherr Broke New B2B eCommerce Ground

With Magento Commerce, Liebherr chose a future-proof B2B eCommerce platform that offered unique performance and could easily sustain their growth.

Case Study September 27, 2022
BigCommerce launches B2B edition to boost sales operations
Insight Digital Transformation

BigCommerce launches B2B edition to boost sales operations

Leading SaaS eCommerce platform BigCommerce has announced the launch of a new offering to expand B2B’s functionality to increase ordering efficiency, attract

Brett Sinclair· September 16, 2022
Examples of DTC eCommerce sites
Insight B2B Fundamentals

Examples of DTC eCommerce sites

As a B2B business, you may be considering a leap into selling direct to consumer (DTC). If you’re looking for examples of great (DTC) eCommerce sites, take a

Brett Sinclair· September 16, 2022
Keysight technologies launches B2B eCommerce site
Insight Digital Transformation

Keysight technologies launches B2B eCommerce site

USA- based Keysignt Technologies has hit the accelerator on its digital strategy to support its customers. The technology company that delivers advanced

Brett Sinclair· September 16, 2022
L’Oréal partners with Mirakl for B2B marketplace model
Insight Digital Transformation

L’Oréal partners with Mirakl for B2B marketplace model

Last week (June 2, 2021) L’Oréal USA’s B2B retailer SalonCentric announced a new marketplace on its website to be launched in September. The e-commerce

Brett Sinclair· September 16, 2022
Podcast: behind the scenes of B2B eCommerce
Insight B2B Fundamentals

Podcast: behind the scenes of B2B eCommerce

In this episode of The eCommerce Experience, host Andrew Rogencamp – COO of Commerce Vision – goes behind the scenes for a chat with Bri Vernon-Cox. As Bunzl

Brett Sinclair· September 16, 2022
PunchOut2Go gains investment boost
Insight Digital Transformation

PunchOut2Go gains investment boost

Global B2B integration company PunchOut2Go has received a substantial growth investment from Susquehanna Growth Equity (SGE), an entrepreneur-focused

Brett Sinclair· September 16, 2022
How CPQ can transform your B2B business
Insight B2B Fundamentals

How CPQ can transform your B2B business

If your sales teams are losing precious hours configuring, pricing, and quoting, it could be the perfect time to embark on a digital transformation - one that

Brett Sinclair· September 16, 2022
Manufacturing: Centralising B2B eCommerce to Scale Internationally
Insight B2B Fundamentals

Manufacturing: Centralising B2B eCommerce to Scale Internationally

The current state of the world urges traditional businesses such as manufacturers to consider e-commerce.

Brett Sinclair· September 16, 2022
Solving the challenges of B2B product content
Insight B2B Fundamentals

Solving the challenges of B2B product content

As B2B buyers take on the habits of B2C shoppers, having high-quality product content is essential for future business success across all channels. This

Brett Sinclair· September 16, 2022
Digital Strategy for B2B Commerce
Insight B2B Fundamentals

Digital Strategy for B2B Commerce

Digital strategies are frameworks. Just as architects design great blueprints and 3D renderings for buildings, your  organization needs structure and

Christopher Gee· September 16, 2022
Headless commerce: the basics
Insight B2B Fundamentals

Headless commerce: the basics

Thinking about going headless with your B2B eCommerce Platform? Here’s what you need to know

Brett Sinclair· September 16, 2022
Intershop has acquired AI-intelligence platform SPARQUE.AI
Insight B2B Fundamentals

Intershop has acquired AI-intelligence platform SPARQUE.AI

In todays technology advanced world, it pays to consider the finer details when it comes to customer experience. With an estimated 12-24 million eCommerce

Brett Sinclair· September 16, 2022
Research reveals Australian manufacturers will reshore by 2023 says AI experts PROS
Insight Digital Transformation

Research reveals Australian manufacturers will reshore by 2023 says AI experts PROS

A recent survey conducted by PROS reveals Australian manufacturers say reshoring by 2023 is likely and that investment in digital selling is imperative for

Brett Sinclair· September 16, 2022
Three Things B2B Businesses Can’t Ignore In 2021
Insight B2B Fundamentals

Three Things B2B Businesses Can’t Ignore In 2021

The global pandemic has prompted research companies to predict what businesses around the world should expect, and therefore what to prioritise for 2021.

Brett Sinclair· September 16, 2022
Boosting the value of your B2B eCommerce platform
Insight B2B Fundamentals

Boosting the value of your B2B eCommerce platform

“Customers don’t like to order online”, “my customers are old fashioned”, “they prefer a sales rep”,  or the classic “I can’t trust my clients to order enough

Brett Sinclair· September 16, 2022
B2B Vs B2C eCommerce: 6 key differences & why they're important
Insight B2B Fundamentals

B2B Vs B2C eCommerce: 6 key differences & why they're important

In the simplest of terms, the differences in B2B versus B2C eCommerce are the customer relationships. eCommerce being an online business model facilitating

Brett Sinclair· September 16, 2022
SANA: The Manufacturing & E-Commerce Benchmark Report
Insight Digital Transformation

SANA: The Manufacturing & E-Commerce Benchmark Report

eCommerce experts, Sana Commerce have recently launched their The Manufacturing & E-Commerce Benchmark Report for 2021, delivering insights into trends on

Brett Sinclair· September 16, 2022
4 ‘must-have’ capabilities for your 2021 B2B eCommerce roadmap
Insight B2B Fundamentals

4 ‘must-have’ capabilities for your 2021 B2B eCommerce roadmap

Digital commerce capabilities are now essential for B2B businesses to survive moving forward and certain capabilities such as enhanced experience and mobile

Brett Sinclair· September 16, 2022
5 Best Practices for B2B eCommerce Success
Insight B2B Fundamentals

5 Best Practices for B2B eCommerce Success

The industry’s rapidly evolving and nowadays B2B buyers are looking to make purchases with the same ease and convenience as they do in the B2C world, online.

Brett Sinclair· September 16, 2022
7 tips for B2B eCommerce & digital transformation success
Insight B2B Fundamentals

7 tips for B2B eCommerce & digital transformation success

https://vimeo.com/527541224

Brett Sinclair· September 16, 2022
Sitecore Acquires Boxever & Four51
Insight Digital Transformation

Sitecore Acquires Boxever & Four51

Digital experience management software Sitecore has announced its acquisition of Boxever Ltd, a SaaS-based customer data platform (CDP) Four51, Inc, a company

Brett Sinclair· September 16, 2022
The 5 B2B eCommerce mistakes you might be making
Insight B2B Fundamentals

The 5 B2B eCommerce mistakes you might be making

At Sana Commerce, our customers will often have a basic idea of how they want their site to look and feel, but haven’t really considered what their customers

Brett Sinclair· September 16, 2022
B2B eCommerce personalisation use case for spare parts business
Insight B2B Fundamentals

B2B eCommerce personalisation use case for spare parts business

It is without a doubt that the global pandemic has accelerated many companies’ digital roadmaps. For companies that sell products and services, being able to

Brett Sinclair· September 16, 2022
Case Study: Boosting Loyalty & Sales During a Pandemic
Insight B2B Fundamentals

Case Study: Boosting Loyalty & Sales During a Pandemic

When one of Australia’s most recognised electronic wholesalers turned their focus to its loyalty program during the COVID pandemic, dotdigital helped them to

Brett Sinclair· September 16, 2022
Balance Internet launches: Digital Transformation in B2B eCommerce
Insight Digital Transformation

Balance Internet launches: Digital Transformation in B2B eCommerce

B2B eCommerce is growing in leaps and bounds seeing B2B businesses moving to digital platforms like never before. 

Brett Sinclair· September 16, 2022
EDI Versus B2B: Which Is Better?
Insight B2B Fundamentals

EDI Versus B2B: Which Is Better?

Manufacturers and wholesalers who are moving to digital platforms can experience decision paralysis with so many options, especially when every digital

Brett Sinclair· September 16, 2022
Green Hat Releases B2B Marketing Research Report
Insight Digital Transformation

Green Hat Releases B2B Marketing Research Report

From account-based marketing to digital trends, Green Hat has released its latest B2B Marketing Findings.

Brett Sinclair· September 16, 2022
The missing piece in B2B eCommerce: Automation
Insight B2B Fundamentals

The missing piece in B2B eCommerce: Automation

When you’ve been involved in B2B eCommerce as long as we have, you tend to make a few observations along the way. As eCommerce continues its unstoppable

Brett Sinclair· September 16, 2022
Demystifying PunchOut: What is it and why it’s important
Insight B2B Fundamentals

Demystifying PunchOut: What is it and why it’s important

If you’ve heard the term PunchOut and wondered what it was, you’re not alone. eCommerce PunchOut is a little-understood (and rarely supported) function for

Brett Sinclair· September 16, 2022
The 10 Step B2B eCommerce Project Checklist
Insight B2B Fundamentals

The 10 Step B2B eCommerce Project Checklist

Before you embark on implementing your first B2B eCommerce platform, it pays to put in place a good project plan. Whether you are a small business or a large

Brett Sinclair· September 16, 2022
How To Drive B2B eCommerce Customer Adoption
Insight B2B Fundamentals

How To Drive B2B eCommerce Customer Adoption

You’re excited about your new B2B eCommerce platform. You’ve crunched the ROI numbers and can see that profitability per online order will be much higher. But

Brett Sinclair· September 16, 2022
The Key To B2B eCommerce Success
Insight B2B Fundamentals

The Key To B2B eCommerce Success

https://vimeo.com/483874465

Brett Sinclair· September 16, 2022
B2B eCommerce: Death of a Salesman?
Insight B2B Fundamentals

B2B eCommerce: Death of a Salesman?

Tempted to launch a B2B eCommerce site, but concerned it could negatively impact your existing sales team or muddy the waters with customers? While there’s

Brett Sinclair· September 16, 2022
B2B In The Post COVID Era
Insight B2B Fundamentals

B2B In The Post COVID Era

The new “COVID” world has impacted individuals, retail, hospitality and front-line medical workers to name a few.  These impacts have dominated the media but

Brett Sinclair· September 16, 2022
6 Features You Should Be Looking for in a PIM Solution
Insight B2B Fundamentals

6 Features You Should Be Looking for in a PIM Solution

If you're a B2B manufacturer or wholesale distributor chances are you're dealing with a large amount of complex and evolving product data.

Brett Sinclair· September 16, 2022
Australia’s First B2B Marketplace for SMBs Launches as TradeSquare
Insight Digital Transformation

Australia’s First B2B Marketplace for SMBs Launches as TradeSquare

Small to medium-sized businesses (SMBs) are set to experience a first for Australia as a new platform launches offering them the ease and convenience of

Brett Sinclair· September 16, 2022
How To Build a Successful B2B eCommerce Team
Insight B2B Fundamentals

How To Build a Successful B2B eCommerce Team

B2B eCommerce is a specialist industry that requires experience and some unique skill sets. But how do you go about building the right team that is going to

Brett Sinclair· September 16, 2022
Insight B2B Fundamentals

15 Reasons Why You Need a PIM

Product Information Management (PIM) systems aren’t anything new. In fact, when I was asked to put this piece together, I reviewed my previous blog articles

Brett Sinclair· September 16, 2022
B2B disruption in 2020 & how to stay ahead
Insight B2B Fundamentals

B2B disruption in 2020 & how to stay ahead

While digitalisation has been on the ‘wish-list’ of many businesses over the last few years, 2020 catapulted it into near-necessity of more businesses while

Brett Sinclair· September 16, 2022
Delivering Greater Flexibility With B2B Headless Commerce
Insight B2B Fundamentals

Delivering Greater Flexibility With B2B Headless Commerce

The way we acquire goods and services is evolving on an almost weekly basis at the moment, with international, state and now suburban borders quickly shifting

Brett Sinclair· September 16, 2022
Should startups care about profitability? More news at 10
Insight B2B Fundamentals

Should startups care about profitability? More news at 10

There are certain topics that even some of the smartest people I talk with who aren’t startup oriented can’t fully grok. One of them is whether profitability

Brett Sinclair· September 14, 2022
One thing separates creators from consumers
Insight B2B Fundamentals

One thing separates creators from consumers

Enterprise applications are complex — there is an insane amount of information that is to be displayed that contains data from various sources, modules and

Brett Sinclair· September 14, 2022
Case Study | How Patrick Morin Created an Omnichannel DIY Experience
Insight B2B Fundamentals

Case Study | How Patrick Morin Created an Omnichannel DIY Experience

The home improvement company renovated their webstore, and increased conversion by 70 percent.

Brett Sinclair· December 11, 2018
How Patrick Morin Created an Omnichannel DIY Experience

How Patrick Morin Created an Omnichannel DIY Experience

The home improvement company renovated their webstore, and increased conversion by 70 percent.

Case Study December 11, 2018